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Gartner: Windows Phone's share of the smartphone market is just 1.7%

Microsoft's share of the worldwide smartphone market hit a new low in the third quarter of 2015, according to a report from the research firm Gartner. It claims that Windows Phone only had 1.7% of the market in the quarter, compared to 3% from the same period a year ago.

Overall, Gartner says that 353 million smartphones were sold during the quarter, up by 15.5% compared to last year. However, the number of Windows Phone-based devices sold during that quarter amounted to just 5.874 million units.

Microsoft's upcoming launch of Windows 10 Mobile is not expected to change things much, at least in terms of market share, according to Gartner.

"Despite the announcement of Windows 10, we expect Windows smartphone market share will continue to be a small portion of the overall smartphone OS market as consumers remain attracted by competing ecosystems," said Roberta Cozza, research director at Gartner. "Microsoft smartphones will mainly focus on driving value for enterprise users."

The question is will the Lumia 950 and Lumia 950 XL make a difference in sustaining that share or is it a lost cause? While Microsoft's new Lumias look like solid offerings the competition may have finally just become too good.

Source: Gartner: Via: Thurrott.com

387 Comments
  • Well there goes any positivity built over the past month...
  • I'm not sure what you're expectations were, but they were high. We all knew that a lack of flagship was driving potential customers to other phones. This is no surprise, but this number can change next year. Especially if we see some rumors materializing...
  • The numbers change next year since 2011
  • Sure, maybe. But there are still people that held out for the 950/XL. Those numbers are not large, but they're there. And I never said it'll go to 10%. I also said it can change which implies the possibility of going up (and down) as well. 
  • 950 is not going to move the needle much if at all.  You never said it would go 10%, the 950 is not even going to get it to 5% or maybe even 4%.  The 950 is not the phoen to impact MS's mobile position.  The phone that will is when the platform has the apps. 
  • What apps? You people wine about apps all the time as if you can download them all at once. Every important app is in the store; Facebook, twitter, WhatsApp ect. Some might want to talk about games but with so many games on the platform I doubt one will miss any game that is not there. I personal only play a few, like Halo Spartan, asphalt 8, minion rush and angry birds and some time soda crush. When you really think about it, while they are more apps on other platforms like iPhone and Android, one simply can't install these apps because 1. They don't have the space 2. IPhone users can't expand their storage and Android apps doesn't run well on external memory and 3. People don't know or is interesting to use 80% of the apps that are in their app store. So apps isn't a big deal when it comes to Windows phone plus our OS, WM is far more productive. The problem is a lack of flag ship phones also a lack of support from carriers.
  • Thank you. People should really read this and stop whining about the so called app gap.
  • I have 640, and a g3. I try to use my 640 but always go back to my g3. Facebook is better on Android, I have clash of clans boom beach snapchat. Different browsers to choose from. Launchers, icon packs. It's just a better experience then wp. If you don't game much then wp is OK. Many of the same games have features missing on wp as well. I'll keep my 640 as a back up phone cause I am interested in the OS. But I can see why people aren't buying wp. Posted via the Windows Central App for Android
  • The apps I miss most are bank apps. It was a big let down when Bank of America stopped providing their app because I could deposit checks using the camera. With some effort I can get to my bank accounts via mobile web - but when it comes time to deposit a check I have to pull up the BOA app on my iPad.
  • RodPre: Do you still use checks in America?
  • The end of app support its exactly why I closed my CHASE checking account while kept the Wells Fargo one open.
  • You could deposit checks through phone? No wonder lack of banking apps are a dealbreaker for some.
  • Every important app is NOT in the store. YouTube, Snapchat, Google Maps, Lyft, Venmo, Sonos, Postmates, Tinder, Bank of America, Chase Bank, Grindr, etc.
  • The truth of the master has that were do not have parity with Android or IOS with the release of apps. Hell, even when the app exists in the Windows store it's not even advertised alongside apple and android.
  • You believe Microsoft is gonna make Google maps app??
  • Bro,Y do we need that.There is Far-way better HERE MAPS & BING maps(These have offline maps,directions,places,navigation etc..all the mapping feature in OFFLINE) in our lumias.
  •   YouTube - Tubecast, Snapchat , Google Maps - Windows maps, Lyft, Venmo, Sonos, Postmates, Tinder - 6tin, Bank of America, Chase Bank, Grindr I mean, I think too there should be more apps but don't exaggerate. All the apps that I did not respond too are not used in Italy so I do not know if there is a valid app for them.
  • Lets add the apps that do exist are from from being on par with the IOS our Android versions. At times they are much more inferior, the Delta app is only one example of many.
  • Yes, carrier support is a problem. Yes, not releasing a true flasghip on a minimum yearly schedule is a problem. But let's be real App Gap is the biggest problem. Maybe not to YOU, but to the average consumer who is informed by the average carrier rep, who is informed by customers saying SnapChat isn't there, or my bank isn't there, or fanduel isn't there i want to return this phone now, app gap IS THE PROBLEM!
  • I don't even know or care about those apps and I'm more than an average customer. Even if I had snapchat at my disposal I would still be using WhatsApp and Skype. While it would be nice to have all these apps, which I thing will happen in early 2016, they are not deal breakers that would stop me from using my windows phone. Plus I would never use my phone to do bank transaction.
  • I swear you guys if given a feature phone you wouldn't know the difference.
  • Lol!.. Exactly... They're not living in the real world, and it's very sad....
    ......
    I'm a huge Windows/Phone fan, but I'm not a blind sheep like a lot of these guys... What happened to this community??... SMDH.
  • Well you know this is a windows community. I'm not for blind fanboysm but you gotta be optimistic or else change community and come back if and when windows phone is more to your liking.
  • Dude, it's not about being optimistic.. This isn't about luck, or fate.. It's about making things happen...
    ...
    Optimism isn't gonna make MS start correctly marketing devices... Get real. This is math, and it's not adding up... You're suggesting just because this is a windows comunity that we have you make relative positive (foolish) unrealistic comments for you liking?.. Lol. No thanks... A lot of us have been with WP, or WM, for 10 plus's years... We'll change communities when, and if we're ready, and stay here and point out the negative, and what doesn't make sense, as long as we please..... True fans are critical, not dreamers.... If you're a dreamer then great.. But, don't expect anyone else to follow that mindset..
  • I'm just saying that your aggressive sad behavior makes you look stupid. Being optimisting is evaluating the effort and the actual state of things and appreciating them, OR just decide you think this is going to fail and leave. Both options are what adults usually do, then there are masochists like you who feel pleasure in spamming a windows community saying "we are doomed, shame shame shame". Being critical is one thing you just look like a masochist. My comment just states facts and tries to be objective, for example, so I do not know how you are calling me a dreamer. Really, every comment section has your "I love Windows but we are doomed!!!!", if you think you are in any way helping your so called community, think again. But actually your answer feels like you cannot even keep calm on a forum you should really start thinking about another hobby.
  • Who cares about what you use your phone for....
    .....
    Hundreds of millions of people want to be able to download new apps when they hear about them, and you don't...
    ....
    You... One, you, against hundreds of millions of other people.... Ok.. But, in your eyes your opinion is tops.... LMFAO.Please
  • Sorry but, I think you may not know what you're talking about. Have you ever used an iPhone? I haven't and I use to think just like you until the waiting and the OS situation ( and for OS situation I didn't mean the lack of functionality or its design, because I was ok with those. I mean the lack of confidece that the platform'll survive 2016) made me switch to iOS. And I can really say that iOS is better than Windows 10 or vice versa, but the apps are a whole new story. I mean, I didn't know how many apps I was missing until I set up my iPhone and the quality of the apps it is just absurd compared what I used to use on my L930.  I can really say that the app gap is the main problem, but the "app quality gap". The difference it's just absurd and I'm not even talking about dev support. I got ~5 app updates/day. Or how must iOS functionality are supported by devs different from Windows. Even MS apps are better. I do wish Windows 10 the best. I do hope the platform can turn the conner and sucessed, but denying the app problem it is not the solution.
  • @jpbittencourt please give a list of the apps you're talking about and please tell how many do you install and use on a daily basis while storing photos and music plus videos?
  • Well...  Facebook, twitter, spotify, musixmatch, instagram, skype and some back apps are all much better than Windows counterparts. Outlook as well (win10 version is close to this one, but still inferior, for now at least), Foxplay (windows version don't even let me login and it has been like this for months now). I would say Whatsapp is even. Those are apps that I use every day. There are also local apps that Windows doesn't have like Telecine Play, Globo Play, GloboSat Play (similar to HBO Go). IMDB on iOS is also much better. But this are apps that I use 3~4 time/week. And apps the I use every day like Hangouts, CittaMobi there are missing on Windows Phone. I think I have 80~90 apps, but space is not a problem.    
  • Whatever you said..ms can't do anything about those..
  • How about hearthstone, schwab, banko f america, chase, clash of clans, snap chat. I can list a whole bunch more as well, but the list woudl be too long.  I have these on my phone i have my pics and vids and i have 16gb with about 1 gb left.    using iphone6+ so yeah, people use their phone differently you need to understand that.  see those apps i mentioned, those are the apps that can prvent people from moving from ios.  Bofa and chase i think are about to discontinue or have the windows phone app.  Even mint has as well.  i've used windows phone for four years, not going back until the app situation is settled. 
