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How full Photoshop on iPad may help Apple beat Microsoft to the punch (again)

Apple has long existed in Microsoft's shadow in its attempt to position Mac and more recently iOS as alternatives to Windows PC's productivity prowess. iOS is a mobile OS which originated as a smartphone platform in 2007. Over a decade after its debut on the iPhone, it is a much more powerful OS that also powers Apple's tablets.

Combined with industry-leading custom processors and other hardware Apple's OS and hardware synergy is steadily pushing the iPad's productivity capabilities closer to Windows PCs' capabilities. In fact, Adobe noted (opens in new tab) that its ability to bring full Photoshop to the iPad is a result of what the hardware is now capable of handling compared to its limits of the past.

It's ironic that Apple's goal to position the iPad as a PC competitor is supported by Microsoft's goal to provide a Microsoft experience across all platforms. Office and a host of other Microsoft apps on iOS have enhanced the iPads productivity positioning. Now with full Adobe Photoshop in the mobile mix, Apple's post PC vision seems to be coming to fruition. Sadly, Microsoft's Universal Windows Platform-driven (UWP) post-PC dreams are still quite fruitless by comparison.

Adobe's cross-platform dreams mirror Microsoft's

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To be clear, full Adobe Photoshop on the iPad is not about Apple. It is about Adobe's cross-platform vision to bring its products and services to a multitude of platforms. Adobe Project Manager for Photoshop Pam Clark's central message (opens in new tab) regarding the company's vision was that Adobe was making its products available across platforms beginning with: "a preview of Photoshop on the iPad, but we will gradually add new operating systems and form factors when they are ready."

Though most coverage of this topic focuses only on Photoshop coming to the iPad, the strategy is a much bigger "platform approach" akin to Microsoft's cross-platform strategy which I recently wrote about. Adobe envisions its cross-platform approach as a system where the desktop sits at the center, and all other platforms are peripheral components of the system. Not unlike Microsoft's vision of the PC as the hub with cloud-supported connections to smartphones and other platforms. Clark said it this way (opens in new tab):

Photoshop CC on the desktop is the center of the system, and offers unlimited creativity for image compositing, photo editing, designing websites and mobile apps, digital painting, and 3D and AR workflows.Photoshop CC on the iPad is the newest piece of the system, bringing real Photoshop to mobile devices ... People can use the mobile version of Photoshop on its own or as a partner to Photoshop on the desktop.Cloud documents are another new piece that makes PSD files accessible across the system. You can open and edit a PSD on an iPad, open and edit the same PSD on the desktop.

PhotoShop touchable, UWP not so much

It is important to note that PhotoShop on iPad uses the same code base as its desktop counterpart. Adobe asserts that this provides a familiar experience and will allow users to sync between devices easily. The pain point for Microsoft is Adobe for iPad, per Clark, has been designed for a modern touch environment and with natural touch gestures. Microsoft's UWP apps are supposed to do similar things for Microsoft but are off to a woefully slow start.

Part of Microsoft's UWP goal is to modernize legacy apps by beginning with a "conversion process" through its app bridge Project Centennial. In a nutshell, Project Centennial ultimately helps bring the power of legacy apps to a modern form that includes Cortana integration, notifications, an updated touch-friendly UI, inclusion in the Microsoft Store and more. This brings benefits to the modern PC experience on touch-enabled 2-in-1s and future form factors such as Andromeda that can be a phone, tablet, and PC when docked.

Sadly, Microsoft's UWP efforts have yet to cross the bridge from an awesome plan to practical reality. Conversely, though we are barely at the beginning of this journey, full Photoshop on the iPad is another step into a reality where the full power of popular productivity apps may become commonplace on touch-centric mobile form factors.

With the world's most popular productivity suite, Office, and now the world's most popular image editing software, Photoshop, on the world's most popular tablet PC, iPad, Apple is even better positioned to lay claim to its post-PC vision.

UWP Q & A with Microsoft's Stefan Wick

Microsoft's Surface gets so much right but...

