Source: Daniel Rubino / Windows Central
What you need to know
- A large banner ad now appears for some Bing users at the bottom of the search results page.
- The banner shows a download button and an option to temporarily hide the ad but does not appear to have a link to find out more about the Bing Wallpaper app.
Microsoft's Bing search engine potentially has a new form of advertisement. This morning when searching for content related to trending news, I spotted a large banner ad at the bottom of the search results page. I can't say for sure if this type of banner ad is new to Bing. I use the search engine daily and perform hundreds of searches as part of my job each month. Until today, I had never seen an ad like this, especially one that was so large and intrusive.
Specifically, the ad is for the Bing Wallpaper app, which allows you to set your PC's background to the daily Bing wallpaper. Within the banner are buttons for downloading the app or hiding the ad. Notably, there doesn't appear to be an obvious way to learn more about the Bing Wallpaper app. You could, of course, search for the app and find out more, but there isn't a button to an about page for the app.
Clicking the download button opens Microsoft's website for Bing Wallpaper but also starts downloading an EXE file.
The banner ad appears at times regardless of if an adblocker is on or off. Microsoft also has a less intrusive ad for the Bing Wallpaper app that appears on the side of the search results page (shown above).
Microsoft received criticism for showing ads within File Explorer, though it turned out the feature wasn't meant to be publicly tested. An ad for the Bing Wallpaper app within the Bing search engine may not cause the same level of backlash.
We may earn a commission for purchases using our links. Learn more.

Microsoft's new web-based Outlook client officially launches in preview
Microsoft has officially announced its new Outlook client, which is now available in preview for Office Insiders in the Beta Channel. The new app is accessible via a "preview" toggle in the Outlook desktop app. Enabling the toggle will transform the legacy Office app into a new web-based one, featuring new features and a new UI.

Think you know ALL Windows 10 keyboard shortcuts? Find out in our list.
In this guide, we'll list all the best keyboard shortcuts you can use to better navigate and operate Windows 10 on your desktop computer or laptop.

Here's Acer's new Spin 5 convertible laptop with a 16:10 2.5K display
Acer’s new Spin 5 brings an excellent 2.5K 16:10 display, siloed Wacom AES 2.0 stylus, and the latest from Intel 12th Gen making this a nicely spec’d do-it-all 14-inch laptop for students and pros.

The best photo editing apps for Windows 10
Whether you need to remove red eyes or do heavy duty editing, these are the best photo editing apps for Windows 10.