How Microsoft's cross-platform efforts are maturing into a great Microsoft experience

The advent of consumer-facing smartphones and app ecosystems began changing the face of computing over a decade ago. No longer are Windows PCs the average consumer's primary computing device. iPhones and Android phones with touch-centric UIs, apps, constant-connectivity, and ultra-mobility are the world's most "personal computers."

Microsoft realized, perhaps too late, the importance of apps and a consumer-friendly mobile UI and platform. In 2010, continuing an existing Windows-on-phone strategy, Microsoft revamped its mobile OS. It also strove to intertwine its mobile and desktop ecosystems via a Universal Windows Platform (UWP). It hoped to leverage its Windows PC install base strength to help build an app ecosystem that would buttress Windows-on-phones (while its sights were set on a Windows-on-mobile strategy beyond smartphones). Sadly, Microsoft's smartphone efforts failed miserably.

Still, during the height of Windows-on-phone's struggles and in the wake of its decline Microsoft aggressively seeded iOS and Android with a plethora of first-party apps. It saw a presence on successful mobile platforms as better than no presence at all. Though a first-party mobile device and platform are paramount making rival phones "Microsoft phones" via a continual migration of apps is a reasonable Plan B or something more. Microsoft's Windows PC personal computing legacy trained the company to provide a comprehensive OS, software and OEM partnership computing solution when computing was limited to desktop PCs. The company's ambitions remain unchanged in a personal computing landscape where the OS is now the cloud, its software is cross-platform and device agnostic, and Surface pushes OEM partners to higher standards. Given computing's evolution, Microsoft's cross-platform efforts would have likely evolved in its current direction even if Windows-on-phone's succeeded though perhaps with less outside criticism and internal urgency.

Microsoft apps everywhere

Microsoft has been criticized for its commitment to making great first-party app experiences on iOS and Android. What Microsoft was and is doing, however, is what it has always done. It is building great software for its first-party operating system that it hopes will dominate computing. Historically that was Windows. Today and into the foreseeable future it is the cloud. Namely Azure.

Microsoft sees Azure as the world's computer and iOS, Android and Windows as sub-platforms that run on this super-platform. In this context, Microsoft's motivations to ensure great software experiences on popular mobile platforms and Windows is an intent to ensure a great Microsoft experience on the modern Microsoft OS – Azure. Microsoft's first-party apps like Office, To-Do, Cortana, Outlook and dozens more work in sync with Windows. And this is the key. Microsoft apps on other platforms may have initially looked like a disconnected commitment to rival platforms and an abandonment of its own. This was not the case.

With Microsoft Graph connecting iOS and Android to Windows through the cloud, Cortana mediating user activity across devices, TimeLine and Your Phone keeping smartphones and Windows PCs in sync, a cohesive cloud-supported Microsoft experience is becoming more evident. The foundation of device-agnostic apps that work seamlessly across this cloud experience is essential to its success. Complementing this is enterprise-grade device management with Intune for Enterprise and Intune for Education. A Microsoft experience with Azure as the OS and iOS, Android and Windows as interconnected platforms is Microsoft's strategy.

It's easier to understand, (though not agree with) Microsoft's motives for forsaking a languishing Windows-on-phone platform, though much of its struggles were self-inflicted, from this perspective. Still, mobile computing is an access point to ecosystems. Thus, succeeding with its Surface Andromeda Pocket PC is key to Microsoft complementing its cross-platform cloud efforts to drive more mobile users to its ecosystem.

Surface demonstrates aspirational hardware and experience

Surface is demonstrating an optimal integration of PC hardware and Windows software. Surface Pen combined with Windows Ink's integration throughout the OS and Microsoft apps, and hardware that reclines 165-degrees or detaches from its keyboard shows the versatility of input modalities. Moving between laptop and tablet mode supported by Continuum that switches the OS accordingly demonstrates how hardware and software conform to user context. This 2-in-1, high-end hardware has been emulated by OEM partners that have created devices that compare and even surpass Surface in some areas.

Though Surface demonstrates optimal hardware and Windows 10 experience Microsoft's Yusef Mehdi, Vice President of Modern Life and Device Group stressed it also demonstrates a broader work and life PC experience. Mehdi stressed a five pillar work/life commitment that is a manifestation of a vision former CEO Steve Ballmer outlined in 2013 and current CEO Satya Nadella pushed after becoming CEO.