Photoshop on Surface

Photoshop on Surface (Image credit: Windows Central)

Microsoft's hardware efforts with Surface, the industry's embrace of touch-enabled 2-in-1s, the evolution of Windows Ink and Microsoft's success with creating a universal platform position the company to succeed with a modern post-PC vision. The plan's execution, however, seems to be Microsoft's Achilles Heel.

Touch is an essential aspect of modern, always-connected mobile computing. And though Windows 10's Tablet Mode is lacking, and UWP apps are sparse Microsoft's 2-in-1 focus pushes touch and inking to the forefront. Anecdotally, I use a combination of touch, keyboard, touchpad, and mouse to move content, select data and more even when using my Surface Pro in Laptop Mode. Perhaps I'm in the minority, but the natural interaction of touching content while working in Laptop Mode combined with doing the same when my Surface is in Tablet Mode seems to show that Microsoft has a significant part of the modern mobile computing experience right.

Sadly, with UWP lagging, Apple's progress with full Photoshop and more on the iPad highlights how much of the modern computing experience Microsoft is still getting wrong. If Microsoft doesn't get it soon, it may find itself edited out of parts of the picture as it was as with smartphones.

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

78 Comments
  • As someone that uses PS Elements regularly, I am curious as to how well the full version does without a mouse? I know I couldn't, or at least wouldn't want to use without one.
  • They've said it's been reimagined so I expect your finger has been heavily considered.
  • Stylus would be applicable and, for many people, much better than a mouse.
  • No problem with a stylus option but how about a stylus, finger AND a mouse option? With MS, throw in a Dial with Pixel Sense to boot. Aka, why force yourself to conform to a limitation that makes zero sense?
  • You don't have to. You can just buy a surface and use that. But that won't stop people who want access to iOS' ecosystem of form factor-appropriate apps from choosing the iPad Pro...
  • I'd very much like to see just how full Photoshop will work on a touch device before I declare it a success...!
  • Simple.. No mouse. U ain't beating anyone.
  • I think the pen will be heavily leveraged. It would not be much different than a mouse.
  • In my experience with a pen and photoshop, for me, it cannot replace a mouse cursor.
  • A pen is superior to a mouse, especially on the tablet form factor. You people are grasping at straws to make this look bad in any way imaginable. There are no negatives in this scenario for Apple, Adobe, or their users. This is a benefit in every way imaginable. And its not like that can just use a MacBook. Or will you say that Apples excellent trackpads aren't good enough. Only touch works? A mouse doesn't let you draw, write or paint with the precision of a stylus. It doesn't allow you to have 4k pressure levels. Mice were not designed for this type of work. Its why these alternative input methods exist.
  • Your comment makes no sense... A pen is better than a mouse in tablet format? Well, duh! A mouse isn't applicable in tablet format...
    What we're saying is that Photoshop will likely suffer greatly from missing mouse input, not to mention getting crammed into a 12" display. Anyone who needs full Photoshop will most likely need a mouse and will definitely want a much larger display!
  • The comment makes perfect sense, and your response proves what n8ter#AC is saying about just being negative. Not every Photoshop experience needs to be confined to a desktop with a mouse and a huge monitor. Some people may do 90% of their work on a desktop with a big display and monitor, and do 10% on an iPad as a mobile device. Others may choose to spend more time mobile. The great thing is you can transfer your work easily between the desktop and the iPad (through Creative Cloud). If you are working on something and you find you NEED a mouse, transfer it back to the desktop. If you’re working on the desktop and find drawing directly on the screen with a stylus would be better, send it to the iPad. Given Adobe redesigned the interface for touch and mobile (as it should) i’m Sure the experience on mobile will be well positioned. This doesn’t have to be an either/or situation.
  • Yep, no mouse is a non starter for me.
  • I'd have to disagree. I never touch my mouse in photoshop. I use a Wacom tablet exclusively. And programmable keys. If I had a surface where I were accessing every thing directly it would be even better.
  • Stylus/pen, far greater input method for artists.
  • I prefer using stylus on my surface when photo editing for work. Allows for accurate selection.
  • Agreed. Mouse and Keyboard are still the most productive combo. I'm convinced they'll never be beat.
  • Very much a blow to Microsoft's position as the true portable productivity tool. However, when it comes to Apple, I don't think MS cares.
