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Good-bye Xbox Music and Xbox Video; Hello Groove and Movies & TV for Windows 10

Update: Microsoft is apparently just calling their new music service "Groove" and not "Groove Music", despite the screenshot in the announcement blog post clearly showing the "Groove Music" name . Microsoft's Brandon LeBlanc stated on his Twitter account that the company is "working to fix" the incorrect name.

Original story: After the discovery of a "Groove Music" link in Windows 10 that led to the current Xbox Music app earlier today, Microsoft has now confirmed that the Xbox Music brand is being ditched in favor of the new Groove name. In addition, the current Xbox Video brand is also going away in Windows 10, to be replaced by the generic sounding Movies & TV name for the app.

Groove Music Welcome Screen

Here's what Microsoft says Windows 10 users can expect from the new Groove app:

  • The Look and Feel: Groove provides an improved experience for listening to and managing your music in Windows 10. Getting into music is faster than ever with easy-to-use menus and navigation controls that work well with both mouse/keyboard, and with familiar touch gestures on touch-screen devices. Pinch to zoom in or out of different views, drag your favorite tracks in to playlists, hover over the Taskbar icon for playback controls, or right click for contextual menus to pin an album to your Start menu. And you can also infuse your personality in to Groove – choose a light or dark theme for the app depending on your mood, or pick an accent color in Windows Settings and the Groove app makes it shine.
  • Accessing Your Music on your favorite devices: We're also making it easy to access your content across your favorite devices – with built-in OneDrive integration making your favorite songs only a few clicks away. Upload all your MP3's to OneDrive, even songs purchased from iTunes, and access them all for free with the Groove app on your Windows devices, Xbox, the web — and even on your Android phones and iPhones (coming soon).
  • Music and the Windows Store: You can also sign up for a Groove Music Pass subscription – a premium ad-free listening experience with no interruptions. $9.99/month or $99/year gets you complete access to stream and download music from the Windows Store — one of the largest music catalogs on the planet with over 40 million tracks. Subscribers can also create custom radio stations based on their favorite songs, albums and artists. If you already have an Xbox Music Pass (like me) – don't worry! This will become Groove Music Pass and you don't need to do anything.

Movies-TV

Here's what users can expect from the new Movies & TV app:

  • Enjoying Videos in Windows 10: You will find the Movies & TV app in Windows 10 better than ever for playing all your personal videos, as well as all the movies and TV shows you love. Import your personal video collection, and play back your content in a fast and elegantly designed app that is optimized for both mouse/keyboard as well as touch. Drag and drop videos between your collections, use right clicks and hot keys for contextual menus, or go full-screen with easy to use playback controls. We've also added additional file format support like .MKV too.
  • The Windows Store: Movies & TV has direct integration with the Windows Store, where you can buy or rent from all the latest movies and TV shows in HD, as well as thousands of other favorites. Weekly new releases, access to TV shows a day after air, deals and discounts, and personalized recommendations just for you. And on Windows 10 devices, Xbox and the web, the Movies & TV app lets you start watching purchased or rented content on one device, and pick up where you left off on another device.

Both Groove and Movies & TV apps will go live for Windows 10's general public PC launch on July 29. Microsoft adds that these apps will be "rolling out to other devices in the coming months."

Source: Microsoft

522 Comments
  • About time.
  • but seriously..this ought to be accessible in more countries..
    like, in India i am forced to use iTunes for quality digital content..
    don't even have Spotify for streaming..
    local services like Gaana and Saavn are not so good with their music collection and playlists..
    I'm sure users from many other countries feel my pain..
  • It all has to do with music rights and the deals with the labels. Same with TV/movie streaming services. Content deals vary from country to country. Posted via the Windows Central App for Android
  • I really fail to understand why people don't get that. Thanks for clearing that up.
  • Tell your record labels and publishers in India to step into the 21st Century and allow the digital streaming services to access their content in your country. If they won't play along with the services, then you can't blame the service provider.
  • iTunes works. so does Apple Music. it's possible.
    MS isn't working on it.
    there are other streaming services like Rdio that work too.
    so i don't see why Groove Music can't.
  • Right now that is due to negotiating power. How many people have you converted to using Windows Phone or Microsoft ecosystem? Either that, or we don't know what "deals" companies like Apple worked out with labels there. I'm sure it's incentivized the way "exclusives" are here in the states.
  • my father, sis, 2 cousins, and 6 frnds..they all joined WP bcz of me..
    plus i'm on my 5th lumia..
    710, 520, 925, 730 and 640 (present).. either ways, a lot of people use Windows computers in India. getting legal music to those many people, having it sync to their phone and cloud..
    that would be great..
    plus it'd be cross platform and if MS delivers quality apps like Office, even iPhone users may consider purchasing content from there, given the cross-platform nature.. there is a lot of potential to be tapped into..
    as India and other emerging countries are going digital, now is a really good time for digital media presence..
    especially with the wonderful cross-platform ideals MS already believes in..
    they gotta push for it..
  • Or Xbox Music or Groove or whatever it will be called next year should come out of US and actually try to negotiate with our content providers, and bring international music to India like iTunes and MixRadio did, because, you know, MS is internationally famous?
  • I didn't understand it a few weeks ago when Daniel Rubino told me. Is more like angry that blinds you from the truth more than anything else. Just be patient, because maybe ( and this is just a theory ) you may have access to all the services and it is a different point of view.
  • Bullshit. If they wanted to, they would do it. But let's say that's true, how does it explain the lack of Xbox Live in so many countries? No licences needed there.  
  • Actually you do, software is heavily licensed and censored, this can include Xbox live
  • It amazes me how much people want to blame Microsoft and other companies because of the stupid laws made by their own country. For example, Russia now have laws where your data must be stored on Russian soil. Canada has laws about how a percentage of media distributed must be from Canadian citizens. Some countries make the network operator (in this case, Microsoft) responsible for distributed content - meaning that if some kid goes off on a racist tirade while playing Halo, Microsoft is responsible for not censoring that content. Chat is considered a teleco by some contries and subject to additional regulation. Sometimes it is just not worth it to make something available to a specific country because of that country's laws, but rather than blaming your own government it is much more convenient to blame Microsoft. And if you do not think that licenses are needed, then you really don't have a clue about how any of it works.
  • I said licences are not needed for Xbox Live, because it's a Microsoft service. Of course licence deals are needed for music, movies and other content. And if Microsoft has big issues with the legislation, they could just say that. The silence shows that they either don't think it's worth it or they just don't care. Either way, Apple and Google are always a few years ahead of Microsoft for geographical availability. And they have licence issues and laws to deal with too. If it's worth it for them, you have to wonder why not for Microsoft. In any case, the EU plans to introduce legislation making it illegal to have geographical restrictions between EU countries for content and services. I hope that legislation is entacted soon.  
  • You're absolutely right. They don't want your money. /s
  • Well at least make the streaming service available in more countries. Posted via the Windows Central App for Android
  • Well... Localization ain't as simple as it may look like. I can think of several circumstances that keeps it from happening. That's why local services often have an edge over the global ones, globally. Surprisingly I find MixRadio really good for my regional needs, India. Of course Gaana has a limited catalogue but enough for me :)
  • Maybe its because other regions are not legalizing homosexuality like America.
  • I don't get you. We're talking about it, Music.
  • All I'm saying jokingly, is that the reason why Xbox music wasn't been offered in other region could be due to the fact that those regions doesn't accept homosexuality.
  • Seriously though when it comes to software features there shouldn't be as region bound. We are all paying customers, plus one can't even use OneDrive streaming in unsupported regions which has nothing to do with artis rights.
  • Maybe they don't have enough data centers in unsupported regions to make the OneDrive streaming service (and other services) worthwhile? Maybe it's too slow and would reflect poorly on Microsoft and/or be worthless, maybe the laws in a region require all content be served up through certain data centers in that region that may not exist or aren't up to standards, etc.
  • LOL! I'm sure there were reasons but less likely the restriction of homosexuality :P
  • Nadella will make sure this comes to India...
  • I've been wondering this since long, even I posted it on their twitter handle, that if MS will,be late, Gaana and Saavn wil penetrate the market. And it has happened already, now Apple is there too.
    One more thing to mention is that nokia had deal with almost all the labels to sell DRM free downloads for their music subscribers. Why can't MS do the streaming deal?
  • Saavn doesn't even have a Windows app. But you should try Rdio, which is available in India.
  • Rdio is pretty good
  • Wonder what MS will change the name to next year.....
  • Exactly what I thought when I read the article
  • Groovier  
  • Exactly! Associating with Xbox is a positive connection to a long recognized high quality brand. Groove simply will not resonate with everyone. Xbox Music is a better name.
  • I cant tell you how many times I have talked with people who have iphones,Androids, and even PC's about how good Xbox Music is and its features and they're intrigued or intrested ,but their response is I don't have an Xbox so I cant use it. This is the problem Microsoft talked about and why the switch. For Xbox owners and informed PC users this isn't a problem, but there are millions of average PC users potential iphone, and Android converts or new users to the service that have no clue...hence the switch. Smart move in my opinion espeically with what MS is trying do with windows 10 and their focus on platfrom agnostic services. Plus I think Groove is a great name
  • KDouble U has a point. People are generally of the opinion that they have to have an Xbox to use these services. Groove can definitely take off; Microsoft just has to market it well. And availability should also be widespread, NOT just in select few countries like Xbox Music was.
