What you need to know
- UWP developers expressed frustration with Microsoft regarding its communication about the Ad Monetization program.
- Microsoft announced that the program will shut down on June 1, 2020.
- The announcement came in a brief forum post rather than a full-length blog post.
Earlier today, Microsoft announced that the Microsoft Ad Monetization program for UWP apps will shut down on June 1, 2020. Now, developers and UWP users around the web are discussing the status of the Universal Windows Platform and what the changes mean for developers.
While Microsoft directed people to start migrating to other ad platforms, it did not highlight any specific alternatives. Furthermore, the announcement came in a short forum post that led many developers to criticize Microsoft for poor communication.
We reached out to developers and took a look at some of the prevalent opinions appearing online. Here are some of the immediate reactions to the news from the UWP development community.
Fons Sonnemans, a Microsoft MVP and UWP developer shared a strong opinion on the change from Microsoft.
As of June 1st 2020, the Microsoft Ad Monetization platform for Window #UWP apps will be shut down. This is a disaster for me and many others. It was the only way to make money. Will I ever develop another UWP game again? #fail #ads #xaml @windowsdev https://t.co/9mA20qFlNT pic.twitter.com/TxzpJ2UkqmAs of June 1st 2020, the Microsoft Ad Monetization platform for Window #UWP apps will be shut down. This is a disaster for me and many others. It was the only way to make money. Will I ever develop another UWP game again? #fail #ads #xaml @windowsdev https://t.co/9mA20qFlNT pic.twitter.com/TxzpJ2Ukqm— Fons Sonnemans 🇳🇱 (@fonssonnemans) January 31, 2020January 31, 2020
Yair, the developer behind QuickPad states,
Matthew, one of Quarrel's developers states,
Lance McCarthy, a Microsoft MVP, shared his thoughts on Twitter, including this reaction to the initial news.
😡🤬 What 'other' platform? Looks like I'm spending the next couple weeks building wrapper controls. https://t.co/gASXbX3Yeg😡🤬 What 'other' platform? Looks like I'm spending the next couple weeks building wrapper controls. https://t.co/gASXbX3Yeg— Lance 🚧 🖥 🚧 (@lancewmccarthy) January 31, 2020January 31, 2020
Niels Laute, the developer behind Huetro states,
A developing story about developers
The news of Microsoft's change regarding ad monetization is still fresh. We'll have to see if Microsoft responds to the internet backlash and what it says before we can weigh in fully. For now, developers are in many forums and on Twitter discussing how to move forward with app development and if the upcoming change affects them.
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Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at email@example.com.