    Apple users are Apple users and Microsoft users are Microsoft users. Most don't cross over. Once Apple has their hooks in you, it takes a lot to get you out. Photoshop CC does nothing except keep Apple users using Apple products. Yeah, MS might lose a few users, but nothing to write home about.
    I would wager that the threat as Microsoft probably sees it, is Google. They are actively doing what they can to cripple Microsoft's efforts. And going after Satya's precious enterprise and cloud services.
  • This sounds right. The other part of this is that other reviews I've seen say the iPad version of Photoshop is still handicapped and isn't really the full version. The same can be said for other pro-software that we can find version of in Android and iOS. There's something fundamentally different about a touch-first interface that makes it less capable for serious work - even, apparently, art. As for Google ... Google's office suite seems to be tanking, and MS Office is surging. Last I heard, Google's cloud effort is lagging the competition, including MS. So I'm not so sure about Google to be honest.
  • Amazon and Facebook are competitors to Msft too.
  • Amazon for sure. The biggest threat to Azure. Without a doubt.
  • The fact that Microsoft brought most of their software to the Apple ecosystem and in many ways pays more attention to Apple hardware than their own shows that Microsoft does care.
  • Yes. They care. But I personally don't feel they see Apple as a threat. That was the point of my comment. Microsoft embraces all ecosystems (which is why I love them) But Apple isn't a threat to their bottom line. Not really. It doesn't feel like they are actively trying to undermine each other.
    Edit: If anything both Apple and Microsoft seem to be taking all their best jabs at Google.
  • Of course they care, they want you to subscribe to Office 365....... A 2 year subscription to Office is probably more than they would make in a 5 year Windows 10 device......
  • Because your individual use case is without a doubt the baseline for all user activity. We here are all exceptions. Each of us. The fact that we troll around a tech website is enough proof of that.
  • "We here are all exceptions. Each of us. The fact that we troll around a tech website is enough proof of that." +10
  • "Yeah, MS might lose a few users, but nothing to write home about." I think you underestimate the disruption that iOS and its low cost cousin, Android have wrought in the computer world. I spend 60% (or more) of my non work time on a mobile device. My desktop is becoming increasingly less important to my workflow. This will hurt Microsoft in the desktop more than Apple Macs since Apple's Macs offer cross platform integration with iOS while Microsoft's cross platform integration with Android is much more limited and Android customers are a lot less lucrative (given that Apple has a stranglehold on the high end of the mobile market where Microsoft's most lucrative customers are).
  • We're still talking about Photoshop, right? It's Photoshop. How many base end users do you estimate are forking out hundreds of dollars a year for professional-grade graphic design software? Is this really the tipping point that will break Microsoft? Is it? I attend Adobe MAX every year and despite Microsoft literally GIVING AWAY Surface Pro devices, I still only really see an ocean of Macbooks at these things. I appreciate that Microsoft is trying to woo creatives. Heck they woo'ed me, but creatives don't make or break a company. We just make the crap that helps companies break each other.
  • "Instead, you can do real work that is powerful, quick, and transformative right on the iPad either as a companion to your desktop, or away. Plus, you can take advantage of the tactile-pencil-and-touch environment to work directly on the canvas using the world’s most powerful creative application, Photoshop." Other than it'll now be optimised for your finger, you've been able to already do this since at least the Surface Pro 3 in 2014.
  • yeah, but if you can't touch this, it sucks on mobile.
  • Adobe is also under small but growing threat from Serif, the makers of Affinity Photo (a Photoshop Alternative), Affinity Designer (an Illustrator Alternative) and Affinity Publisher (an InDesign Alternative). Affinity Designer and Photo has apps for the iPad, it was only logical for Adobe to mimic that move. Just as Xsled said, I wonder what is the experience of using only touch. Microsoft is truly trying to go modern since Windows 8 and having a huge legacy support is what is also holding them back from going fully modern.