  • Yup. Like calling it "BMW Music". Valuable brand, but it will make people think it's only available for that specific car brand. Calling it Xbox Music was a pretty bafflig decision, tbh.
  • It's not just that. Some people own a PS4 and they are automatically inclined not to like anything Xbox related. They would probably love the service but they just can't bring themselves to try an Xbox service.
  • Nice comprehensive article.
  • Yup, I agree with name, it's pretty good. Can you feel the Groove?
  • Get into the groove lala lalala Tonight I wanna dance with someone else :3
  • Except Groove will be renamed to something else within a year. It's just how it goes at Microsoft.
  • Waaaah WAAAAAH!!
  • Na I think this is here to stay. From Zune to Xbox Music to Groove. Im sure they had some focus groups before making the name final. As a matter of fact I think I received a surevey about it a while ago.
  • You are that naive.... Lol.
    You think it's here to stay❔ LMFAO❕❕❕❕❕
  • LOLOL
  • LOL! Come on dude, it's MS we're talking about here.
  • I'm sure it went something like this....."what sounds cool like Tunes.." Then a hipster walks in and says groovy dude, and Microsoft ran with it.
  • Bing Groove.....
  • MSN Music...
  • Xbox MSN Music Groove...
  • They will name it Simeasocor. Lol! Sing Me A Song Cortana. Hehehe
  • Exactly what I've been saying... SMDH.. Damn MS.
  • I hope Microsoft employees actually do read this site because they need to know that Groove is one the most stupid names I've ever heard. Microsoft Music would've been so much better and in line with what their competitors are doing.
    Microsoft... Ya done f*cked up on this one Edit: Slight retraction. Samsung Milk is the worst name I've ever heard. Groove is still pretty bad though.
  • That being said, I might be willing to give them a pass if they hire Bruce Campbell to promote how groovy it is...
  • Groovy Bruce! Brilliant idea!
  • +730
    Still hoping for "Microsoft Groove Music" and not "Groove Music" which no one knows about and might get mistaken as a bloatware instead of a kickass first party offering.
  • Doc, the "hipster" and demographic of people that are heavy into purhcasing/streaming (16-25 year olds) music dont see microsoft as cool brand. Any product or service  with the word Microsoft (outside of Office) a is looked at as something for work.
  • This is it.  I much prefer the name "Microsoft Music" to "Groove", but the masses (home consumers not businesses) won't buy anything with the word Microsoft in it.  
  • They're not going to include the Microsoft name in it because they want it to be a cool, trendy service that people in the U.S. will use. It's mostly younger people that stream music, and younger people dont think of Microsoft as being cool. 
  • Haha! Yes! I can see Bruce saying "Groovy" in a commercial!
  • I'm getting sick of MS's never ending name changes... How, can we support m, and help promote, MS products if the products we suggest to others keep getting axed❔MS needs to come up with a good name, and stick with it...
    ........
    MS has no backbone.... The worst great company in history. The smartest idiots ever.. They make absolutely terrific products, but haven't a clue how to market them... I love MS, but damn I hate MS... Lol.
  • Why do you feel the need to "help and promote" a billion dollar company that cares only about your money?
  • They make good stuff
  • Fucked up says you. You don't speak for all of us.
  • Read the previous Groove article's comments and some of the comments on this article. Many don't like the name.
  • You guys really need to stop with this "we" thing. Also, nerds in comments don't drive marketing decisions ;)
  • Well Daniel it looks like 70% dont like it. So id say he was right with we. And come on "nerds" really? Normal user will get confused too. It was just not necessary
  • Dude I wonder if you'd have approved of 'Google' as a company name...
  • I don't know if Groove Music is the perfect name or not but I did like Xbox Music (How about creating a poll?). People over here have a good acknowledgement of the brand 'Xbox' due to Xbox 360/One. But seriously, I'm done with Microsoft's rebranding of stuffs. Man it's crazy how they rebrand things every now and then, before half of the world even starts to recognize it... No hard feelings x_x Rebranding not only confuses people but I believe it also comes at a price to Microsoft. What happens to the millions of $ and time they spend on promoting the names every damn time?
  • You're right...70% (of nerds) don't like it.
  • Huh? How many people so far you think have read this article while also commenting? You counted 70%? Sounds like BS, do yourself a favor and take a chill pill. Even if in a few days the site does a poll whatever the result maybe wouldn't necessarily represent reality...
  • Would it be better if we were nerds on twitter? Don't have be a marketing genius to recognize a brand failure from the get go.
  • Brand failure?? Haha there's so many brand design experts in these comments section "sigh" Posted via the Windows Central App for Android
  • I just wish we stick to one name. Geesh!
  • one name?....... How about One Music ?
  • Music has nothing to do with the functionality of OneApps .. Xbox is for games.. Lumia is for phones.. Surface for 2 in 1s ... Outlook for calendar and Mail ... Office for Office apps ... Music need a new name.. So we have Groove Music.. That's it ...as simple as that
  • It's worth notifying that Music is more of a service than a limited app, these days. Inclination of One Music with OneDrive (now that it plays from OneDrive as well), One Note, Xbox One could've made sense. Anyway, that's just my opinion ;)
  • That name! I mean yours
  • I'm saving up for a 940xl to give you this. +940xl
  • LOL best reply ever.
  • They aren't proving their love to Microsoft tbh. Microsoft music would be very... Reductive.
  • Don't like it, and it creates confusion with Grooveshark.
  • Who uses that anymore?
  • Confusing in favor of Groove is a good thing. Microsoft does own the Groove name trademark.
  • Thank you, Daniel. Even more, the constant crying and moaning just simply gets to be too much. Perhaps that is the real reason behind 2.9% market share. People walk into the carriers and say, "Oh. Isn't that the phone all those malcontents own?"
  • People don't know what Windows Phone is, but yet know what goes on here on this site?  Yeah, I'm sure that happens all the time.
  • Lol
  • @Mark,    "Oh, Isn't that the phone all those malcontents own?"   Thank you for making my night. 
  • I would love to see the results of the marketing research panels that Microsoft does when they test out these names for new products. My guess is that they've never done one.
  • Exactly!
  • Agreed. Also, I can't believe you read these replies anymore. Hehe.
  • LOL
  • Guys please vote here to change the name before they will do something stupid that will stay with as for years   https://xboxmusic.uservoice.com/forums/209733-xbox-music-feature-suggest...   Please 
  • I'm not entirely sure why you insist on constantly demeaning your audience, Daniel.  Every time I see a comment from you, you're calling somebody out on something rather than providing any meaningful information.  Do you not enjoy your job?  I'm sure you could get somebody else to take over the site. As for the topic, I'm pretty getting tired of Microsoft constantly rebranding and reinventing itself.  They need to work more on their focus than their marketing strategy.  Continue making quality products and keep improving them and the customers will come.  This name change is pretty dumb.  As a longtime shareholder and loyal customer, I'm not going to stop with the "we" thing.  My opinion matters, as do the rest of their customers' opinions.  The people who are truly Microsoft fans and loyalists are few.  If Microsoft loses us, who do they have left?
  • I have to agree with Daniel on this one. How many of us thought that iPad sounded like a wireless tampon upon first hearing the name. There were even tons of "MEMES" (before there were truly "MEMES") posted with a tablet  that had a string hanging from it.   I think, with some skillful marketing, Groove Music will become just as popular as many other misnamed items out there. Does anyone remember the weight loss supplement named AYDS (pronounced AIDS) and the horrible commercial it had (I lost a ton of weight on AYDS).    Let's just all keep an open mind about this.
  • How many times have Apple changed the name of the iPad?
  • Were we talking about name changes or the name in general? While it's true that Apple never changed the name of their tablet many, including myself, thought the name a little ludicrous and somewhat hilarious. Apple did however change the name of their Beats music service to Apple music. They have changed the names and services on their music options. So companies do these things all the time based on marketing analysis and consumer perception and use. Again, let's keep an open mind about this.
  • Apple didn't create Beats music, though.  They didn't create it as Beats music, rename it, and then rename it again (i.e. Zune, Xbox Music, and now Groove Music).  They bought it as Beats music and then changed it to be in line with the rest of the product naming.  How can I recommend Microsoft's products when I don't know what they're called this week?  How can they expect customers to keep rolling over their subscriptions to these new services every couple of years because they insist on constantly rebranding it.  Groove music is just stupid sounding.  There was nothing wrong with Zune and there was nothing wrong with Xbox Music.
  • Microsoft's worst enemy is their own marketing department. When Satya said they needed to look at what's not working and make some hard choices, I had a brief glimmer of false hope that he meant firing the entire marketing org (until reality set in).
  • Nah he's right, it's a dumb name.
  • And I disagree.
  • Nope
  • Yeah! All of "US" is all that matters to Microsoft.
  • Agree
  • Better than Xbox Music. And most certainly better than Microsoft Music.