  • What can Microsoft do to overcome this except making MS apps better??
  • Lol!!! Seriously??...
    ....
    Do they have the LA fitness app for my gym, so I can get easy access???
    Do we have the Vance & Hines tuner app for my Harley???
    Where's my credit union app???
    .....
    Are you serious, or just living under a rock?. There are thousands of apps, just like the ones I mentioned, that the average consumer wants, and is used to having, on iDroid..... Your comment is a cancer to the platform... The app gap is huge, real, and it's killed WP... Get real, and wake up....
  • I believe it's more of a problem in US..not in other parts of the world..correct me if i am wrong..
  • Most likely so... But, the US moves things... Sorry, but if you're not happening in the US,, then you're not happening....
  • @WengWeng_21 You have hit the nail on the head. In my observation, Microsoft is not interested in beating IOS and Android mobile. Microsoft, with Win10 mobile, is just completing the last piece of the puzzle that makes up the Windows ecosystem. The launch of the 950 and 950xl as well as the 550 completes this circle. This completion gives them the leverage and ecosystem to deliver services and productivity. Windows is the only unified OS out there! IOS doesnt have it, Android doesnt have it! Period! Who cares about marketshare of one piece of the puzzle. I doesnt matter. Universal experience...phone, tablet, laptop, desktop, Xbox! Look at it this way, IOS and Andriod can not compete with Microsofts hold on Enterprise and Microsoft is far behind in Mobile, that just fine because Microsoft is just creating a new system and its called the  Universal Platform that offers you productivity, predictability and play all in one! (drops microphone and walks away) :) 
  • Piss Poor sad ass excuses for MS not having apps... That's not gonna cut it..
  • I used to echo your comments...until I gave up on Verizon getting the 950xl and went to the Note 5. And there are a handful of additional apps I am enjoying and as Band 2 fan, I am surprised I am liking Android Wear. I want WM to thrive but have left it for now... Posted via the Windows Central App for Android
  • uh look at the numbers, clearly people care more about apps then storage. You list all the typical apps which are not good as in quality as ios or android, but you fail to mention the millions of people using snap chat, clash of clans, and any new games or apps that come out.  Then you have the osbcure apps like credit unions and many other things that would NEVER reach windows phone.  When a new app comes out that becomes popular, peple want to use it, on windows phone, they wont be able to.  Even instagram is in beta for like two years.  I fyou dont believe it, that is on you.  IF MS doesnt get parity with ios/android in terms of apps, the phones wont sell and will never reach 5%. 
  • The windows phone experience of Facebook, Twitter, Instagram, LinkedIn, etc are pathetic compared to their iOS and Android counterparts. Many of the apps in the store are fake. Users notice this more than some availability of a fancy flagship. They want to know if they jump ship, will they enjoy the same if not better experience. And yes, like said time and time again, there is a serious app problem. Lets hope windows 10 universal apps and iOS porting tools solve that.
  • Exactly. And whenever I read app metrics reports, people usually download a ton and use 10 apps. Think about it. I myself only use: WC, Readit, Flashlight XT, News, and Twitter. Cortana too. Other than Transparency Tiles and App Folder, I rarely touch anything except those ones and some system apps like email/text/photos.
  • Your opinion only helps windows phone die your like 0.1 percent or less of whatever we got left lmao so you think your opinion is valid no we need the app gap clos e the opinion of the 98% matter you prick that why windows phone will fail I hate when a windows phone user says something like all hail thy opinion lmao then they do it and what you know it's dead lol
  • No, not every important app is there, and of those that are, many are half assed. The facebook app is AWFUL. The stock twitter app is a joke (Tweetium rocks though). Instagram's worst version is on Windows Phone. It's outright AWFUL. I kept the same hope and the same arguments up as you did for the last 5 years, and you know what? I was wrong. WRONG. Windows Phone is a dead end. It's time we all grow up and admit it.
  • Bank apps but I switch my bank, don't have share trading apps, local businesses apps, there are lot more if you get can see beyond games and few messengers. I have been using WP7 since it's launch. I never owned Android and iPhone but now due to some requirements I don't have any choice but going to buy mid range Android device in few days. Going to buy Lumia 950 as well but I will blame MS for this fall in the market share.
  • You are right wengweng_21. I agreed with you 100%
  • Couldn't said better 
  • I strictly oppose your argument over this point.  Apps are there , how quality it was.. Even the major apps like facebook, twitter , Music, Video, still it is not worth or comparable to the corresponding apps in other platform. In facebook, even the basic "Like" option won't work properly. setting profile picture - a great irony, setting a cover photo for your profile- not at all possible, try tagging your friends- may be successful and the most interesting part , this entire facebook buggy app is being developed/handled by Microsoft team. Whatsapp, no other app crashes a lot, than "whatsapp" windows phone app. Video player app , against a worst app from Microsft team. Even a individual developer can develop a better/stable app which can play audio/video well. Have you ever used the video app?  I strictly advise to people , if you want to trouble yourself by spending your hard owned money, then you can buy the windows phone. I really don't have any idea about how people are thoughtlessly supproting windows phone operating sytem. if one does so, he should be th-------less too. 
  • L950 is a starting point for W10M which will ride with W10.  The quarterly sales decline is mostly due to MS's own doings.  They have pulled higher end phones while retooling the manufacturing plants for W10M phones.  They have retrenched their phone strategy to leave the unprofitable markets deliberately.  So you may interpret the decline as a result of phone OS transition from WP8.1 to W10M and also the strategy transition.  The 3rd quarter of 2015 should be at a bottom of valley.  The real test is in 2016 and we'll see how high the W10 can pull W10M right along with it.
  • 950 XL is definitely not the phone I was waiting for. The design is meh, W10M looks boring/ugly/inconsistent. Windows Hello is nice, I'll give them that.
  • We appreciate u for not being a Windows fan. You can now boo doo bleeb.
  • I'm a Microsoft fanboy.
  • You probably shouldn't admit that. Microsoft fanboys are as stupid as Apple fanboys. I know: I spent the last 5 years doing it, but now I'm done.
  • Lol... That was funny.
  • As a Windows phone user I'm excited about the 950XL. It doesn't blow the competition away, but it's specs are top notch, and it packs innovations like Windows Hello and Continuum. I can't wait to show of the camera to my iPhone friends as I think it will surpass their expectations, match what they can do feature for feature, and (I hope) produce better quality. I agree that it won't push market share much, but that's not Microsoft's intent. They simply want to provide a flagship product to people like me to bide some time while they work on developing the platform designed to win back market share. They are playing the long game.
  • Yes, the camera, I forgot about that. The camera is AWESOME.
  • I bet your iPhone friends are gonna be jelly of your camera...:-(
  • If the design is the problem, you can buy the Mozo backs and i think that you'd complain about the OS even if it looked like Android. It improved alot compared to 8.1
  • I don't care about the back plate. The phone has huge rounded corners and the bottom bezel is way too big. No 3rd party back plate is going to change that. I've had a change to play with a 950XL and although it looks much better in person, it's still quite bland. And you don't have to tell me about W10M, my 930 (I have the preview installed and using it as my daily driver) is my 4th WP device.
  • L950XL is the smallest and lightest phablet in the market today.  It has a very sleek design and you can alter that by replacing the back cover to your liking.  Its specs are comparable or better than the latest top smartphone flagships.  The Continuum sets it apart from the rest of phablets.  W10M is the only mobile platform that is 100% in-synch with W10 with consistency and uniformity.  It is a near-perfect phablet in this generation.  It is the best designed Lumia ever in my opinion.
  • One thing you don't understand is MS can't do anything to overcome this..and I am sure advertisement won't help if apps are the problem..its the apps that people want and it's people that developers want..so MS is in a deadlock situation..the reason why android succeeded is because of the high price of iPhones..at least that's what happened in rest of the world..i don't know what happened in US..
  • The physical design i believe is not good enough..but rest of the things you said are exactly to the point
  • bezel!
  • Ouch, just 1.7%, that's a disaster for this platform, hopefully Satya Nadella is thinking in Plan C and make an Android fork which runs Microsoft services instead of Google's, just as Amazon forked Android and created FireOS which is very popular in tablets and e-readers. If Microsoft does not fork Android, I don't see Microsoft gaining marketshare anytime soon, specially since Project Astoria is now cancelled officially.
  • @Gabriel, There is a rumor or part of Microsoft's insider projects that they have worked on an Android project. That may be a better way to go, but you Microsoft has to re-educate their customers and potential customers that buying an app on their Android won't result in them owning the app on Windows. That's problem A.  Microsoft has strategically positioned themselves to make a ton of money on apps not running Windows so Android is not a dream, it may be closer to reality. 
  • I've kind of thinking that forking Android is the way to go.  Microsoft should be able to create an Android based phone that looks like a Windows phone.  Most of the Microsoft services are already available on Android. Also, Microsoft make money off every Android device sold. MS might as well just kill WP and create a forked Windows Phone on Androidl. 
  • WP is already dead.....
  • ^This
  • Lol!!!!
  • Yep when they stopped selling several of their mw10 compatible handsets & so far only delivered low end handsets eg. 640 during this time it made it hard for them to earn anything during that time
  • @palliotti:
    Thank you for talking some sanity.
    The slip of marketshare is not due to the strength of competitors (as suggested by John Callaham), but is solely only Microsoft's own fault.