  • I'm a graphic designer and stopped using Adobe Photoshop and Illustrator this summer and transitioned to Affinity Photo and Designer. After 4 months use I can say I won't go back to Adobe. Their CC software would crash on me occasionally and any kind of support was horribly inadequate for such a large company. I should say I've been an Adobe user since PS version 3. In my opinion their software was best before they bought Macromedia. I think because of that competition they were actually putting a lot of effort into usability and reliability. Adobe became the only monopoly in the photo and vector editing world and got lazy. Software got buggy and cluttered with every release. Now that Affinity has been taking a nice chunk of their profits they've noticed but I don't even want to switch back anymore and after all the issues over the years they have lost me as a customer for good.
  • I agree... Affinity has become a challenger
  • I miss PageMaker! I was able to go amazing things with version 4.2 back in the day. No modern software comes close for me. I guess it comes down to when you learn and what your needs are. To me Photoshop 5 was the best version. I never liked any of the newer Photoshops.
  • I've been using the full Creative Suite on my Surface Pro for 3 years (Pro 2, then Pro 3). I saw that demo during Max and I'll admit, I was a little pissed off at Adobe for not improving the touch/pen features to the Surface environment a long time ago. I simply can't understand the mental stronghold Apple has over the Adobe community. The pen on a Surface device has been way ahead of Apple and everything I see on the IPad is them catching up, not leading. The IPad can't hold a candle to the power of the Surface Pro. But Adobe puts all their resources into Apple and the Window's based artists and designers are always left frustrated. As I watched the "wow" of everyone with the Photoshop on IPad, I actually realized that I had switched to Autodesk Sketchbook about two years ago because they already did that and its a fantastic software for this need. Adobe's "New" Photoshop on IPad is actually doing what Sketchbook has been doing for years. The Max events do show (barely) the Surface Studio, but honestly, they could do an entire event from just the Surface Pro. I don't have the same complaints as I see a lot of people have with Tablet mode. Mine is almost entirely left on that mode, with a few exceptions when I need to access something in the system tray, and the keyboard is folded backward. I almost exclusively use the pen as the input device. What Microsoft really needs to do is find a way to break through the Apple wall with the Adobe community. That would be their game changer.
  • This. It has been this since the SP3 giveaway at MAX a few years ago. Despite all that capability, they continue to cater to the Apple hardware. Why? Because apply solidified itself as the "creative" standard years ago and people hate change.
  • Why do they cater to iOS? Because it is where almost all development of note happens. Microsoft has failed so far to capture the market's imagination with touch. I am thoroughly unimpressed by Windows 10 touch and it's not because I'm an iPad afficionado. I don't own an iPad and it's also not something I even WANT. What I want is Windows 10 to do touch right because that's the OS I use. Sadly it doesn't do it right. In that context, is it surprising that Adobe would target the most lucrative and successful touch platform out there? Apple has a strangle hold on the mobile phone market over $800 (they sold nearly 90% of all phones over $800 this year!). I imagine that plays heavily into Adobe's decision to target iPads! Money talks. And Apple's money talks a lot more than Microsoft's in this case!
  • Dude. Totally. Apple already owns the creative market. Most of the creatives are already over on Apple's platform. Photoshop on iPad alone isn't going to cost MS a great deal of users. Is the iPad a force to be reckoned with? Hell yes. Is the existence of Photoshop on the iPad the catalyst by which Surface, and by extension Microsoft will fail? Far from it.
  • "The pen on a Surface device has been way ahead of Apple" Nope: https://www.thurrott.com/mobile/microsoft-surface/118382/first-impressio...
  • Thurrot displays his bad judgement weekly on podcasts; I generally find that if he is of one mind, reality is usually the opposite...
  • I own a surface pro 5, and use iPad pencil all the time....... The Pencil feels like writing with the cap still on your pen, where as the surface pen actually feels like a digital ink. For reference, I am an Architect, so I like to think I know what I'm talking about..........for me, seeing Photoshop ported to iPad, with style support kind of pisses me off. Why can't they bake a tablet mode into their full software? Instead, we get a scaled up UI, and that's really it. People have been using Wacom tablets on windows for many years before surface, it didn't change then, and it's likely not going to change now. For my professional needs, IPad = Viewer, Surface = Do'er, there is a difference. I connect my SP to multiple monitors, and use it as my desktop. I unplug it, take it to meetings, take notes on it, I sketch on it, I mark up drawings, etc. It does everything. Until the IPad can be plugged in and convert to a full desktop PC, in my eyes, it's just a toy.