  • If the names Microsoft and Xbox are just so bad that "Groove" is better, then they should just think about shutting down the entire Music division, and possibly rename the company.
  • At least Xbox is a brand with recognition. Groove will fade into obscurity and surely be confused with Grooveshark.
  • I fell into that trap on the first article. I thought its really grooveshark
  • This ^
  • W​ell I never understood what it had to do with the Xbox, so I agree it's good they are moving away from that branding. Xbox is for games, it shouldn't just be tagged onto everything in the hope that due to success of Xbox people will think whatever the program with the Xbox name is worth using. That said "Groove", why? I thought it was a partnership with Grooveshark. I guess they think it's similar to Beats (which sadly people think is cool). I'm awaiting the tacky "get your grove on" ads for it. So why not Microsoft Music? They have to believe in their brand after all.      
  • This we agree on, Microsoft Music is to obvious and too basic, lets not be basic anymore.
  • Better than Xbox Music, yes. Better than MS Music? 100% not.
  • Bing Music?
    OneMusic?
    Vibe Music?
  • Agreed, awful awful silly name.
  • Yup
  • Bring back Zune
  • Yeah Zune Music
  • Sorry but Microsoft music sounds stupid coz it isn't them making the music... Groove sounds much more universal and attractive. And Xbox is recognized for games, not music!
  • Agreed
  • That's an odd assumption. Nobody thinks that Apple is the one actually hiring artists to make the song in Apple Music, and I really don't think anyone thinks Google Music is a search engine music service. Consumers may not know much about tech, but they're not that stupid.
  • I don't care about it's fcking name provided it's fully functional..
  • You don't, but you can't deny that many consumers won't be willing to give it a try with a silly name. Zune had the same problem.
  • Apple is an electronics based company... "Apple" ... A fruit... Electronics... No one cares what's the name is ...
  • More like bland and nondescript, there's no association with Microsoft from the name, with apple or google you know the company behind the service, yet neither of those companies makes music either. Stupid, stupid name. But completely reflective of the company Microsoft is today.
  • I thought names are used to explain the functionality of an app.. I did'nt knew that it was used to know the company behind the service.. You really don't have a point... just because those scroogle and scrapple chose a bad name, we dont have to follow their fckin ass
  • It also lends itself to being adopted by other systems. How many Apple users are going to try Microsoft Music, or Xbox Music. Probably exactly zero. They may see Groove Music and not even associate it with Microsoft. If it is a compelling service, it could get people on board with Windows without them even knowing it. Some "Better With Windows" campaigns would not be amiss.
  • I disagree. I may not like the name groove (really goofy sounding) but it is MUCH better than the overly generic and lame as hell sounding Microsoft Music. That just sounds geriatric.
  • I do have to agree that this is a crappy name.
  • ..."more in line with what their competitors are doing"? So since Apple followed that naming scheme MS should do the same? I completely disagree.
  • Being different for the sake of being different usually ends up not working.
  • Usually. Not all the time.
  • If the name chosen by Apple is good then why not?
  • Groove Music is a good choice.
  • Agreed. Groove Music is a good name. People have made it clear that "Microsoft" still has this "lame, nerdy, virus ridden" stigma tied to it and Xbox has been tied to video games almost exclusively, rather than Entertainment, as MS hoped. Launching a new branding is probably a better idea. It will also make the transition simpler if MS every decides to split that division into its own entity or sell it off.
  • Arson, i was thinking the same thing. I'd  hate for them to sell it off. But hopefull if will be around for a while. They have to do some incounspicious marketing that doesent associate it with Microsoft and give Taylor Swift, U2 and Kanye West some good royalties. Tidal is not doing as well as expected. The onlline music market is all about one hit wonders and torrents. Most of my friends hardly every pay for music. They torrenent or rip .mp3 from off YouTube. But me I have had a Zune pass from day one!
  • I love it
  • I get it. Beats..... And groove... Beats and groove.. Yeah. Sounds like music.
  • Yeah, I was born in the early 60's and think it's a great name. My wife was born in the 80's, and when I told her about the name change this morning, she said, "Yeah, I love that. I can get into that name. That's cool." Neither one of us are gamers, so the Xbox name didn't really mean that much to us. It made us think, "Shouldn't this be just on the console?" and it was confusing that it was also a service on phones and desktops. It just doesn't make sense that way, nor does it make sense to anyone else I know that owns a Windows Phone. Just to name it "Music" or "Microsoft Music" states perfectly fine what it is used for, but "Music" does not set it apart, nor does it make it "cool" to the masses. "Microsoft Music" makes you think of elevator music in a corporate office. Groove is a fabulous name, whether or not the nerds on this site like it. I also know people over the age of 70 that think it's a great name, along with some teenagers I know who have Windows Phone. Even those teens like it. That means there is someone in every age bracket that thinks the name is "cool." There are also people in every age bracket on this site that hate it. Do you know what that means? You can't please everyone. That's why Microsoft does research and surveys, and tries to please the larger percentage of the overall population instead of just polling this site, which will only match up with 2.9% of the population. ;)
  • Groove is pretty bad. Just have to shake your head at another MS cockup. On a sidenote, MS should look into acquiring Soundcloud if they want to make their presence felt.
  • Yeah! Soundcloud!
  • Rubbish - Microsoft has zero brand cache with most young people! Those are the ones that are most likely to subscribe!
    Groove Music sounds so much better than Xbox Music/Microsoft Music etc!
  • Exactly...perfect post. Streaming music is consumed mostly by younger people, and I'm sorry to say, Microsoft is not a cool brand to them, at least not in the U.S.
  • Jas is right. It should be definitely have been "Microsoft Music". Failure upon failure in branding will prove fatal for them someday, I'm afraid.
  • Don't worry, next year they will change it to MSN Music..
  • I don't usually appose such things, but seriously, this name is stupid! They could've came up with a name similar to the survey they did when they chose the "Edge" name. Groove is a goofy, childish name for a professional music service.
  • ...and if they did something "in line with what their competitors did" people would complain that they weren't being original
  • It was a SharePoint feature name after all
  • The name is good IMO, much better than Xbox Music since people don't get confused about having to own a Xbox Live subscription to stream music. However I think Microsoft should give free streaming with ads for desktop users, othetwise, I'll just keep using Spotify or Rdio which are free.
  • Don't worry man. It's not like they're gonna stick with this one forever.
  • I personally don't like the name Groove either, but I understand why they chose it. But if it has to be Groove, it should be Groove Music at least. Sounds better, and it has WAY more direction towards customers knowing what the app does
  • Microsoft said they didn't name it Microsoft music because it will be easier to kill the Groove name when it inevitably fails. That is according the The Verge at least. Posted via the Windows Central App for Android
  • It's hard to keep track of all the streaming services out there! I hope this one can stand apart
  • Looks to me that its not difficult to find that for desktop users, Spotify and Rdio are free while Apple Music, Google Music and now Groove won't be. IMO Microsoft should support their desktop users with free streaming with ads, just like the commercial radio.
  • Cool! This refresh will be very welcome.
  • Disliking the name... [Not criticizing, not complaining, not throwing out my opinion, I am simply stating how I feel]
  • Some people have nothing more to do in life than criticize others all the time..
  • Lol!!
  • +940xl for the name. Couldn't be more relevant for the situation.
  • Yeah, and no matter a situation or circumstance in life, someone will always complain. I wasn't criticizing, I was stating how I feel on it, its not even my opinion.
  • Love the name! I realize some people don't have any groove, but some of us have plenty! :)
  • Yaaaaaaaaas
  • Again with the name changing and what is groove any way
  • What is groove? Are you kidding me?
  • Groove refers to the tiny slot a needle slid through when playing an vinyl album, the way music used to be listened to. Hence the term 'groovy', referring to something good as being like music.
    It's a word I'm surprised someone hasn't already used to name their music service.
  • I am surprised too. I am glad MS is. Though I am apparently in the minority on that one...
  • This is probably just the storm before the calm. If the service is successful, people will start to like the name.
  • The name is AWESOME!
  • Thank you for the non-sarcastic and very informative response. I knew what it was, but can't think up good descriptions like that. Thank heavens decent people with educated responses are still found on the internet like you.
  • You're welcome, and thank you
  • They have. Grooveshark
  • Grooveshark did, kind of
  • Far better than Xbox Music.
    Xbox is a terrible name for any brand....and completely irrelevant for a music streaming service!
  • Groove is in the heart
  • Seems sweaty.
  • What's going to happen with the subscription then...?
  • #BulletPoint3
  • I got this one...Read the article! :)
  • And in a few months when 7 or 6 people know what Groove Music is they can rename it to something else. :D
  • MSN Bing Music lol
  • Microsoft MSN Bing Groove OneMusic: Home Edition 2015 Service Pack 1
  • There ..that's perfect
  • Um groove music? Were did they come up with that one? Apple had itune ...Apple music. Android, google music. And now we have groove music? I guess.
  • Umm... You groove to music, do you not?
  • I also listen to music. "Listen Music" is an equally shitty brand name.
