T-Mobile offering year of free data to Sprint, AT&T, and Verizon converts


T-Mobile is going after the customers of its three biggest rivals once again today, offering a free year of unlimited LTE data on their service if a T-Mobile Simple Choice customer gets a Sprint, Verizon Wireless or AT&T customer to switch to the "Un-carrier".

In a press release today, T-Mobile said:

"Starting next week, whenever a T-Mobile Simple Choice customer throws a lifeline to a Sprint (or AT&T or Verizon) customer and brings them to the Un-carrier, both receive unlimited LTE data for a full year on T-Mobile's blazing-fast LTE network, at no additional charge. T-Mobile Simple Choice customers who already have unlimited LTE data receive a $10 credit each month for twelve months."

While the offer extends to the top three U.S. carriers, T-Mobile seems to be going after Sprint customers the most. Earlier this week, Sprint announced it was ditching its "Framily" plans in favor of offering 20 GB of data per month to a family of four. However, T-Mobile points out there is no option for unlimited LTE data with Sprint's plan.

Mike Sievert, Chief Marketing Officer for T-Mobile, states:

"When we saw how Sprint's dissing its own customers and dropping unlimited LTE plans for families, we knew we had an opportunity to help these people out. Only a 'carrier' would be arrogant enough to make an offer limited only to new prospects, while forgetting their existing customers. The Un-carrier way is to give the best offers to your loyal customers – and that's what we're doing again today."

What do you think of this latest move by T-Mobile to take customers away from Sprint, Verizon and AT&T?



Reader comments

T-Mobile offering year of free data to Sprint, AT&T, and Verizon converts


Sorry but they need better network first for users to use it. At least for now, these kind of TMO promotions are for bigger markets only!!

I agree they need better coverage. I left TMO only 6 months after joining several years ago and paid the early termination fee to go back to AT&T. However, their new CEO is impressive. But they need more towers before I ever consider them again.

Agreed. Being impressive CEO is not good if their customer care says "We need ppl from your area to vote that they need better network in this area" ... that too in an area which has 3rd biggest college of the state :-)

Yea, Their coverage is pretty pathetic. Not much coverage in lower Alabama and the panhandle of Florida. While at the beach, I am off the grid for sure. Pretty much no coverage at all. All others with me that have At&T or Verizon have coverage, really ticks me off. C'mon T-Mobile!

Exactly. I'd love to convert, but despite their high bills: AT&T has always had reliable coverage and service for me, and no customer service complaints from them.

So I'd love to switch, but until they actually provide decent coverage in northern Virginia, I'm holding out. Hopefully, this will just kick the bigger companies into offering lower rates.

Seriously? I live in Richmond (Chesterfield County) and T-mobile coverage is great here. Not quite as good as Verizon but pretty close in my experience so far. We just switched about a month ago and I couldn't be happier. I have a hard time believing that NOVA has worse coverage than Richmond but I suppose stranger things have happened....

Too true. It'd be much more helpful to hear about their frequency wavelengths, radial coverage per tower, max connects per tower, distance between cells, and overlap in metropolises...

They do. It's called every gsm windows phone ever made. And, if you do your research properly you will actually get a phone that has full LTE support. 

I don't see the appeal of carrier branded/locked phones. I am rocking a Lumia 1520.3 on T-Mobile. Works perfectly. And, since it is carrier free, I do not have to wait on T-Mobile for updates. 

Love. Love. Love it. 

By all means you should have those functions working. You need to spend some time (trial and error) inputting different apn settings. My unlocked AT&T Lumia 920 is fully functioning on MetroPCS but took me a couple months before I found the correct apn info. The store reps gave me incorrect settings a number of times.

Please excuse my ignorance. I assume that the 1520.3 is an unlocked version ? I have the AT&T 1520,and if I can figure out how to make T-Mo's coverage to work where I mostly needed I may be tempted to go back.

At first glance you're right. When you dig deeper and if you had specific needs this option doesn't work.
1. Nokia want honor the warranty on a non US phone. I got burned on a 920.
2. You can't get the Tmo WiFi calling/texting app. I work in a warehouse and I have to rely on WiFi for calls and texts. So as bad as I want a High end W8Phone on T-Mobile I don't have one.

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That doesn't make sense to me. I have a 1520.3 on T-Mobile. T-Mobile is a (non) carrier, not a phone maker. Do you let your gas station tell you what kind of car to drive? Do you only eat at restaurants that cut your food for you? These comments always remind me of the "people stuck on an escalator" video. Don't make your own prison.

