Xbox One X demand 'super high,' says Microsoft devices chief Panos Panay

By Dan Thorp-Lancaster
published

A week ahead of release, demand for Microsoft's Xbox One X is proving to be strong, according to Microsoft.

Xbox One X
Xbox One X (Image credit: Windows Central)

Excitement among Xbox fans for the upcoming Xbox One X is running high, and it appears that has translated to solid demand for Microsoft's next console as well. In a recent interview with CNBC, Panos Panay, Microsoft's corporate vice president of devices, said demand is "super high."

Panay shied away from exact numbers, but he elaborated, saying:

I won't compare it to other consoles. What I'll say is the demand for Xbox One X right now is exactly where we anticipated, even more so when you see that excitement for the product... this is something that resonates with gamers.

That demand has been visible in the ebb and flow of availability since preorders for the new console went live. We saw the console quickly sell out at a number of retailers ahead of launch, though preorders are once again available at Amazon (opens in new tab) and have remained so at Microsoft (opens in new tab).

If you're planning on skipping preorders and picking up an Xbox One X on release day, you might run into some trouble — at least in some regions. Microsoft UK recently said to expect shortages on launch, though new stock is expected to be delivered to retail stores each week through Christmas.

Dan Thorp-Lancaster
Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl. 

17 Comments
  • I'm so PO'd. Gamestop in all their wondferful glory canceled my Scorpio preorder for no reason whatsoever. Sorry, just have to vent a little
  • Are you serious!!!!!!!!!???? Did you speak to the right people???
  • It's Gamestop; there are no 'right people'... In all seriousness you should press for a reason and if they've just over ordered, then they should at least have the decency to tell you that.
  • Look on eBay, they are going for the original listing price. I just canceled my preorder from Amazon because I couldn't make enough to cover eBay fees.
  • There are almost always issues with new consoles at launch, plus I only got my limited edition One S last Christmas. So I'll hold off on the One X for at least another 3 or 4 months.
  • I actually cancelled my pre order when I won one from Taco Bell. By the way, it is being delivered tomorrow!
  • Sooo got damn lucky!!
  • Wow, congrats!!
  • Congrats!
  • Nintendo Switch demand is greater. Soon Xbox will be the 3rd gaming ecosystem... everyone knows what happens with those in third place, right?
  • 1.No
    2. Completely different to the phone situation. MS is making millions with Xbox live
  • Can you provide me with evidence? Where are the published numbers of Switch sold, where are the published numbers of Xbox One X preordered? You state it as fact, so please, show us the numbers. "everyone knows what happens with those in third place, right?" The WiiU was in 3rd place last gen, correct? So yes, we do know what happens. The company releases a new generation and tries to do better.
  • Please quote facts, numbers and sources to back up those 'facts'.
    Given Microsoft has not published exact demand figures you are obviously just making this sh*t up...!!
  • I thought GoW4 sold more than 6.4m and people are still participating? e-sports event still runs, people (not just MS) are still making money no? Halo & Forza all have their own e-sports events btw.
  • Demand "super high" because the quantities produced are "super low".
    That's why he won't "compare it to other consoles". But sure, Xads fans can fall for the age old Apple-trick if they want to.
  • If you don't have numbers you don't know any more than anyone else outside of Microsoft. No reason to keep repeating the same unprovable statement over and over.
  • Waiting impatiently for mine.  Gonna get Wolfenstein, COD WW2 and  PUBG take a month of vacation, buy a case of 5 hr Energy and go off the grid.