  • Don't give them any ideas
  • So groove for music ans just tv and movies for the video app. Why not just windows music or windows video. Makes sense in everz is they release it on and I mean how often do you want to change it. Xbox was just fine...
  • Xbox implies you need an Xbox. Bad name for it IMO.
  • Well they wanted Xbox to be a media console. And so media makes sense. Still I really don't like the groove name. Just why we have google and apple music. So why not Microsoft or windows music
  • It's Microsoft edge so Microsoft music wouldnt be that bad right?
  • Umm... It's brand name is Edge, not Microsoft Browser
  • It's literally called Microsoft Edge in the app list
  • Right, it has a name. It isn't just called Microsoft Browser.
  • This^
  • Same reason Skype is not Microsoft Messaging, or Bing is not Microsoft Search, they need to build brands. Brands that can stand on their own. While we like the MS brand, we are not the majority.
  • I Prefer unique names: Xbox, Zune, Skype, lync...
  • Yeah then keep Zune. Not groove music
  • I would love for them to go back to Zune, it was definitely a product and service that didn't get the success it deserved, BUT it is also a name that is generally associated with a failed venture. For that reason it won't be touched with a ten foot stick. It will be relegated to a warm and fuzzy spot in a very few of ours memory.
  • And before somebody says Zune is a bad name. What about Bing? Or Skype (yeah I know that it wasn't by MS at start) what about those name. Do they make sense? No
  • When you say "lync", don't you mean Skype for Business?
  • Using "Microsoft" in the brand name has been shown to yield higher popularity ratings when tested. "Play Music" "Apple Music" work fine, "Microsoft Music" while derivative, would be eons better than "Groove Music"
  • Don't skip over the fact that "Google Play" is a brand itself. It's not much different than "Microsoft Groove" or "Apple iTunes." They all add the phrase "Music" on to the end, so it's not nearly as big a deal as some are making it seem. They're all the same idea.
  • I agree 100%
  • Zune HD
  • Wonder if they will do a family plan to match Apple Music? ....and yea, the name is stupid. It should be called Microsoft Music.
  • I hope they consider a family subscription also.
  • I wish they would do that too.
  • Can we get a consistent naming structure??? With every new iteration we have to deal with different names.
  • Yeah, that gets so frickin annoying.
  • Okay, but what would that supposed to mean? Groove?
  • marantaz had a great response to this question a little bit up in the comments
  • Thanks! Their new Music Icon actually makes way more sense now ! on W10 Mobile. look it up!   " marantaz   Groove refers to the tiny slot a needle slid through when playing an vinyl album, the way music used to be listened to. Hence the term 'groovy', referring to something good as being like music.
    It's a word I'm surprised someone hasn't already used to name their music service." If someone missedi it.
  • Groovy
  • I hope they use the same music discovery technique that mixradio had. By far gave me way better options over a more wider range of genres.
  • Now they have to come up with a name for the Video service....and now the consumers will have to be educated yet again by MS.
  • Let it work! if they want, they can give it a Zulu name!
  • Lol like what (this I really want to hear)
  • I still say hello for the Windows Media Player. Been a Windows Vista user since 2008 :D
  • +1 Windows media player supports scrobbling to last.fm, something Xbox Music didn't.
  • yep. this is one of the main reasons I never used the Modern music apps. use Spotify (even for my own local files).
  • I guess that Movies & TV will be Windows/Xbox-exclusive because that name just won't work on competing platforms. I wonder just how much time & money Microsoft devotes to rebranding things over and over again every few years.
  • Horrible name. How does this get passed through?
  • The same way other decisons did that are eventually going to kill Windows Phone.
  • So...no new features and a terrible name, great.
  • Well you do get the terrible UI, too, as part of the package (see screenshots).
  • The UI on the current Windows 10 music app works very well, I have no problem with it.
  • The app looks disgusting, boring and overall uninviting.
  • A result of the gray-everywhere color choice.
  • yeah all of the new 'Modern' apps are ugly, and inconsistent. 
  • What's with Microsoft and constant change of its product names?
  • With windows 10, everything is new
  • Silly question... But do you get to keep the music that you download? I am assuming not. They should seriously consider trying to include it with Windows Phone contracts. I got Deezer with my Orange contract last time. Worked ok.
  • Read the article
  • It works EXACTLY the same as Xbox Music. If you buy the song or you are on one of the grandfathered plans that give you monthly song credits that you use to buy songs then yes, you get to keep those tracks. If they're the ones that you download for free with your music pass then no.
  • I save every song I download. I have about 5GB of music files in my microsd card so I can listen on the go and I dont need that crappy listen-online shit.
  • Well, its better than seeing the "Xbox Music" branding.
  • *groan* well... at least the app works pretty well... 
  • I 2nd that a family plan is a must, or at least the ability to logon to Groove Music from a different account on a windows phone (unlike wp8.1). The name is fine, why do Apple Music or Google Music when this app supercedes operating systems? Last, please support Linux based servers like Synology for music. Currently, you must use windows for music libraries on Xbox Music.
  • Totally Agree regarding family plan as that's the only item personally find to be essential other than having some form of Spotify like social sharing hub for playlists and following others, also agree with you on ability to logout on Windows/Mobile devices as currently only iOS and Android also web version allows this.
  • Agreed. The only item that I was a little envious of with Apple Music is the family plan. $15 a month for upto 5 users, is a HUGE deal. That would only cost $180 a year for 5 users. Groove Pass would cost, at best, $150 for 5 users, and that's ONLY if you managed to get 5 1-year passes for $30 (like they were on March 14th for PI day). Realistically, for Groove, most families would be shelling out closer to $500. That's certainly less appealing. If you're an iPhone or Android user, Apple music would be much more appealing. When it was Xbox Music, I always wanted them to pull an Amazon, and just toss music streaming into the Xbox Live membership. Creating and including a video streaming service (which I'm still surprised they haven't done yet) would have been the icing on the cake.
  • Why are people complaining about the name. You groove when you listen to your music, do you not??
    My only request is that they bring back the awesome colors of the old Zune logo. The pinks and purples were striking in a distinctive good way. I dig the new icon, now give me those sexy colors to go along with the chill new name
  • A) No, I don't "groove" when I listen to music. B) even if I did, I also listen to music, and "Listen Music" is equally terrible. C) this is 2015, nobody says "Groove" or "Groovy" anymore D) even if you did "groove" to music, that's not how you make a good brand name.
  • Enlighten us then with all of your wisdom. How do you make a good brand name? Call it generic Music like everyone else?
  • Here's a tip, don't use a buzz word from 40 years ago.
  • What's old is often times made new again. Like Mohawks and ponytails. Give it some time, it'll grow on you. Its not a "hate-able" name or stupid one, like Ativ
  • It is a really hateable name, it makes me visually psychadelic orange and tackiness and makes me think the logo should be something with bubble letters. I do not want to tell anybody that I use "Groove" music because it sounds incredibly stupid.
  • Are you twelve? You are embarrassed by the name groove? That is ridiculous.
  • Would you want to use a music service name Tweety Bop Sweetums Feel Good Jam Jams? Because I wouldn't, it's a stupid name.
  • Groove is a word associated with music across many generations. They didn't just make it up.
  • "Give it some time": Its almost impossible. With Microsoft's Music/Video services, giving it some time is next to impossible. By the time "Grove" name becomes new again, they would have rebranded their music services 5-6 more times for sure.. ;)
  • Guys please vote here to change the name before they will do something stupid that will stay with as for years   https://xboxmusic.uservoice.com/forums/209733-xbox-music-feature-suggest...
  • This^^^.
    I still use the Zune desktop!
  • Really? I was wondering if it still worked.
  • I wonder if availability will be expanded, too... I'd like to keep all of my eggs in one basket so I'd rather use this instead of Deezer. But Croatia is so tiny on Microsoft's map, sadly (unless CEOs need a vacation and suddenly my country miraculously appears, all unspoiled, wild, Mediterranean as it used to be, cloudless [and yes, that was supposed to be a pun] and serviceless).
  • I'm shocked.... That they didn't spell it Gruve.
  • I like it, better than Microsoft Music anyway.
  • Rejected Groove Music names: Funky Music
    Bebop Music
    Scat Music
    Twerk Music
    Oompah Music
    BallMersic
  • I wouldn't put Oompah Music and Loompah Video passed them
  • Cue creepy short song about pirating music.
  • They call it Groove so that they can call in Mike Myers to act as Austin Powers: Groovy baby, yeah! Terry Myers, Mike Myers ... hmm! Are they related? 8-D Oh wait, it's Terry Myerson, not Myers.
  • Instead of having separate software for both music and video, why not have a unified one, you know...like Windows Media Player?
  • Just a thought though. Sometimes I kinda wonder how these people from MS do their magic. But hey if it's for the better, then I'll jump on their bandwagon. lol
  • We will still be able to use Windows Media Player in Windows 10, right?
  • Maybe they are hoping to capitalize on Grooveshark's popularity.  Back before it got shut down for massive copyright violations, anyway.
  • Hire somebody to come up with new names!
  • Xbox music was confusing but groove music is lame. What happened to the whole "One" shtick? OneTrack or OneMusic or OneBeats or something. And OneView or OneTV or OneScreen or OneVision or something.
