advertising

Vserv.mobi, the global mobile advertising exchange, has shared an interesting infographic that puts together the milestones and elements of the journey of Windows Phone platform across the globe. The company has been helping Windows Phone developers monetize across emerging markets and the number of requests on the exchange, especially for the Windows platform, grew by 18.2X last year.

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Leaks are always fun, at least if you’re on the outside. It gives you a peek as to what’s coming next.  While there have been many on the Windows Phone 8.1 front, it looks like Microsoft’s advertising arm is not immune from them either.

Long story short is that Microsoft is shopping around its global advertising account to interested parties. The company wants to refocus from “product-specific ads to broader consumer and business-oriented campaigns”. That news comes from Adweek, who are the go-to leaders in advertising culture and news. It significant because it reveals how aware – and concerned – Microsoft is with its image, especially with the new ‘One Microsoft’ business ideology. Reports suggest that this account could handle up to 80% of their advertising, making this a significant land for any agency.

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Election season is coming up on us, and while some of us find that fascinating, many others just want to escape from the back and forth of political jabs and advertisements by turning to our gaming consoles. But if Microsoft has their way, your Xbox will no longer be an oasis from the politics.

According to the Washington Post, Microsoft was working CPAC, the yearly meeting of conservatives, pushing the idea of using Xbox Live gamertags and public information to build a demographic database to use for targeted political ads on your dashboard, as well as in Skype and MSN.

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Google and Microsoft do not get along when it comes to both Windows Phone and Windows 8. Luckily for tablet and PC users, there are numerous ways to access Google services, but if you're using a Windows Phone there have been issues in the past that hamper the user experience.

The same goes for AdSense (www.google.com/adsense), Google’s advertising network for webmasters and content creators. Unfortunately, the company has yet to release an official app for the mobile platform but Windows Phone has some talented third party developers. Cue WP Adsense.

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In the twenty-first century, advertising seems to find a way to either sneak into our lives or take the more blunt approach and literally pop up in our faces. When we look into Microsoft’s initial advertising campaign for the Xbox One, it has been a vast improvement for public image in relation to the original downfalls and shortcomings of the Xbox Reveal event. The company in Redmond wants to do anything they can to improve that original image – even if it means paying off prominent YouTubers.

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Vserv.mobi, the mobile advertising company focused on emerging markets, has announced its Windows Phone 8 SDK to enable advertising based monetization for Windows Phone developers.

The service includes a downloadable SDK that allows developers and multi-app publishers to integrate over 10 mobile ad formats. It also enables premium full screen launch, exit ads, global hybrid mediation, and analytics.

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Have you not seen the thousands of people running for Bing and Outlook.com, screaming that they have to get away from the evil organization that is Google? No? Well, neither have I. According to research collected by two 3rd party firms, the Scroogled campaign has been more than a success, "For Microsoft it’s a win".

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Google has announced on its advertising developer blog that a beta version of its AdMob SDK for Windows Phone 8 is now available. This addition of AdMob to the array of services already available provides developers — building content for Microsoft's mobile platform — with more choice when it comes to looking at ways to monetise their apps.

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We’re not big watchers of the media show Entertainment Tonight, but at least some of our readers are. It looks like Nokia had a sponsorship in place for last week’s MTV Video Music Awards as Rocsi, a correspondent for the show, was seen hyping the Nokia Lumia 1020.

The phone was used to take photos of celebrities and posted on the ET website, in addition to having it pimped on the show during Rocsi’s segment (you can see a video of that below).

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Microsoft appears to be on an aggressive marketing path in Brazil when it comes to Windows Phone. Reports have come in stating that Redmond is throwing the Lumia 920 Windows Phone everywhere in the media. Taking full advantage of the array of content aired on television, Microsoft has snapped up multiple advertisement spots around football matches, local soap operas and more.

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As well as launching the new Windows Phone today, Nokia also kicked off the marketing train with the above video published on the company's YouTube account. Running through what's new in the Lumia 625, we can confirm that the product looks that good in person. We also caught a glimpse of the new headsets that are being developed in partnership with Zound.

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Summer is enjoyable for so, so many reasons. Longer days, vacations, and the beach usually top the list of things that make summer so awesome. Surfing usually makes an appearance on that list too. Stephanie Gilmore is a professional surfer from Australia. She’s a five-time world champion having won titles in 2007, 2008, 2009, 2010, and 2012. And it looks like she’s keen on two operating systems you and I love – Windows Phone and Windows 8. Video after the break.

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A team at Microsoft advertising set out last year to create “a series of new and truly unique ad experiences.”

Today, they are finished and are presenting prototypes from their journey. Five iconic brands including All Saints Clothing, Mercedes-Benz USA, Vans Shoes, MasterCard, and Dell are ready to strut their stuff. Let’s take a look at some of the ads Microsoft has been working on.

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Advertising network AdDuplex has raised $500,000 in capital to help Windows Phone developers succeed. Supporting both Windows and Windows Phone Store apps, it's an important tool that's utilised by numerous developers. With more than 3,000 apps using the network, there's definitely scope for the company to expand and help out more developers.

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Microsoft’s push for Windows Phone has to lead to advertising popping up in a variety of locations; the latest includes your popcorn bag at AMC Theaters.

The American movie theater chain’s popcorn bag features a blown up view of Windows Phone’s signature start screen with a side caption reading “Meet the only phone with Live Tiles, designed to keep you closer to what matters most.” Movie goers can then scan a QR code to demo Windows Phone on their own device.

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Today brings yet another glimpse of the Nokia Lumia 928. Whether Nokia's deliberately putting up billboards and magazine ads or they've lost control of their ad agency isn't clear (we'd bet on the former), they've successfully managed to build up some buzz without saying anything official. Just today an ad for the Lumia 928 popped up in Vanity Fair, with a link to Nokia's website for the image above.

"Capture the highlights" the ad implores, and though the Nokia page doesn't say anything about the phone's name, the image's file name certainly includes the phrase "Lumia-928". While the Nokia page doesn't spill any deets, the fine folks over at Engadget got a look at the ad in Vanity Fair (not really our rag; we're more GQ and Vogue folks) and like the billboard from this weekend, it touts the Lumia 928's low-light prowess.

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It was only yesterday when we looked at Nokia utilising the Lumia 928 at an invite-only event in New York City, but now we're seeing advertising already kicking off before the hardware has even been announced. The shot above shows what appears to be a billboard showing off the Lumia 928 and its low-light camera capabilities. Looking good, right?

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