Highs and Lows Part VI - Noteworthy: Windows phones, the phones that can replace your tablet and become your PC

I'm a sci-fi fan. I gather that many techies are. I have hundreds of books (not counting hundreds of comic books) in my home. Yes, I'm a nerd; the cool variety mind you.

In my daring travels to alternate realities, divergent timelines, and other sci-fi crafted realms that I've visited by way of the boundless imaginations of authors I've read, I've seen the implementation of an intriguing piece of personal technology. You may have seen it as well, in some form or another. I'm of course referring to an all-in-one personal computing device that performs the various functions normally relegated to multiple devices.

In a sci-fi trilogy by Robert Sawyer, a technologically advanced culture of Neanderthals from an alternate reality have such a device grafted into their forearms. In the funny way that science fiction becomes science fact, this device is artificially intelligent, gets to know the bearer, monitors their health, and provides information proactively as well as upon request and more. Now we may be some years away from a cybernetic implant but Microsoft, more than any other tech company, is closest to offering the world the future of a truly all-in-one personal computing device.

Tortoise and the Hare

"Therefore, we have to be on the hunt for what's the next bend in the curve. That's what, quite frankly, anyone has to do to be relevant in the future. In our case, we are doing that."–Satya Nadella

It's no secret that Microsoft has struggled in the mobile space. Though the company was actually early to the tablet PC and smartphone markets, an apparent lack of motivation led to so-so products and a lack of continued innovation. The lesson of the company's failure to capitalize on a position of strength, their early entry into the space, has been hashed and rehashed many times over. The lesson I'd rather draw on here is this - Microsoft was early. Redmond beat both Google and Apple to mobile. They were even the first of the three to offer a digital assistant. Remember Microsoft Bob?

So it is clear that Redmond has no problem with getting ahead of the curve. They've done it. More than once. Their challenge has been in applying the brakes through the curve, effectively parking once they made the bend and then waving their competitors on as they sped by after they too made the curve. Ironically, Redmond would then ensue chasing its rivals once they realized what happened. Ehhh, maybe that last part is a bit harsh but you get my point.

Many people have envisioned Microsoft as the industries slow-moving tortoise. I see them, however, as the overconfident hare that slept their lead away. But as is the desired result of Aesop's Fables, there was a lesson learned.

Microsoft is different now. Really.

Getting things done

"Therefore, we have to be on the hunt for what's the next bend in the curve...In our case, we are doing that. We're doing that with our innovation in Windows. We're doing that with features like Continuum. Even the phone, I just don't want to build another phone, a copycat phone operating system, even."–Nadella

"We're doing..." Microsoft is actively moving on what it believes to be the future in computing. Nadella makes three distinct claims in his statement regarding where the company is "on the hunt for what's the next bend in the curve."

  • Windows – Microsoft's unique universal platform.
  • Continuum – the ideology of a unique synergistic relationship between software and hardware that creates a malleable OS and hardware combination that conforms to a user's needs.
  • Phone – the smart personal hub from which we manage our digital lives. Through a mixture of forward-thinking innovation, Microsoft's phone solution will be a unique presence in the industry.

We see, with the innovation of a universal Windows platform and the form factor fitting nature of Continuum, what Redmond is doing on the OS and ecosystem level to be ahead of the curve. Neither Apple (who is publically philosophically opposed to a unified OS) nor Google have achieved this.

It is interesting that Nadella, within that same context of these bold unprecedented innovations, shares that Redmond is positioning itself ahead of the curve with the phone as well. We know that Continuum is positioned as Redmond's key differentiator for phone. We also know that Nadella, based on statements from a recent interview, has a lot of confidence in that technology.

We also now have, thanks to Editor-and-Chief Daniel Rubino and his sources, additional pieces of this puzzle. Definitive hardware specs for the first two premium Windows phones. Though I doubt the Cityman and Talkman represent what Redmond has planned as the epitome of a Windows 10 flagship phone – they are tantalizing.

More on that in a bit.