  • Microsoft changed the APIs and broke pen pen tablet support for many users. The platform is a ticking timebomb of problems. I don't blame them for prioritizing ios. I said before, long ago, that even desktop developers are starting to prioritize macOS over Windows, these days. Windows is getting as awful to develop for as Android is - just for different reasons. Apples platforms are rock solid from a developer's perspective.
  • I'm not a Photoshop user at all, so I can't say too much, but this sequence of logic seems telling: "Photoshop CC on the desktop is the center of the system, and offers unlimited creativity for image compositing, photo editing, designing websites and mobile apps, digital painting, and 3D and AR workflows.
    "Photoshop CC on the iPad is the newest piece of the system, bringing real Photoshop to mobile devices ... People can use the mobile version of Photoshop on its own or as a partner to Photoshop on the desktop.
    "Cloud documents are another new piece that makes PSD files accessible across the system. You can open and edit a PSD on an iPad, open and edit the same PSD on the desktop." Desktop CC and "real Photoshop" on the iPad sound like different things here, along the lines of desktop Excel and mobile Excel. I don't think the story is iOS. I think it's Adobe and its ambitions to match MS and other software companies in their cross-platform power.
  • Pretty simple this one. People I know who have seen this news, have laughed. No mouse no go. Majority of people that use this software are the same people that don't use apps on anything bigger than a 6 inch device. Larger screens always. Always are superior using software. Not apps.
  • Remember last time Microsoft laughed at an Apple product? Hopefully they learned and no longer take your view.
  • You mean 11 years ago? Besides iPhone sales figures, nothing has been particularly impressive since then... In any case, this is a different situation. Here, we're talking about a product that to an extreme degree relies on a mouse and a large screen; precision is paramount. These two factors are both set aside when you move to a 12" touchscreen device. There's plenty of reason to at least chuckle audibly...
  • Uss affinity Photo in the iPad Pro. Very impressive. As usable as the same software on your Surface Pro. Sometimes, the long game is more important. Apple is winning at that.
  • http://images.google.com/imgres?imgurl=https://static.businessinsider.co...
  • Do you sleep regularly, bleached?
  • Don't forget your bathroom breaks, bleached. At least a couple minutes away from the keyboard will do you good.
  • This should also work on iPhone...
  • This should also not work on an iPhone. /fixed ;-)
  • I am thinking how many consumers use full adobe photoshop, how many uses it during mobility, lastly most argument against kickstand is that it is still not lap-able. Then how do you immediately see or project success for this duo? Note APS is not cheap.
  • If post-PC = touch-first PC without mouse, then no thank you. I have a Surface Book 2 and touch as a input comes in at a distant 4th after mouse-keyboard -pen -- I can go days without touching the screen. iPad has a iPhone problem not a Windows 2-in-1 PC problem.
  • That's because Windows 10 is not touch friendly at all. I used touch and pen primarily on Windows 8 and only used a keyboard when writing lengthy papers, but on my Surface book with Windows 10, I don't believe I have ever used the pen and I can't remember the last time I touched the screen.
  • Adobe's Creative Cloud subscriptions are as high as Apple's prices. This is a match made in heaven.
    More so as Adobe may now double the number of licenses sold to many MacOS + iOS-toting creatives.
    If money is a consideration, grab the Affinity series. Ace software and one purchase can be used on 10 machines.
  • One full desktop app and everyone goes crazy? Not for me, its good but without a decent keyboard and mouse then the Surface has nothing to fear. The iPad is a great device for what it does, email, browser, watching videos but for real productivity the Surface Pro can't be beaten.
