Bing Vision demoed on a pack of gum...'cause we can [Video]

Okay, this Bing Vision thing is really nice. Although augmented reality apps and one that scan are not new to the world (see Google Goggles), the way Microsoft does this on Bing is actually very elegant.

For one, we like how the overlay works when it finds what it's looking for. Just something really nice about the transparency and the items "floating" there. Second, the camera sensor works very well, even in low-light with little "re-adjustment" needed by the user. Barcodes read a bit better than CD cases or books, but even the latter should scan fine on a bookshelf in the store.

Finally, we also just like how it scans anything. You just point it at a CD, book or barcode and it just reads it. There's no settings, not select-format, it just works.

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been here covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics and ran the projectors at movie theaters, which has done absolutely nothing for his career.

  • That is magnificent!
  • Heck ya, they should keep expanding this to work on more stuff, like for people as well, if you look at a image of a actor for example.
  • They do have face recognition in the photo app for automatically tagging people.
  • Weird that it showed up Amazon Kindle when tagging a Gum.
  • Yea, I was really kinda hoping they'd click the link and see what kindle came up with...
  • This feature! Look, I was going to buy a WP7 device anyway; but this feature, to me, is just wow! I mean, wow! I read somewhere else today someone downplaying this feature by stating that Android had Google Goggles, so I went to Youtube to see if I could find some demos of GG. Unless GG has VASTLY improved, it doesn't even begin to come close to the functionality, ease, and integration of Bing Vision. Maybe not an important feature for most, and I may not even use it often, but I am just really impressed.
  • I see this as a killer app. The consumer UI is fantastic. It will be interesting to see details on how developers can leverage this.