What you need to know
- Jerret West used to be part of the Xbox marketing team.
- He left to work at American Express and then Netflix.
- Now he's back at Xbox as the Chief Marketing Officer.
- Hopefully, he'll guide the company well as it launches the Xbox Series X.
If you followed Microsoft and Xbox during the Xbox 360 era, you may remember Jerret West as the Director of Marketing. In 2011, he left his role at Xbox to become the Vice President of Digital Marketing at American Express, and then joined Netflix in a similar capacity. Well, in December 2019, West left Netflix and came back to Xbox.
Jerret West, Former Vice President/Head of Marketing at Netflix, rejoins Microsoft as Chief Marketing Officer at Xbox. His team develops marketing plans for games, hardware & services (Game Pass) across the division.
Thanks to Ging-Sama for the tip. https://t.co/7zmW7BY9q7 pic.twitter.com/QL7iNI5mmvJerret West, Former Vice President/Head of Marketing at Netflix, rejoins Microsoft as Chief Marketing Officer at Xbox. His team develops marketing plans for games, hardware & services (Game Pass) across the division.
Thanks to Ging-Sama for the tip. https://t.co/7zmW7BY9q7 pic.twitter.com/QL7iNI5mmv— Klobrille (@klobrille) January 24, 2020January 24, 2020
His new title is Chief Marketing Officer. Hopefully, he'll be able to lead the team in the right direction since the Xbox Series X is around the corner.
Huge shoutout to Twitter user "Klobrille" for finding the LinkedIn tip.
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Asher Madan handles gaming news for Windows Central. Before joining Windows Central in 2017, Asher worked for a number of different gaming outlets. He has a background in medical science and is passionate about all forms of entertainment, cooking, and antiquing.