    They cannot tell us forsaking your most loyal user base and people potentially interested in the platform by not delivering anything remotely resembling a flagship wouldn't have impact on Windows Phone's/Mobile's marketshare.
  • I don't know who lay blame, but I can tell you they own a percentage of it. i think the Windows name alone may be the cause of this. People generally associate Windows to Vista problems, drivers failing and requiring updates, viruses and refuse to learn otherwise. Maybe the name or the brand of the OS should have changed from the beginning. But there's something to learn from the Surface strategy and I think the Surface brand can possibly help here. I've felt like the Lumia line should have died by now and enter the Phoenix with Surface. Still a possibility, but I think Microsoft was more focused with Surface than anything else. Don't be surprised if HoloLens gen 2/3 goes smaller and mobile (phone capabilities). Now that would be interesting.
  • This. The Windows name is a liability. They needed to get as far away from it as possible when WP7 was released. They may have had a chance then if it was actually good. WP7 wasn't good in name or practice. Posted via the Windows Central App for Android
  • True.... Well said. And, don't forget Poor marketing...
  • Marketing... SMDH
  • "Microsoft smartphones will mainly focus on driving value for enterprise users." This alone can drive a lot of sales figures upwards. 15% could be a small portion and for me (and many others) it would already be a success.
  • Like when ibm tailored os/2 only to Enterprise customers that was the start of the end of ibm in the pc world
  • You are comparing PCs with smartphones plus Windows ecosystem taking a 30+ year span scenario into the sample. Sorry.
  • Value at least implies that there is availability (Verizon) and opportunity (apps).
  • Don't forget you're speaking about a company that manages to print a wrong keyboard layout on their new Type Covers for the Surface Pro 4. I'm sure enterprise customers will love it when they realize the keys are not the ones that are printed on the keyboard... http://www.drwindows.de/content/attachments/136865d1447745119-type_cover...
  • They would see increase in market share if ms hires a good advertising guy.
  • Hasnt happened in 5 years of WP existence, dont see that happening now when they are "retrenching" from the platform..
  • So the constant product placement in shows, movies, the celeb ads with cam newton, gwen stefani, jessica alba, etc etc, the camera picture ads, the switch ads, the smoke by windows phone adds?  never existed?   There was a period of ongoing ads on t.v, even in the movie theather advertisements before the movie started.  it didn't work because the platfomr has no apps, it barely impacted the market share.  MS's adverstisement isnt the issue, it wont work, the lack of apps are, it is that simple whether people want to believe it or not.  i went ot get the 920 at an ATT store and everybody was dressed in windows 8 phone gear with a lot of posters, etc.    They tried it, it didnt work, so no need to keep doing it. 
  • This is clearly where things like "the bridge" came up from Microsoft. The issue isn't the desirability of the OS to users, the issue is the lack of developers supporting it. By making the option to support it far easier, Microsoft are trying to close the gap to the competition through performance before considering a strong marketing push. Of course, whether or not this works, remains to be seen, but I doubt Microsoft will wave the white flag that easily, since they know how important the mobile market is for the future of the Windows OS.
  • They can't perform without the apps, the apps have to come first.  That means a clear plan needs to be in place to get all the apps people are using and the games people are playing on the wp platform.  yes, they have candy crush, but do they have clash of clans?  Are developers creating apps at launch for windows phone?  Windows phone wont sell without the apps, the apps wont be developed because of the windows phone cant sell, so what is MS to do? Only solution is to get the developers to develop for windows 10 first and the universal app solution takes care of the app problem.  Developers can't ignore the windows 10 install base, it is huge.  If you can develop a clash of clans on windows 10, the universal app goes to mobile.  That has to be the strategy and has to be convince developers of this.  Windows 10 development is the solution for windows phone 10.
  • Sounds like BlackBerry with BB10. If that's the case, there's no hope for Windows Mobile 10.
  • Luckily MS have a greater advantage compared to BB, with a stronghold in the desktop market and a well established gaming platform (as well as fingers in many other pies) they have the option to leverage their established services to build up their mobile market, which is exactly what they are attempting.
  • Personally when this campaign were running was time of Lumia 900, that was the time when consumers were obsessed with specs and that's why Lumia failed back then, since then Nokia as always year behind in specs (for people who used Lumia they knew specs didn't matter). So because no one was buying them, no apps were developed. Now no app are being developed because such a small market share. Only way Microsoft can succeed is to push hard with project islanwood and then getting devs on board, to port and SUPPORT apps,let that happen in background with existing wp users who want to support platform, then have big advertising campaign next year with alot of support from other manufacturers
  • The situation is quiet opposite in other countries, here there is no product advertising!
  • And if they could get carrier sales staff to stop steering people away from WP.  I think this hurts them more than anything,  In addition to only AT&T (half-heartedly) supporting the platform.  You ask the see a Windows Phone, and 90% of the time they will either say, "Why?" or "Here's the latest iPhone!".  Most people go with what the sales people tell them, assuming they're looking out for your best interest.  In reality, they're told to push what makes the carrier the most money. Hopefully having a new high-end device will make a difference though.
  • Why would the carrier try to sell you phone that you are just going to return? Windows Phones have a high return rate, and it makes sense when people realize they cannot get their favorite apps on the platform and the apps it does have are subpar. Carriers do have users best interest in mind. They can only lose by selling a Windows Phone, there is nothing to gain. Posted via the Windows Central App for Android
  • They should hire Rodney
  • Well... MS is trying their best to change the way market share is been discussed when it comes to Windows 10 Mobile... With the UWP, there is no seperate market share for Windows 10 Desktop and W10M ... They want us to consider the whole W10 devices running the single and same OS ... When we include all the windows 10 devices together with W10M.. The results are not the same... May be market share is going down for W10M.. But W10 is gaining market share.. So that's a good thing for developers... But for the sake of smartphone market share.. W10M is not in a good position... Which will change in the coming years since the OS is not at least not far behind the competitors...
  • Here's the scenario: I had to travel to a customer site. I left my cell phone at home. I went by an AT&T store to get a 640 and get my number transferred over. What I went through: The store representative said they did NOT carry Windows Phones since there was NO WP display in their store (I could see that, but one should not assume).  They asked the on-duty supervisor who said he had NEVER SEEN ONE before (he did admit he had only been there about 6 months) who also swore they did not have any. I had to show them on the AT&T site that it was a phone they sell, then someone went and looked. 10 minutes or so, and the guy comes out and says "I found it. We have dozens back there! We got about 8 cases of them back there.". I also asked about the 950 XL, and they said what I expected "I don;t know, we haven't heard anything." And the 950? They didn't even know the website was taking orders, either . The look of the rep and supervisors face was clear - not only do we not see any mainstream marketing, but still - representatives don't know or simply don't care about WP. This is why I fear what will come of the 950/950XL if the attitude and education within AT&T and other carriers keep up. I hope this changes.
  • Same problem. My wife and I went to AT&T and asked for the 1020 and then had to spend the next 10 minutes explaining my choice to the rep who was trying to convince us to go with an Android. There is the core problem in my opinion.
  • Because the return rate is high. They don't want that. Posted via the Windows Central App for Android
  • Uhm... 5.8 million Lumias last quarter, which comprise 97% of Windows phones. Why would anyone expect higher numbers, knowing that?
  • I have seen more Apple Watches by now than Windows Phones.. it sucks that bad.. Microsoft needs to reignite the fire with Windows 10 Mobile!
  • Lol true
  • Agreed...but, with a small share... Microsoft is avoiding carriers like Verizon or Sprint for the 550, 950 and 950XL.  A true flagship was finally released, Microsoft should get this to every carrier possable. 1.7% ? The roof is falling...RUN FOR COVER. The ONLY thing that can happen from this, is something that has been happening all alone, Apps start going away again.... sigh... I was going to sell my LG G3....I guess I am going to hold on to it after all...
  • So what percentage is myself in that 1,7%? 0000000000000000,00000001%? Im no one yet don give a damn as I've had android and ios and never going back as long as windows survives..then probably all this apple trend would have changed and i would own a potato phone a bran new phone thats coming soon mayber 3 -4 or 10 years!!
  • That is for the new devices, not all of them. Read the article properly guys, don't go posting after reading the title only. The 950s themselves can reach those numbers in a few months
  • What positivity? You mean the lackluster "flagship" that went weeks with no clear release date? The one where only one of its two models is available at *any* carrier in the United States, and the other of which is only available in a niche store located in a handful of pockets around the country, for $650? That positivity? Windows Phone is dead. The smart people are moving on. We wasted five years supporting Microsoft's "Wait for the next one, it'll be amazing!" bullshit. It was stupid and we should all be embarrassed we did it. Android or iPhone is where we need to go.. I've already ordered my new Android, and that's it. I'm done supporting Microsoft's insane, incoherent "vision" of what a smartphone should be. "Vision", ha! More like hallucination.
  • Ouch.  Microsoft shares most of the blame here.  There's no excuse.  They can improve that, but will they put out any effort into it? W10M may dip back to 4th place behind Blackberry :(
  • With BlackBerry moving to Android, I'm not sure they count as a separate entity at this point.
  • They will probably be beating Microsoft regardless. Their flagship is actually awesome and has some differentiation. Posted via the Windows Central App for Android
  • 1.7%... Its pathetic...pathetic that only 1.7% of smartphone users have real brain and get some good smartphone experience :D
  • This is the sales number of the Quarter, not the market share. Didn't expect a click-bait headline from WC.
