What you need to know
- Xbox participated in a Twitter brand battle.
- Xbox won.
- Xbox is now obligated to produce a mini fridge modeled after its fridge-like game console.
Somehow, Microsoft officially producing Xbox Series X fridges is real news. Less than 24 hours after April Fools' Day, the greatest April Fools' gag appears, and it's not even a joke. What a world we live in.
After a dramatic faceoff with Skittles to win the title of king brand in Twitter's #BestOfTweets brand bracket finals, Xbox has emerged victorious and now must live up to its promise. The brand said that if it won, it would produce Xbox Series X mini fridges, riffing off the long-running meme that the Xbox Series X looks like a mini fridge. And now, the fabled fridge is set to become a reality.
What this means is that we won't see Skittles have to live up to its "if we win" promise of bringing back lime Skittles. It's a shame. The odds of the Xbox Series Mini Fridge tasting anywhere near as good as lime Skittles are slim to none.
We should've seen this coming, in retrospect. Remember when Halo 4 started with Master Chief basically waking up inside a fridge? Microsoft's been paving the way for this stunt for some time.
You can imagine the Xbox ads we'll see in the coming months: "Boot up the best Xbox Game Pass games, grab some G Fuel out of the Xbox mini fridge, and enjoy your Xbox Series X."