Microsoft's work and life commitment starts with Surface and includes organizing users lives with Outlook and To-Do. Keeping experiences flowing between PC and phone with Your Phone and Timeline. Providing enterprise-grade security across personal devices. And supporting creativity with artificial intelligence and 3D. Microsoft's goal is that OEM partners emulate the hardware, and work-life experiences Surface enables.

Microsoft's cross-platform efforts are growing up

Microsoft's decisions to invest so heavily in other platforms isn't just about survival. It's also a manifestation of an awareness of a potential to continue a legacy of providing a leading computing OS albeit being Azure and not Windows.

With Android investments going back to Cyanogen, a highly successful Android launcher and increasing Android and Windows integration it will be interesting to see how far Microsoft will go.

With Google's OEM partners in the EU no longer prohibited from making Android phones that don't have Google services there could be a benefit in Microsoft making an Android phone with Microsoft Launcher as a UI. Such a decision has many shortcomings, but with its unprecedented openness and cross-platform investments, there are some pros to an Android phone Microsoft may consider as its cross-platform efforts mature. I have my reservations, but will Microsoft?

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

  • Now if only the integration between these other phone OS's and Windows wasn't so half-baked. Still waiting on decently synced text notifications from my Android phone (Your Phone is useless to me without them). Meanwhile, my retired Lumia still gives me seamless notifications between phone and PC. -_-
  • There are apps for this try using android remote access and file I used this a few years ago and works great with android and pc. Shows text messages, what's app emails and other notifications as well as file transfer can do it over WiFi or 4g to
  • Thanks for the suggestion, I'll give it a try.
  • Mysms is great for sms sync as well. They have apps on both iOS, Android and even uwp. Lets me see my text messages everywhere.
  • Thanks. I especially like that there is a UWP app as well.
  • Use an iPhone with an iMac. All of these Android to PC solutions are half-baked. They will never feel good to use. This is why Windows Phone was so important... Because it gave a breath of life to desktop Windows beyond "gaming" and "what I need for work." macOS is a lot more "fun" to use, app-wise, because a lot of emerging developers are going there before Windows. Apple is "Appifying" the desktop, and it's going to start to show in a couple years (especially after the AppKit stuff comes out next year). Microsoft failed at this because, instead of just taking their time and doing it correctly; they put developers through the blender with a dizzying array of temporary solutions that were being pushed out through a revolving door - wasting developer time, money, and resources in the process; and losing their trust. As far as the Notification Sync to PCs... This is not relevant to me anymore, at all. Smartwatches and Fitness bands with Notification Sync over BTLE are an actual thing now; and the technology - for that purpose - is rather mature and robust. I'd get a Gear Fit2 Pro before I'd bother destroying my battery life (and possibly performance) by installing all of the Microsoft ecosystem on my Note9. The only reason I even have a Microsoft account is for Office 365, but even that is a waste of money and I'm getting ready to unsubscribe just move to Google Drive/Docs and put WordPerfect Office Home & Student on my PCs on the cheap (just in case). Most apps sync with Dropbox or Drive. Hardly any Sync with OneDrive. Even on Windows, most apps don't Sync with OneDrive. I feel like Windows 10 got all the awful, opportunistic developers; while the good developers stayed on iOS and Android (speaking of UWP and Win32/non-legacy app development). The need for synced Notifications to a PC screen is as low as ever, these days. There are far better solutions that still go wherever you go, and they are even quite flexible, these days (Tracking HR, GPS, etc. and being able to take calls and play music, etc.) while on the go without the bulk of a PC or Laptop.
  • I still use my Lumia 950 and its XL version above the Razer phones I have. there hasn't been a reason for me yet to stop using them unless a surface phone drops :P. Microsoft focusing on iOS and Android is just great strategy that makes sense. they tried with windows phone.. failed.. moved on. no shame in that.
  • Yeah for me window phone was still the best mobile os it just did not get the apps. But what they are doing with android is amazing I can get most of the stuff I used on wp only thing I miss is groove pass I now now play music pass which imo is not as good but that's another story.
  • Its all about ruling the cloud and using whatever plattform as a window into Microsoft's services. Pun intended. Windows will be dead but the Windows experience will contnue. In the end noone will run a personal computer, all will use terminals contected to the cloud.
  • We won't. That's the least safe way to proceed. In a time not so far away, a nation state like North Korea hacks into that cloud and destroys or steals all the info in one fell swoop and it changes the course of our future. Everything from trade secrets to the identities of millions will be gone in a flash.