  • "but for real productivity the Surface Pro can't be beaten." If I'm not mistaken Ballmer famously said: "Right now, we're selling millions and millions and millions of phones a year. Apple is selling zero phones a year. In six months, they'll have the most expensive phone by far ever in the marketplace." Apple's competitors have had a recent history of underestimating Apple by believing in their own inherent superiority. For the competitors it hurts but for us consumers it's great! Because Microsoft so underestimated Apple's iPhone in 2007 and Google's Chrome a year later I am now a Windows user! Ironically, as Apple has become the dominant computer and device manufacturer in the world I have turned to their competitors after having used Apple's Macs exclusively for a quarter century [because the were so much better than the competition]. Though, the reason for that is that the competition has gotten pretty good at copying Apple now that Apple is the company at the top. The pure open source versions of Android are getting close to parity with iOS in terms of usability (commercial Android with Google is pretty limiting). With Windows 7 Microsoft was getting pretty close to Mac in terms of power and usability and now with Windows 10 they've improved upon Windows 7 (though I really wish they'd stop with their silly UWP nonsense because it's distracted them from improving on Windows). When Microsoft is top dog it releases mediocre software. When Microsoft's back is up against the wall it sometimes (but certainly not always) does things right!
  • Jason does it for the first time! A great and insightful article with which I agree (99%). One personal observation I've made about cross platform software is that you HAVE to have an iOS presence if you want to be something. I doubt you see any software of note beginning life on Windows anymore. Or even much being brought to Windows. My gut tells me the vast majority of software R&D happens first for iOS with successful apps quickly being brought to Android. Though with the slow rise of Android it seems like lots of development tries to launch on both platforms at the same time. I realise that my next observation won't be popular on a site focused on Microsoft (where many view Apple as the enemy rather than the ally that Microsoft views it as). In time Android may become the dominant platform but for now it seems like Apple is the undisputed heavy weight champion of the mobile world. Developers have to target it. Even Windows developers! Apple sells 90% of the world's $800+ cell phones. Apple is responsible for nearly half of all sales between $400 and $800. That leaves the MUCH LESS lucrative and profitable $0 to $400 bracket for Android to dominate. And, I also seem to recall that each iOS user is four times as profitable for app makers as each Android user (which makes sense since it is largely people who can't afford iPhones or who aren't inclined to spend money on phones who buy Android) PS I can't remember the last time I found a NEW piece of software that I use in Windows. Pretty much everything I use was released ten years ago or more! And, I STILL haven't found a use for the Microsoft Store for UWP apps. The few that I've tried (because I didn't want to bother with admin access) simply aren't as good as their desktop counterparts. I recently downloaded VLC from Windows Store. Big mistake. It couldn't play its way out of a paper bag. I had to install the desktop version to get it to play DVDs!
  • UWP dreams remain fruitless because Microsoft dug their own trench when they axed the mobile division and started focusing on ios and android. Anyone with foresight could see this happening years ago. I have been harping on about the lack of UWP focus so damn much that I've become sick of it. Damn, I miss Ballmer that guy was a proper risk taker and he would have never let this happen. Satya Nadella is beholden to shareholders as a primary concern therefore it exacerbates his risk aversion.
  • Ha ha ha ha... Click bait... Most people I see at airports use Macbook Pro's or PC's to get work done... They may have an ipad or Android tablet for watching Netflix, itunes downloads, and that is all...
  • Just wondering? If I owned photoshop on desktop, do I have to purchase iPad version. It may be that UWP version allows multiple copies which may be the reason Adobe not enthusiastically build for win 10. Cross platform with MS Office is different because you can get multiple type of license which may or may not be similar to photoshop licensing.
  • It is not full photoshop, not all features are avail. it's more like Lightroom CC for portable devices. You can start and then finish a piece from Ipad -->Desktop build.
  • Uhm, no thanks. It's not gonna work. Tablets will always have too small a screen for professional work, which greatly limits the complexity of tools you can display on the screen. For example, the videos showing how PS works on iPad clearly show a very simplified UI for the layers tab. You have no visible options to hide, select multiple layers, create masks, all those things you see on a big screen on a desktop. Sure, for people who want to use a pen to draw directly on screen, this could be a good use case, albeit an edge one. But when it comes to real complex work, this setup just doesn't cut it. Tablets are toys and that's gonna stay this way, for as long as they have too small screens and they are too slim to be able to house real computing power. Same thing for phones. You just cannot fool around when you need to get real work done, using big screens and real computing power. So, nope, your post-PC memes don't replace anything, no matter who makes