Did you gasp? Shudder? The reveal was not only for the game, but it was also the first time the whole world was getting a good look at the upcoming vehicle. If you're not a car enthusiast, you may have missed this, but the Porsche 911 GT2 RS was rumored for months. There was no confirmation of it and the only pictures that existed were concept drawings or testing vehicles. The announcement accompanying Forza Motorsport 7 was the first time the Porsche 911 GT2 RS' existence was officially confirmed and it was revealed to everyone, including car enthusiasts and prospective customers.
The fact that the car was revealed on stage at E3 2017, with an audience reach of millions, holds incredible significance because it is a testament to the trust that Turn 10 Studios has garnered with car manufacturers over the years. Turn 10 Studios even went as far as to empty halls at E3 so that no one would see the vehicles. Fast Company recently detailed how this partnership happened.
Just like any other company, new products are a closely-guarded secret. The same applies to car manufacturers because any leak of confidential information could provide a competitive advantage to rival automakers. Could Porsche trust Turn 10 Studios enough to divulge specific details about the 911 GT2 RS?
For starters, Porsche provided aerodynamic and other information to Turn 10 Studios because it exists only on Forza's servers, not inside the game itself. Automakers don't have to worry about rivals data mining the title to get specifics. When Porsche had new information to share, they would send a password-protected file with multiple layers of security. They would then send the passwords through a phone. This is the level of security Turn 10 Studios had to go through to make the new 911 GT2 RS the cover car of Forza Motorsport 7.
Automakers have an interest in showcasing their vehicles in Forza Motorsport 7 because it's a $1 billion franchise and played by around 5 million gamers each month. Reaching a younger audience early and making them fans is an important way to leave a lasting mark on potential future customers.
If you want to learn more about the process and what transpired during the actual reveal, be sure to visit Fast Company for their in-depth writeup. It's truly a remarkable story.
Be sure to check out Forza Motorsport 7, an Xbox Play Anywhere title, on Xbox One and Windows 10 if you love simulation racing games. The title is getting glowing reviews.
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