Committed to the duo user

"So when I think about our Windows Phone, I want it to stand for something like Continuum. When I say, wow, that's an interesting approach where you can have a phone and that same phone, because of our universal platform with Continuum, and can, in fact, be a desktop. That is not something any other phone operating system or device can do. And that's what I want our devices and device innovation to stand for."-Nadella

Microsoft has shown a bullish level of commitment to uncharted territories. This attitude resulted in the "third times a charm" success of the Surface Pro 3. Undoubtedly Microsoft's leadership had a vision of a future where a user's cloud-based experiences would be served by a duo purpose device, whose hardware and software would conform to a user's needs. Persistence paid off. The success of the Surface has silenced its critics. Props to Panos Panay and team.

The Surface represents the initial embodiment of how Microsoft is approaching the industry and what I have dubbed Microsoft's "Ideology of Continuum". A device that in one instance can be a keyboard-connected "laptop" and the next become a touch-friendly tablet represents, in my estimation, Microsoft's core philosophy toward modern computing.

I believe this philosophy, of a multi-purpose device, will be as adamantly applied to the phone as it was to the Surface.

But why such a commitment to a path that seems to be a deviation from what Redmond's more successful rivals are doing in mobile? Simple. Microsoft is committed to the duo user. Whether that person is an executive, a student, secretary, small business owner, busy housewife and mother, or a regular Joe, Microsoft is getting ahead of the curve.

"That's where I come back to this notion of empowerment. When I even think about the three broad ecosystems out there in the world, we are the only ones who both (consumer and business)… IT can be a student writing a term paper or a big enterprise driving their own differentiation of productivity. Both of them are the things that we as an ecosystem care about."-Nadella

…Mightier than the sword

Two months ago Microsoft bought N-trig the Israeli-based company responsible for the digitizer pen used with the Surface Pro 3. Microsoft, then, alluded to an implementation of the pen in a way we had not yet seen. As I hinted at the close of Part 5, Microsoft has indeed brought the pen to phones.

"In Windows 10, the pen is now a first-class input method, at the same level as your mouse, keyboard, and touch."

This particular input method, despite the late Steve Job's assertions, is quite natural and is often the ideal means of recording information.

It's no coincidence that the pen has taken a front seat in Microsoft's ecosystem at this point in the company's story. Redmond's goal to create one device that fits all scenarios necessitates that all primary forms of input are intricately interwoven into the devices that will showcase Microsoft's ecosystem. The rise of OneNote as the go-to cloud-based note-taking tool and the introduction of Microsoft Edge's webpage annotation capabilities are major portals into the pen-based use case scenarios for Microsoft devices. If Web Notes makes it to the phone, yeah, that'll be pretty slick.

More than the sum of its parts

Microsoft is no longer braking for the curve. They're pressing forward with an uncharacteristic lack of reservation in numerous areas.

  • Windows 10
  • Cortana
  • Universal apps
  • Cloud
  • Windows Hello
  • Continuum
  • Surface/N-Trig
  • Edge Browser
  • Gaming

Microsoft is positioned ahead of the curve in each of these areas. This bodes well for flagship Windows phones particularly since virtually all of these unique strengths can be implemented on flagship Windows phones/phablets to offer a unique combination of features.

The leveraging of these assets to make computing more personal, which is Microsoft's mission, bolsters the unique value of a Windows phone. By virtue of what it is, the "phone" is the most personal device we carry. Now remember an interesting technological feature alone can be gimmicky and uninspiring, but when coupled with the right mix of software and other innovative technology a device goes from also-ran to amazing.

Cortana, which has been getting to know users since April 2014, proactively provides personalized news, movies, dining information and much more based on a user's interests. Her debut on PC, iPhone and Android will increase the systems data pool from 10s of millions to over a billion in time. This will, of course, increase her ability to provide personalized support across Windows devices.

Now consider that an artificially intelligent assistant that knows you will be residing on a phone (and other Windows 10 devices) that will recognize you. Yes, iPhone and Android have digital assistants and biometrics (fingerprint readers) but neither is implemented in as natural and personal a way as simply looking into one's eyes as Microsoft's Windows Hello technology does.

We're just getting started

Combined with the strengths of Continuum, the universal Windows 10 platform, and a diversity of input methods that fit various use case scenarios, these features make a Windows 10 smartphone something to be excited about. Now I'm not expecting Sawyer's cybernetic implant, but as the Surface is the embodiment of a flagship tablet, I anticipate that Windows 10 phones will be the embodiment of that all-in-one device that sits beyond the bend in the curve as the phone that can replace your tablet and become your PC.