them. For me, not even a laptop is good enough for serious graphics work or for development. I need a big screen and I need hardware that is not thermally throttled in order to keep up with the latest trends in gadget slimness. PS. And for what purpose, really? Who needs mobility to get professional work done? You are going to sit in an office anyways, if you have serious work to do. So I find all this focus on mobility these days really misplaced and misguided. Nobody's looking for that device that will help them do spreadsheets while sitting in the park, on a bench. I find there's way too much focus on mobility that is not needed, because the huge majority of people continue to work in offices, at a desk, you know, they're not cavorting around in parks while doing their jobs. Maybe this is targeting starving artists camping their coffee in a Starbucks outlet, but good luck getting volume sales on that demographic.
  • Don't forget how many people just want to look like a starving artist camping at Starbucks with their Justin Long bad facial hair and skinny jeans. There's a three-Apple-device minimum.
  • The Ipad was designed as a Tablet from the beginning and People draw, take
    notes & read, and see Video's on Tablets. so I am not surprised the Ipad gives
    People a good experience. The Microsoft Surface is a PC shaped like a Tablet
    that can do things Tablets are supposed to do plus what a Desktop PC has to do
    too. This is a very hard thing to do right. I always considered the best
    classification for Microsoft Surface Tablets as Portable PC's except for the
    Surface "Go" because it is light and is about the Same size as the Apple Ipad air
    9.7 inch. it is sad the Surface "Go" does not have the Apps The Ipad's have because
    it is a very nice sized tablet so close to the Ipad in size it's almost it's Clone.
    the advantage Surface GO has over the Ipad is it's a real PC a easier to device to
    interface with Windows PC's which Dominate the Business World. there are
    1 .5 Billion PC users.
  • I hate to break to Apple Users, but the MS Surface handles Photoshop CC 2018 just fine, and it is optimized for Tablet use. I do prefer to use a Stylus for use. I have been using Photoshop in all its iterations since version 2.0. I was a Fulltime Photoshop Tech. from 2001-2004.
  • still to see how FULL and FAST will it be
  • The Photoshop demo at today's iPad announcement used a file that was 3GB in size and nearly 200 layers - very impressive. https://www.shacknews.com/article/108213/adobe-demos-new-photoshop-for-i...
  • i know someone who have been using this for a couple of weeks or so, I have no idea how, but she does not think much of it to be honest, ok for quick stuff, but slows down when using a load of layers.
  • It's not about Microsoft doing it wrong. It's about mainstream, and people are going for it. Apple is mainstream because it started to build beautiful hardver first. Majority of people are just interested in device to look cool.
  • Yeah..... no thanks.
    I stick to my Dell WS1790 with 3 monitors and a Dell Canvas to work in Adobe CC nothing else matters (amplifier at 11) :-)
  • iPad has all the apps & services needed in tablets by creators. Surface needs UWP applications to stay relevant. Unfortunately, it looks like UWP is the next thing to be sacrificed in the name of "hitting refresh". It's analogous to cutting the branch on which you are sitting.
  • Might have already been said but surface has had full photoshop experience since launch. And photoshop has been pen friendly since before the surface was introduced.
  • Actually, I use a MS Surface and I hate the UWP Apps. My MS Surface allows me to use WIN32 legacy apps in addition to Full Blown Adobe Products. No, I don't use Image files that have 200 Layers, which I think is overkill, but MS Surface has as much power as MAC IPAD Pro. It all comes down to User Brand Preferences... There are limitations to MAC IPAD Pro and all Apple products, which all of their hardware and appz are Propietary. And, I actually agree with some on this Forum. When I get hardcore into Imaging, Audio Production, or Video, I will stick with my Alienware 17! I am not going to pass off all apple products, because I am still an iPod fan. I don't need a freaking $1,000 iPhone to listen to music!
  • The iPad will remain a toy until I can compile and debug apps on the iPad that I programmed on the iPad. Until that day, it's just a glorified game player and web browser. Basically apple needs xcode for the iPad.
  • In my opinion, Mac os and IOS have a perfect balance between design and functionality. The OS is beautiful animations that help people understand what they have to do to get things done, but at the same time make the operating system fun and intuitive to use, Windows 10 was is horrible in that regard, Windows phone 8.1 was pretty but hard to understand (for normal people).
  • Cant Microsoft just buy Adobe?! Its the right time!