Still wouldn't switch since I would never be able to use the data on Tmobile because I would never get service where I live. I hear they actually provide good service in big cities though.

i'd rather stick with my truly unlimited LTE on Verizon than go w/ t-mobile's "unlimited" LTE. No throttling on VZW unless you're in the top 2 (or 5, i forget) percent of users. and i'm not.

Aren't they about to take that away? There was an article here about them screwing over their customers with grandfathered unlimited plans.

I already planned to switch this fall to join my wife's plan. I wonder if that counts...would be pretty sweet for both of us have unlimited LTE data. Definitely would make a smoother switch from AT&T

This is great. The more customers they get, the more cash flow they have, and the more they can grow their network:)

Too bad I am so used to Verizon's coverage, Looking over the TMOUS map for my area, It's no good if 1/2 the areas I am in I cant make a call or get 4G data....(yea, 3G sucks and dont even count it any more as everywhere I go has Verizon LTE).

Would love to find a cheaper way but, I have unlimited data with Verizon, so I cant give that one up...

Cellular coverage is more important to me than saving a little money per month (with my corporate discount and the lines split with a few people, I don't pay too much with AT&T)....Tmobile is not that great in my area

If tmo have aDECENT Nokia WP 8.1 I will probably move my 6 lines to them,
I have
3 WP
2 iPhone
Actually att is doing a lot of aggressive move lately, att mobile share is a pretty good move
10gb for $100
6 lines time $15
Unlimited talk and text beat that tmo

Yeah - Let me get right on that.....with their coverage I would do better with two cans and some string.....



Let's see if AT&T will match it to keep me... well, maybe after they stop laughing they'll answer... hmmm... I may be waiting longer for an answer on this than I will for the 8.1/Cyan update!

Great marketing ploy from TMOBILE. I live their service here in south Florida. Just wish they had a higher end windows phone. 635 is Ok but I switched back to my HTC 8x due to lack of front facing camera. No phone in 2014 should be without one. I'm a Skype addict!

anyone know if T-Mobile unlimited data is actually unlimited? 1gb of 4g and unlimited throttled data for $50 sounds brilliant considering I'm paying more for a similar plan on Sprint. sounds too good to be true

I believe if you get the high end plan that it is truly unlimited. The other plans are unlimited in the fact that you have so much data then you get throttled when you go over. 

T-mobile 3G is good, the average speeds is around 4-5Mbps and 4G with good signal hitting over 40Mbps. 1 GB of data is more than enough for most people if you are connected to WiFi a lot but being bumped down to the 3G network is perfectly fine in T-mo, unlike Sprint or AT&T which have pretty bad 3G speeds.

Exactly, that's the reason that I am thinking about leaving Tmo after almost ten years because I can't get the phone I want.

Competition is heating up! AT&T, my carrier seems to be the only major player not responding quickly to these evolving data rates. They are stuck on $160 for 10GB which is not the best deal going. Good coverage maybe, but its gonna cost ya on the big orange.

Yeah, I'm a T-Mobile customer already and I can definitely agree that we need better coverage. Some smaller town I've been in only gets a 2g signal and once you get outta town in the middle of nowhere it jumps to LTE. And where I live, which is a highly populated area of Greenwood Lake, I only receive a 4g signal, yet I can see a tower less than a quarter of a mile away. Kinda makes me want to switch.

In the past year, T-Mobile has become the best carrier in the United States. Don't tell me who has the best phones or the best coverage. How you treat your customers, the value you offer and the efforts you make to please customers and win new customers goes a long way. And T-Mobile's 3G network is by far the fastest in the US. 

All I can say to the Windows Phone OEMs is get more phones on T-Mobile and get more unlocked phones out there like the Lumia 1020 and Lumia 1520.3 so we can use every phone on T-Mobile. 

No go for Montana. Tmobile doesn't own a single tower in the state. I'm in Bozeman right now with full LTE on ATT 1520.3. One day Legere. If you are in a huge city, go for it.

Dear Op. I don't live in Murrica so as long as the news are not related directly to WP, I don't want to see uninteresting news about AT&T, Verizon, T-Mobile or anything else related to Murrica. Also, no 9/11 thread, I have a party planned for that day. TL;DR: Idgaf about Murrica.