Windows phablets, by virtue of their 5"-7" size, which will share the same OS as small tablets will naturally replace some tablet use scenarios for users. Additionally, connecting this same device to a larger screen, keyboard and mouse will effectively turn this "phone" into a PC. Amazing.

Moreover, an Intel-based flagship phone that surpasses that premium designation and fully showcases Windows 10 and the Microsoft ecosystem is on the horizon. A step above the Cityman and Talkman is where we are headed - imminently. The phone/phablet that can replace your tablet and become your PC is what I believe Nadella is prepping the world to identify as a Windows phone.

Satya Nadella

Satya Nadella (Image credit: Windows Central)

Yes, Microsoft has seen the future, and as in the past, they are early. The difference is this time they're moving forward full throttle. And as awesome as they are, Microsoft CEO Satya Nadella assures us that Cityman and Talkman are just the "colorful" beginning.

"You've got to remember even the Apple regeneration started with colorful iMacs. So let us first get the colorful iMacs. I think with what we're doing with Lumia, we're at that stage. I want to do good devices that people like, and then we will go on to doing the next thing and the next thing."–Nadella 7/14/15

Let's see what 'surfaces.'

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

156 Comments
  • Don't forget to check out the Sway if you've read this in the app!
  • Great article again.
    Just need a better/new processor in there.
  • We need "Apps" that's all!
    Btw again great article Jason. :)
  • Exactly! I still miss alot of banking apps :(
  • In how many banks do you hold an account :P
  • I have accounts with two banks (PNC and Chase) and neither have Windows Phone apps.
  • Ditto for BankOfAmerica and Banamex. BoA used to have an app for Windows Phone...disappeard in 2014.
  • swap banks lol.
  • I was in the exact same situation w/ those two banks!  I moved to Ally bank since they have an app, great interest rates, and zero ATM fees.  Downside is if you actually use the B&M buildings...which I haven't needed in YEARS...they do not have any.
  • The camera for WIndows Cityman and Talkman mixed with Project Astoria can make existing banking Android apps to run on WIndows phone, but now banks have the choice to add face biometric authentication to existing Android /iOS apps so Windows 10 Mobile is a really good choice if you want to have saving on costs, since now Android apps team for each of these banks can also code for Windows 10. This project Astoria is a huge accomplishment by Microsoft's engineers.
  • @winfan1995 Thanks! Hopefully Microsoft's efforts to make transferring apps from iOS and Android to Windows Universal apps will be just what the doctor ordered! Time will tell.
  • Great article!
  • Yeah i like these types of articles
  • Yep, market share doesn't matter to me NEARLY as much as app support. That is the ONE BIG hole in MS right now, and they really need to get it patched up... But....I think that all this Win 10/awesomeness will see the market share go up, which in turn will see the app scene turn around, which in turn will drive the market share up, and it'll just keep spinning.... ....that's the hope anyway, but I think it's a well grounded hope now. :-) Posted via the Windows Phone Central App for Android
  • Very good article. Reading every bit of it.
  • @Nazir Thanks so much.
  • 10 has been out a week. Again I ask: Where are the apps?
  • Are you serious?
  • The OP had a point to the extent that, there weren't any significant app launch partners for the Windows 10 store. In comparison, for the Apple Watch, 63 new apps were ready to download at launch: http://www.techradar.com/us/news/phone-and-communications/mobile-phones/...  
  • I don't think we'll see any big name apps until Windows 10 Mobile is official. PC users don't care about apps. A smartwatch needs apps just like a smartphone. Posted via the Windows Central App for Android
  • But that invalidates the whole argument behind Windows 10 and universal apps, no? The premise was that due to the high user base of desktop Windows users, developers would rush in a stampede to create mobile apps that function across devices. (Looks at the horizon, blinking.) I don't see any stampede.
  • I know its really tough as a consumer to understand. We see magic happen all the time. Developers can't rely on magic, they are the smoke an mirrors behind it all. So given that, i'm going to point out that the SDK (the collection of tools and programming 'magic wands') was released the same day as the OS, on the 29th. http://www.windowscentral.com/windows-10-sdk-tools-are-available-app-developers-download Microsoft's pushing of 10 out before it was really complete on the surface means that they didn't give the rest of the OS team time to complete things like the SDK prior to release. Granted it is an uphill battle to convice developers and businesses to code in a new ecosystem when a normal (nearly) universal webapp, or win32 program works just fine and arguably has more functionality available. I don't think anyone there at MSFT promised a cornucopia, but as a critic, its important to live in reality not a built up emotional reaction.
