Here's why Microsoft chose 'Groove' as the new name for Xbox Music
Earlier today, Microsoft made the surprise announcement that it would rename its Xbox Music service and app to "Groove" for the launch of Windows 10 later in July. But why was the Groove name itself chosen? We now have that information thanks to a Microsoft spokesperson
Windows Central contacted Microsoft asking specifically why the name was picked and received this response:
In addition, Microsoft's Joe Belfiore confirmed on his Twitter account today that the ditching of "Xbox Music" was the result of confusion over the Xbox name being used for such a service, when it's already well known as a gaming-based brand.
It remains to be seen if the general public will gravitate to the new "Groove" branding.
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Now G disc for Groove Music.
grandma: search "music"... you bullfrog! there's no music app in this frogging phone!
son: it's muzic grandma, muzic
grandma: don't throw you voice in me your mama didnt raise you like that. i hear you... search "music"...
wish they'd never changed it in the first place.
even the zune themes and art was so cool.
"Groove is really growing on me!"
And how does "Groove" relate to Microsoft? I thought they wanted to put the "Microsoft" brand front and center.
Yes! MSN for the Win.
I'm afraid this one's too sophisticated... ^.^
Wait! Say that again?! So you wanna imply Microsoft actually had a strategy to music?!?!
That's a pretty bold assumption!
Fish Music Hey, most people chose Groove Music so that's the name.
Not sure why I even bothered reading the comments here because most were just annoying and full of whining and complaining.
Obviously you all know what's best and what Microsoft should do and what changes they need to make.....NOT!!!!!
Do you have problems with change??? Insecurities about the fate of the platforms music app??? ....get over it.... Me...I could care less what they name the app as long as it works for playing music on my phone, finding and listening to new music, and purchasing new music. (gapless playback would be nice too)
We're going to dance
We're going to dance and have some fun
I couldn't ask for another!
Groove is in the heart! Watch out!