Amazon today announced that Apple Music support is coming to its Echo lineup of speakers in the coming weeks, allowing Apple Music subscribers to ask Alexa to stream their favorite songs, artists, albums, and more. Users will also be able to stream Beats 1 live and play any of the curated playlists from Apple Music editors or ask for their preferred algorithmically-generated radio stations.
While you've already been able to stream to your heart's content on your Amazon Echo for some time from services like Spotify, iHeart Radio, Pandora, TuneIn Radio, among others, Apple Music has always been notably absent from the ever-popular Alexa smart speakers.
Dave Limp, senior vice president, Amazon Devices said:
While making Apple Music available on a competitor's platform may seem counter to Apple's usual hardware-first strategy, the company would be remiss to dismiss Amazon's popular smart speaker platform. Amazon has been pushing hard this holiday season to get more Echo speakers into more homes with steep discounts on its latest Echo and Echo Dot as well as a new range of music focused Echo smart speakers in the Echo Plus and Sub, and the Echo Input which brings Alexa's smarts to your current speaker setup.
Apple has had Apple Music support for Android users since the service launched (and iTunes on Windows long before that) so it is not an unprecedented move. Apple is also focusing on growing its services revenue, and adding Apple Music to Amazon Echo may help expand its subscriber base.
Apple Music will be available on your Echo speakers from December 17.
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Adam Oram is a Senior Writer at iMore. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as an Apple Genius and as a Deals Editor at Thrifter. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food. Follow him on Twitter at @adamoram.