  • 1. You mean Russia, not North Korea, and 2. Why has this not happened yet?
  • 1. You mean China -NOT- Russia.
    2. It WILL happen. The question is not "IF" but "WHEN".
  • I think you read to much SciFi and to little about cloud. I'm possibly to generous, not reading SciFi, books are usually better than that, looking on to many bad SciFi flicks on Netflix. Yes governments will be able to steal data from the cloud as they are now able to steal from your computer if you are of any interest but wipe the data clean :-). Maybe on the telly.
  • I agree, me too.
  • Microsoft needs to offer incentives for users to come forwards to point out the gaps in support in terms of e.g. Windows Community toolkit (lack of Xaml 3D control), no templates for managed OpenGL for UWP Xaml, etc. With the push for mixed reality, why we are missing basic support in 3D UWP programming in managed c#? It is either Unity or nothing.
  • Microsoft would do well to leverage it's Azure power, and existing experience in running a app store to create a new Android app store, maybe even with cross-platform/buy support for UWP as well as APK.
    Then license that freely to any EU phone manufactures. If they can get Samsung, HTC, etc onboard in one go, developers will have a reason to support anything other than Google's play store grip on the Android market.
  • They wouldn't get Samsung because there is already a Samsung store. They should have never killed off Project Astoria. They put too much faith in IOS developers, which yielded very little results, and we are stuck with the same **** app selection in comparison. They should have launched an android app section of the windows store, that swapped Google services for Microsoft, and pushed developers to convert their existing Android apps to the store. Oh well, go get em next time MS
  • iOS developers have no reason to care about anything Microsoft does, because the iOS market is too stable to get desperate enough to waste resources on something like Astoria. They will definitely put the resources into macOS ports when Apple finishes the UIKit stuff, though... Watch. The fact is that iOS software tends to not play well outside of Apple's ecosystem, because developers tend to embrace Apple's solution to common problems. Almost all of that software Syncs to iCloud; and that would have broken if they had gone to Windows. A lot of it is using Continuity Features that simply do not port over. Etc. A lot of iOS software do sync to 3rd party cloud services like Dropbox and Google Drive, but OneDrive seems to be... not well received. This also applies to Android. And a lot of users do not like splitting up services and data across a myriad of ecosystems. It's messy, and it increases management overhead while increasing your risk of exposure since you are multiplying the amount of points from which your information can be taken in the case of a security breach/hack/etc.
  • Microsoft has a lot of gaps in their media ecosystem. It would make for an awful user experience. Plus, a lot of Microsoft's services are not that great outside of the US. Google is going to make back their money and there is nothing Microsoft can do because they complained but failed to actually prepare themselves to take advantage of any opening the market handed them. Which isn't surprising.
  • A great company duped by those with no vision. Microsoft's rental software business model will fail without their own phone OS to run it. Android is a horrible OS that the end user basically has zero control over. You have zero control over which data is shared among the apps on the device or what is shared with Google. Too many 'free' apps on android to replace the Microsoft Enterprise apps. It is bizarre that as the handheld device became the dominant user device, Microsoft runs away from the phone and pushes tablets and rental software to run on another company's os. Fire these bums and bring Bill out of retirement.
  • Android has had Granular permissions since a couple of years ago, now. Do you live under a rock (looks like it)?
  • What is a killer app that Android or iOS needs that Microsoft has?
    Aren't there alternatives from Android and iOS? Especially on a mobile. If there is demand - good on MS.
  • Microsoft has great killer apps. Word, Excel, onenote, linkedin, outlook. All great apps.
  • yeah and those killer apps are nothing without own ecosystem, no matter what you try, your own mobile OS is needed, Nadella is wasting resources, just think if all efforts for past two years were put into mobile, nothing comes close to Live Tile, iOS widgets are coming closer but ability to pin almost any part of an app as a tile is BOSS
  • Word, Excel OK. LinkedIn not exactly a killer app but OK. OneNote and Outlook for mobile - just something people will replace with other apps. OneNote in particular will suffer greatly and will end up being replaced on the desktop, while people will leave microsoft's mail service to use gmail as they migrate to Android
