Buy the Cortana shirt that Joe Belfiore wore last week at Build

Cortana shirt

No, you’re not literally wearing the same shirt that Joe Belfiore wore last week during the day one keynote at Build 2014. Hopefully that one has been washed and framed at the Belfiore residence as a trophy for all the hard work that went into Cortana. But you too can join history and show off your support for Cortana on Windows Phone. Microsoft’s company store has the swag up for sale. Details below.

Show off your love for Windows Phone 8.1 and Cortana with this shirt. There are two variants, one with just Cortana on the front and nothing in the back. The other has Cortana up front, but the hashtag #cortanacashhaveawesome on the back.

Cortana Shirt

The shirts go for $22.95 and are available in small, medium, large, XL, 2XL and 3XL. Anyone thinking of ordering one to show their love for Cortana? They're currently listed as 'on order', so you'll want to bookmark this page for when they're back in stock. You can however, place a pre-order to make sure you get one when they do come in. 

Don’t forget to catch our Cortana hands-on video below.

Source: Cortana Shirt, Cortana Shirt with hashtag Via: Reddit


Reader comments

Buy the Cortana shirt that Joe Belfiore wore last week at Build


I wouldn't mine being able to wear it, do they do it in very fat size? Is american XL the same or bigger than the european XL or bigger?

Contrary to popular belief, America is not the fattest nation, per capita. I believe that designation may fall to Mexíco. Not sure, but know its not us! Boom!

Well, dang. I guess I'm gonna drown my sorrows in some candied yams and fried chicken. Oh! Ben and Jerry's is buy one get one free this week!

Just a little demanding wouldn't you say? Just search Global Obesity Stats as I did. I looked at 3 links with the same stats. 

You're wrong too, Rish. You have old data. Mexico beat the US in 2008 with 33%. The US has since taken the lead again at 35%.

How am I wrong in saying the US is #1? #1 and "taken the lead" is pretty much the same thing, no? "The US has since taken the lead again at 35%."

Though few are like this, one can be generally healthy and fat, but being fat is being fat and carries it own health risks like heart disease and diabetes. 

Yeah, just one problem is overeating... Here another big problem is that people don't vary their diets enough. All meat and cheese and no vegetables.

Anyway America has to many fat people to many government benefits and to many fukn fast food joints we gotta change something

Anybody else that has T-Mobile, get a text from them saying "Government's lifeline program offers affordable phone service for low-income customers! Check to see if you qualify!"
Since when is having a cell phone a right? It is a privelage! This, is one reason why we are going broke!

A very minor reason. "Corporate welfare",  Wall St./Big Banks and decimating the middle class by far and away are more responsible for this.

Whatever euro size you're after just imagine this chart: small=medium/large, medium = XL etc that's what i do when ordering

No wonder Microsoft's contests are US only. If the anti-US consumer opinion/sentiment matches yours, I completely understand...

You have serious issues in that case. Your name sounds Indian and judging from your posts (You and Morpheus were having a discussion until you suddenly started calling it "rediculous" - which is not even a word, because you were out of arguments), you're either mentally challenged, or sitting in a corner of the US homesick.

hes not from the US XD just look at his previous posts and you even see he says hes not when he was planning a road trip... lmao hes austrailian

Once when school shirts were going on sale at the college I went to, they said they come in small, medium, large, extra-large, and grotesque.

I see what you did there Daniel... Pretending to be the average first poster, who makes comments clearly based on the title, and contrary to what even the first line says... I like your humor!

It's a reference to his presentation during the //BUILD/ Keynote when he introduced Cortana. He was trying to do a live demo of Cortana and post to twitter with the tags #cortana #awesome, but she misunderstood him and put one tag of #cortanacashhaveawesome (see took hashtag awesome as "cashhave awesome") - I honestly love that they put that on the shirt and I'm totally going to get that one

Ah, I didn't make that connection. :) I watched the keynote, but didn't specifically remember that. I must not be a big enough fan. ;) I'll just go sit in my corner and get back to app development.

Absolutely, I'll be getting that one too! ;D

EDIT: actually I take that back... Haven't converted to NZD yet but it sounds expensive.

It's the shipping that tends to be the killer pricetag when it comes to getting things to NZ. It's insane sometimes.



Where's the hats and coffee mugs? I want the Microsoft Store to sell this stuff for immediate gratification pick up.

Don't talk like they always do it. :P It takes time and energy to set up things for physical delivery in various countries. Besides, Surface is in many.

I might get one, Cortana actually looks really cool. I'd get the shirt with Cortana on the front, empty on the back.

