Apple CEO Tim Cook slams Microsoft's Surface Book [Update]

Update: The author of the article posted on, Adrian Weckler, has now posted on Twitter, "Apple says that CEO Tim Cook meant 'diluted', not 'deluded'. Makes sense. Consider this a correction."

Original story: The recently-launched Surface Book from Microsoft is the company's first notebook product, but Apple CEO Tim Cook definitely doesn't care for it. Indeed, he thinks the 2-in-1 notebook, with its detachable display, is "sort of diluted".

Cook made his remarks during a Q&A session at Trinity College in Ireland, where the company announced plans to hire up to 1,000 new team members in its Cork office. While Cook said today that Apple's relationship with Microsoft is "really good", reports that didn't stop him from going after the Surface Book:

"It's a product that tries too hard to do too much," he said. "It's trying to be a tablet and a notebook and it really succeeds at being neither. It's sort of diluted."

Cook's remarks come on the same day Apple officially started taking orders for its new iPad Pro tablet. The 12.9-inch device is the largest iPad ever, and Apple offers an optional keyboard cover and stylus for the tablet, which is similar to Microsoft's Surface Pro lineup.


John Callaham