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It's a rather humorous, albeit strange experience, but the latest Xbox One advertisement from Microsoft features Breaking Bad's Aaron Paul. That's not the strange part. Paul says the familiar phrase "Xbox On" towards the beginning of the clip, but it appears this verbal command is also having an impact on consoles in consumer homes as console owners have reported their own Xbox One booting up without their permission because of this advert.

Microsoft has been firing all cylinders lately when it comes to advertisements. The past six months we’ve seen the ads steadily getting better and better. Who can forget the wedding video with iPhone users pitted against Android folks? Lately they’ve had a series of videos that directly compare the iPad head-to-head against a variety of machines running Windows. Here’s one with the Lenovo Yoga.

The Nokia Lumia 925 is set to become T-Mobile’s flagship Windows Phone 8 device very soon. In fact, all signs point to July 17 as the device’s American release date. That’s great news for T-Mobile customers who require a little more hardware power than the value-priced Lumia 521 can provide.

Nokia and T-Mobile know just how much potential the Lumia 925 has to be a hit on this side of the ocean, and so they’re engaging in an advertising blitz in several popular magazines. We’ve spotted a two-page spread in the latest Rolling Stone as well as two separate advertisements in the July issue of Wired (one shown above).

To top it off, the QR code in the Rolling Stone ad leads to Nokia’s web portal for the Lumia 925. T-Mobile customers will want to head there and sign up to be notified by email when the phone shows up in stores. The page also features a number of new images and at least one new video that shows off the 925 camera’s low light abilities. Check the video and print ads out after the break!

A team at Microsoft advertising set out last year to create “a series of new and truly unique ad experiences.”

Today, they are finished and are presenting prototypes from their journey. Five iconic brands including All Saints Clothing, Mercedes-Benz USA, Vans Shoes, MasterCard, and Dell are ready to strut their stuff. Let’s take a look at some of the ads Microsoft has been working on.

Okay - the Xbox One isn’t actually watching us shower, but Microsoft doesn’t want us to go even a few minutes without seeing an ad for their latest console. Our Editor-At-Large, Simon Sage, tweeted this picture after getting back to his Los Angles hotel room.

The advertisement states: “Drive fast. Defend Rome. Skype on your TV. All in one. – Xbox One” The first two statements are references to Xbox One exclusive games including Forza Motorsport 5 and Crytek’s RYSE. The third statement is reference to the console’s new ability to make Skype calls via Kinect in full screen or snap mode, while playing a game.