Xbox's latest console is the Xbox Series Mini Fridge

Xbox Series X Fridge
Xbox Series X Fridge (Image credit: Microsoft)

What you need to know

  • Xbox participated in a Twitter brand battle.
  • Xbox won.
  • Xbox is now obligated to produce a mini fridge modeled after its fridge-like game console.

Somehow, Microsoft officially producing Xbox Series X fridges is real news. Less than 24 hours after April Fools' Day, the greatest April Fools' gag appears, and it's not even a joke. What a world we live in.

After a dramatic faceoff with Skittles to win the title of king brand in Twitter's #BestOfTweets brand bracket finals, Xbox has emerged victorious and now must live up to its promise. The brand said that if it won, it would produce Xbox Series X mini fridges, riffing off the long-running meme that the Xbox Series X looks like a mini fridge. And now, the fabled fridge is set to become a reality.

What this means is that we won't see Skittles have to live up to its "if we win" promise of bringing back lime Skittles. It's a shame. The odds of the Xbox Series Mini Fridge tasting anywhere near as good as lime Skittles are slim to none.

We should've seen this coming, in retrospect. Remember when Halo 4 started with Master Chief basically waking up inside a fridge? Microsoft's been paving the way for this stunt for some time.

You can imagine the Xbox ads we'll see in the coming months: "Boot up the best Xbox Game Pass games, grab some G Fuel out of the Xbox mini fridge, and enjoy your Xbox Series X."

Robert Carnevale

Robert Carnevale is the News Editor for Windows Central. He's a big fan of Kinect (it lives on in his heart), Sonic the Hedgehog, and the legendary intersection of those two titans, Sonic Free Riders. He is the author of Cold War 2395. Have a useful tip? Send it to