According to data published by AllAboutWindowsPhone, using their in-house Marketplace tracking system, the Windows Phone Marketplace now boasts a healthy catalogue of apps / games. 100,000 to be almost precise. It has taken just 20 months to accumulate the total, which is four months quicker than Android, but slightly behind iOS at 16 months. Data shows that approximately 300 apps are being added to the Marketplace on a daily basis.
The chart below takes us through the submission numbers per-month since Windows Phone officially launched back in October 2010. What's clear to see is the substantial increase in 2012 compared to numbers from 2011. Of course, out of the 100,000 available apps, there are a number (estimated at around 10,000) that aren't available to consumers, due to Microsoft and / or the developer pulling content. But it's not always about quantity, right?
AAWP have noted in their report that UK and US data show a stable 12% of apps being of some quality - taking into account apps and games that are frequently downloaded and rated numerous (more than five) times. It's relatively difficult to judge how many available apps are useful to consumers and are not spam, but the report does suggest that Windows Phone is no different to competitor platforms. In the end, there'll always be crap in the Marketplace.
The above (and last) chart shows us the category breakdown of the Marketplace. Surprisingly, it's not games that takes up the largest chunk. Entertainment is up top at 19%, Tools + Productivity is next with 15%, and Books + Reference is third at 13%. All-in-all, taking into account the growth figures above, Windows Phone is on the steady increase. With Windows 8, Windows Phone 8, and the announced updates to Xbox Live this coming fall, not to mention Xbox SmartGlass, we could see the momentum build for the platform. Here's hoping anyway.
We'll not repeat all details that are contained in AAWP's report, so be sure to head on over there for more juicy graphs and info.