  • In the consumer market, those are all worthless and completely replaceable by: Google Docs/Sheets/Slides or Pages/Numbers/Keynote, Keep/Apple Notes/Samsung Notes Facebook/Instagram/Twitter, and Google, Samsung or Apple PIM apps. Business users will use what they need to use... But there is nothing Microsoft offers that the average consumer (i.e. 99.8% of them) "needs" to have, which they cannot get for free from the company that manufacturers the smartphone hardware, or develops the software that it runs. I think you need to look at the practicality of the matter, instead of going by the legacy and reputation of specific apps or services; or how good (or great) you think they are. And Office Mobile apps literally require perpetual subscription (no one off pay option) in order to function at full capacity - otherwise, they are literally worse than Google or Apple's offerings (and even with the payment, they aren't much better - if at all). Microsoft Office is one of the worst value propositions in the consumer market, because so few people have a real need for it - given the options available at cheaper costs (or none at all). Given its legacy and reputation, it can see why many people go for it anyways; but educated users (like those on this blog) should know better.
  • I moved to Android after my Lumia 950 died. As soon as I bought it I downloaded the Microsoft Launcher. My Huawei P20 Pro syncs with my Surface Pro 5 perfectly. Like they were made for each other. I use my Surface Pro at home. On the sofa for everything. And my phone when out and about. Have absolutely no need to buy and inferior tablet running Android. Ms clearly wins the bigger screen devices. And the marketshare growth again this year for Surface shows this. And Android have 6 inch screen locked down.
  • I'm actually surprised by your articles take on the MS experience on other platforms. MS in it's latest "update" to the Win 10 os proved to us again that it is not good at what it does at all. Their lock on the pc platform that many of us must still use for diverse reasons, has proved to be a total pain that many of us would gladly shuck if there was a true alternative. And now to the point of your article. Your Phone, the app that is to make your phone somehow a great experience with your pc, is not ready for prime time at all. Lacking features that are obvious and should have been ready and working upon release of the app. Add to that it's habit of only working when it chooses too, and you have a pretty useless piece of software that I uninstalled from my Samsung phone after just thinking, well that's MS for you. Half baked software, released before it was anywhere near ready to be useful. Again, add OS updates that break some things while adding features of questionable value, and there you have it. We need someone (anyone really) to step up and take Microsoft's place in the pc OS market. Because under the current leadership, hoping that MS will get their act together (or even care to try) in the consumer market is a fruitless endeavor. I know I'll get flamed for this comment, but it really needs to be said. I didn't even cover their other "services" that don't integrate well with mobile. So I await the hate guys and girls. Have at it.
  • What has also changed is the demand for 'Prime Time' software 100% of the time. Minimal Viable Product or Service (MVP/MVS) allow software companies to try and fail and then improve at a faster cadence then previously. One could argue that no modern software is 'prime time' ready. With 'insider' programmes and public beta software, developers are constantly learning from actual user experiences and making minor changes on a very regular basis. I get 10-20 app updates a day on Android. Evidence that software is continously improving. And modern development practices and tools encourage this. Consumers do not expect software to work. Have you ever used Siri...? But they do expect it to get better over time. Consumers have a place to vent - the app store - with ratings and comments, so they make their voices heard. When was the last time your saw a 'bring back the old Facebook' group? These guys have taken agile development, continuous improvement/delivery to their core. A/B testing features with different communities based on app telemetry which tells them where to focus these new features. Those that read and comment here are not the average consumer and will vent our concerns far more acutely. Is Your Phone any good? No, falls way short of expectations and what they announced in NY recently. Will it get better? Yes, of course it will. But if they waited, then they miss out on valuable feedback and potentially deliver software no one wants to use. Been there, done that, ain't going back to that way of delivering software...
  • There is an alternative. Pay the premium and go Mac; or self-build and go Linux. I have a Mac. Outside of gaming, it can completely replace a PC. Some industries may still only support Windows, and that is going to be an issue (but that isn't an issue for most people in the consumer market). I've never ever thought about a macOS update. It shows up, and I slam update. With Windows... I have to do hours of research just to make sure it's safe... And the forced driver updates, where they may even send out a faulty driver (see recent Intel Audio issues)... Yea... The only time there isn't an alternative are business users who need specific apps for work purposes (and don't want to deal with emulation, if even possible (due to system requirements and performance concerns)), or PC gamers (there really is no truly viable option there). I do agree that Windows is really a stressful platform to be on right now. Every update you wonder if your PC will even manage to boot (that's if it actually does the update without erring out).
