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Will jilted Windows phone fans buy into Microsoft's mobile vision — or care?

Trust is the foundation for any relationship. Trust is built on mutual respect and predictability, trust can be hard to earn, and trust can be nearly impossible to restore when lost. Trust is key, in both personal relationships and those between a business and a customer. Like Microsoft and the forever-jilted Windows phone user.

Sadly, Microsoft has lost the confidence of many, if not most, current and former Windows phone users. Though there is skepticism about Microsoft's potential return to mobile, many ex-Windows phone users have already resolved never to embrace anything Microsoft brings to the mobile space.

The trust is gone. And that's bad news for Microsoft.

The Disconnect

Microsoft is a company with a history of in-fighting and poor team interaction.

This began to change under the "One Microsoft" initiative led by former CEO Steve Ballmer. Current CEO Satya Nadella has also worked to transform the company's culture from one plagued with fear of failure to one that embraces taking chances and learning from mistakes. During a recent Facebook Live broadcast one Microsoft employee called this idea "failing forward."

In fact, in a 2016 interview about Microsoft's cultural shift General Manager of Office Labs Chris Pratley, told Windows Central:

Now we're back to catering to the actual people who use our stuff, the goal is "customer love" and it is quite refreshing.

Given this apparently sound foundation, Microsoft's failure in mobile is exceedingly profound; but not because Windows phones failed in the market. Products fail. It is the manner in which Microsoft mishandled its dedicated customer base which did not reflect the consumer-focused mission to which the company claims to be espoused.

Building Trust

In 2010 Microsoft's Windows Phone 7 brought something unique to the mobile space. The bold marketing which accompanied the product's introduction conveyed Microsoft was serious about mobile. Consumers (though in small numbers) began passionately embracing Microsoft's take on mobile which was drastically different than Apple's and Google's.

The fluid Live Tile-based UI, deeply integrated social networks that merged with the OS and Photo's Hub, Rooms, hubs and more won over many users. Windows Phone was so impressive that the company's Ben Rudolph ran the popular "Smoked by Windows Phone" campaign where random people's iPhone's and Android phones were beaten by Windows phone's at various tasks. Rudolph even replaced the losers "inferior" phones with Windows phones. Was there really once that much pride and confidence in Windows phone?

With Microsoft's apparent full commitment to mobile backing our zeal, fans evangelized the platform and convinced others to try it. We endured the platforms shortcomings and lack of developer support confident that "the next update" or "next flagship" would perhaps level the playing field. We trusted Microsoft.

Losing Trust

We knew that Microsoft couldn't make the market and developers accept Windows phone, but we believed (or hoped) Microsoft would do all that it could to help it succeed. That expectation began fading from view as the reality of Microsoft's weak commitment became apparent.

Though we remained hopeful fans started giving voice to their discontent when they perceived early "betrayals" from Microsoft. Windows Phone's 7.5's leap to Windows Phone 8 stranded fans on devices that could not be upgraded. Windows Phone 7.8, which provided Windows Phone 8 features like resizable tiles, was a bone Microsoft tossed these abandoned users. Sadly, my HTC Titan on ATT never got the 7.8 upgrade.

We understand that Microsoft's move to Windows Phone 8 was a step toward OneCore and hardware requirements necessitated leaving some folks behind. Fans were angered nonetheless, and things didn't get better from there.

Windows Phone 8.1 removed most of the unique aspects of Windows Phone that won users over. For many, Microsoft's "progress" felt either like a bait-and-switch or an abandonment of its own vision. Users complained that Microsoft hooked us with a unique platform only to make it more like iPhone and Android over time.

Paradise Lost

Two casualties of change were the unique social network-integrated People and Photo's Hubs which became more like the functional, but aesthetically bland Contacts and Picture apps for iPhone and Android phones. Microsoft even made systemic UI changes (like hamburger menus) to accommodate app developers that never came.

Technically the eradication of Hubs and other features made updating separate apps easier but made Windows phones less "Windows phone." Enthusiast's feelings of betrayal are rooted in a perception that Microsoft abandoned its unique approach to mobile, and by default, those of us who embraced it.

If Microsoft couldn't stay true to its own unique approach to mobile, how could users remain confident in Microsoft's mobile efforts?

No Microsoft, we're not interested

Confidence inspires trust and people will follow those they trust. As Microsoft began exhibiting behavior that could be interpreted as lack of confidence in its own mobile platform the Windows phone fanbase became more vocal with its discontent.

