Recently, Microsoft announced some recent changes to the Windows Phone Marketplace for developers that would also affect consumers. The changes were divided into four areas, including trademarks, bulk publishing, keywords and content policy. What concerns us here is the trademarks section.
In short, apps that violate trademarks of other companies are now subject to more restrictive oversight in the Marketplace. Microsoft had this to say on the matter, which is a fair position:
Did you notice anything in common with those? If you said those sound like Google names, you would be right and evidently Google are rightly flexing their muscle on the matter, sending out copyright infringement complaints to numerous developers over their use of their trademarked names.
The developer of YouTube Live, which we've covered before, just received such a notice which is partially re-printed below:
While this is certainly a blow to many of our favorite developers on the platform, it should not come too much as a surprise that these apps infringe on Google's ownership of those names. Of course, being as we're more of a Microsoft site and Google is not on good terms with Windows Phone this will certainly rub people the wrong way. Especially since Google has not bothered to support Windows Phone at all with their services.
Having said that, Google is technically in the right here and we don't begrudge them for taking action. We also want to let devs know that Microsoft is serious about this copyright stuff so give some thought to your app's name before Marketplace submission, m'kay?
We hope to see these outstanding apps back in the Marketplace soon but under new names.
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.