App Hub Updated, Mango app submissions a month away

Microsoft has been busy updating their Windows Phone App Hub. This is where Windows Phone developers go to manage their accounts, change settings, submit applications to the Marketplace and generally stay up to date with everything Windows Phone.  We mentioned some of the details of the update earlier but here's how it breaks down.

The update focuses on three areas.

More geographic markets for developers: Essentially Microsoft is broadening Windows Phone's horizons by adding 19 new consumer markets that include Brazil, Chile, Colombia, Czech Republic, Denmark, Finland, Greece, Hungary, India, Japan, Netherlands, Norway, Poland, Portugal, Russia, South Africa, South Korea, Sweden and Taiwan.

There will also be 7 new developer markets that include Chile, Colombia, Czech Republic, Hungary, Israel, South Africa and South Korea.

In addition to market expansion the App Hub is now localized for Korean and Simplified Chinese and price tiers have been successfully modified on a country-by-country basis to adjust for fluctuations in the global currency exchange rates.

Lastly, on the geographic front, Microsoft's Advertising PubCenter support will be extended to 18 additional countries by the end of 2011. They include Australia, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Italy, Japan, Mexico, Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom. This will enable developers in these countries to receive mobile in-app advertising revenue in their local currency.

Continued after the break

New private distribution options: We've touched on this before but the update gives Windows Phone developers the option to distribute apps privately, as well as publicly, under two options.

Beta Distribution enables developers to distribute pre-certified apps to a group of up to 100 access controlled beta testers for up to 90 days. It gives the developers a means to field test their apps before publishing them to the Marketplace.

Target Distribution enables an app to be distributed through the Marketplace but in a hidden state for targeted users only. Targeted users would be given a deep-link to the app and there is no limits to the number of users for these apps and they can be publicly published at any time.

Enhanced Application Management: These are updates designed to give developers better account management tools, a streamlined application submission process and enhanced reporting capabilities.  Features such as detailed reporting, enhanced dashboard, and the ability to edit the apps metadata without submitting the change for re-certification are among the updates.

Consumers will likely see this update most notably with the new app categories to make apps easier to find. The three new categories include education, kids/family, and government/politics.

Along with all the details about the AppHub Update, Microsoft offered a few suggestions to developers. One of which may give us some insight as to the timing of the Mango update. Apparently Microsoft will begin accepting Mango app submissions in late August. While no hard date was announced, it was phrased, "We're just about a month away..."

Could this mean that Mango will be released shortly there after? Regardless, Microsoft isn't wasting any time and continues to improve upon the Windows Phone environment.

Source: Windowsteamblog

George is the Reviews Editor at Windows Central, concentrating on Windows 10 PC and Mobile apps. He's been a supporter of the platform since the days of Windows CE and uses his current Windows 10 Mobile phone daily to keep up with life and enjoy a game during down time.

  • I assume Mango apps wont be backwards compatible, so either they will have to provide checking in marketplace or have mango rolled out to all phones before that?
  • Correct.Your WP7 device will search the Marketplace and apps that require Mango will only show up for devices that have Mango.
  • How long before the initial WP7 launch did app submissions open up? I wanna so it was only a couple weeks, and I would guess that would be the same timeframe for Mango
  • You just won't see them on a non Mango Device. I think it will be out mid September or beginning of October (for non branded devices)
  • Fragmentation?
  • It's not fragmentation since every WP7 device is capable of being upgraded. Unlike the nodo update I imagine most Telecos will pretty quick to offer the Mango update due to the marketing behind it.
  • I'm from Poland - still I can't change country in my Zune Tag so I've tried to create a new one. In step three I got "Error please try again later" - service is down for +2 hours now. Plus my friend at Microsoft says that there is a Marketplace for Poland but it's empty. This means that developers will have to go to app hub and enable their apps to be discoverable in all new 16 countries.Still trying to register in Marketplace :/
  • The Swedish marketplace seems to have a couple of hundred apps at most and a lot of them are published by Microsoft but even they have a lot of apps that are not showing up. At least not yet.