  • A reasoned argument. My counter---- But that's Microsoft's fault:  why didn't they have the SDK ready to go for developers? Yeah, they rushed the OS out early, but nobody forced them to. They could have waited until everything was ready to go.  It would have meant missing out on Back to School sales, but them's the breaks, they should've started development even earlier.
  • It’s arguably a new paradigm in platform development as has been reported. I'm not taking either side of the 'this is the last version of windows' debate, but i think when we hold that up we can better understand the strategy behind the story. Gradual improvement, refinement and evolution over time. Therefore no need to get all the pieces out right away as it was in the past. I can see the pro and con to both sides. Having spent years at Microsoft and watching all the moving pieces of a large organization and the sub-groups, I can understand it from a different perspective. There is a bit of chicken vs egg thing here. In the past the OS group spent the last 4+ months refining the front end of the os while the backend and such was nearly complete. What we see with w10 is a barely passible frontend and a just completed backend. Having followed the public builds for the past few months and reading the tea leaves of the feature sets that were rolling out, I got a chuckle out of what those sprints must have looked like for the developers. I also imagine that there was some serious feature creep going on as the 29th came into focus. You can't have an SDK untl you have a feature complete platform. Ok, there are some caveats here, but the first thing we have to ask, is why wasn't the SDK released earlier? Because the dependencies wasn't complete on the backend (the OS) and features weren't known or announced. Straight from code complete into the next released build. I'm surprised 10 is as stable as it is.. but then it was built on a very stable w8 for the most part... I digress.. anyhow, I’m keeping my mind open and allowing for the continuous development model to unfold before I start being the critic. Certainly the old way has quite limiting brackets around it that doesn't really foster innovation, but more of a "what can we complete in XX months? Ok, now what should we cut?"
  • Developers will come but unlike dropping a deuce in the morning making a good app takes time...
  • If PC users don't care about apps then we can't really expect any apps for Windows Mobile either now can we? The main reason people thought apps would be developed for Windows Mobile was because there would be 1 billion PC users with Windows 10. If these users are not interested in apps, then developers wont bother making them for Windows Mobile which has much less users.
  • Agreed. I quote The Verge's Nilay Patel: "Apps have become nearly irrelevant on desktops because the web experience is close to perfect, while apps are vitally important on phones because the web experience is dismal. Windows 10 looks like it's going to be a big step forward for Microsoft, but it won't be able to bridge that [app*] gap. I'm not sure anything can." *=my addition  
  • Agreed, PC users do care about apps. Especially, the tablet and touchscreen users. I have Windows 10 installed on an older desktop and surprisingly, many game apps that run on mobile phones have a difficult time running on my desktop. Yes, I know this is on another rabit trail. My point is, when people use Windows 10, they expect the same apps from tablet and smartphones to be available.
  • They do? Do you have any data to show that people expect the same apps on Windows that they use on their phone? It seems to be quite the opposite since Windows App useage hasn't exactly been popular. The browser is what people use on PCs. Posted via the Windows Central App for Android
  • Nope. I do not have data to support my statement. However, in an effort to appease your need for facts, considering most comments on this site are based on opinion. Microsoft stated that Windows 10 would bring about a combined store and the same apps that you find on PC, tablet or phone should be there. From my experience, I have run accross one app that had both the PC version and the mobile version in the store, which was the USA Today app. There are some apps that are on the phone, but not in the store when I search from my Surface. I do understand that MS probably has not done all the backend work needed to make this happen, or it could be the developers. I don't know. The one thing I do know, not every app is there and "YES," if MS said that would be the case, it stands to reason that people will look for them. As I mentioned, tablet and touch screen users, and I'm thinking more tablet users will look for these apps, becasue they are likely to be mobile and will not want to take the time to always pull something up in the browser, when they can just tap the app tile to access it. Here is a site that has some statistical data, if you are interested. It does not fully support my point, but it points in that direction. http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics...  
