The 2012 Consumer Electronics Show is just right around the corner and Microsoft is scheduled to give the keynote address on Monday, January 9, 2012 which will mark the last keynote Microsoft at CES.
Microsoft recognizes that their industry is fast moving and the manner in which they communicate with consumers must keep pace. Frank X. Shaw, Microsoft's Corporate Vice President over Corporate Communications states,
"We have decided that this coming January will be our last keynote presentation and booth at CES. We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing."
Microsoft will now turn to special events to share new products, services and innovations with consumers such as the Big Windows Phone event that was held in New York, through social networking resources and their retail stores. Microsoft won't disappear completely from CES with their partners likely taking the lead in making product announcements at future CES events. While the approach makes sense, it's going to be strange not to have Ballmer take center stage at CES.
Oh and speaking of the 2012 CES Keynote, as we understand things Microsoft CEO Steve Ballmer will focus on Windows Phones and the XBox this year. Don't expect significant news but more of a wrap up on the past year. Microsoft may be taking a step back and let Nokia's Operation Rolling Thunder take center stage.
Source: Microsoft Blog