Canadian carriers reportedly won't sell the Lumia 950 or Lumia 950 XL
Microsoft got a lot of press this week with the announcement of its upcoming Lumia 950 and Lumia 950 XL smartphones. However, they don't appear to get much love from Canada's main wireless carriers. A new report says none of them plan to carry the Windows 10 Mobile devices.
The report, via unnamed sources, comes from Canada-based MobileSyrup, who previously reported that Rogers would not sell the new Lumias and later amended that report with more information:
In the US, only AT&T has announced plans to sell the Lumia 950, but T-Mobile CEO John Legere posted on his Twitter account this week that his carrier is open to selling the phones if Microsoft makes them an offer.
Thanks to anabranch for the tip!
Pricing and availability for the Lumia 950 and Lumia 950 XL
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...anyway it's business. Doesn't seem like most of you get it.
... But if it's a big deal all of you need to switch to att in the states or buy it unlocked. The truth will be in the sales figures in Jan. If the fans really want it. Because we got everything we asked for.
(Someone very close to me who works for the biggest toy company & is in charge of the WalMart market account)
1.) If you want to sell your product at WalMart & want it to be heavily marketed by them in Store & on WalMart Commercials the "Asking Rate" is over a Million dollars for the entry level of heavy promotional ads that run 2-3 weeks. Now add in the cost you have spent on creating the Marketing campaign for WalMart to Advertise it for you. That means you'd pay WalMart the "Privilege" to run a "Marketing Camping" that you, not WalMart, have to create all the content & material and most importantly pay to have put together.
2.) WalMart charges it vendors to sell their product that you are paying to have manufactured only for WalMart to tell you how much they're going to buy your product for, regardless what the Logo of your Company is or how much other retailers are paying for your product. And all the while they're making a nice little profit off of that product you are selling. In other words WalMart just made a huge cut in your profit margin no matter how well it does, not to mention that if they don't put that product, that you paid for them to let you create your own Marketing material, on their display case or in the right areas for customers to see they can totally screw it over & they are now responsible for the flop not you. Microsoft is doing the right thing considering this is something that is still 6-8 weeks out. If they built the phone to run off the carrier you use then it's better to buy it from Microsoft directly which helps their bottom line. A carrier can't block a phone that runs on its bandwidth because you didn't go through them. It's all about regrowing the Devices right now. The worst mistake they could make would be the one they did when trying to promote Windows 8 Phones. Sometimes its better to set the bar low so if you go above it people will take notice in a positive way.
Microsoft has been trying for years to gain market share in which they have invested billions of dollars buying Nokia, running ad campaigns that highlighted it's features. Unfortunately in no fault of theirs they couldn't force Mobile Carriers to push a Windows Phone over the Samsung or Apple products because the carriers were at the time fighting for customers & had unfortunately made commitments to those companies to buy "X" amount of units over 4-5 years thinking that they could easily sell them. Unfortunately the market around the time Windows stepped in was flooded with different Android phones & iPhones that forced them into a situation where they over estimated at the time the demand for the best selling phones. They didn't push Windows Phones on to the consumers because they had to much inventory of unsold units that if they didn't sell they would have to pay for all the unsold units when their contracts were up with Apple & Samsung. Perfect example is that Verizon over estimated by so many units that they anticipated to sell, but it came back to bite them because they were in the hole to Apple for $14 billion dollars in unsold iPhones back in 2013 & the only way to avoid paying that money back to Apple they had to renegotiate the contract with Apple basically forcing them to hard sell you on an iPhone once you stepped in that door.
So how did this all hurt Microsoft you ask? Easy even though Microsoft poured all that money into adverting & even the carriers advertised the phones for a few weeks after they were launched. But due to the carriers sales people not show casing the Windows Phones they were considered a huge flop after a few weeks of not gaining the same amount of sales as other device launches and everyone wrote off the Windows Phone as a disaster.
So Microsoft was left with huge investment that they ended up writing off as huge loss that it further drove the point home to Tech Journalist that it was a complete disaster.
So what you have now is a different more subtle approach from Microsoft. Don't make the same mistake as last time, the market is saturated with phones & the last thing they need is another flop for the Mobile Devices. Set the expectation level for market low and don't invest in huge marketing campaigns, sell the devices at Microsoft Stores, as well as dedicated Brick & Mortar Stores where Microsoft has a dedicated display area with a Microsoft Rep who can showcase the items. If it's a hit Microsoft will see better press & if not it's not as hug of a loss if it flops.
Microsoft should have tried harder when Nokia was a separate company. As it is, their efforts on the mobile front are too late by the looks of things.
MS makes the hardware, they develop the software... The whole Windows on a phone was solely MS's idea... It's their job to market their product, and make sure it's desirable to outlets, and consumers....
If you look at the root cause of WP's, now Mobile's, lack of success,, you can reach back to WP7.5 and say that any, and everything, negative that has played out has been MS's fault..
1. Extremely poor marketing
2. Lack of priority
4. Lack of foresight
... The list goes on....... It's COMPLETELY MS's fault, from a realistic, and technical, point of view,,,, And, they should take total responsibility.
Those are all selling features for me. Its super upsetting that carriers wont carry it, especially Rogers has been a proponent of Windows phones in the past with the 520, 920, 1020, 630 and 830(still currently being sold)
Clearly, whatever Microsoft are offering isn't going to make the carriers any coin - so either Microsoft gets serious and incentivises the sales of these devices...or they just give up.
No carrier specific phone.
Every phone is available for all, its people's right to choose what they want and from whom.
So the cartel lord must be Apple.
And truth be told the big 3 including Mexico all suck. Nothing new
While wm10 doesnt look promising or good at all... Unfortunately, I think the most capable mobile os has lost its way...i can see within 5yrs windows re launched as a diffrnt brand or no longer existing...
They should have gave out to the audience last Tuesday.
I cannot even buy it! Where? When? How? Impossible to be successful like this Posted via the Windows Central App for Android
They do not even having a date for the phone.
You can order and do not know when it will arrive.
It is stupid. Stop. Period.
It is Microsoft.
What a shame How to blame anyone? Great release of a product that no one can buy
If Microsoft wants market share they need to spend the money for that.
Microsoft is for rebooting it hardware and software and I have been on the receiving end of this many times and so has the carriers/partners (ken, windows phone 7, RT, Vista, 8.1, etc.) TheManFromEarth
Microsoft should have made all their flagship devices available unlocked at all their stores and online years ago.
I gave up on carriers the day I got my 1520. All unlocked devices going forward.
Most of the users I see here haven't got a clue about smart phone so they just get iPhone/Samsung.