  • Well overall marktshare is much lower than those 1.7%.
  • 1.7 of them are fanboys.. Android is superior also ios ...
  • Get outta here then.
  • Lol nice try
  • Hahaha im with you bro, but is just a trend... The same when blackberry was the best or nokia or potato phone will be!!
  • If you read the article properly that is the percent of the new devices, to which you add the windows phones already owned
  • 100% agree. Again, Apple has had a small market share in PCs forever, but no one question their commitment. Everyone is questioning Microsoft/Nadella's commitment to Windows Mobile. If that continues much longer, the platform will die by perceived apathy.
  • Maybe becaue Apple always made shitloads of money with the Macs since they introduced the iMac and Microsoft always made shitloads of losses with Windows Phone / Windows Mobile? In the last quarter Microsoft lost on average 40$ on evey Lumia they sold. Even when Nokia was still around and was getting money from Microsoft Nokia lost money on every Lumia they sold (around 20 Euro per device).
  • Not really surprised. We already knew Lumia sales tanked last quarter (Microsoft's quarterly earnings report) in anticipation of Windows 10 Mobile and the expected flagship devices. So nothing to see here people, move on ;-)
  • Anticipation since 2011 ^^ Microsoft is not really putting much effort into this mobile thing.
  • Yup, true that.
  • What island?
  • "We already knew Lumia sales tanked last quarter (...) in anticipation of Windows 10 Mobile and the expected flagship devices."   Here's some news for you, mate: WP sales were NEVER based on flagship devices. If you look at the charts of the most popular WP devices, with the exception of the Nokia 920, all other popular WPs were low end phones. So there's no "tanking" in "anticipation of WP10 and flagship devices". WP made its marketshare a couple of years ago based on the low end offerings like the Nokia 520. And what hasn't lacked since were budget WP devices.
  • WP really needed (in addition to OS and platforms improvements) another 920 -like phone; a phone containing all sorts of new amazing tech. Instead it's been very unevenly gradual improvements. Even the 950, which makes a very good package (size and appearances debatable), brings little new, and what it brings are not very marketable.
      Things have gone pretty much as you predicted: market share has tanked since the Nokia Devices acquisition.
  • Microsoft's biggest phone movers were vaue phones. Microsoft relied on massive number of different types of phones that allowed their numbers to be high. Once Microsoft announced the reduction of their line to just three tiers, THAT was when it would be come obvious the marketshare would drop. I tend to agree, however, that Lumia 950 [XL] would result in an increase in sales. Microsoft is starting from scratch with Windows 10 mobile and it'll take a while before we see positive numbers.
  • Sure...sure, I believe it. =]
  • They started from scratch going from WP7 to 8 because they changed the kernel and apps became incompatible. Afterwards backwards compatibility is maintained for the most part.
  • Same from wp 8 to 8.1 and now 10 that's the reason of some company (Like newsrepublic) left, a small company can't afford to update an app each now and then for all ms OS reboots
  • Apps needed to be written going from 8 to 8.1? Or going from 8.1 to W10M? Definitely not for the last one because the current store has tons of apps that were written for 8.1 but work fine in W10M. Yes, there might be exeptions like apps written so poorly that they are coupled with the OS version.   In general, I don't understand why you call each of these a reboot.
  • This. About 2/3 of the apps on my phone (W10M on L925) were built for WP8.x, and they all run just fine. People really need to stop with the W10M is a reboot nonsense.
  • Market is expanding and even though Windows Phone might be selling more, it isn't following with the overall market.
  • Getting closer to my goal of becoming a part of the one-percenters.
  • You may be thinking of a different one-percenters club there, sorry.
  • Uh, Yeah, the only one's that *matter* =]~)
  • LOL.
  • Lol
  • Lolol.  You win the interwebs for that comment :-)
  • I have always used the phrase "we are the 3%" when someone asks me why I use Windows Phone.  Guess I'll have to change it up a bit.
  • Only a fee months until it reaches zero
  • Do I count for nothing? =\
  • Does shipped = market share?
  • No. It's more saying here's the percent of phones bought this quarter.
  • IIRC, Gartner reports shipments, i.e. sales = what the OEMs sold/shipped to the channels.
  • This isn't the market share number.
  • The approach they are taking is really the only option going forward. Build one OS and let the OEMs decide on the hardware that makes sense for their customers. Windows Phone died long ago. Long live Windows.
  • Exactly. The MS plan is to make 4.5"-5.7" Windows 10 computers that can make calls and send texts. Don't know if it will pan out, but that's obviously the plan. So in that respect, and since it doesn't matter whether you run their OS and apps on a 27" desktop or a 4.5" phone, the mobile marketshare becomes irrelevant, from THEIR perspective, as long as they can keep not losing money on the phone hardware.
  • ^Bingo!!
  • Let the Oems decide the hardware. At one side where Microsoft is pushing their hardware on with surface division and on the other side where if you give oems more access then one or other day Microsoft can't just rely on OEMs. That's the reason google went with stock android.
  • Hope MS continue making phones for fans of this OS. Could care less about market share but I know MS does. MS marketing is so horrible.
  • The guys that market the surface should be giving a blank check to market the phones
  • Or just like, show a Windows Phone in SP ads.
  • Cant wait for the inevitable article about how this is all part of the plan from the "mastermind"....
  • LOL, that guy can definitely spark a revolution
  • Haha. Sad but true. There will be a lengthy article that will go way above and beyond the glass half full telling us MS planned this all along and it is part of their strategy
  • Market share doesn't matter to Microsoft because you are the "Hub" :)
  • Who is surprised by this? I expect it to get worse after the W10 launch, not better.
  • I hope windows 10 mobile and the new Lumia's, as well as other windows 10 mobile devices, increase market share
  • Next couple of quarters is what will reflect the truth for windows phones.
  • This is a misleading article. This is the market share in one quarter. The actual market share of actual phones out there is larger.
  • You really think all of the people who previously bought one are still part of the ecosystem?
  • umm... sort of. Of my friends (not co-workers :-( ) Only one has left and that was due to his wife and freaking iMessage. But none of have bought phones recently because there haven't been any to buy.
  • Aren't I? ;)
  • Aren't we? So because I bought a device 2-3 years ago, still use it every day, means I'm not part of the ecosystem?
  • That's what I was thinking
  • So that would mean that android's 84%+ marketshare according to the article is even larger? No, its a reflection of marketshare for that quarter but its the global marketshare, there are no devices hiding anywhere that havent been counted.
  • Agreed. I was about to post the same thing. The 1.7% is coming from 5.874 million sold out of 353 million in the third quarter. I'm not sure how that equates to 1.7% of the overall market unless everyone decided to replace their phone last quarter which is obviously false. Obviously the overall market share is still low and likely still under 3% but as you said, the article is misleading people to believe that the overall marketshare has fallen to 1.7% without providing evidence that it has.
  • It's quarterly market share, not yearly market share, nor install base (which would cover all the phones in use and is somewhere between 0.6 and 1.4% IIRC).
  • I wonder if even a Surface phone would save things at this point...
  • It was never going to do anything, that was a dream only in the mind of fanboys.
  • Agreed
  • I'm yet to see a Lumia 950 commercial.
  • And you won't.  Nobody aside from us will know of this phone's existence.  Go tto an at&t store and ask them, they will ask you why you would want it?  And that everyone buys android and iphones.  What do you think the typical customer would think?  
  • Oh my God, you've been typing that exact first sentence in every Lumia post for the last couple of weeks
  • The vast majority of phones out there rarely get a commercial, apart from the Nexus, Samsung, LG, and iPhone flagships. Microsoft isn't interested in spending money on marketing this.
  • What?
    I never seen a commercial spot of surface, or Windows or ms Services
    It seems that ms is bad managed and they still believe to be a monopolist player...
    Nah nah now they are a market niche
  • So i think that u dont use too watch tv.. Or u may be blinded guy
  • >So i think that u dont use too watch tv.. Or u may be blinded guy Yea, for sure, Watch NFL football, they are carring Surfaces in custom cases. Then watch the commersals, Tons of Surface commercials, never mind iPhone and Samsung, with a little LG mixed in. Does it count that Microsoft spent something like 40-60 million when Windows phone 7 came out and another 40-50 million when Windows Phone 8 came out ?  This would be good for another discussion. All I can see happening at this point is a WIndows 10 and including the phone.. with little Windows 10 ads with most of the phone features... They should really go back to the drawing board on the phone.... kind of towards the "Think different" type of PHONE ads, I think it will touch home to a lot of people...everyone has a iPhone or a Android device....
  • Going to wait to trade my 1520 in for a 950XL now...hate to do it but I may have to go iPhone...won't like it but of apps keep getting pulled no choice. Had Windows Phone since Win 7 and they are the best out there...people I show my phone to are impressed but because of the lack of apps they won't switch...Microsoft needs to be AGGRESSIVE in marketing this phone but it's not going to happen.
  • All the apps that are missing are not app that I live in. More like I check once a day so I have a cheap Android tablet for that
  • Its all too late, they should have been aggressive years ago when the platform was still growing and viewed favourably. Now after 5 years consumers expect a mature OS with the apps they are used to so they are not going to switch then have to wait for what they need. Function over form, no matter how pretty W10 is if it cant provide the functionality no sane person will switch to it.