  • OneTrack would've been kinda funny. The ads write themselves! "I've got a OneTrack mind"... :/
  • OneNote! Oh, wait...
     
  • That's a really lame name.
  • Surprised that no one here has mentioned that this represents a re-use of an older MS product name, a la Surface. Before Ray Ozzie joined Microsoft, he created Groove Networks, which MS acquired in 2005. The Groove software was later re-branded under the SharePoint name. Presumably Microsoft still owns the "Groove" trademark, so they probably just re-purposed it like they did with "Surface".
  • Those names don't sound nearly as stupid
  • They are all 'stupid', that's until they become massive hits!
    Is 'Google' as a name any less 'stupid'???
  • This^
  • Yes. It's a relatively unknown gibberish sounding word, so there's no immediate associations. "Groovy" makes me immediately think of the 70s and early 80s, and conjures up nothing by tackiness. Talo, or Qwip, or Jintoo, or Yula, or Fisk, while having absolutely nothing to do with Music, are better "brand" names than "Groove"
  • The only thing tacky are your ideas! Lol!
  • Google would sound like an unknown and giberish word, until you realize that its actually a mispelling of the world "googol." A googol is a number of magnitude 10^100. Google was meant to be named Googol, however they mispelled the word, and hence we are left with Google. The logic behind the name was that Google would organize the enourmous amount of information available on the web. Similar to how Groove is related to music terminology. There are plenty of "terrible" brand names out there that have become extremely popular, and would no longer be considered a "terrible" brand name. Comparing a new brand name to an established brand name doesn't really make sense.
  • Its not the worst name - its on a par with beats...
  • What is Beats anyway? ;)
  • Great, but s it going to work??? I'm sick and tired of these music services.  I bought and downloaded music.. even have the yearly subscription pass... and yet EVERY time I try to play something (that's downloaded directly to my device) I get an error saying that the rights are no longer valid.  
  • Hey, Microsoft! The 70's called. They want their brandings back.
  • Austin Powers called. He wants his mojo back.
  • IMO, that is probably the worst effing name they could've come up with. C'mon! The rumored "Microsoft Music", while lame, was still better. At least call it "Windows Music" or even better, "OneMusic". Groove Music is corny as hell, and is just awful and totally unrecognizable for one thing. I don't comment very often, but that name is just so bad I feel I have to. Totally agree with Jas00555. Microsoft needs to rethink this one BIG TIME.
  • Wonder if they could fit any more wasted space in there.....
  • Groovy!
  • Finally Xbox Music is Dead, long live Zune
    But will these Groove and TV services be fully available in all countries, or will it be that same old premium survive in US only ?
  • I can't wait to listen to my Groove music on my Zune HD....  
  • Lol
  • Groove is an awful name...they should have ran this through the insider program...smh
  • I fear some people might uninstall Groove Music because they'd think it's a preinstalled app or something, and after they'd be surprised to not see a system app for music. That probably won't happen too often, but who knows. The naming scheme should stay like it currently is: only the subscription service and the app on other platforms should bear the 'Groove' name, not the Windows app itself. And what about Microsoft's commitment to putting the 'Microsoft' brand front and center? This decision goes the wrong way.
  • Can you uninstall it from Win 10 devices? Hopefully Microsoft will brand it as "Microsoft Groove Music" or just "Music" in the app list and such.
  • Let me guess: store available in US, UK, Canada and Germany only. That's why I buy from Google.
  • Skip Google and buy closer to artists
  • NO! NO!.....I will buy into Xbox Video and Xbox Music because I know that microsoft will take their Xbox brand seriously. If they change the brand they can just write it off if it doesn't work.......or change the name again in 5 months because I'm sure there is another "Groove" trademark in the European Union that they haven't thought of. (Probably owned by Sky Network!!!).....I usually like change........but nope NOPE not this time. (This is an opinion......which I reserve the right to change if they knock it out of the park :P)
  • Groove sounds like 70's music. Like the Isley Brothers greatest hits. Sometimes I wonder about their marketing team. Just dont see my 14 yr old nephew saying hey Uncle I heard it on Groove..... Im not complaining im just saying who is your target audience? Hopefully I will be wrong and all the kids will love it more than they liked Zune (another good product but...)
  • Makes me think about Grooveshark
  • Good god can't they stick with ONE name for more than a year before ditching it and using a new one? It's as if they just go through a whole list of names and check each one off instead of picking one name and building it up.....
  • I thought it was stupid too, but as someone else mentioned Microsoft Groove is going to be cross platformed
    Unlike Google and Apple. They need to make sure they make equally effective apps for all three. If they pull this off it may actually work out. Microsoft Groove.....hmmmm Posted via the Windows Central App for Android
  • Android and iOS soon ... Hmm .. Where is the W10M version first of all ;)
  • Been there since the first build of Windows 10 as the Music Preview App?
  • But not the features though.. The in-built "onedrive sync" thing.. :) eventually it will.. I hope
  • Why not support free streaming with ads, like spotify?
  • no one likes ads
  • Most people I know will accept ads if it means that its free. The vast majority of Spotify users and on Spotify free.
  • I am spotify free user and thats enough for me.
  • It all about the music,sounds great to me.
  • I really miss the "Zune" trademark ... I think that will be better revive it in this case ...
  • Yes, Zune. Even though I didn't start using the service until Xbox Music, Zune could return. If people are looking for options, Groove would seem like a dated choice.
  • Yes, Microsoft, change the name of the apps every 2 years or so because the average user will always keep up. Because they used Xbox Music. Dont make a strong brand (and name), no, just throw shitty names for your apps indeed. So we have the One- things, the Xbox things (now only the games), the groove music, and movies and tv. Nice. I really like Microsoft but why so many names and different things and apps for some basic services?
  • For all those who keep asking what is "groove" anyway...It's a pronounced enjoyable rhythm. It's in the dictionary.
  • Why not in Romania?
  • They should have called it Kojak, or Starsky and Hutch would have been better names for Music, TV and Movies.
  • What's the over under on how long the name lasts?
  • So... If Groove is made available as a service in Sonos they have my support to call it whatever they want.  
  • Groove street yea
  • Going from Xbox to Groove? They tested the market for Edge, why not this? Groove Music doesn't exactly roll off the tongue. Groove is hardly used in the context of music these days.
  • What a terrible name
  • Microsoft bought Groove Networks back in 2005.  I guess they decided they had to do something with the name, though the original company wasn't music focused.   Every streaming service has a stupid name.  I don't care what it's called as long as it works.  We don't yet know if it works or not, all we have are descriptions and promises.
  • The screenshot looks pretty much like the Music Preview in W10M. It works very well, I like it better than XBox Music.
  • The new Movies & TV app is terribad. You can't even buy/rent movies from the app anymore. It bounces you back and forth between two apps. The app is so barebones it looks like they had a group of community college interns design it as part of their course to make their first app.
  • My problem with the name is not that it sounds stupid, but that it is not universal enough, and so putting people off using it. When i hear of a service called groove it makes me think that it is a music service that specializes in slow, relaxing and funky music, music that people would well... describe as 'groovy'. The problem is that a huge huge amount of music, espcially popular music can't be described as groovy. If I were someone that only listened to death metal, I would think that something called groove doesn't cater to my needs. I think they should have just combined both music and tv/movies into one app, or twin apps, under the banner of WINDOWS MEDIA. The apps could be 'windows media music' and 'windows media movies'; I even think that the alliteration makes it somewhat catchy. I read a comment earlier that mentioned that microsoft has a problem with too many different brands, and through that, problems with marketing. I think that since everyone, and i mean everyone, knows windows media player, this could solve the problems of making clear what the service is (like zune had), too many brands, and referencing microsoft.
  • "When i hear of a service called groove it makes me think that it is a music service that specializes in slow, relaxing and funky music, music that people would well... describe as 'groovy'" With your logic "Beats" music would only include music that has a beat, so out goes new age, instramental, classical etc. It's just a name, what it means will be based upon peoples experiences with the product.
  • Should have just called it MyMusic...least then the user would know where their music is, and then not care that their music was playing through a MS program, and then maybe not care that they're buying it from MS.
    Viral...
  • Sounds like Myspace... Groove is good!
  • Microsoft keeps jumping back-and-forth between Bing and MSN, with their apps.
    Why not call it Bing Music or MSN Music?
  • Don't know why Microsoft don't make it services available worldwide like apple do?
  • What a bunch of babies on this site.. The name is not that bad; I've heard worse. BUT I would have copied how everyone is doing it and calling it Microsoft Music. Just saying.
  • But a music player named groove is already in store, no?
  • I hope we see this service in South Africa - just like I'm hoping for cortana in South Africa (I hope MS does read this!!!). I may be wrong, bit aren't a large constituent of MS Windows users (PC and Mobile) from outside the US?