  • This whole “world’s computer” nonsense from Nadella is based on the faulty premise that the makers of edge IOT devices will somehow choose to plug into Azure instead of AWS or Google cloud. Since the knuckleheads at Microsoft are evidently leaving it up to Google and Amazon to actually make theses devices... heck MS can’t even bring one simple pocketable device to fruition... needless to mention a retail version of HoloLens... then it only makes sense that Google and Amazon will plug into their OWN clouds. Don’t get me wrong you’re spot on about there one day being a world’s computer. And yes it probably is the “next big thing”. It’s just that that this super computer needs endpoints. And so far Amazon and Google are kicking Nadella’s butt in that regard. Even now they are lagging behind in game streaming to Googles already well reviewed project Stream. MS is forever doomed to be an empire of bluster. But so far all we’ve seen is that the emperor has no clothes.
  • Many scitific computing python applications may not fully ported to WinOS yet. With Linux subsystem, within W10, we now can run these python applications without GPU acceleration - cross platform within W10
  • As I've said many, many times, Android is crap...only marginally better than iPhone. I've got a Huawei as a test device to see how much of a "Microsoft phone" it can be turned into. Well, it can't be. Launcher is just another sea-of-icons launcher. The Office apps are worse than their Windows phone counterparts. OneDrive is horribly hobbled compared to the Windows phone counterpart. The closest app available to stream our music library from OneDrive is CloudPlayer, and it's woefully inadequate compared to Groove on Windows phones. Cortana is virtually useless to me on Android, not having completely hands-free capability. Microsoft continues to be half-hearted in all of this. It's just lame.
  • Sounds like it's time for you to drop Microsoft services. There is a reason people weren't using them, like you explain, they suck. They sucked on Windows phone and they suck on Android. That is a big reason why Windows phone failed, Microsoft services just aren't good. Office is ok, but Office alone doesn't make an ecosystem. Just switch, the grass is greener on the other side. What are you waiting for? Amazon, Apple, and Google all have superior ecosystems to choose from.
  • You can tell the people that have exasperated themselves trying to make Microsoft's ecosystem work... They all sound bitter and irrational. Stop trying to make Microsoft's ecosystem work. It is full of gaping holes, faults and regularly entertains earthquakes and volcanic eruptions. I agree, Google and Apple have far better - and more complete - ecosystems. Amazon certainly has a better media ecosystem than Microsoft does. Part of the reason I don't really give a **** about Windows 10 and UWP anymore, and don't use a Microsoft account for anything but Office 365, is because the Microsoft ecosystem is impossible for me to live within. There are too many holes and their apps have always been 2nd rate. People are forgetting that it took Office Mobile forever to be released, and then forever to actually get to where it is today. There's a reason why Google Docs enjoys such high adoption, these days.. I get Google Drive (Docs) links all the time from people that I know have Microsoft Office on their PCs or Macs.
  • Good article, Jason. I can see what you're implying here, they may be Architecting a solid plan behind all this. But if Msft decided to make a Surface Android device then that would be a gamble imo. This cross platform service is good when it reaches a lot of people out there. And what Msft should be doing besides developing apps and services to other platforms is to bring out the best of Windows 10 with CoreOS and the best of Surface magic in its hardware, somethng that's fresh and relatable to the people then ppl would consider making that switch cause Msft would have become popular around consumers already, hopefully.
  • precisely , cross platform services is great but the experience should be best on your own ecosystem ,your own mobile OS , everyone saying how things are progressing with cross platform but just think if past 3 years more was put into our own mobile OS, i'm using iPhone X mainly because of app gap, and I see many things that are great with both OS'es , Siri suggestions should've been implemented into Cortana ages ago, you can basically use Siri to do anything from any app just with commands.
  • Not one single thing that MS is doing is driving me to their services. I use Outlook on my Android phone because I like it as an email client. My email service, however, is gmail. I've no need for the Office products like Word and Excel. My cloud usage is with Google and Amazon. I simply don't generate any income for MS that I can see. Surface products are nice but expensive. I don't own any of them at this point, and I think you'll agree that MS' future is not in Surface hardware. They're the next IBM, leaving the consumer behind. Frankly, I think that's a smart move on their part. Fortunately for them and unlike Apple, their revenue isn't dependent on a narrow set of products, but my guess is that their future will be more and more in the enterprise realm and less and less in the consumer space, other than the XBox.
  • Microsoft is quickly becoming a crapware company, geez they can't even reliably update their own software anymore There hasn't been a significant feature addition/update to windows in a longtime certainly not in windows 10. I really don't get the free apps on others OS's, that seems to be kicking the can down the road..