Windows 10 Mobile and the Lumia's 950 and 950XL were poorly received.

Windows 10 Mobile and the Lumia's 950 and 950XL were poorly received.

As the OS became less fluid and less aesthetically "Windows phone" as it became more one OS on its way to OneCore, fans were also wondering where the flagships were. Rivals continued their yearly cadence of flagship releases while Microsoft seemed irrationally (to some) committed to flooding the market with low-end devices.

The long-term effect of Microsoft's low-end strategy

Where was the commitment to go head-to-head with high-end hardware? Did Microsoft doubt its own ability to compete? We must remember that for a time the Windows on phone didn't support the hardware rivals platforms supported. But what about when it did?

A Windows phone fan scorned

The lack of flagships resulted in Windows phones being ignored when it came time to compare the latest flagships.

With Windows phones (and its fans) increasingly becoming the joke of the industry and Microsoft's apparent lack of interest in combating the stigma, many users resolved that if Microsoft didn't care neither should they.

Where was the consumer love Microsoft boasted about? Why wasn't Microsoft putting its billons where its mouth is? The app Bridges were built, but Microsoft has done little to encourage their use. The retrenchment strategy left fans, particularly those in regions where Windows phones had respectable share, with little to no options.

Microsoft's focusing of Windows Mobile on the enterprise was a slap in the face to consumers who still loved the platform. Fan's wanted a phone. Microsoft responded, "No phone for you," with little effort to communicate a commitment to a committed base.

Microsoft: Where is everybody?

I've long advocated that Microsoft has a mobile strategy. Microsoft's Andromeda OS, one Windows platform, on a pocketable telephony-enabled PC with CSHell may be what's next. Here's the problem. Even if this device checks all the boxes, creates new boxes and checks those too, Microsoft has lost the trust of its vocal fanbase.

Does Microsoft still care about Windows phone fans?

Goodwill and word of mouth are more powerful and organic than structured marketing. A product endorsed by family or friends is more likely to be adopted than one that has only the one-sided support of a marketing campaign. Conversely a product condemned by family and friends receives a mark that is hard to erase. The condemnation that fans have laid on Microsoft and its smartphone efforts is bad not only for its future mobile efforts but for the company as a whole. These fans have lost trust in Microsoft.

If Microsoft reenters mobile, it will have to work hard to prove its commitment to its own mobile vision and the consumers it has spurned. A cutting-edge device won't suffice, a relationship is key. I'm reminded of Steve Urkel's persistent pursuit of Laura Winslow from the popular sitcom Family Matters. Urkel's unrelenting persistence and commitment finally won Laura's heart. Can Microsoft do the same for its former fans?

Or does the company's leadership consider the profoundly tiny market represented by Windows phone fans inconsequential to its future in mobile? If so, are they right?

