Australia's Nokia Lumia launch with giant augmented reality demo [Video]

We mentioned the other day that Australia was getting the Nokia "Amazing everyday" treatment with the impending launch of the Lumia 800. We then had a fan-made video of the event showing a dance-off using an Xbox Kinect and a giant screen and now Nokia has put up a proper video of the event, showing off exactly what they were doing on that sunny day.

With an augmented Angry Birds experience, dance off with Timomatic and something about helping a kangaroo finding its way home, Nokia sure did some creative marketing here. Looked fun at least and really, that's what it's all about for them.

Thanks, Johnny V., for the heads up

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been here covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics and ran the projectors at movie theaters, which has done absolutely nothing for his career.

  • This looks Awesome!! Wish they plan events like these in the US, especially NYC, for the Lumia 900 launch/promotion....  :-)
  • "impending launch"? It's already launched :)
  • Wow... Just awesomeness. I can tell that those people are planning to buy a few Lumias off the bat.
  • That seemed to be a good advertising effort, the people seemed to genuinely enjoy it and were very engaged. Better than the flash mobs in Malaysia (?) I must say. I hope they plan similar type events these in major US cities (NYC, Chicago, Houston, Los Angeles, Philadelphia, Atlanta, Dallas, etc...)
  • I'm in this video... (1:21) =DDDD Yellow shirt!
  • Cutie!
  • Nawwww shucks... =) I've been watching all the Lumia vids and was really hoping I'd get in one... Success!!! =D
  • I hope they had some actual phones in a table nearby for people to preview, because these AR games can be seen at malls and stuff.
  • No tables. Just the friendly Nokia staff working the crowd and willing for you to have a go on their Lumia 800.
  • Nokia is like a mad dog on the loose now.. No one can catch it. Go Nokia , go.
  • Wow...go Nokia