  • you hit the nail on the head there, desktop users dont want apps they want software lol and even tohugh they are both the same thing, 16gig games or full hardcore software like adobie or others are not really the same thing as cut the rope or photoshop elements lol..  I do think itll help a little but no it wont be a huge thing yet.  The 1 billion on devices is more a lure..  Truth is microsoft need to make all their phones as flagships have everything, more storage, more memory, more features built in wireless charging, wireless phone paying(apple pay).  No skimping on sd slots or screen quality, and great battery life.  thats the reall progress there.  I have all the apps apart from 3 that im ever gona need, 26ish i use 30 something daily, so im happy.  Many others will be too.  I dont feel its a app race any more cause well theres apps i have that android and iphone dont have.   Better marketing too plse microsoft give retail a reason to sell your phones like a big bonus for staff. Even give sales staff free flagship windows 10 phopnes, cause if youd have given them a lumia 930 on shop floor theys try to sell it to people i guarantee it.
  • Your post as been here for 30 minutes. Again I ask: Where is your common sense?
  • yea only the pc version??? the Project Astoria which will help translate apps will be available when Wp10 comes out whicn will be in 1 or 2 months :3 and again then if the devs dont want to use it to bring their apps to Wp10 with little work then you wont get apps.
  • You'll never make Cpl, with an attitude like that, LCpl. The motto is "Hurry up, and wait..." Semper Fi.
  • Saved (offline reading) the best for the last..
  • @azer_m Thanks hope you enjoy it!
  • Nicely written article! :)
  • Thanks for the article. Enjoyed reading it..
  • Continuum is still a half hearted affair. The hardware and software standards just don't exist to support seamless session and authentication handover across devices.
    Plus Microsoft's services are second class.
    See OneDrive. See Photos. Not good enough.
  • Considering there is no available Continuum hardware yet, your comment is half hearted.
  • Haven't you seem the demo? Sorry but this is little better than projection to a larger screen. Fact.
  • Sure, Symbian has done that before... but now you get actual useful desktop apps running in a real desktop way.  That's enough for me for a start, when the phone then also includes proper USB support, file management, and other desktop goodies then that will be great.
  • the continuam demo i saw i was told was a simulation so i agree i still havent seen it working yet.  Will be nice if it is all that though.  Unified email plse microsoft.
  • Not really.. Continuum is a sure thing...atleast according to Nadella...
  • If msft services are second class then google ones are "soviet like" in quality & privacy policies..photos is an app not a service..continuum on the rumored x86 surface phones would be half hearted?lol please go back playin candy crush on your giant iphone aka ipad.
  • You misunderstand. I'm all in on Microsoft. But OneDrive performance is awful, and the lack of placeholders or file explorer/file dialog integration with OneDrive is a massive backstep. This is why Thurrott has switched to dropbox. Photos is an app and a service. But the lack of folder support, tagging, location views, face recognition etc which should sit in the cloud layer put this in third world vis-a-vis Google's photos. Again, there is a reason Thurrott is using Google.
    Groove is finally stable, but the lack of likes, curated playlists, social integration and family subscriptions put it way behind.
    Given Satya's cloud background this is all inexcusable. We should all demand better. Otherwise you are no better than iSheep.
    And yes, Continuum is little better than screen projection. If you watch Microsoft's own vision videos you'll see how seamless transition across devices should really work.
  • @wpkevin you have to remember that the Atrix was a single device from a single manufacture. Continuum is an ecosystem wide feature that encompasses all compatible Windows " phones" currently on the way "CityMan" /TalkMan and all phones that OEM partners will manufacture. It is also tied to the Universal app platform which allows apps to conform to the device so means of interaction, to the point that keyboard shortcuts can be used when the phone is connected to keyboard, mouse and larger display. The app is not just "blown" up as it was on the Artrix. Additionally Continuum allows for the projection of two screens, larger screen if connected while still doing other tasks on the phone screen- again something the Atric could not do. So there are very distinct fundamental differences between the single device feature from one OEM, Motorola, and what they did with the Atrix, and the OS level ecosystem wide function (not just a device feature) of Continuum that will be part of all compatible Windows phone from any OEM partner moving toward. Thanks for the input to the conversation! Discussion is great.:-)
  • Well said Jason!
    I'd like to add one thing, once Motorola started releasing Android 4.0 ICS (which the Atrix never got btw), webtop on the RAZR & BIONIC became the tablet version of Android ... (Meh)
    _______
    ASUS also toyed with the idea but again basically tablet version of Android & really expensive accessories