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

425 Comments
  • They have no mobile vision. For them to drop support Windows Phone so quickly doesn't sit well with me. I don't know much about "Andromeda" and I don't really see many articles about it. If it has the app support, I'd still give it a shot.
  • Andromeda is W10 baed so it would run all the Windows Store apps, web apps as well as progressive web apps which can only grow.  The rumored new pocket PC device will be targeting at the whole W10 user base rather than just the WP users.  It will probably be marketed as an 'always connected' All-in-One pocket PC rather than a smartphone.  If it comes with CShell, SD845, foldable screen, support for Windows Ink & pen, MR and phone features, it could be an attractive device for all the W10 users who can only grow.  OEMs should also be interested in building such a new W10 form factor which is far more versatile and convenient.
  • Yeah, the OEM's are just waiting with baited breath.
  • And this is also still years away from reality. By the time Microsoft actually executes, everyone else will have leap frogged way further ahead. People need to face it, this is just talk, and there will not be execution behind it.
  • That should be bated breath. Unless they're going fishing with their mouths.
  • Well, they should. An opportunity to open new product lines is always good for business.
  • Your assertion that the apps and the W10 users 'can only grow' is taking a lot for granted.
  • I don't know. A foldable phone just doesn't sound appealing to me. And OEMs will not be interested. Microsoft can make their own phone, but if they expect the OEMs to follow suit that doesn't seem like it will happen.
  • Whatever happened to Microsoft's claim they would reduce the number of phones to three per year (low/mid/high).  That simply fell off the earth and was never discussed again.  If I recall that came from Satya himself at a Spring conference.  Maybe Build?
  • "drop support windows phone so quickly"... The word "quickly" hardly applies here, as it's been a long, slow amd painful demise. 
  • "so quickly"?
    Please.
    Many years, many reboots and literally billions of dollars invested with little return. Do you know the definition of insanity? Because they demonstrated it for years. This is a business, not a hobby. Continuing down the some old road was asinine.
  • This is indeed a business and one that is moving inexorably towards the mobile arena. That's where Microsoft should have continued to invest, because without a presence in mobile they will be left with nothing but the dead end of the shrinking and increasingly irrelevent desktop/laptop market.
  • Are you aware that the app market is going to be 100 billion market very soon? So what's the problem in throwing few billions in that if you want to participate? Again, your comment would make a perfect sense if Microsoft gave up, but they haven't, they just pretend they can cut the cost and run the game, which is even more insane. Insanity has a lot of levels.
  • I love Surface products, and I trust the Surface line running Windows. I have a Lenovo laptop running Windows 10, and it works terrifically.. I have a Surface 3 running Windows 10, and if it fit in my pocket, made phone calls, and text, it would replace my 950...
    If MS aims to put a Surface PC in my pocket then I would trust it to be a great product, as Surface has always been.... This I can only say if MS were to make a pocketable mobile device under Surface branding, and developed by the Surface team. It's just good sense.
  • Personally I want to see MS produce something worth my while, but whatever they come out with the only sane approach has got to be 'wait and see'. 'Buy and trust' would be complete madness with Microsoft's history. If MS make it and don't trash it or keep removing features rather than completing them or try to support the competition rather than their own devices or try 'retrenching' anything or rework the concept every 5 minutes whilst excluding the current customer base or aggressively destroy their hardware manufacturing partners, once they prove they've turned over a new leaf, then and only then buy in to it. I want MS mixed reality for example, but I fully expect MS to pull another Nadella on it at some point so I'll have to wait and see. No way I'm paying to see promising stuff Nadellad to death before the year is out, and no way I'll recommend anyone else fall for the same old tricks. Not until MS prove their commitment FIRST. I used to foolishly trust and recommend Microsoft without the need for proof, but I've retrenched.
  • I think Microsoft's big future  Surface device will be a 7.9 inch screen "Surface Mini Tablet cell phone hybrid. That runs Wimdows 10 on ARM CPU software. This New "Surface Mini" will run Windows 10 store apps which are incresing in number. It will have  'Contiuum-2 software"  so you can hook it up to a larger screen.  This is the logical Surface device for Microsoft to make because it's sales strength  in the Mobile world is in Tablet 2 in 1 devices and the new Surface Laptop (which will get better) not smart phones. this device wont be for everyone but enough of them will be bought for Microsoft to make a profit off of selling them
  • I wonder how many would agree to look completely like idiots with a 7.9" device at their ears talking to someone, with no MOBILE APPS!!! MOBILE, fanboy, you know what that means?? touch friendly...? those that devs do not give a damn for the windows store?
  • Your mindset is stuck in 2010..
    Nobody even holds their 5.5" phones to thier ears anymore, and nobody complains about not having mobile apps on thier PC.... Expand your thinking.
  • And that's why you don't work in the product development team at Microsoft :D
