Windows Central Insider
While the bulk of the Xbox community is still riding the high brought on by what was, by and large, a very well-received Xbox Games Showcase this past weekend, the mood has been dampened considerably by the revelation that Microsoft is planning major layoffs for Xbox in July, with the firm admitting it's "over extended" and needs to streamline its development pipelines.
Another big concern for fans is the ongoing RAM crisis born from the AI sector's voracious appetite for memory and storage. Available supply of RAM for all manner of devices has dried up and become extremely expensive to secure as a result of memory shortages, which has the potential to severely limit the business viability of next-gen consoles like Microsoft's upcoming Project Helix.
Speaking in a new interview with The Game Business, Matthew Ball — a widely known and well-respected gaming industry analyst that Microsoft recently brought on as Xbox's chief strategy officer — admits he's very worried about the memory shortages and how they'll continue to impact gaming.
"At the time [of the interview], there was a lot of, ‘Ball is being histrionic,’ on Twitter. However, six months later, I was underestimating how bad it is. Every single person in the industry is frustrated by that," he began, referencing a previous interview in which he said the RAM crisis "frightened" him.
"It is bad for players. It is bad for the platforms. Our obligation to our publishers is to grow that base so that they can help grow their business at a time in which everyone is struggling for growth," Ball continued. "The crisis is the right term. The crisis is not yet getting better. The window in which we and others are going to have to work through is getting longer, and that is going to constrain the category."
He went on to confirm what everyone essentially already knows, which is that the shortages will impede Microsoft's ability to supply and sell Project Helix consoles. However, he added that Microsoft is "working very hard to rethink everything that we can about Helix" to keep it "affordable" and "flexible" in the face of that challenge.
"We are working very hard to rethink everything that we can about Helix, and we are very cognizant of the ways in which we need to change as a company to make sure it is affordable, to make sure that it is flexible," Ball said.
"We are working hard to rethink what that console model can look like, not in an exclusionary way, but in an additive way. [The RAM crisis] may have acute effects for two to two and a half years, beyond that it’s hard to speculate, but the cascade and ripple will endure," he added.
It's worth noting Ball's comments here echo recent ones from Xbox's new CEO Asha Sharma, in which she asserted that Project Helix will only be prohibitively expensive to manufacture and purchase "if we do not innovate."
It's unclear how Microsoft and Xbox plan to innovate with Helix's design and development process to keep costs down, but ultimately, I hope it's successful in doing so. A new generation of gaming that's unaffordable for most would be terrible for the industry, after all.
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