Amazon brings its groceries delivery service to the UK

Amazon has started competing against supermarkets in the UK by launching its own groceries delivery service in London. The online retail giant expects to roll out Amazon Fresh (opens in new tab) coverage across the UK, offering Amazon Prime members the ability to carry out their weekly shop and get everything delivered the very same day.

This is a fairly large blow to supermarkets, who are already feeling the strain from competitive Aldi and Lidl. The company states that prices will be in line with what the big four offer, though we imagine undercutting will play a major role in Amazon absorbing marketshare as more locations are added to the coverage list.

Should you wish to take advantage of Amazon convenience for your weekly shop, you'll need to be located in supported areas of London and pay £6.99 a month on top of Amazon Prime (opens in new tab). There's a free trial of this new service available, so be sure to check the website for more details.

Check out Amazon Fresh in the UK (opens in new tab)

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • I was like "oh Amazon brings back its Windows Phone app." LOL!
  • Just don't try to do this on a Windows powered phone.
  • What's the point of reporting it on a Windows mobile site? This requires use of the Amazon Prime app which has never been available for Windows. Apparently you can't use prime now on a pc, app only
  • I guess the browser is broken on the PC than 
  • No its now. Amazon allows prime now access only via the app (not the same as Amazon Prime)
  • I don't use any apps now and can get prime video and prime ordering directly from my edge browser this is in the UK I don't know about other markets
  • You have a windows phone then Please downvote me. I'm aiming for the most.
  • You still can't beat going to the shops. As for £6.99 per month, on top of £79.00 pa, makes this a pretty expensive option. When you consider Tesco's, Iceland, Asda etc already offer the home delivery service, I can only see people using the service because of the Amazon name. For the price they are offering this service, it will probably be picked from Tesco etc, as Amazon are hardly likely to invest in chilled warehouses around the country.
  • Precisely, it already exists, they only have thier name.  Even if you had a Prime account its still cheaper to use the supermarkets for delivery.
  • Implying Tesco wouldnt be 10% more expensive in the first place 
  • Actually you don't need to pay the £6.99 per month as long as you place a minimum order value of £20. If you agree to pay £6.99 per month, there is no minimum order value
  • It comes from Morrison's like the amazon grocery's. Posted from my o2 joggler.
  • Just read an article saying that amazon has just become the top profit maker in India leaving behind giants like Flipkart and snapdeal. And now they are planning to invest 3 billion dollars more in Indian market... They are not fool that they will do it without having apps for every platform... Just wait and watch, the app is in the pipeline
  • Why would they target dead platforms with no users?
  • You think so... Do you know the amount of active Lumia users currently....and a universal app means 300 million pc users also and counting
  • Why would Bank of America? They must be dumb.
  • Exactly
  • Three billion rupees? They buying a 950 and a display adapter?? ;)
  • Srry for this big mistake...its 3 billion dollars
  • No news on Amazon here please until they are back in the Store.
  • I spend a fortune on Amazon. I'd like windows ten app .