  • @wpkevin Thanks for the reply. I would probably use the language , Motoroala was the "dominant" Android OEM. As an OEM they simply used the "Google-ed" version of Android on thier devices. The only power over that version of Android of course was pretty much skinning it. That is not a fair comparison to the fundamental control MS has over Windows and thier absolute control in directing what it offers as differentiated Operating System that transcends form factor and actually conforms to use case scenarios. Microsofts option is an actual ecosystem wide application of a concept that works on tablets as well as phone and who knows what category of device that may come next. It is an intentional positioning by Microsoft preparing the basis for what they believe to be the transient nature of mobile computing where one device fits multiple scenarios. They're looking beyond the "now" and current limits are laying the foundation for what seems to be the direction of the industry. Motorola simply didn't have that type of depth, scope or authority or control. I've been seeing a structure for hosing being built recently. The workers started with a lot of digging then paving, then laying the foundation. As an observer I knew they were building something, but not until the framework began taking form upon the foundation did it become clearer. But it took a while to get the foundation done. I think things will become clearer as Microsoft and partners continue to build on the foundation they are currently laying.
  • @wpkevin Thanks for contributing to the conversation. :-) The best any of us can do is offer analysis based on market trends, industry positioning of major players, current strategies, intentional forces within companies to direct the market etc. In the absence of omniscience, this is the best we can do. :-) So I accept your opinion and your particular view based on your understanding of the information we currently have available. We don't have to agree. Discussion offers insights that may not have been considered for both sides. :-) I do however stand on my understanding of what the data presents and where I believe its leading, conceding this fact - that nothing is certain and even the best laid plans can fail, and unforeseen events can change the course of a strategy. I would add this however as further contemplation - 4 years ago in 2011 when the Atrix launched we were about 4 years into the iPhone initiated new age of smartphones. The market was still primarily dominated by sub <5 inch devices. Late 2011 much acclaim and fuss was made about the HUGE 4.7"inch display of the HTC Titan and the even more TITANIC dimensions of the 5.3" inch Samsung Galaxy Note. Looking back, those dimensions, particularly the Titan, (which I own), and the Samsung Galaxy Note are both dwarfed by my 6" Lumia 1520. In the years that followed, the Samsung led charge provoked a norm of an industry littered space of 5" plus phablets (phones + tablets - an important point to consider) by an assortment of OEMs. These larger devices are not just larger devices existing in the "same" type of consumer space that was the reality from 2007-2011. Consumers between those years were primarily seeing their devices as "phones" with added capabilities - smartphones. Jobs in his 2007 introduction of the iPhone put it like this - the device is a Phone - Music Player - and Internet Device. The now diminutive sub <5 dimensions of phones during that age when the phone "for the masses" was just becoming smart, fit well within that paradigm when users still saw greater use case scenarios for larger computing devices - PC's and tablets upon which they (we) depended for many things. With the advent and widespread acceptance of phablets (5"-7") device functions, and with the greater sophistication and power of these devices, use of PC's and tablets for many computing functions has shifted COMFORTABLY (very important point) to the smartphone - web surfing, gaming, music, watching movies, banking, email, chatting, video and picture editing etc, etc etc the list goes on. Many things that were formally desktop or tablet focused are now done on our smartphones. Now that shift was ADDED to the things inherently baked into a mobile platform creating a merger of formally PC/Tablet use case scenarios and mobile scenarios on what most of us now own - phablets - devices between (5"-7" inches) The industry has flowed organically into a place, a particular paradigm where people are very comfortable using their smartphones/phablets as a composite device. And it happened naturally. A flow in the industry that we can easily observe simply by looking back. The pent up demand for the larger iPhones which saw record sales is additional testimony to this reality. There are no signs - looking forward - in my view that there are any red flags saying that there is a "stopping point" to this progression of a natural flow toward our smartphone becoming INCREASINGLY our primary device. Devices are getting larger, more powerful and more capable -as they continue to bear the load our tablets and PCs use to bear. The 4" Motorola Atrix released in early 2011 did not exist in a consumer space that had evolved to the point of "near single device" dependency that our current devices exist in now in 2015. Where PC's and tablet s