  • Houston we have a problem... Can't land on earth :'( I really like windows mobile hope when windows 10 are ready (hope before 2025) can survive
  • Take the design of an iPhone, Samsung, or HTC and then compare with the 950/950XL....there really isn't any competition, Lumia's are just a block. I have no doubt that Windows will continue in the market and should increase market share as more Win10Mob handsets are sold by partners and with continuum being strong in developing markets. However, design/attractiveness has to be on par with the competition. Not everybody wants a phone for productivity, people want style. Look at top business people. Are they driving around in small economical cars or do they drive great looking Mercs, BMWs etc? Style = Sales!
  • And trend setting celebrities drive Priuses the boring box you speak of
  • I agree to an extent. Most of the people I know buy their new phone, and before using it even once, stuff it into a big block of a case. So in that respect I think the style issue is not such a big factor.
  • But it wasn't a block when they chose it in the store. They held it without a case and that is what made them choose it. Hold a Lumia, then hold an iPhone, Galaxy or Nexus. No contest. The Lumia is crap in comparison. Posted via the Windows Central App for Android
  • In US, not having 950s on Verizon network is not a good thing at all.
  • ^this!
  • We may see other OEMs fill the gap on Verizon.
  • Agreed...Logic would say, low marketshare, New TOP of the line flagship, you want to get in as many hands as possable, EVERYWHERE possable. So why block carriers from the phone ? Business 101 tells you that, have a product to sell, get it in as many outlets as possable... Some things that Microsoft does just boggles the mind sometimes....
  • They really need to just put windows on a android phone. Similar to what cyanogen mod. Dnt think I spelled that right tho. Lol.
  • Seems about right. A friend of mine runs a website and he got 0.65% traffic from WP when he mentioned it last. I mean, there's a reason we don't get apps, people. And why MS decided to go the Universal route in hopes that it will help. There wasn't much choice (other than abandoning it).
  • Gabe Aul is partying before releasing the mobile build!
  • Yeah frankly pretty stupid. You would think they would telemetry before a final release....
  • Why not "Tel-em-e-try" harder! lol =p
  • Yeah questionable leadership at Microsoft
  • I'm really thinking bout holding off on he Lumia 950xl now. Don't wanna throw away$700. Smh
  • What? When it was 3% you were OK with it, but not now? That makes no sense.
  • This misleading article doesnt bother me, I'm still picking up my 950 XL after Thanksgiving.
  • Good plan. More people should think like you. Unless they have $700 to throw away anyways.
  • Just throw away $600 instead... ;p
  • LOL you actually understand this article does not change anything? The market share won't be changed by quarter sales, marketshare changes over time, MAYBE microsoft went form 3% marketshare to 2.9% marketshare with this quarter, how does it change your decision??? 
  • We are the 1.7%
  • And next quarter you will be the .8%! Posted via the Windows Central App for Android
  • LOL marketshare is still around 3% reread the article.
  • No matter how great the new phones and OS may be, a side by side comparison with a seemingly inferior device that has every app available will show where the masses flock.
  • Well, supposedly the apps are meant to fill in the holes, ya dig? ;)
  • The issue is, Windows Phones are also the inferior device. No apps and a crummy device/platform is why they are 1.7% and dropping. Posted via the Windows Central App for Android
  • Will get 950xl dual sim. Just to have the best winpho experience. But moreover, i am confident that the one windows strategy will payoff in the longer run, especially if surface phones make a good looking competition to iphones and other sexy devices
  • With Microsoft focusing on the high end with its plastic 950(XL) and its largest Windows vendor Nokia vaporized into non-existence, expect this number to rapidly approach zero.  I don't expect any changes until Panoy's Surface Phone gets released, and *only* if it is accepted/adopted by carriers for distribution.
  • dudedudedudedudedudedudedudedude, that's PREMIUM polycarbonate...alriiiiiight? ;p
  • How many times more are we going to beat the dead horse? Windows Phone will never over throne Android and iOS on current market situation. But just like PC frenzy didn't last forever, smartphone/tablet frenzy won't either. What Microsoft has to do is to pave way for the new market shift and be prepared for it when it happens, and that's exactly what they are doing with the universal Windows platform. Meanwhile Google are still scratching their heads on how to merge ChromeOS with Android, while Microsoft already has an OS built for deviceless experience. Google can't hope to hold on Android supremacy for ever just like Microsoft couldn't hold on desktop supremacy forever. Microsoft strategy, as said by CEO Nadella, is to bet all efforts on pushing innovation forward and creating new segments of interest. That doesn't mean Windows mobile is dead, it just means it is only one piece of the overall strategy. Windows10 is only the beginning of that.
  • On The top of all, their commitments have to be timely.
  • Nicely put..
  • Windows phone already overtook ios in some markets
  • I wonder how many people are still using their old 920/925/1020.  
  • I was up till a month and a half ago.  920. 
  • 8X and 928 they got handed down to my staff but still running
  • I'm still using my 3 year old 920. At least until my 950XL arrives in a few weeks. :)
  • I am still using my  1020 but it is falling apart so I need to get a new phone soon.
     
  • I'm still using a 720, and waiting for a 750 that won't come... no mid phones upgrade and no, I don't want a 640.
  • Only used my 920 for 1 year from released date. It was complete trash and waste of a 2 year upgrade. Still have it collecting dust somewhere.
  • Interesting, I am sure there are a few bugs here and there but, this is the first time I had herd the "920" and "complete trash"......I guess there is always one or 2...
  • 1020 without hopes to change it anytime soon.
  • I'll tell you exactly what I got right now: Lumia 640 (Daily) running Windows 10, Lumia 925 (Work/WiFi) running Windows 10, Lumia 520 (Work/WiFI/Test) running Windows 10 and Acer Liquid m220 (WiFi/BWCam) running WP 8.1 I gave my Lumia 635 running Windows 10 Unlocked to my brother to use in place of his Lumia 1020 that he KEEPS dropping and breaking the screen. My one sincere wish is that T-Mobile didn't hobble the Lumia 810, so I could still be using that but it's stuck pre-Developer Preview (Amber). Anyway, iLove this stuff and you can't stop ME! U-U
  • I have my 1020, my wife has the 1020 both great condition. I'd only upgrade to the Surface Phone. Otherwise I will rock the 1020 a few more years.
  • I'm reading all this on my very 925
  • I was using my 1020 till 3 weeks ago ( 5 days after my warranty expired) and I had the intention to use it more, while thinking to a 950, but suddenly "no boot option found". Nothing. Just dead.
    So in the need of a phone I bought a 640.
    Life changed. Everything fast, navigating apps, closing, opening, soo fast. No more struggle. Of course, the camera is the main thing missed.
  • Using a 928, until Friday when I'm picking up a 950 @ the AT&T store.
  • I still have a 1020, but I desperately need a new phone. I have to reboot every other time to take a picture. Tons of issues with this phone. I'm not sure if I should get a 950xl or move to another platform.
  • LOL
  • This really sucks. I'm on VZ and my only option for an upgrade for WP is the HTC M8 (which I already have) Lumia 735, and LG Lancet. That's it. I don't want another M8 and I sure as heck not going to downgrade to 735 or the lowly Lancet. My only options are to move on to Android or Apple outside of leaving VZ and moving to ATT. Problem with the latter is that I live in a rural area where the only dependable signal is VZ.
  • I would get both the 735 and the Lancet in a heartbeat... =\
  • Buy a used ICON...till Verizon gets something with 10, rumor is, they are carriing a few models....and has something planned for it
  • The way Microsoft is treating 950 and XL releases now, it will not have any effect at all on the marketshare. I am talking about the fact that nobody knows the actual release of the XL. Even MSFT store employees don't know anything. Some say it's this Friday, others say it's thankgiving, some say there is no release at all.
  • Definitely 2015
  • I'm a MS apologist but even I can't defend the poor execution of their "flagship" release. People cam go on about how it's for the MS fans but even MS is mishandling this situation for the fans.
  • Mine will ship overnight on Dec, 2 according to the web shop here in The Netherlands. They have never let me down so far... I really think people in the US are being, well... peopled. And not by MSFT but by carriers.
  • All that was available for sale last qtr was the 640. This is a result of Microsoft's lack of choice. Lets see how much pent up demand their is for a flagship. This quarter should be more interesting.
  • It was such a good idea to only make low end phones over that past year wasn't it Microsoft?
  • That's not completely fair. If they would have released a flagship that wasn't ready, or didn't have anything to stand out in any way, that may have been the nail in the coffin. We can all play arm chair quarterback...
  • They just did anyway. W10M is nowhere near ready and they went ahead and shipped it.
  • That's not true. The people who have actually used it liked it a lot. Posted via the Windows Central App for Android
  • It is vastly more ready than it was say a year ago. And with that, I really like the most recent build, a lot. Couple things to tighten up before RTM (or whatever we call it now), but I love it, a lot. Am also excited for them to start improving it the way that the last PC build did. I see good things for our future, but not many share that sentiment anymore...
  • Yep, I think I read this more than twice or so on this site, about how it's the master plan to achieve higher market share, a way to excuse the lack of flagship devices so they could focus on low end devices that the majority of the population use. Hmm...
  • Keep it up MS....
  • MS said the same, no surprises.
