How to change your Windows Store region settings

On Windows 10, Microsoft wants you to use the Windows Store to get apps, games and media. While you can download free apps and other goods from the Store regardless of your location, paid products and services work differently.

When using the Windows Store to purchase apps, games, and other goods, you must specify a payment method, along with banking details that include your country name, which you can't change. In order to make purchases, the country name set in the Store has to match the one associated with your credit card or other payment method, or you won't be able to complete a purchase.

Although you can't change this information in the Windows Store app, it's possible to change your system's region settings to select the correct location to continue shopping.

If you don't make purchases at the Store, it's still a good idea to change your location to enable Windows 10 to show local relevant content on apps and so you ca see localized products in the Store.

In this Windows 10 guide, we'll walk you through the steps to change the Windows Store region to purchase apps, games, and other goods when you're traveling or if you move to another country.

How to change the Windows Store region

To change your region settings on Windows 10, do the following:

  1. Open Start.
  2. Click on Time & language.
  3. Click on Region & language.
  4. Under Country or region, select the country you want to use from the drop-down menu.

Once you complete these steps, you'll see a message that the Windows Store needs to refresh to change the region or language, and then you'll be able to keep shopping at the Store based on your old location.

You can complete this process without changing your computer's language. However, you'll notice that the content inside the Windows Store will translate to the official language of the region you selected.

At any time, you can revert the changes by following these same steps and restoring your old location.

It should be noted that some products you purchased using the Windows Store in one region may not work in another. For example, Microsoft services such as Groove Music Pass and Xbox Live Gold subscriptions, and other specific content, may not work in all locations.

More Windows 10 resources

For more help articles, coverage, and answers to common questions about Windows 10, visit the following resources:

Mauro Huculak

Mauro Huculak is technical writer for His primary focus is to write comprehensive how-tos to help users get the most out of Windows 10 and its many related technologies. He has an IT background with professional certifications from Microsoft, Cisco, and CompTIA, and he's a recognized member of the Microsoft MVP community.

  • Desktop only?
  • This works for any device by just changing the region.
  • It's a thing on Mobile since good old WP8 days. Some people used that trick to download region-specific apps. The only change from PC here is that you need to reboot your phone.
  • It is curious. I once ordered a Band 2 in the UK by contacting the customer support. They faked my credit card details and adress information (it had some uk specifics in it) and it never was a problem. I wonder if that works for the Windows Store as well?
  • One thing that has to be changed in the store (WM10) is localization of app user reviews. There are apps with tons of reviews from US and none from other countries.
  • What's missing the most on the store is allowing to choose the language for each app.
    Since some use poor quality automatic translation, it might be easier to use the app in its native language.
    That's especially true if MS want to make us buy games from the store !
  • If credit card details are the only means by which the Store can determine the region you are making purchases for, what is to stop you from not putting a credit card on your Microsoft account and instead just topping up the credit on your account using XBox/Windows gift cards (which you could by using cash)?