  • yeah... make a call with an 8 inch Tablet and the people will think you are crazy
  • "people will think you're crazy" SMDH
    Right. And, I guess all those people making calls with thier Apple supplied ear pods are bat **** crazy.🙄🙄🙄
  • No but the option to having my deivce to my ear and not look like a total ****** with a book held to your head is what is needed.
  • 1. It must fit in a standard shirt or jeans pocket 2. People use an ipad as a camera. Yes they look ridiculous, but they do it 3. I make 5 calls a month, but I type / message and browse all day   Allowing for all that, I still think there's a 6 inch size limit to a "pocket" device. Anything bigger becomes too big to carry, and it then becomes snappable unless cared for. How are you supposed to carry an 8 inch device into a nightclub, which is needed so that you can catch an uber home afterwards?  They MUST get android apps running, seamlessly, on Windows Phone. Otherwise, when my 950XL dies I'm moving to Android on Nokia.
  • Logical, to say the least... More so, besides turning a huge profit, a device as the one you mentioned would convince other OEM'S to take a shot as well. It's all about keeping Windows relevant in the future. MS has no choice but to put Windows on a mobile device. They have no choice but to make your device. No other choice, period.
  • I for one would definitely welcome a pocket size windows PC with full windows functionality.  I can do anything I want on my windows laptop,  banking,  graphics, video,  ALL!  I never need any app to find my files or do any functions. Both iOS and android do not have basic OS functionality.  All the apps available for android and apple are repetitive and produced by sources I cannot trust- I cannot allow some "developer " to have access to my banking,  files,  contacts,  etc. I want a trusted OS manufacturer to provide me with environment that I can trust.  If I could have a full windows device with telephone functionality including LTE for all bands and ready for gigabit - I would immediately go for it!  Hope this device and OS is coming soon.   
  • I have a Windows 10 mobile and it regularly gets updated, takes wonderful pictures and does everything I expect of it.  How long do Android mobiles get updated however expensive?  The fact is android and iphone have become boring as the iphone x looks more like a Samsung.  If a new Windows mobile comes along I will be happy to upgrade given the service my current mobile has given me.
  • True. These supposedly "dead" phones still get a lot of support, more than most Android phones (not to speak of iPhones with their literal programmed obsolescence).
  • How does a phone supported for 5 years fall under anything related to obsolescence?
  • What´s the obsession with updates? My Moto X2 was lastly updated like a year ago and runs perfect, I don´t need upates that may ruin it. I had a working Lumia 950 but one of the latest updates a couple of months ago left it resetting continuously
  • Why don't we wait to see of something will even come up from them before we start caring?
  • For How long???! Until 2020?!!!
  • Yeah, it makes sense that way than day dreaming and wishful thinking.
  • The waiting part... is the day dreaming!
  • That soon? :)
  • MS could have the best phone, the best mobile OS, and big ticket apps. But if there's no mass marketing, it's destined to fail.
  • I'm of the same opinion as netmann here... 'For how long???!' There are those of us deeply invested in the ecosystem and don't see a future with competitor devices no matter if Microsoft (I still don't believe I saw this), recommend Android or iOS as phones to go with.  I want and need a Windows based phone device I can trust in, can go to an online or retails store and buy, and recommend to family and friends as the alternative device to go with if you want a simple to use, synched device with features that surpass other flagships or devices from the others. We had this and then as Jason brought up somewhat in the article we lost our uniqueness and exclusive features that had the potential to draw consumers to the device. Now there is nothing. I have a brother-in-law that has had his most recent 650 screen die on him, and what is he able to buy? Nothing Windows related unless he gets one on eBay or similar. If Microsoft get serious about a mobile solution they HAVE to move quicker than what they have been in innovation and implementation, bring uniqueness back to the fold, quality components (not just 'that will do'), devices that we can be proud of using and know that these new devices are unique and bring alternative to the big 2 for those that really could not be concerned with Google monopoly, or Apple's massive pricepoints. Do I want a cheap device? No. I want a reliable device, with quality of which I'm prepared to realistically pay, but I also want an ecosystem that will endure and grow in unique features and outstanding services as it moves forward to improve.  
  • Actually, what you need is to get out a bit and enjoy life. Microsoft ain't coming back with a phone any time soon so get yourself an Android and move on. Enjoy what's available now. Then one day in the future, if Microsoft ever does come up with a viable alternative to the big two, you can buy one. In the end they're only phones. It's not exactly life and death is it? People here need to get some perspective.