I would live one but at the same time most people will think its just a blue circle :P I wish it said "Hi I am Cortana" like it does when you set it up for the first time

No, I am designing my own. Which reads - Sorry Dave, I am not cheap...go 'Now' play with 'Siri' :/

Kinda thinking the same thing....$10-15 shipped would be the sweet spot for it....

Still cool anyway about it...

Should be light blue, and then a darker shade of blue.

The grey on Joe's shirt doesn't look right.

I'd love this shirt, but without the hastag on the back :/ wonder how hard it'd be to scrape off.

Thats insane. If I could get it for $25 with delivery to EU I would be all over that, otherwise just have to wait until I am back in US in future.


Uh it is not that hard to make this shirt yourself for 15 euro or so. Just bing/google a tshirt printing company in your country and draw a circle in PhotoShop and submit it to be printed on a blank t-shirt.

Draw a circle in PhotoShop and submit it to a local t-shirt printing company. Done. Cheaper.

Can Cortana do more complex things as:

1: To send a text to a person at a certain time?

2: To set a Silent(ignore) to a user in your phone book, not during quite hour? So they will call but you will only see a miss call from that user when you unlock your phone.

3. When you recieve a text or email, from someone you are waiting for, to to not only send a notification but to also make camera light flash or vibrate(both).

4. To make a group(s) for example called family etc, to have set to a certain ringtone. (not sure you can do that in the regular phone settings)

5. what about tracking, when a new song(album) is release from your fav. artist, movie is release, etc. If it is base of bing which is index i dont see why it wouldnt be able to track these different requests.

I think when Cortana matures we will be able to do more complex requests and really make your phone the more personal phone in the world.


Another thing that would be useful is if it could send texts based on specific events such as "If my mother doesn't call me before 8:00, tell her to call the plumber".


I use to have a app on Winmo that would let me pre write text and send on a certain date and time. Like birthdays, reminders, sweet messege to my girl, etc. Sometimes you get busy at work a dont have time to send it out or forget. So if Cortana can take in a text no reason why you cant say " Cortana, Send text "Happy birthday" to everyone in my Famliy Group on there birtday date.


MS and Apple has agreement since 90s not to sue each other and don't copy each other's stuff.

They've got more reason to answer to the IDF, as a blue circle is the international symbol for diabetes.

$32.41 is the cheapest w/ shipping & tax included for just ONE tshirt!? Damn Microsoft, you know, not all of us are softies employees with a big fat check ($xxxx.xx) :(

Is there one with #comingsoon or #inthecomingmonths? Or maybe #duetolowuserbaseawindowsphoneappisnotinourimmediateplans?!

I think I'll use my Bing rewards points, oh wait... For a moment there I've mistaken Microsoft for a global company. My bad.

Cortana Tee ... US only beta release; UK & China 'later in 2014' and rest of world 2015.

If I have to wait for Cortana then I will forego the Tee.

In the demo, Joe told her to tweet, "Hashtag Cortana Hashtag Awesome" to get "#Cortana #Awesome"
Instead he got, "#Cortana Cash Have Awesome" :P

Thank you for posting this. I was asking Microsoft on Twitter after Joe's presentation where I could buy one of these. I'm definitely getting one. Oh and I was on Twitter using that hashtag right after seeing it on Joe's demonstration phone. I thought it was pretty awesome.

That shop is even crazier than the idiots at Amazon UK.

$80 or more to ship a bloody T-shirt to Europe?


Yeah, thanks, but no thanks.

It's a t-shirt with 2 circles on it, no one will have any idea what it means. Buy an $8 T and an iron on for another $5!

Dont mean to be a party pooper but Cortana must be the worst idea to call it. This make sense only for the Halo fans, but for all other mum and pops out there who is not familiar with Cortana, saying Siri is much easier than saying Cortana.

Hey buddy, that's Your opinion. Don't project Your opinion on others. It makes you look like a douche.

Another item I problem wont be able to get.  I wanted, and still want a Scroggle mug. Can't get one. Now this shirt. Probably won't be able to get it either.

Gone one as a birthday gift... everytime my brother comes over, I fill it with coffee and turn the eye towards him. He hates it... as of course, he has to love Google :)

What about India, if we want that Cortana T-Shirt in India then?? I want that t-shirt coz i love Windows Phone and love Cortana as well.. So i will feel great if you would help me to get each of this both shirt..

Did anyone get the update notification? Because I did! And I don't know how because nobody is reporting that it got released. Any info?