Roku just announced improvements to its lineup in mid-September but its newest crop of devices haven't avoided the Cyber Monday price knife. In fact, the top-of-the-line Roku Ultra just had its price cut by 50% at Amazon. Now down to just $49, it's just a dollar more than it went last week in a pre-Black Friday sale before it promptly sold out. It's way lower than any discount before that and we likely won't see a price like this for some time after today.

Sweet streams

Roku Ultra 4K streaming media player

The Ultra is Roku's best device with the fastest processor and this is its best price ever. It has a fast channel launch, a lost remote finder, enhanced voice search, and more. It comes with JBL Premium headphones for private listening too.

$49.00 $99.00 $50 off

The Roku Ultra was already the best in the Roku lineup, so the improvements are designed around making your life even more convenient. One of those upgrades is the Fast Channel Launch, which improves launch times for the top channels on the platform. You'll also get two personal shortcut buttons on the enhanced remote that you can personalize for one-touch control of where you want to go.

The Ultra supports HD, 4K, and HDR. It includes both dual-band Wi-Fi and an Ethernet port for a stronger connection. The included voice remote has buttons for controlling your TV and media, but it also includes a lost remote finder and a headphone jack for private listening. The device comes with premium JBL headphones for just that very purpose.

You can also use the headphones with your smartphone. Download the free Roku mobile app available on iOS or Android. You'll get access to private listening, voice search, and platform control directly from the phone. Like any Roku device, you'll be able to use it to access Roku's smart platform with 500,000 movies and TV shows and access to your favorite streaming services like Netflix, Hulu, and HBO Now.

Shipping times are already starting to slip for the Roku Ultra at Amazon so if you want it, it would be wise to place an order now.

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