  • They need to move quick, sure. But they also need to hit hard with their comeback. Personally I wouldn't dislike if they come with something else before the Surface Phone, something that's in the middle of the next step after Lumias and before the whole new paradigm of SP. I'm thinking they might release a non-foldable screen device, more traditional and less expensive, but with new software developments powering it, like CShell and Andromeda and whatnot. VR might play a big role into this too, and TBH, I have a hunch that they might announce something VR AND mobile related on the october event. Wouldn't that be a great placement for the holiday season? But I wonder whether this would be detrimental to Microsoft's strategy. And it's a hard balance to reach. I believe MS do know they're hurting their fan base by delaying the coming of their savior device, which WILL come, but timing is also a problem. I'll wait, sure, I have no problem in hunting another W10M device if this one dies, but most people won't wait, can't wait.
  • They're too late to the party. And I don't trust them anymore.
  • I had to switch, although I don't like Android and iOS. The bad thing for MS is that I hardly use MS services anymore. By keeping complete silence former fans are getting very very angry. I really think Ms should show some understanding for those customers.  
  • It's a similar story for me. I switched from a Lumia 950 XL to a Sony Xperia XZ Premium just last week. There are no Microsoft Maps so I've gone back to Here. It's tough to really integrate Microsoft services and I've tried as much as I could. Cortana is set as the default assistant. I've got Word and its friends and Arrow Launcher. But I'm tempted to start using Google Assistant as the notifications it does provide seem really in-tune with what I'm doing. I honestly don't care what their next mobile device is; I'll wait and see how it takes off before considering it. Microsoft has a difficult task ahead. As they bleed Windows Phone users, those users'll start moving away from Microsoft's services. I had devices like the Compaq iPaq and then an HTC HD2, HD7, Titan, Lumia 920, 640, 830, and 950 XL. With each interation, Microsoft removed things that made Windows Phone 7 so good. Hubs, panorama menus, Zune, etc. I no longer have the inclination to bother with Microsoft.
  • I'm in this boat.  In fact, I reckon I've worked through the same list of MS devices as well.  Later today my pre-ordered Note 8 is arriving, at which stage I'm officially in the Android camp.  As a dedicated MS developer, this really smarts.  I feel incredibly let down.  But with tools like Xamarin allowing simple cross-platform development, I can't justify staying with a failing mobile ecosystem.  This bites Microsoft on 3 fronts: they lose a Windows Phone advocate, they lose a UWP developer, and there's a fair chance I'll now investigate other offerings, e.g. Google Drive, Calendar etc. as well, whereas I previously wouldn't have imagined moving away from the integration offered by OneDrive etc. Got the "would you recommend this version to friends and collegues" message on my phone again this morning.  I'm usually really positive with my answer ... but I think that's probably going to change, as my 950XL is relegated to "dust it off, charge it up and test that web app on the mobile Edge browser" status.
  • Cortana still isn't available in the Netherlands, that's where Jan comes from too. Siri is, and google assistant is in English. Only Microsoft is being frantic about the EU borders...
  • I'm using Cortana set to en-GB while my region is set to Belgium. I think you have to manage to turn her on first, but then in the settings you can set the region seperately from your device settings.
  • Sure but I want my settings in my own language not in english
  • Cortana compared to Google Assistent is simply crap! a piece of crap...
  • They think they will throw their own party... Well, good luck to them, but unless they will have free exchange of old failed WPs to that new great device, I ain't coming... 4 WPs is enough for me. Also, it is hillarious how this website doesnt work on Edge and the UWP app comment section doesnt post comments... I'm just sayin, website about WIndows doesnt work on Windows default browser, the irony!
  • Heck, the OneDrive website isn't working right with Edge for me today. Slowly moving on to Chrome which isn't having any problems with it. Do I want another phone made by MS?? Probably not anymore. Fool me once shame on you, Fool me twice shame on me, Fool me three times, I'm beginning to feel like an idiot. 
  • I'm big on MS, but the last couple months has been such a burn. I went back to the iPhone 6 when my 950XL had an issue with text notifications and last week I ordered the iPhone 8 Plus. Even if they release a Surface Phone next year, I may have trouble coming back - I've lost trust. Still the better platform, but without app support and committment from MS, it'll likely end up failing.
  • I think Android and iOS party is already Over, i dont see any invoation in Google's OS or Apple's, THIS is the right time for MSFT to throw their party, but they wont, they just wont, ANDROMEDA OS is the new innovation but MSFT is taking too much time, what if Apple or Google comes up with somthing like that sooner. WHAT THEN!!!  ----Dissappointed MSFT FAN----
  • True... This model is showing it's age, and only those with vision can see that.
  • Nasir, agreed. Look at VR/AR... Microsoft arguably hit the ground running when they surprised all by showing off Hololens, but what is going on with that reality... Android, Apple and others have made significant inroads into this technology and what is happening to this cutting edge Microsoft product ... it is flailing around not doing much at all and again being surpassed by others - very quickly! Microsoft needs to get rid of some of their beaurocracy or whatever it is slowing this innovation to implementation process down to slower than a snail pace. I'm still hoping for a sound mobile strategy but I'm afraid I'll be long gone dead by the time the Microsoft cogs get their act in gear.