  • MS better concentrate on indian and US market that will fetch u more share ! Y
  • Who cares! Of course I don't want them to abandon mobile OS becase of this kind of thing, but as long as it keeps going I absolutely LOVE being in such a minority.  All the drones with their iphones and androids, I take the attitude of oh...yeah, no, I don't run with the crowds, I do my own thing.  My phone is a tool for business and communication, not a media consumption device for wasting time.  An iphone, like every teenage girl and grandma has now?  Pfft, enjoy.  Windows Mobile isn't for everyone and I actually LIKE it that way. Does everything I need.
  • As much as I want apps, yeah, I take a perverse pleasure in being in the minority and using an underdog product. LOL.
  • By that analysis, you should be using a flip phone. Not a Windows Phone
  • He didn't say he wanted to be disabled, but I would probably go back to using a "candy bar" if there are absolutely no windows devices =\
  • That's absolutely right, I would!
  • The day W10M becomes the 1st or 2nd player in the smartphone arena, that day I will jump ship to whoever is on the 3rd (or lower) place. I don't like to be a "me too" guy who has the same stuff everybody have just because.
  • Yup as expected wm10doa
  • W10MDOA. Get your acronym right.
  • So we are the 1.7,hope these new devices change windows phones fortune.
  • I don't agree with this. Because in my area Lumia phone are increasingly being use.
  • Unless these phones are on multiple us carriers and marketed at business users and made cool to kids Windows Phones future is unclear
  • If Blackberry can somehow still be alive after their hiatus, Microsoft will be just fine. The new flagships will drive numbers and sales. Windows 10 Mobile will bring some needed and wanted features. Microsoft will eventually get back into favor with the carriers or at least try to get their best products on the three major US carriers(Aka Lumia 1020, 1520, 930) and worldwide. The efforts from the bridge recompiler efforts will materialize and bring enough missing apps that people care about and replace the outdated cross platform apps(Facebook, Instagram etc.) Finally, the other OEM partners will bring their devices to the market to give more options and hopefully competition to Microsoft(especially if they insist on the one carrier method) Windows Phone will be ok.
  • I wish I could believe you. But I can't.
  • I like being in the 1.7% of intelligent people! Cut the negativity please..... We know what we've got...don't like it then follow the 98.3% of sheep
  • This doesn't surprise me at al given that the US carriers don't advertise anything about Windows Phone.   There also hasn't been a solid flagship phone out there.
  • I find it interesting to see how many people are judging Microsoft by a standard they don't really even care about at the moment. Nothing Microsoft has done with the 950 series of phones have led any reasonable thinker to believe that they are trying to increase their market share. Nadella has described these phones as "colorful iMacs". They've only released one of the phones to AT&T. They've limited their builds to two flag ships and a midrange device. They haven't shipped a real flagship in two years. The only reasonable conclusion is that this 950 series of phones is designed for the purpose they stated it was: for fans. They sold out in a day of the stock they had on hand at the Microsoft Store. Of the phone NOT carried by AT&T. There are many people waiting for a flagship device. In the last two years, the only phone worth buying if you're an enthusiast was the 1520. Most don't even prefer the 1520 to a smaller phone. Even someone incredibly passionate about Windows Phone may have left due to a lack of aby enticing options. The 950 XL is an AMAZING phone. Im excited to buy it. I expect a reasonable growth over the next few quarters. I don't think it'll be huge, but people will buy the devices. Information in this article is the inevitable result of the events of the last two years. Microsoft isn't trying to blow up Windows Phones. They're trying to blow up Windows 10 and the idea of a continuum of devices all running the same OS. My philosophy is simple: Buy the device. Show it off. Tether my iPad to my Lumia if I need some app I can't get on Windows Phone. Push developers to develop for Windows 10, not Windows Phone. Windows 10 is what Microsoft is pushing. The phones are for the fans, not the market share. Finally, enterprise. My work is moving to all devices being registered to a MDM. Apps are limited to only those approved by the business. In such a limited area, and with MDM support built into the phones, they make sense to use for businesses. Especially with Continuum, Office, and Outlook.
  • Yes, it's for fans. But unless Microsoft finds a way to build a phone for consumers and increase that marketshare, their shareholders will demand for Mobile department to be closed. And once that happens, there will be no more devices for fans. So it's in the best interest of everyone if Microsoft builds a phone for consumers ASAP.
  • You're giving shareholders way too much sway. If you look at Windows Phone's cost to the company after the layoffs, it's miniscule in comparison to their other projects. If the 950 XLs are a complete failure (which they aren't or they wouldn't have sold out on the first day), then they MIGHT shutter it, but unlikely. Also you argument completely ignore enterprise, which they've stated and the article states they're targeting. Not everything with mobile revolves around consumers. Azure is blowing up, not because of a grassroots movement, but big fishes biting. Lumia 950s obviously thrive best in a enterprise environment more than anywhere else. I mean what consumer goes "Hey, Im gonna set up a dock with a keyboard and monitor all over the place so I can use Word off my phone!" Vs. Business guy traveling to a satellite office plugs in his phone and gets to work. Nadella isn't trying to compete with Apple and Google anymore for consumers. The huge layoffs and write down should have made that clear.
  • The thing about the 950XL not being a failure because they wouldn't have sold out on the first day is still an unknown to me.  You may be right.  BUT, the truth of the matter is, "sold out" by itself tells only one side of the story.  We still have no clue the volumn of devices MS had for initial deployment.  If they only made 100 devices and "sold out" the first Friday, it would speak more to the sheer low volumn of devices available to be sold than the actual demand of the phone. 
  • Just FYI, someone from WC talked about colorful iMacs, not Satya.
  • Wrong. http://m.windowscentral.com/new-lumias-are-microsofts-colorful-imacs
  • You would think if these devices were for the fans, they'd treat the fans better by making the release of these devices smoother than they have.
  • What's not smooth about it? Not on Verizon or Sprint? As an AT&T user everything is going as expected.
  • For at&t customers, true.
  • Meanwhile y don't they market enterprise users with a good budget midrange device. As lack of social apps updates and support will be the main issue. WP won't succeed in the consumer market. Corporate users can use windows 10 mobile any damn person at work can use a windows 10 mobile. This will also help Microsoft in selling cloud products
  • In my opinion, they should have ditched the name "Lumia" a long time ago. That brand name is still associated with Nokia which most people think it's a failed company. If they name it surface phone or whatever, they would be able to market it in a better way. Also, what Microsoft seems to overlook is the fact that most of the people don't really care about a phone that can write word document or excel sheet. People care about what features are there in its Facebook app! Just to give an example. Have you seen the numbers of updates you're getting for your Facebook app compared to those iPhone users are getting? And the features? Now, Facebook is just an example .. There are other apps that are following the same pattern. The app gap is and will remain a problem unless Microsoft does something serious about it. Now the porting projects are fine. But they will face problems with those who already developing apps using Microsoft technologies. I love Lumia and I will definitely buy the XL. But I really hope that Microsoft understands what users really want.
  • In the UK Nokia has always had a good reputation. I personally think killing off a respected name in mobile telecommunications hasn't done them any favours. Why do most people bang on about Facebook, and how many updates some other OS is getting? And?? Most WP users have real friends, not acquaintances, called friends. The quote of Facebook is just an example. What are the other apps you mention? 950 / 950xl are aimed at the enterprise market. You say no one cares about the word / exel feature. I use it a lot in the preview. I use one note a lot. My business runs on Windows Phones. They are reliable, almost bulletproof and staff can find their way around them in minutes. They do a job and they do it damn well.
  • Mind you, in any other business 5 million units would be a success. Alas, not in the tech world.
  • A reasonable ROI is a success, losses aren't.
  • They better release some gud mid range phones with screen size 5 or below
    With snapdragon 6xx series processor
  • I hope that is sarcasm
  • That's what happens when you don't release any decent phones for months, and when they do release a phone they don't bother marketing it properly. It's all very nice spending loads of money on 'device nights' for nerds but where's the investment on actually selling these devices to the joe bloggs consumer? You can't sell a product if barely anybody knows about it!
  • Hey man, it's over alright? Windows 10 is where they're focusing...they will release devices that take advantage but they are not in it for the phone business anymore. It may be counter-intuitive but WC had a really great article about it not too long ago. I advise giving it a read. Now where did put that link..? Uh, just poke around, it's bound to turn up... =]
  • If people stopped publishing news about how much of an abysmal failure is then maybe more people would buy Windows Phones...
  • Apart from this please check.
    http://www.mobileworldlive.com/devices/news-devices/android-and-ios-trum... This report from Ericsson shows that user loyalty is not good for the WP OS.
  • Due to late release of windows 10 and lack of app
  • I believe that these shares will go up if Nokia is releasing Lumia phone's
  • Nokia is going to be releasing Android phones eventually. They already started with Android tablets. Posted via the Windows Central App for Android
  • I ma loyal it's my 4 windows phone
  • Its not that the competition has become too good; it's that Microsoft obviously doesn't consider mobile to be a priority--and that they likely conceded defeat a long, long time ago. It's not about market share, but simply about maintaining a foothold. For 10 years, Windows PPC/Mobile/Phone has been an afterthought. Now, it's a joke and a relic. (as i post this from my Lumia Icon, which I cannot upgrade because they opted not to partner with the biggest US carrier for the 950/950xl.)
  • It really frightens me the level of power that Verizon has here in the US, so much that I hate them passionately... =[
  • Every wp user knows that one day the future will be for windows. We know why we are sticking to this OS
  • Sticking to WP7? Or maybe WP8? How long until they abandon W10 too? Posted via the Windows Central App for Android
  • Windows 10 mobile is the last chance , lets wait and see
  • Coming soon ...the END of Windows Mobile development!
