Xbox is Microsoft's gaming division. Launched in 2001 with the original Xbox console (presented by Bill Gates and The Rock, no less), the division has gone through multiple permutations on its journey to its current form. Originally envisioned as a device that could bring Windows to the living room, Xbox eventually competed more directly with PlayStation targeting core gamers.
Xbox had solid success in the United States and other English-speaking markets, buoyed by heavy hitters like Halo and Forza, alongside various heavy hitting third-party exclusive titles. Microsoft's Xbox is responsible for various gaming innovations that are now commonplace. Online live infrastructure, "games as a service" titles, subscription services, and cloud-first business models owe at least something to initiatives spearheaded by Microsoft (for better or worse).
In 2013, Microsoft's push to turn Xbox into a digital-first entertainment center saw widespread pushback from the gaming community. Despite predicting trends that are now commonplace, the way Microsoft positioned Xbox back then has seen it struggle to regain the relevance it once enjoyed as a brand in a universe of increased competition from other platforms, in addition to always-on forms of entertainment and smartphone-delivered social media algorithms.
As Xbox enters its 25th year, Microsoft is once again reinventing what Xbox is with its new approach, doubling down on Windows' openness, and returning to the original vision of Windows gaming in the living room. It'll be fun to see how it pans out.
Essential Xbox reading
Latest about Xbox

Xbox adds long‑requested gamepad cursor toggle to handhelds
By Adam Hales published
XBOX Xbox is rolling out a new Gamepad Cursor toggle through Xbox Game Bar, allowing handheld users to control a cursor with a joystick for improved navigation via the Xbox Insider Program.

Fresh Xbox discoveries point to "Duet": Is it another Game Pass tier?
By Adam Hales published
Xbox A new codename has appeared in backend data, prompting speculation about Game Pass tiers and subscription bundles.

NASA's Artemis II mission can give your Xbox dashboard a serious glow-up.
By Richard Devine published
Xbox Turns out there's at least one good reason to use Microsoft Edge on the Xbox console after all.

Former Microsoft gaming VP reveals why Xbox was greenlit despite how “unlikely” it was
By Brendan Lowry published
Xbox 25 years after the original Xbox's release, ex-Microsoft gaming VP Ed Fries says it was created to rival Japanese companies like Sony and Nintendo.

Xbox is finally giving Achievements a huge update with new features and a dedicated team
By Brendan Lowry published
Xbox Xbox is finally giving Achievements the kind of upgrade fans have been asking for for years — new features, modern systems, and even a dedicated internal team focused entirely on community feedback.

Buy an Xbox controller recently? You might get free batteries.
By Jez Corden published
Xbox Did you buy an Xbox controller between December 2025 and April 2026? You might be in luck.

Xbox Game Pass is losing one of its best games at the worst possible time
By Brendan Lowry published
Xbox In just over a week, and months before the scheduled launch of GTA 6, GTA 5 will no longer be playable on Xbox Game Pass.

Xbox Game Pass' April lineup brings this surging Call of Duty game to the service
By Brendan Lowry published
Xbox Microsoft has announced April's wave of Xbox Game Pass additions, and it includes the Call of Duty: Modern Warfare reboot, Hades 2, and many other titles.
All the latest news, reviews, and guides for Windows and Xbox diehards.