  • The difference with VR/AR is that while Google and especially Apple have taken the quicker path to users, that's the shallowest implementation too. Gimmicky, a toy. Meanwhile MS did have the guts to build what is a prototype of how the future is going to be, the Hololens, backed by a system wide framework, and is siding with the industries to create a true revolution. Sure, anyone can create an app that lets you superimpose 3D models to the camera footage, and to be frank it's been around for some time. Microsoft are doing something deeper. As an example, just today in my twitter feed one guys was showing some game or fun gimmick in their ARKit thing, while Microsoft was promoting their colaboration in car design with freakin' FORD, using the Hololens. That's the difference.
  • you obviously havent noticed Asus, Acer, Dell, HP and Lenovo are releasing headsets for MS Mixed Reality
  • You can't be late with technology... The TV was around 50 years before Samsung got in the mix, and Sony used to rule that market 10 years ago... Only a fool would think that times don't change, and iDroid is the end when it comes to mobile technology from here on out. You never know who will have the market in the future. You can't rule anyone out. Could be HTC, or Red DC, or even Nokia. Could be a new company that doesn't exist yet. Could be MS, or Sony. Could be Amazon, Ford, GM, Toyota. Open your mind. MS only missed out on the tip of the iceberg, a tip that will be irrelevant in the future; smartphones with tiny screens, and their proprietary, limited, mobile apps. If you think that will always be the way then think again. MS isn't late. Nobody is late, and there's always a chance for anyone to bring something different to consumers. Saying MS is too late is to claim you know what the future holds, and I seriously doubt if you do.
  • They might develop the best system in the future, but who will pay €800+ for anything that might not be supported a year later? I bought a droid a month ago, and i'm amazed that even theor own apps actually work better with more features on this platform. I for one am not likely to switch back!
  • It doesn't matter if you don't trust Microsoft. It doesn't matter if any of us never buy a MS product ever again.... We all add up to just a fraction of a drop in the bucket of potential customers. MS can wipe the slate clean with us, and the relative few average consumers who had a negative experience with WP, and move on... As a matter of fact, that's exactly what they're doing, and nobody significant will hold MS accountable for WP.
    Retrenchment sucks in many ways, but overall it's probably the most necessary move MS has to do so they can have a mobile future, and sell a great product without bad perception of it. In order for MS to get anything failed close to the Surface line they must separate the name as far away as possible, and separating pissed customers is part of that process. I know this, and that's why I never boast about how I never gonna trust MS again. What does it matter?
  • I like what you say. It's true, nobody can predict the future, and also dinosaurs won't live forever. It's just the way it is.
  • I like tacos😃😃😃
  • You can be late in a specific market. Sadly, Microsoft has lost in smartphone market and they won't be able to make a comeback, however hard they try. But, what MS is  doing incredibly well lately is introducing new form-factors or setting the propper standatrs for existing ones. They can pioner in something new or comepletly reinvent the concepts of a certain devices.
    Whatever they are going to do, I hope they will market the sh*t out of it, because as of now, having a Surface Something equals being one of a few hardcore MS fans, at least where I live in. For e.g., Pixels in android world are not making any success, when compared to rival Samsung or, well, Apple. A regular folk won't even know about it, when asked.
    And that's just a very, very, very clean, beautiful and simply working-whatever-what phone I wish more people, including myself, had. There are no innovations in this device, it is made by a famous, trusted brand and no one buys it (well, relatively). And now imagine investing so much money in something nobody would buy, even if this device is not just "cool and nerdy", but a total gamechanger in how people do their jobs, communicate, entertain themselves.
    My point is that Microsoft has to invent something new, something people would want and let those people know, that they want it badly.
  • Actually, the smartphone market isn't a done deal between Apple and Google.. Smartphones aren't going anywhere for the foreseeable future. That means that 5-10-20 years from now many companies will rise, and fall, in the literal smartphone market. iDroid, just as any other company, is not guaranteed dominance for eternity. It would be foolish to think so. But, even MS has a chance at selling a relevant smartphone in the (not near) future. Some of you guys sound like you're young, and haven't been around long enough to see major shifts in industry. Never say never with technology, and politics.... There's a chance a Ultramoble Surface device, if well received, could be MS's way back into the smartphone (segment) market... I'm still not totally convinced MS is done with the smartphone segment indefinitely. I think they have long-term plans.
    ......
    But, the thing I think most funny is iDroid fans foolishly believe that in 2067 the world is still gonna be waiting on the next Galaxy, and the next iPhone... 😂😂😂 Times change. Open your minds.
  • There are different types of technology. Microsoft dominates the desktop technologies for almost 40 years, and there is no sign for it to end up anytime soon, so yes many competitors came too late and had no chance. While TVs and desktops are probably on the