  • I believe the same, hope not, but it's what i believe
    And the next will be Windows too
  • Don't forget that there is no god either... ;p
  • Agree. Way too much bad karma
  • Market share means nothing to Microsoft at this point, and they've said as much. They gave up that battle.  What does matter is profitablity. If they can turn some sort of profit, then Windows Phone will stick around. If they can't, Windows Phone will go away within a few years.  
  • And the beat goes on! Waiting for the next mid ranger or low ranger with continuum and USB data tethering, hope it pops up soon. Posted via the Windows Central App for Android
  • Wow, I haven't heard anyone say 'tethering' for 5 years...lol, is that still a thing? ;p
  • Sure it is, it's the correct term
  • Hardly surprising when the Mobile phone shops actively go out of their way to discourage sales. I asked a friends daughter who had worked for a well known carrier retail outlet about this and her reply was "We were told to discourage customers from Windows Phone as they (the company) got back handers from certain other phone manufacturers based on their sales of their handsets".
  • Plus the high return rate of Windows Phones. That certainly has something to do with it. Posted via the Windows Central App for Android
  • If there's any point in that surface phone now is the time.
  • I think Microsoft should get third party developers to make good 3 rd party apps. We don't have a good official instagram app yet we have a good 3rd party called 6tag, we don't have official u tube app. But third party apps are great. So Microsoft with that way should show the power and talent of 3 rd party devs on our platform to attract devs to make universal apps.
  • Microsoft should count their loses, and scrap Windows Phone for good. As a Nokia fan, its sad that they didn't hitch their wagon to Android.
  • Blorrppp, *heave* bleaagghhh... *various vomiting sounds* =[
  • Nokia? Eww
  • LOL! You have a lot of Android phones for you to choose from. Do not bring MS with you.
  • All this negativity might cause me to switch platforms if I didn't detest the other two options so much.  As long as MS makes 'em, I'm going to buy 'em!  The platform works fine for what I need and do.  I can usually just make due with the browser when an app I want isn't available.   
  • Exactly. There is NOWHERE to jump ship to. I would rather have no phone at all than go to iPhone. Android is really the only option, but it's not one I want to choose as I still worry about the lag, bloatware, and viruses
  • Lag, bloatware and viruses are not an issue. Maybe bloatware is, but lag hasn't for years and viruses are easy to avoid if you stick to the Play Store and don't install weird apps. If those things were really an issue, do you think the platform would have grown to 85% of the market? No way. Posted via the Windows Central App for Android
  • Lag is still the #1 issue I hear about Android. Even with the latest Nexus or whatever, they report lag after a few weeks. The platform grew when lag was definitely a massive issue, because 1) It was an Apple-alternative 2) Greater choice of handsets 3) More freedom & customisation 4) Cheaper options available 5) No other "non-iphone" options (Windows Mobile only appealed to corporate users, leaving only the likes of Blackberry or Symbian type mobiles). I have never had an Android device, but my wife does and it does have performance issues - but it's not a flagship model, so I can't really comment. All I know is that WP is buttery smooth on crap hardware, while it apparently requires top-end hardware on Android to achieve the same results. Also, malware has been definitely been found in Google Play apps!
  • This is ridiculous news,and clerly it is not a true,because wp gain they % every month,in Europe this number is close to 20%...
  • That's nonsense. In Germany Windows Phone lost half of its marketshare last quarter basically because everyone switched to the new iPhone (Windows Phone lost 5%, iOS gained 6%).
  • Surface has given Microsoft a device platform that allows them to compete with Apple in the mobile hardware sector.
  • I am happy with my 720.
    I don't care figures.
  • I will keep my 1520 cause It look great and it fast
  • This has nothing to do with it. Windows phones are bad. That's all there is to it. If they were good, people would buy them. They suck, so people don't. Mind you, I'm not talking apps, although that is a debacle, I'm talking the OS itself. I have six months left on my One M8 contract and then it's off to iOS. I wish there was another way, but I've been running W10M via the insider program on a backup device and it is just plain horrible. Horrible. Horrible. The desktop Windows 10 is pretty lousy, too. All this makes me think MS have just completely lost their way when it comes to operating systems. Too bad, because I really don't want to be one of the iSheep, but I consider Google to be a spyware company (so Android is a non starter), so iOS and maybe a Mac, here I come.
  • You're insane.
  • Well cheerio. You must have a serious brain defect or be on drugs, or both. You probably even messed up your own name, cause it should clearly be I'm xtc...
  • "And maybe a mac" I genuinely laughed, thank you!
  • Laughing at the device all the Windows PCs have been emulating, even the new Surfacebook? Delusional much? Posted via the Windows Central App for Android
  • @bleached keep dreaming
  • Dreaming what? You cannot say tons of PC laptops are not Mac inspired. The Surfacebook itself is obviously a Macbook clone! http://images.techhive.com/images/article/2015/10/dsc03142-100623331-lar... Posted via the Windows Central App for Android
  • They're both silver and both thin - Whoopty do, doesn't mean shit.
  • Well, the reason I got a Windows Phone was becuase I was so heavily invested in the Microsoft Ecosystem.  After seeing that MS supports iOS better than their own platform it got me curious about how well they support the Mac.  I've been using the new Office on a Mac off-and-on lately and, to be honest, it works at least as well as it does on the PC.  The main 3rd party tool I need is Endnote, and that seems to be available for the Mac, so... My main concern is that I am one of the minority who really don't like Mac hardware.  I hate how they look (especially that stupid glowing Apple on Macbooks) and I really don't like chiclet keyboards.  But, I can learn to live with those things.
  • Does number of sales necessarily represent the number of total users? My phone is nearly 3 years old and I'm perfectly happy with it and feel no needs to upgrade since it does what I need. I don't need a new phone every year like some fan bases.
  • No it doesn't, this is a click-bait article.
  • Don't forget guys. Is not about the phones! MS has been releasing good and durable WP. But the apps apps apps apps!!!
  • Yep.. It's all about apps. I have a Lumia 520 which works rock solid even now
  • This isn't a surprise. Though the final question of whether "[the competition is just too good]" isn't an accurate summary of why they sell. Consider US politics. Two parties that, on the whole, people are tired of but really have no choice. Third parties just stand no chance so people vote for one or the other that most closely meets their needs. Marketing won't change this reality. Partnerships won't, either. This has to be driven by community in order to make it popular and to ne considered a viable alternative. If this was any other company, I would have given up hope. But it's not. I'm still not sure what I'll do after being a WP since inception, but I can understand the wear.
  • This means more discounts on WP. Nice! :)
  •   No surprise there, I've been here since windows mobile 7 and most things are in a perpetual beta state, most apps are either not there or are very poor (fortunately most that I need I can find something that does it) all the apps Microsoft provide are also available on the other platforms and are better on the other platforms, there hasn't been a new high spec phone available for an age and most people haven't even seen a windows phone because of the lack of advertising in the past. Even I am getting pi##ed off with it but I really don't want to leave as I prefer the basic os to the others. I am waiting to see what the RTM build of 10 is like as the latest version still needs loads of work. Then I'll decide what to do, if they can't sort it out by now, they never will..... Even writing this on my phone is a pain as it isn't rendering correctly, like most things.... 'It just works' is a phrase that is said by windows phone users... Never!
  • What could end this game is if we stopped treating smartphones as if they were something other that mobile computers. Smartphone tech has evolved to a point where we can run desktop apps on them. What we need are smartphones made like the HTC M8 where I could get my phone OS flavor variety on and i had the choice to choose Windows or Android (I chose Windows). I want a phone where I can invest in the phone manufacturer of my choice with my choice of OS.
  • I want an all metal frame W10 phone. I'm not paying $700 for a plastic phone. No way. Posted via the Windows Central App for Android
  • If a all metal frame phone would be $700 and because of the metal QI charging would not work I would never buy a phone like that.
  • You wrote this before too. Your insinstence that $700 is too much because of the material on the back of the phone is plastic is bizarre. Do you have some sort of ferrum fetish?
  • Why don't articles ever read how Apple only carried about 15% of the market?
  • Because they still dominate in app usage and profits.
  • Too much negativity, yall getting worse than Jalopnik commenters on a BMW article...
  • And io9 commenters on a DC article
  • You have to check if it worth it and it does. https://en.m.wikipedia.org/wiki/Microsoft_Lumia_950_XL
  • Microsoft is doing well ... Plus, I convinced two of my friends to buy Windows phone ( Lumia 535 & Lumia 532) ... Though its rare to see Windows in my area , I'm trying so hard to to build up the community of windows worldwide... And I think all of us can do something even if it is a little... It would be affective ...
  • People will not back Windows Mobile more than Microsoft and Nadella does. Apple has had a minority share of the PC market forever, but people never doubted their commitment. You buy a MacBook knowing Apple is the game to stay, even with small market share and an AppGap on PCs. As long as people continue to question Microsoft/Nadella's commitment to Mobile, the share will continue to slide until zero. Nadella has done great things, but is losing the mobile battle by perceived apathy.
  • I'm not sure normal people even know/care about the CEOs of the big tech companies. Microsoft just needs to spend more money on marketing, that's all there is to it.
