The Smartphone Beta Test has been running since the birth of the smartphone, well technically it hasn't but it's a pretty neat marketing campaign from Nokia for the U.S. We witnessed a website (www.smartphonebetatest.com) being created with a bunch of videos published to poke fun at some competitor handset issues.
Now the Smartphone Beta Test website has been updated with more interactive content, videos and information on the AT&T Lumia 900, which is launching across the U.S. Cue "Operation Rolling Thunder", Nokia's plan of a attack for the states, which will see the manufacturer driving forward advertising not only for the Lumia handsets, but for Windows Phone too.
Prepare yourselves for some effective Nokia marketing. For a taster, check out the beauty of social integration and live tiles in Windows Phone in the humorous commercial below. Nokia is clearly on the attack here at other smartphones as well as how they can negatively impact our lives by being unreliable - something the manufacturer looks to change with Windows Phone.
Source: Smartphone Beta Test; thanks Hiiiiiiiii for the heads up!