  • I like these "Warditorials"...but man the optimism!
  • You spelled "delusion" incorrectly.
  • Yeah right :))))) LOL
  • mmmgn is that you?
  • Making Apple and Android devices better is not going to make “a great Microsoft experience”. None of Microsoft’s apps are required. There are many alternatives available. Worse, none are pre-loaded. Windows and office became dominant because they came on virtually every PC sold. Those days are long gone. People buy phones now, not windows PCs. Making all of their apps available on iOS and Android IS a desperate attempt to remain relevant.
  • Agree with you on all points, a desperate attempt to remain relevant. With W10M ,it came preloaded with Office for others , they could've made sure that W10M Office experience is superior than others and do same with other apps also.
  • Microsoft used to be the operating system. And in the case of Nokia phones, it was the hardware. Now Microsoft is just another Atari.
  • When my Lumia phone dies I see myself abandoning Microsoft apps not enjoying "great Microsoft experience" Anyone who thinks significant number of iOS and Android users will use anything but Office is delusional. Edge on iOS and Android is just something people make jokes about.
  • The Cortana jokes are so fire these days, as well. Last time I installed her on my iPhone, my battery life basically halved. It went back to normal when I removed Cortana and it's Today Widget, though...
  • Is there anyone else here that believe Microsoft should go Android for mobile, imaging they could give us similar UI like WP was, or just continue with the Microsoft Launcher with all there deep integration. Imaging the class they could bring to the table with a surface like device, they could have a xbox store for gaming etc, more people would adapt Xbox/Live and because of the tight integration Microsoft when ready could slowly but surely bring these people back to Windows has apps/services moves more towards web/etc. I mean they already have Groove for music, Edge would be default browser for many millions, Windows Photo/Movies/Xbox/Edge etc. get people tied into those products could be life changing. Sometimes you've gotta take a step backwards to move two steps forward
  • I love how we're now calling Azure an OS. Interesting way to skirt around the fact that Microsoft has utterly failed with windows mobile and uwp; never mind windows 10 is turning into one of the least trusted platforms they've ever released. Some people will point to Install numbers, but I'd question what it would be like if Microsoft didn't basically take control of people's home PCs - particularly with the Home Edition that basically installs whatever, whenever they feel like you should have it . And it's not like Google didn't do this 10 years ago. They're way too late for mostpeople to care. Those people are already locked in elsewhere, and trying to add Microsoft just makes things very messy and even harder to lock down, secure, and manage. Microsoft made two big mistakes: 1. Bringing Office to iOS and Android removed any need for a Microsoft mobile platform. Outlook, To Do, etc. Are worthless because EAS is a thing. Cortana is worthless due to being g perpetually anemic as a third party assistant. A lot of yyeit other apps and services are incredibly "Me Too," and worse on the host platform. With everyone duplicating ecosystems, this erodes at the benefit of using their services on a non-MS platform at all. 2. Windows RT. Absolute waste of development effort that should have gone straight to mobile, and helped make Windows 8 a joke, when it really should have been the Yosemite of he Windows ecosystem (that's when Apple introduced Continuity and Handoff). Microsoft took a bunch of useless detours that resulted in nothingness. There's also the wasteful rebranding and redevelopment of software, then shutting down of services needed for a relevant media ecosystem. Zune -> Groove -> *nil* being a great example. Live Messenger to the perpetual mess that is Skype. Live Profiles going away, basically forcing people to Social Networks cause "Hubs", which then disappeared... Live Photos going away for that awful OneDrive photo experience - and no mobile app, sorry. Web Players that rely on Flash in 2018. They have done everything they can to move players off of their ecosystem to Apple to Google's; as well as to companies like Facebook (which they were invested in, so there was a conflict of interest no one reported on that, though). They really needed to just focus on their ecosystem first, and care about the others after their house was in order. Its hard to gain and keep users when you spend so much effort bolstering the competition, which can easily steal those users when they are using their platform (cause it's more convenient to have everything from one entity).
  • Microsoft has finally wised up. If you can't beat em… join em… Thank you Nadella for killing off W10M, UWP, the MS store, and the Windows testing division. Your master plan is working. Our 401Ks are thriving!
  • I want to say that this is a good representation of good work, and I miss writting a good story like this for a wide audience. Currently I work for a small newspaper called the UI News Times., and I am the Editor of some of the magazine. A long process for a newspaper, but I long for the time when I can leave and be on my own again,. Keep your head up, and you will make it in the world.