What's Microsoft good at when it comes to promoting products? Erecting massive constructs of said product in public places. The latest to be reproduced is the Surface 2 tablet, which was spotted at Trafalgar Square in London. A huge 17-foot construct. We popped along to see what the fuss was all about.
Microsoft has just launched its second generation of Surface tablets here in the UK. The giant Surface tablet at Trafalgar Square wasn't simply a dummy, you're looking at a fully functional Surface tablet (connected to a unit via cable), built for giants. Microsoft also didn't just erect the huge construct, but the company also enlisted the help of Dizzee Rascal, a chart-topping artist, for some help with PR.
Check out some more shots from the event below.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.