Ballmer sees an “upside opportunity” in having almost no market share with Windows Phone
This evening, Microsoft is hosting their 2013 Financial Analyst Meeting, addressing shareholders about the current status of the company and its future. Most of the discussion, which is ongoing as we write, has focused on cloud computing, Xbox, Windows and all of Microsoft’s services.
Outgoing Microsoft CEO Steve Ballmer took the stage within the last hour and elaborated on many of these areas, including Windows Phone. While not a lot of time was spent on the growing division, Ballmer did of course talk about the recent Nokia purchase.
Below are Ballmer's verbatim comments:
The admission by Ballmer is fascinating if only because Microsoft appears to be facing the reality that Windows Phone, while promising, still has quite a long way to go before it is a profitable and successful business division for the company.
The Nokia deal should help streamline the manufacturing of Windows Phones by knocking down walls between hardware and software development teams. There should also be “fewer secrets” as Microsoft’s Joe Belfiore recently mentioned about the deal.
Nokia has recently taken the lead in Russia over Samsung, Windows Phone has maintained a number two status in India and the OS has experienced explosive growth in Mexico. However, market share in the US has remained below 5% despite an aggressive campaign through AT&T, Verizon and T-Mobile. Overall, shipments for Windows Phone are up 77% year over year.
Will Microsoft be able to pull it off? In theory they have everything they need to make a successful comeback in mobile. But there are a lot of ‘ifs’ and ‘buts’ that could affect the outcome for Microsoft. At the very least, they seem keenly aware of how much work is left to do.
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.