There is no question that the details on the new iPhones will be among the biggest tech stories of the year. It doesn't matter if you're still hanging on to a Lumia 950 or wielding a Galaxy S8, if you're attuned to the comings and goings of the mobile industry, what Apple does matters. And you should pay attention.
Here are the important details you need to know:
Plus, our favorite Apple pundits will be on the ground in Cupertino showcasing the new Apple campus and all the other minutiae, so be sure to follow them:
Are you excited about the Apple event? Couldn't care less? Let us know in the comments below.