Blippar comes to Windows Phone 8, gives you augmented reality advertisements

We’re closing in on the end of 2013 and as we look back it’ll hard to argue that this wasn’t an incredible year for Windows Phone in terms of gaining new apps. There have been so many big name apps that joined the platform this year. But more importantly, startups have increasingly been turning their attention and resources to focus on Windows Phone. Blippar is a fairly young startup that’s just released their application for Windows Phone 8. Let’s check it out.

What’s Blippar? It’s an augmented reality advertising platform that helps brands and consumers interact. They already have apps on iOS, Android, and BlackBerry, but now Windows Phone is joining the fun. Check the video above to see what Blippar does or read the app description here:

  • Play fun and exciting games
  • Watch unique videos and movie trailers
  • Witness thrilling 3D animation
  • Participate in competitions and win prizes
  • Take pictures using virtual photobooths
  • Get exclusive tickets/vouchers/recipes etc.

It’s certainly an interesting idea and worth checking out to participate in any promotions where you see the Blippar logo. Platforms like Blippar are inevitable as brands and publishers work on engaging more with consumers. Want to try it out? Just install the app and scan the nearest Heinz ketchup bottle near you. 

You might run into a few errors at first like we did. We’ve seen some messages about Blips not working properly in this app. This could either be a version 1.0 thing or maybe a limitation of the Blip itself since it was most likely created before the Windows Phone app. Either way, we’re glad that Blippar thought it was time to build an app for Windows Phone and look forward to seeing it improve going forward.

Want to try Blippar for Windows Phone 8? Grab it for free in the Windows Phone Store. You can also use the QR codes below or swipe to the right in our app. 

Via: Windows Phone Central Forums, Learn how to create your Blips at blippar.com

Thanks for the tip alv3ster!

Sam Sabri