  • First they need a platform that can go toe to toe with the competition. Until then, no amount of marketing will help. Microsoft marketed WP7 heavily. The commercials were everywhere and they spent a ton of money. It didn't help at all. Posted via the Windows Central App for Android
  • As long as MS will continue making Windows Phone for Windows fans, I don't care about the market share.  There are not much Windows device in the market so people doesn't have an option. Many people buying smartphones are blindly buying any phone as long as it is within their budget range. They might not even know they are buying Android or Windows Phone, it doesn't matter to them. I work in the retail industry and I saw  how people buy mobile phones. You can even sell them a "no name" Android Phone because it has colored screen, it can make calls and received messages, they can browse on the internet, watch video and play music. Design or looks of the phone is less important.
  • Not surprising. I understand the current strategy, but our makes it hard to sell phones. I myself switched to an LG G4 from my 925. Oh how do I long for my Window Phone, it just can't keep up anymore. Microsoft has made out really hard to choose Windows phone even if you really want one.
  • This is proportion of sales, and not what you traditionally call market share. This is not the number we know was 3% a while ago.
  • Yes it is. Quarterly market share IS the 3% number people have been using. Install base is going to be even smaller. Posted via the Windows Central App for Android
  • Astoria delayed... I m gona say bye bye to my Lumia 640 xl and probably gona buy Moto x play ^^
  • Isn't this the sales for the quarter and not total market share? I saw an article stating 1.7% sales with 2.9% market share.
  • I am one of The few
  • It's funny because in my country, Chile isn't any Lumia anymore and wants Microsoft gain market? When stop of discriminate to some markets then lets talk again all are too focused to united states, and Europe than looks like the rest of the world don't exist also the brics marketplace is insignificant because haven't any power to acquire high end models also and is a saturation of phones
  • Great work Microsoft! Keep rolling out crap BETA operating systems, bug filled apps, and making your phones hard to get. While you're at it don't bother marketing any new phones either. Bring back Nokia!!!!!
  • Nokia was way worse.
  • Saying it doesn't make it so. Nokia put phones out somewhat consistently, and it released a large number of (maybe too many) devices for a lot of interest groups. Microsoft has released leftover designs with awkward timing and given people very little to buy into.
  • Nokia's designs were way better. 920, 925, 1020, 1520, etc. True innovation. Awesome commercials for these phones too. One of the reasons I got into Windows Phones was the More Than Your Eyes Can See and Don't Fight Switch campaigns. Now I can't remember the last time I saw a good MS phone commercial. Most people probably figure they went away.
  • I mean, that's mostly preference. I found the 925 to be a hideous device (I hate light-colored metal). The 1520 was pretty far into the "bland" realm, and the 1020 was a niche device on both a camera and a design level (some liked the camera protrusion, others liked its unique look). The commercials, there haven't been phones to push in them. Microsoft just hasn't bothered to even try with hardware, nothing to promote well. However, they've done some well-received commercials with Xbox and Surface, and especailly with W10M living under the Surface umbrella, I don't see how why the flagship Lumias couldn't be marketed well (except for the part where MS doesn't bother trying with them). More than the physical design of the Nokia stuff though, I liked the color options. Microsoft seems to be making questionable third-party accessory companies figure that out, and we have no real clue what to expect on that front (I hate the leather Mozo cases, for example). Microsoft has done one thing peopel seem to be really pleased with, and that's getting us removable backs that allow folks to swap colors/designs, replace bad batteries withotu warranty work, and use microSD cards more easily. That, and remember Nokia ended without Glance in the 930/ICON, which Microsoft is giving us back, and they're doing it with AMOLED displays, instead of the battery-hungry IPS LCD that many of the Nokia Lumias used. So it's not a total failure on Microsoft's hardware side.
  • This situation is maybe due to well made OS installed on a well made phone, I could not find strong reasons to change my Lumia 620 running WP 8.1 with a newer Lumia. It works as if it's new, no flaws, no lags, all steady as expected.
  • Just wish gabriel aul would say something about the next build.
  • That's what happens when you remove lots of useful apps like Lumia storage check beta and ability to store maps on SD card. People leave.
  • Yeah that's the reason people left, to go get their maps on sd cards on other devices... Oh wait
  • No, when you have an app that cant do Half of the stuff the same app does on a competing platform, thats when you leave. Its ridiculous to have to settle for mediocre.
  • :( sad......Market share might not increase when it launches 950s...since of the cost of the phone is bit high.. most people might not go for 950s... This phone should become popular... Most People are not aware of Lumia 930 or Lumia 1520. Hopefully Lumia 950 should be popular as iPhone .:)
  • Then buy the 550.
  • I think thats wishful thinking. We need to understand where our beloved platform stands, In last place. That will prob never change.
  • What do you expect when a grand total of 0 flagship phones are launched in that period and the past 7-8 months involve a known reality that a dead OS (WP8) was being sold.
  • WP is not a standard like ios. ios=transformers while WP = go bots. (if your an 80s kid you'll know what I mean.) the world has changed to suit the iPhone. Stores use apple pay, banks have made apple their standard, media, businesses, and just people in general refer to everything Mobil in regards to the iPhone. Its impossible to be the other standard as there is usually only one standard. And while android is the second choice right behind ios what do es that mean for WP? Its a go bot. Google it or Cortana it.
  • People buy phones that their friends and family have, unless there is a buzz.  WP doesn't have a buzz and won't sell well unless and until that happens.  This topic sure generates a lot of overanalysis though. 
  • I think its important to note that MS share of the Market did not fall to 1.7 % of the smartphone market..Gartner is reporting on devices shipped/sales as compared to overall Market share...MS overall market share did not fall. This article from Gartner is misleading. MS already announced that last quarter they only shipped 5.8 million units so this article is kinda useless
  • So overall market share is somewhere around 1% or lower? Posted via the Windows Central App for Android
  • There are as of now no new windows phone in indian market.. And android are having daily launch.. How can a platform grow if they don't have phones! Hehe.. Jokes apart.. Windows as a platform will grow once they release some phones.. Its all well prepared to take off
  • Out of 1.7% majority will be from India. We love windows phone.
  • It's not 1.7% market share..its the sales, shipment of windows phone in the last quarter.. Windows phone has not lost its overall market share from 2.9, 2.8.. Down to 1.7 percent... That is just the shipment and sales figure of devices for that quarter Posted via the Windows Central App for Android
  • Steve Ballmer was more popular with Windows Phone platform than Satya Nadella, this is a disaster really.  I thought Ballmer was replaced because he didn't took smartphone business seriously, but now Satya Nadella, is even worst.  Nokia acquisition was a writedown that caused billions of dollars of losses and many people lost their jobs.  Is it time to think in Microsoft forking Android? Just as Amazon did with FireOS which is very popular in the Kindle tablet market?  
  • 1.7%! That's lower than Linux's share of the desktop OS :( Satya's left with no choice but to shutter Windows Mobile or face class-action by MSFT's shareholders
  • This is what Satya wanted to happen...
  • Ordered my 950 last night from ATT, it's already back ordered, so that's a good sign in my opinion
  • You can be sure they made a minimal number of 950s. Selling out at launch is not going to be a great sign. They will need to continue selling them at any rate after the fanboys buy them. Posted via the Windows Central App for Android
  • This is like reliving the final days of Windows Mobile...
  • The lull before the storm?
  • Eh, is this a shock to anybody, really? On the other hand, I don't think it's an exaggeration to state that the low end device strategy, largely targeting emerging markets and the budget range, has been an unequivical disaster for Microsoft's mobile platform.
  • Damn, those are very disappointing numbers. Make me feel like maybe it's time but I'm gonna stick it out.
  • I might just wait a bit longer to get Nokia designed phone. Too old to change brands :)
  • Well, let's see. The Lumia 950XL is currently listed as "Email me when available" at the Microsoft Store, so I bet that's making it really easy for people to buy. If only actually pre-ordering was an option...
  • Competitors are really tough , Microsoft need a new strategy to win this race Posted via the Windows Central App for Android
  • To be fair, a lot of us have been holding off purchasing last quarter as we're anticipating the new phones. It should pick up this and next quarters
  • Here in Finland MS still holds about 10% market share, thanks to old Nokia legacy. Company where I work (3000+ employees) has issues getting new work phones, because recommendation models (L830&L930) are having shipment issues and that's been several months.
    On a personal level app gap is annoying. Big apps, like banking are just fine, no issues there. But it's those small, sometimes one time use apps. Within last month I participated two events, both had excellent and helpful apps to choose tracks, getting extra info etc. but only for Android and iOS. And those little apps makes every day life bit easier. Biggest advantage for me in WP is Xbox ;)
  • This is depressing. Hopefully, the new phones will at least stop some of the bleeding and show that Microsoft is still committed to the platform... for now.
  • "1.7% share down from 3%". And Microsoft wonders WHY?  B/c they've been dicking around with trying to get crap to "fit onto Android and iOS" instead of tending to Microsoft's loyal customers.  What was the last time Android or iOS tried to get something from THEIR realm onto a WP?    I've had a WP since it's inception, and for me, having had an Android for a few months which I didn't enjoy AT ALL (what's up with that CONSTANT updating????)  and went back to a WP.  Now Microsoft is WONDERING why their share has dropped?  It doesn't take a rocket scientist to figure out that.  And the "Windows 10 Mobile rollout" has soured many tastebuds, rendering Microsoft a "less than stellar" standing in the cell phone market.