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Show your love for Destiny 2 by eating Pop-Tarts and drinking Rockstar Energy

Destiny 2's console release is now less than one month away, and its publisher Activision is already ramping up marketing. Now, if you've lost all hope in humanity if you really want to get ahead of the game this fall, Activision has paired up with Pop-Tarts and Rockstar energy drinks to deliver exclusive rewards to Destiny 2 gamers. Yes, really.

For those looking to snack on toasted treats, each box of Destiny 2-labeled Pop-Tarts is paired with a redeemable "XP boost" code. Redeemable via the Kellogg's rewards page, these codes will increase your speed of progression once the game launches, although the specifics are yet to be disclosed. Each box of Pop-Tarts will also sport "custom-designed, collectible" packaging based on Destiny 2's subclasses (if you're the kind of guy who collects Pop-Tarts boxes, I guess).

If you're wanting to destroy your body with caffeine and sugar, Rockstar Energy is also providing exclusive rewards through Destiny-branded cans. For every can, codes will be included to unlock in-game gear, although it's currently unclear exactly what's up for grabs. Daily and weekly lotteries will also be taking place, giving lucky purchasers a chance to win PlayStation 4 Pro systems, Collector's Editions of Destiny 2, and motorcycles ruined by rocking Destiny 2/Rockstar branding.

Although Pop-Tarts' promotion appears to be limited to the United States, sweepstakes from Rockstar drinks will be available across the US, Canada, UK, and Germany. Both of these promotions kick off from September 1, five days ahead of the game's console launch on September 6. Are you planning to be the next corporate slave? If so, make sure to publicly humiliate yourself in the comments section.

Matt Brown
Matt Brown

Matt Brown is Windows Central's Senior Games Editor, Xbox & PC, at Future. Following over seven years of professional consumer technology and gaming coverage, he’s focused on the world of Microsoft's gaming efforts. You can follow him on Twitter @mattjbrown.

3 Comments
  • Mmmm pop tarts.
  • wow pop tarts and rockstar... the cornerstone of any nutritious breakfast.   puke
  • ...pop tarts, really? Of all foods in the whole world haha. Usually the gamer demographic eats DORITOES AND MOUNTAIN DEW FOR DOUBLE CALL OF DUTY XP YEEAAAH!