  • This reminds me of when Microsoft renamed Skydrive to OneDrive. At first, everyone hated the name. But, over time they grew to like it. In the end, it's just a name. As long as they market it well, and avoid confusion, like they did with the Xbox branding, then the rename will be a sucess. I used the pass when it was the Zune Pass, continued with Xbox Music Pass, and will surely continue with Groove Pass. The name really doesn't matter; it's the quality of the service that matters. Some people have pointed out that te name Groove is "silly" or "childish". I'm sure many people thought thi when it was first called Zune. I know I didn't care for the name, at first. But like with all things, after a while it grew on me. Sure, I was a little bummed about Zune fading away (and we still don't have an equivalent means of managing mobile devices like we did with the Zune software), but it's just a name. In the end, if you only use a service or product because of it's name, you may want to reconsder your outlook on things.
  • Sure, but actually I'd be quite ashamed if I was asked what music service I use and I'd have to answer "Groove Music". I mean ... it sounds so damn wannabe-hip ...
  • The same could have been said about Beats, Shazam, Spotify, Pandora, etc.
  • I still call it skydrive, much better sounding in russian And this was a forced rename.
  • True, it was forced. But the point was more that people eventually move on. The more you say it, the more it grows on you. Although, every now and then I slip up and say Skydrive, too.  
  • They are still missing two major wants for me that Beats Music has/had: a HUGE amount of indie music catalog (no Warp, no Thrill Jockey, no On-U Sound, etc., on Xbox Music) and a family plan. I hope at least the music part shows up.
  • Actually, it's a great name.
  • Very relevant, like a groove in a record.
  • Seems groovier.
  • by the end of the year it will be Bing music or MSN music smh really Groove??? just revive Zune and leave it at that
  • Agreed!
  • Anyone else notice the windows 10 Xbox music icon looked so random before. But with this announcement, it is clearly a G
  • another rebrand, another lame attempt to push a bad product in a super overcrowded market with better players. 
  • I wouldn't call the players better, but the rebranding is definitely all kinds of bullshit. Microsoft has their head so far up their ass they don't know which way to turn these days, and the current "Design by public consensus" software development philosophy has turned Windows 10 into mediocrity and Windows Phone 10 into a complete disaster.
  • Really? I think it is the best thing that has happened to MS in a long time! (Not the rebrand, but implementing feedback)
    Finally there are some long-awaited features coming and windows 10 looks like the best and most flexible Windows OS yet, mastering both: Touch and mouse.
  • They should named it WINDOWS MUSIC n WINDOWS MOVIES N TV
  • Nope, as it is multi platform...
  • Pointless comment @Antluv82
  • I hope they're hard at work on these apps, because I swear my playlist is abitrarily replacing songs with different songs from the same artist. I thougth I was losing it at first but it's happened multiple times. I also haven't been able to make it through a run on the treadmill without it freezing on me yet. Keep at it, guys. 
  • Oh, FFS, rebranding AGAIN!? Maybe the reason nobody uses Microsoft's freaking services is because they can't find them, owing to the never-ending parade of name changes! Seriously, Microsoft, what the fuck is wrong with you?! "Use Zune!" "No, use Xbox Music!" "No, use Groove!" Between this kind of nonsense and the utter awfulness that is Windows Phone 10, I'm convinced Microsoft is TRYING to kill their prospects in mobile so they can just focus on iOS and Android apps.
  • Awful name.
  • well im ending my subscription. i really prefer xbox music.
  • Really? Just guessing... the service will be exactly the same, just a name change. Do you think the service will get worse just because the name is changed?
  • @EmolaT .. That guy(ed1444) does'nt even deserves a reply .. Shitty comment..
  • LMAO! ME TOO!
  • One more dumb spotted. Have a nice day troll
  • Groove... Uh. I guess I wasn't part of the test or target audience on that one.
  • "Groove"?....it's a stupid name for a media app. Specially coming from a big player on the industry.
  • Explain that.. And what's your suggestion?
  • Kanye West in his Kanye Quest
  • Doing his Kanye Best
  • While taking a Kanye Test
  • Living in Kanye Nest
  • Near his Kanye Chest
  • Swimming in his Kanye Cest(pool)...?
  • Xbox Name was best name
    Groove sounds like ugly yukkh !!
    I will be missing you Xbox music
  • Do you all think MS just randomly comes up with a name without testing? It seems to me that Xbox is their game platform, Surface is their tablet platform, OneDrive is their Cloud platform, Lumia is their phone platform, and now Groove is their music service / platform.
  • Well except OneDrive is used to store music for the Groove app... I personally would've prefered something with one. OneMusic or whatever.
  • I dislike the new name immensely. First connotation that the name carries for me is that this is an R&B/Jazz/Groove specific music service, instead of the all-genre offering it is. I can see other people getting confused as well. I'll stick with my subscription as long as it functions the same and we'll see how the new brand resonates. Still gonna be an uphill battle for them, especially as Apple Music is now in the mix.
  • I hope this is the last time they change name. Can't wait to use the groove apps.
  • I don't care that much what it's called. I just hope it will be able to stream to SONOS, and even be added as a content provider directly in SONOS.
  • I totally agree. Bringing Xbox Music to Sonos has been a Uservoice suggestion for over 2 years! Every streaming service worth its salt is on Sonos. Even Apple made it a point to state that Apple Music would be coming to Sonos. Microsoft needs to get with the program. IMO, if they want Groove to be competitive, it needs to be on Sonos. All they said in the blog post is that it will be accessibel on "your favorite devices". Well, for me that includes Sonos.
  • I honestly don't know what would be a good name for a music service from Microsoft. Unfortunately, Groove Music isn't it. Groove already implies music, so adding "music" to the name adds an edge of dorkiness. It feels like Microsoft is trying too hard to sound cool but is a bit too out of touch, a lot like a public service announcement as hip hop.
  • Groove makes more sense than Groove Music, for sure.
  • Its Groove not groove music..
  • This is terrible, terrible news. I'm not going to say only that, without any backing or any constructive arguments and critiques. First of all, the name Groove, sounds so... confusing? Imagine someone just saying 'Hey, are you using Groove Music?' The brand has NO recognition whatsoever, and even if it does, most people will either associate it with: 1)The now defunct Grooveshark. 2)An annoying '90s commercial. 3)An Austin Powers phrase-line. Second of all, I really feel there was no need for a name change. In my opinion, in the last years, we all may have notice that Xbox was slowly but surely becoming Microsoft's entertainment outlet, therefore, we have Music, TV and Videos, and there was no problem with that. Groove music sounds dull to me, mostly it appears as a product willing to appeal to kids. "Groove" repeat that a few times. It means nothing serious on one hand, and on the other, does anyone still use this word? Finally, what I would like to see is some understanding coming from Microsoft on this particular subject. Yes, they are listening to customer feedback, they should listen on this one as well and also, maybe they should hire some people who can really appeal to the public (thankfully we didn't end up with "DirectX Box"), with good, beautiful and meaningful words. Lumia is a perfect example, it's subtle, elegant, and for me honestly, got me into Windows Phones (had one since 710 rolled out). Groove represents nothing, it doesn't capture your interest, and frankly, it doesn't make any sense. I am not bitching, I am not complaining. I am just showing why the name Groove, has nothing appealing to it. I am though, trying to understand, why they felt the need for the name change.
  • Brand names are always created.. 1 year later Groove Music will have a brand value..
    When Apple was created.. Some people must have thought something else.. And see now.. They have a brand name.. That how things works...
  • I am sure it does, but I fear the name itself isn't convincing, at least to me. Plus, I'm not a fan of the word "Groove".
  • Just try to make some sense with the names Apple Music and Google Music.. Then you will be OK with Groove Music
  • Notice how nor of your examples build on, leverage and strengthen the mother company's brand. MS Groove (or rather, MS Music) would be much better.
  • YEAH, BABY!
  • Its Groove not groove music
  • @"Groove" haters.. Temme.. What's your suggestion? Bing Music? Skype Music? Microsoft Music? Zune Music? Office Music? Outlook Music? Windows Music ? ... :D come on man.. It's better than Microsoft Music , Zune, and Xbox Music ... What's your point bro ?
  • Come on. Groove sounds so wannabe-hip ... it's terrible, imo! They should've gone with something more subtle. But lets see, maybe they'll change it
  • They are never gonna change it.. Atleast for one or more years... "Groove sounds so wannabe-hip" ..
    Right.. What's your subtle suggestion then?
  • +630. They are troll, they don't have any job. They know one thing, whatever Microsoft do, they have to hate it..
  • I guess I'm alone, but I don't have a problem with the Groove name.  Given Microsoft's desire to make Groove cross platform having something a little more catchy than Microsoft Music makes sense.  Causal users might be more willing to give it a chance with the Groove name on an iOS or Android device.
  • I like the name. It has a lot of different meanings in relation to music.
  • +630, its much better than Microsoft music
  • Who's that young man featuring sonprominently in the article and why should we know who he is???
  • So other than changing the name in the Title Bar, it doesn't appear there will be any new/different functionality when the update comes through.  I'd be much more excited if the other article that was cited pulls in some of the functionality from that service.
  • Omg ... "Groove" ... Seriously? This name is sooo damn cheesy ...
  • Urs is too
  • +925
  • End of Microsoft Windows is near !! Nothing new... Just changing names from better to worse !! In name of features they don't have equalizer settings even !! From Microsoft lover !!
