Dropbox has announced a somewhat drastic redesign (via The Verge) today that will see the company supplanting its typical white-and-blue scheme for a bit more color in its logo and advertising. As part of the redesign, Dropbox has embraced a new, flatter logo that, while it still looks like the company's signature box, is a bit more abstract. That's in addition to a new typeface, called Sharp Grotesk, that will accompany branding.
The design refresh is largely a rebranding exercise that Dropbox plans to use to convey itself as a platform for creativity. The focus on creatives is overwhelmingly evident in Dropbox's explanation of the refresh, in which the company proclaims it wants to "unleash the world's creative energy."
All of that said, Dropbox still remains relatively conservative once you sign in, sticking to its blue-and-white color scheme and blue logo when viewing your files. The new design elements will be much more prominent in advertising as it attempts to reel in new users. In an interview with AdWeek, Dropbox CMO Carolyn Feinstein hinted at how we'll likely see the new, more colorful Dropbox used:
What this allows us to do is in different environments express ourselves in a way that makes sense for that situation. Sometimes, especially in products when we want to back up a little bit and put the showcase on the work and people using our products, we will stay really blue and white. In other cases, our palette is much richer and able to flex into different environments in the places we might show up while also giving a nod to the creativity of our users.
We're going to see tons of game delays this year and that's OK
We'll be seeing a lot of games delayed throughout 2021, more than were delayed in 2020. Right now, you should only depend on playing things that were originally supposed to release last year. Here's why that's OK.
AMD's Radeon RX 6000 GPUs have arrived. Here's where to find them.
AMD's Radeon RX 6000 GPUs aren't easy to find, and you might be wondering which models are available where. Check out the retailers and models you can expect to buy when stock normalizes.
These are the biggest PC announcements from CES 2021
CES 2021 was different in that it wasn't held at a physical location. Instead, companies relied on press kits and virtual presentations to showcase all the new products. We've rounded up the best PC-related announcements in case you happened to miss the show.
Get off WhatsApp with these other secure messenger apps
Don't agree with the new terms of service WhatsApp has recently laid out? Don't want Facebook snooping around your business? There are other intuitive messenger services that uphold your privacy, and they're collected right here.