  • No equalizer settings? I doubt that.. You must be using L520
  • Your comment proves you are not a Microsoft lover, you are a idiot troll
  • Why is the name considered bad? Microsoft is supposed to call it Microsoft Music just so they can be like Apple? Apple music isn't a great name either. Beats music would have been much preferred. I'm wondering if all of the people claiming how bad the name is and that it's bad marketing actually have a music pass. The name of the service gonna stop you from signing up or continuing your service? Why the hate on the word groove? At least the word is in the dictionary. Spotify isn't. Not hating on Spotify just saying.
  • Have to wonder how many of the haters are just trolls?
  • Groove is a name that will be catchy as time goes on. I like it. And in no time it will sound and feel normal.
  • Shame there is no movie standard integration of the ultraviolet service within tv and films.
  • And here we go. What will we be dumping this foe in three years. KNOCK THIS SHIT OFF AND STICK WITH SOMETHING.
    Changing the name fixes nothing and just makes people not want to invest in anything you make because it won't be around in 2 years. Christ sake already.
    Hire me. It is apparent no one there really gets the problems. It was how it ran and lack of features the predecessor had. I may have no experience but I obviously understand the problems far more than whoever I running this boat into the icebergs. $20 says they dont fix the real issues like no smartplaylists, no graphic equalizers, no editing metadata, crappy device syncing, horrible control over your own tv and movie library, etc. But dont worry, they paid 50 million dollar monkeys to sit around a board room and fixed all the issues by changing the products name for the ten billionth time.
  • Dont worry if you don't like this name they'll change it again in 2-6 years lol
  • I'm not feeling the name at all..and at first glance it looked like Google Music.
  • Just GROOVE, not Groove music.
  • I don't have a problem with groove branding per se but let's say it doesn't have an identity of its own unlike Spotify, Deezer or Apple music. I've been saying it before but Microsoft needs to step up and start owning its own brand with its services. Let's hope they have at least the sense to name it as Microsoft groove music and Microsoft movies & tv everywhere.
  • What identity has Apple music created after being available less than a few weeks?
  • Another rebrand! Funny I was just reading about the intended rebrand on another site and lo and behold, now this article drops. I really wished MS can hold down one branding and grow it properly instead of constantly changing.
  • Good. Xbox Video must be the worst name of all time. Except for Xbox One, HTC One, OnePlus One and all of the other Ones.
  • Just name it "OneMusic" and be done with it!
  • Waiting for the next rebranding in the next major Mobile update...
  • What a mess again. I agree with DJCBS. Groove music that's disgusting. Xbox music and video was better with more ads and marketing microsoft could have made the Xbox branding famous for avg consumers. Lets see how it goes. If even groove music sounds good but groove video sounds awful.
  • Xbox branding is already quite famous. Maybe you haven't heard that name before. It's been around for awhile.
  • They are not making groove videos. Videos Will be called movies and tv. And music is also called groove not groove music
  • And in traditional logic-based fashion...WTF does it matter what the name is? Good lord. Service and features are what matter.
  • Needs a family pass option so that all the groovy Windows-using mums and dads out there get their kids onto it.
  • I still call my music pass a Zune Music Pass from time to time now I'm going to be calling it Xbox Music Pass instead for the next few months. I'll get over it
  • Groove Music? You could use Zune Music.. Xbox Music.. Microsoft Music.. GROOVE MUSIC?
  • Yeah its so generic. Lol Sounds like something a 4th rate regional phone carrier would come up with. Sounds like something for the Jitterbug phone! Lol
  • So now for the real question... Will Groove have Taylor Swift and Prince songs?
  • I've seen that app and it's not a Microsoft app. All I know is have Xbox music pass. And Music app by Microsoft on my phone. Do you central guys even own a Microsoft Lumia or do you have a nokia? Oh yea this a copy from other articles published on the web.
  • What are you talking about idiot?
  • Xbox music/ videos > Groove
  • Thank Zod. Those half-arsed apps were damaging the Xbox brand. I can only hope this Grove Music is a step forward from Windows Phone 8 and AT LEAST on par with Windows Phone 7 (Zune) in terms of functionality.
  • I don't like the name. I would have preferred Microsoft Music!
  • As a musician -- sounds fine to me.
  • I don't want that so called "artist" as my background to my music app, I hope it's either only for the first time you open the app or the background is personalized/customizable.
  • Pretty sure he just appears the first time.
  • That's the Microsoft we've come to know: Rebrand things several times (Zune, Xbox Music, Groove Music), offer a shoddy service at the same price as superior alternatives, and make sure you build no brand value. Xbox Music was a total pile of trash on WP8, and the app is terrible in its current state. I guess I'll just hope the W10 app is usable, becuase I'll not be touching Groove Music. Microsoft is horrid at library management, and its software does more harm than good for those who want their local stuff labeled correctly.
  • Amen. They have taken a good step backwards with every "upgrade" to their Music service. The entire Xbox Music experience has been an awful one. They had a credible app before and then destroyed it completely with these new "updates" and the library has gone to hell. I'll give "Groove music" (stupid stupid name) a shot but highly likely I'm moving to Spotify.
  • Really? I don't recall a time Xbox Music was good. The phone app was quick and responsive, but that's about it. It didn't have the features other platforms' music apps had. The live tiles were made useless if you didn't use Xbox Music for popular stuff (though MPATool helped there, before Microsoft neutered it with their app re-creation). The PC app was a nightmare, as it forced metadata syncing upon initial startup, and it would wreck your library with bad tagging. So, you either had to manually redo your tags or find a program to do it for you (I went with MusicBee), and that still took a long time to get sorted out.
  • Good
  • Another absolutely pointless name change by Microsoft. Give it 2 years, this one will go away too. I love how they wait just until the name starts to get a little bit of traction and then say "nope! Not gonna work!" And quit. Who are these imbeciles at charge that love changing these names? Come up with a reasonable name (Microsoft Music isn't bad) and stick with it. Build on it. You won't magically find a name that people will fall in love with. Create a brand instead of looking for one.
  • I suspect they are going with a name that doesn't include Microsoft, because there are so many people that don't think Microsoft is cool, but they might think Groove is cool and independent. Also if they decide to spin it off and sell it they can do that much easier without it having Microsoft in the name.
  • Whoever at Microsoft thinks people are going to equate "Groove" with "cool" has either been sniffing too much paint thinner or is 75 years old.
  • I suspect those names will be changed again at some point.
  • Please correct it as Microsoft Groove. Please please!
  • But i do remember nokia changing Nokia Maps to Here Maps, and then offering it to competing platforms ie android and ios
  • After that tacky dude promo picture... Not sure I want it. :P And Groove.. Not sure that is such a great name either. MS Music would have been self explanatory and classy, and not alienate anyone not into "groovy" music..
  • Yeah, sign up metallica for an exclusive like apple
  • Well done Microsoft! Great name! Now time for some great marketing! lets "Get our groove on"
  • Groovy!
  • What happened to "Microsoft is listening"? What B.S. I read through piles and piles of requests and post. NOT ONE SAID THE NAME WAS THE ISSUE. This show is seriously being ran by idiots that are lime-lighting as ego-maniacs.
  • (shouting) ZUNNNNNNNNNNNNNNNNNNNNNNE!!!
  • Wow, some people can always find a reason to cry.  Anyway, I like the new name.
  • I'm glad to see that this is just a name change and doesn't warrant a new subscription, and although I do agree it is a stupid name, I don't see it as such a big deal. After all, it's just a name.
  • Just add myradio functionality and I will be happy
  • (tinfoil hat on) Maybe Microsoft is doing this on purpose so we all get pissed enough to quit and they can just cancel all of their entertainment services (tinfoil hat off).
  • This is close to my Apple - MS cartel agreement suggestion.
  • Based on the name, it's not clear that "Movies & TV" will play my videos.  Reading the article, it says that it will, but the name is still confusing.
  • You watch...it will,but it will throw them in a Hodge-podge mess without readin the metadata. No DVD or movie covers; no seperating your personally owned movies from tv shows, etc. It will be a mess just reading the file names and hoping you dont have more than ten files or you will spend hours looking through your library.
  • And again you mention music and people say Zune. Get your heads out of your asses, bring it back, name it whatever you want, and start ADDING features. Instead we get your Fisher-Price replacements and you spend two years make it worse and worse.
  • My music is gonna be all up in my... umm... Groove! BTW - Groove is a GREAT name. Great also because we can crack jokes such as this.
  • Well groove is ok.Name should not be an issue..features and services should be.New brand name requires a lot of marketing and promotion.It will be difficult to make people understand groove was xbox music was zune.In initial stages it may suffer identity crisis thats where promotion and marketing should play a role.
  • API FOR DEVELOPERS (XBOX MUSIC) the name is not changed but the game has been changed.
  • This is a waste of time. Not a single music streaming service is profitable, and the artists hate them as well. No point with another no name brand. Buy Spotify and integrate it everywhere. Then at least you have an existing base.
  • Well, you're wrong about Spotify, but your first part hit the nail of the head. Help artists become profitable! That is the music service that will win in the long run.
  • Groovy!  I like it.
  • How about streaming FLAC from OneDrive?
  • Zune+Xbox music= groove??? Posted via the Windows Central App for Android
  • What a horrible name. Sounds so generic, So knock off. Idk just my opinion as long as I can keep my music pass idgaf. Lol
  • Zune forever.
  • Amen, 70,000 requests for that, bur dont worry "Microsoft is listening"...LMAO.
  • How come they came up with a groovy name for the music service, but not for the video service? Inconsistent!
  • I'm not sure which is worse, "Groove" for music or "Movies & TV" for movies and TV. The former belongs in the 1970s but at least it actually has potential to build up a brand name ("Oh, yeah, I've heard of Groove Music Pass"). But "Movies & TV" as an app name and video content store has zero chance of brand recognition. Very odd choices.
  • I love the smell of failed rebranding in the morning.
  • Not a fan of the name at all.  They could have done better.
  • https://news.microsoft.com/ OFFICIAL Microsoft NEWS
  • I can only hope they've taken notes from the recent Apple launch and will really make a move to turn Groove into a credible option for the masses vs Spotify and Apple Music... I'm excited though, it's fun branding and hopefully they roll with the name and make it a fun and exciting music option. There really should be a free ad-supported streaming option though. Even if it's just a three month trial. It's a great way to convert people using Windows 10...
  • "Groove" just reminds me of Office 2007 Sync whenever I hear it. I don't really mind what they call it as long as it remains as good as it is for what I use it for.
  • It would be nice if we could share movies and tv shows with friends and family like vudu a lot of times people on the xbox need to be logged in as me to watch a movie I own.
  • The saga of "Misrosoft music apps. The suffering" continues with new episode. This looks to me like a big cartel agreement between Microsoft and Apple for MS to NOT make any competition to Apple music services and iTunes store.  
  • No one knows what groove means? We must have some awful dancers here. Come out to ny I'll show you how to groove.
  • 1 week later on windowscentral:
    Groove is really growing on me!
  • Surprised no-one seems to have commented or noticed that there seems to be a linking of branding by Microsoft- Surface-Edge-Groove (and sway to a lesser extent) I like them, a fresh and confident new start through Windows 10 with a clearer identity moving forward. Not having to include, xbox, msn, bing, etc etc in the name is a positive step.
  • I don't care what it's called, as long as it works. If all that changes is the name, I'm switching to Google Music or Apple Music when my subscription ends. Posted via the Windows Central App for Android
  • Xbox Music isn't available in my country. I dealt with that using iTunes, but I don't see why you can't stream music from OneDrive where Xbox Music service isn't available.
  • The reason will be an interpretation of legal issues.
  • Bad name imho groove just sounds old and boring......
  • So what of 'Yahoo'???
  • Please oh please god's music, we need a service with high quality audio DSD or Lossless for a monthly fee that is not the one that exists today. I want to hook up my Amp, Dac and Audeze and have access to million of songs. At least 320kbps for downloaded songs.
  • I don't care about the service, I just want a well functioning player for the music I've already got.
  • Guys please vote here to change the name before they will do something stupid that will stay with as for years   https://xboxmusic.uservoice.com/forums/209733-xbox-music-feature-suggest...
  • Initially disliking the name I can now the fun side of it. If it takes off then the phrase 'get your groove on' will be trending worldwide lol
  • Completely agree.
  • I can't wait to see the results of the imminent pole on the new brand name 'Groove'.
  • Just go back to Zune
  • Good
  • I can't wait to see the results of the imminent pole on the 'Groove' brand name.
  • I like the new name and think it was a good idea to rename it. I never understood the Xbox branding on those services
  • I hope MS buys spotify and merges it with groove. That. Would. Be. Amazing.
  • Don't think Spotify will sell their business for cheap, they are now competing directly with Google youtube videos, so I don't think Spotify even wants to be on sale right now.
  • It looks good, cheesy taste in music and I see someone is a Will Smith and Tom Cruise fan..
  • Very smart, Microsoft! That's awesome. And very nice brand name
  • They must reduce the price if it will be available in many countries. Fir example Apple Music is just $3 USD in the Philippines.
  • Grooveshark... Anyone? :D
  • Much less propaganda and marketing than Apple. Good. I like this way, after all this service won't give you anything which beats free Spotify on the desktop. Come on Microsoft, please give desktop users free Groove music streaming with ads.
  • Groove is a good name for the music offering, especially since Microsoft already owned the trademarks for the name when they used it for other Windows centric stuff. However, Movies & TV is a bad it... it needs a new name just like Music did.... I propose Grid.... So then MIcrosoft would have Groove and Grid... (groove for music, grid for video...aka tv and movies).. Just my dos centavos.
  • I wish they had 320kbps. Then i'd ditch Spotify in the blink of an eye
  • I bet they eventually change the "Movies & TV" name in the future, too. It sounds to generic now that they renamed 'Music'. I bet it's a placeholder name.
  • MS should make them free also for one year (with windows 10 of course) to make more people jump in. And also, global availability if they really want this to work.
  • They should make it free for at least a year with Windows 10 to make many people jump right in.
  • Family plan?????
  • Groove because blah blah blah... They should've just stuck with Xbox Music or just Music since they've rebranded Xbox Video with just "Movie and TV"... Microsoft really doesn't have any idea on what to do...
  • Actually I was worried but this looks good. I like the One Drive and Itunes integration. I can live with the name I guess but seems they could have come up with something better. It's the functionality that count to me. Also hope Bing Rewards will go towards monthly passes still
  • Groove Wish List: Family plan option Ability to use the songs in video editing and other Music apps such as DJ mixing apps in Windows/Windows Phone (10/Mobile), because currently the DRM is stopping this however am sure they would be able to provide some form of internal API with developers to use Integrated social hub for sharing and following others for their playlists much like Spotify
  • I've said a longer piece on the Poll about Groove, but here is something else: - If MS is trying to gain market share and users than a completely new name would be necessary. If all the "young kids" aren't buying Windows Phones and MS would like some too, how to we entice them? What are we doing differently? Microsoft Music isn't pulling someone away from Apple/Google Music. However, Groove because its new or you never heard of it, MIGHT give you enough interest to check out the trial, give it a listen or even read about. The point is MS doesn't want potential new users to judge the service by its cover. If Microsoft, as some say, isn't building or driving excitement off its name (I don't think this to be true(, then lets begin with a fresh name with no preconceived notions/ideas.
  • um... wasn't Microsoft Groove a part of Office 2007?
  • I like Tubular
  • While the Xbox brand is strong in the gaming world, non-gamers probably assumed Xbox Music was something for Xbox and not a service anyone can use. I never liked that name and the only thing worse would be Microsoft Music or Windows Music... I'm not sure about the new name but now that Microsoft's music service is going cross platform, it makes sense to give it a name that potential users won't ignore (because they use Android/iPhone and not Xbox or Windows something...)
  • Come on, both should have had similar names, if music is turning groove, why is video turning movies and tv??
  • Our we could just have one aap to play all music and videos! With some other name..
  • Or maybe call it Zune.
  • I just wish someday the Movies & TV app add support to .srt subtitles. Posted via the Windows Central App for Android
  • On the new Groove website (http://www.microsoft.com/en-us/groove-music) is the following statement: "Make and find playlists for any occasions" (with "find" as the key word). This means either curated or shared playlists, something long overdue but welcome!  
  • On the new Groove website (http://www.microsoft.com/en-us/groove-music) is the following statement: "Make and find playlists for any occasions" (with "find" as the key word). This means either curated or shared playlists, something long overdue but welcome!
  • Don't give them ideas
  • Music I get but movies emmm no
  • What is it with Microsoft and re-using their own completely unrelated product names?
    On the plus side, a new name might alleviatesome of the bad rep XBM (rightly) got.
  • Approve. Groove sounds sexy
  • Movies & TV is not a name
  • It doesn't really matter whether it's a "good" name or a "bad" name - it's not a TERRIBLE one, like the "Samsung Milk Music" somebody alluded to above.  "Groove" is at least related to music, and is a generally positive-sounding word, and "groovy" is fun to say for hippies (sincerely) and hipsters (ironically).  It's probably not the name I would've picked, but it's head and shoulders above "Xbox Music" (which always made me think of cheesy lo-fi video game music, which can be fun in short burts, but not on my commute).   HOWEVER: "brand recognition" is generally thought to be An Important Thing in marketing circles, and changing your brand's name every couple years is a good way to not achieve it.
  • They should have reused Zune. And on that note, brought back the zune desktop client with an update that lets you sync to WP8 and W10 devices
  • Is anyone elses app called Film and Tv?? Mine is. I wonder if it's one of those scenario a and b thingies for testing.
  •     I know I’m a little late to the party but wouldn’t it be so much simpler to just call it Windows 10 Media. I know that it doesn’t have the splash of “Groove” but it would be all encompassing (music, movies, tv) instead of having consumers have to use two separate services.
  • I'm sure this has been addressed in the over 500 comments to this article already, but that I am using Windows 10 mobile on my Lumia I can seemingly no longer download music through the Groove app under my Xbox Music Pass subscription service. I'm prompted to pay the full album price. I've got to fix this NOW. HELP!