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If Microsoft doesn't embrace 'Movies Anywhere' its Movies & TV service is dead

Microsoft is cutting back in areas where it doesn't stand a chance, but doubling down in areas where it thinks its ahead of the curve. Unfortunately, consumers who used its Groove Music service are caught in the former group being forced to join the ranks of Spotify. That move is understandable, but as I wrote later, customers may also be skeptical of buying movies through Microsoft.

I recently opined that Microsoft's push into 4K for the Xbox One X doesn't seem to match its 4K digital content. Some of that has been addressed, thankfully. There is now a "Movies in 4K UHD" subsection that makes finding content much easier. But now there's a new boat that Microsoft is missing, and it's called Movies Anywhere.

Disney's new digital locker

A few weeks back, we reported that Disney was pulling support for Microsoft's Movies & TV. The service was a way to purchase content on various platforms, e.g., Amazon, Apple iTunes, and Microsoft Movies & TV, but have them all under one "locker" called Disney Movies Anywhere. The service is top-rated amongst families who collect digital titles.

In hindsight, the move makes sense. Disney is ending Disney Movies Anywhere and replacing it with…Movies Anywhere. The move sounds confusing, but it is better. The company has teamed up with others including The Walt Disney Studios (including all Disney, Pixar, Marvel Studios and Lucasfilm properties), Sony Pictures Entertainment, Universal Pictures, Twentieth Century Fox and Warner Bros. Entertainment.

Movies Anywhere is missing one big digital movie distribution service...

Movies Anywhere is missing one big digital movie distribution service...

Additionally, Google, Amazon, Apple, and VUDU as distribution and point-of-purchase entities are also a part of the consortium.

The service is 100 percent free, and by linking your existing Google Play, VUDU or Amazon accounts to it Movies Anywhere "matches" your digital content into it. In fact, Movies Anywhere gives you up to five free movies just for linking to it as an incentive.

Microsoft is not making it easy to get on the UHD movie bandwagon

The locker service lets families have all its digital content under one system – Movies Anywhere – yet lets consumers buy it from multiple content providers and studios. Sure, there is still digital-rights management (DRM) concerns and limits, but the move is considered a giant step in the right direction for consumers who want the convenience of digital without the lock-in from a provider.

Missing from that above list is Microsoft. The company is not part of this initial wave of onboard distributors, nor is there an app for Xbox (users can use the Xbox VUDU or Amazon app, however, which does mirror your Movies Anywhere library).

This omission is a bad move. In fact, it's so egregious to consumers that it makes recommending Microsoft Movies & TV – at least for purchases (not rentals) – near impossible.

People want free flow of content

The selling point for Movies Anywhere is obvious. Consumers want to buy content where it's cheapest, e.g., a sale on VUDU – but wish it "exists" everywhere even if VUDU goes under as a service.

That big question of what happens to your content if Microsoft were to suddenly end Movies & TV is a serious one facing consumers. The recent ending of Groove does not set a good precedent.

I was told by people at Microsoft that the costs of maintaining its digital movie rental service are very different from a à la carte digital music streaming service – so there are no plans to shutter Movies & TV. That may be true, but the erosion of consumer confidence is real. Many users on Twitter have flat out told me they wouldn't buy movies from Microsoft for two reasons:

  1. They don't trust Microsoft and think Movies & TV could be canceled.
  2. There is no support for Movies Anywhere.

Indeed, the question of why you would purchase through Microsoft Movies & TV is marginal. There are some distinctions, e.g., its 4K UHD movies with HDR are in HDR10 – needed for the Xbox One S and One X – whereas VUDU and other services either do not have HDR content, or it is in the competing Dolby Vision, e.g., VUDU and Apple iTunes.

There's now a 4K UHD film section in the Windows Store, which is the right move.

There's now a 4K UHD film section in the Windows Store, which is the right move.

Moreover, as I've noted before VUDU and Apple often offer the same 4K content but at significantly lower prices. I was excited to see Wonder Woman (2017) 4K UHD on sale from Microsoft for $19.99 from its regular $29.99 price tag. Too bad people quickly informed me VUDU and Apple had it for just $9.99.

That's not even close. Add in VUDU and Apple's support for Movies Anywhere, and only HDR remains as a reason to go through Microsoft – a dubious reason for an extra ten dollars.

I'm sure there are some significant licensing costs and legal loopholes for Microsoft to join Movies Anywhere – nothing is free, after all. Nonetheless, Microsoft needs to either be serious about Movies & TV (and make it the first and only choice for those with an Xbox One S and One X) – or they should close it up, and move everyone's digital purchases to a competing platform. The road they're going down now is a dead end for consumers even if they have the best hardware value on the market.

This move is a classic Microsoft fumble. They have all the pieces but seem unwilling to go the extra mile. I believe they can still turn this around, but time is waning much like consumer patience.

Daniel Rubino
Executive Editor

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

  • Honestly think Movies and TV as a service is dead. Sure MS could throw its weight behind it, but as it has never even been mentioned in its financial statements, which means it doesn't make any serious money, so why would MS? Strike a deal with Apple or Amazon for people to transfer their libraries. This service is going the Groove-way. End of.
  • You think Movies and TV as a service is dead? What do you think is replacing it?
  • Nothing. They will likely just exit like with Groove.
  • The solution is to buy Roku and let it be the media front of Microsoft and continue on as a semi-seperate company selling Roku set top boxes & TV's and such but with the ability to stream from Xbox consoles and Mixer. Roku is also part of Movies Anywhere whereas MS are not. For Xbox the media section is removed and instead a software Roku portal is built in giving access to the same core features of Roku. Failing that they need to do what Daniel is saying and get on-board with Movies Anywhere, even if people don't buy their content from MS because it costs more it is still a value add, even Sony Playstation has a media store front and it is worse than Xbox when it comes to content outside USA, MS actually had the advantage somewhat bizzarely with more TV/movies available globaly. But the Xbox One X was a huge missed oppertunuity when it comes to media, Apple got everyone fired up with the AppleTV4K but all MS had were games and a very mixed quality approach to media.  No Dolby Vision for games or movies, not even an optional purchase. No partnership with TV makers to include Xbox preset or "Dolby Vision Game Mode", many TV's require extensive tweaking to get good image quality from game consoles and it is no longer a plug and play scenario. UHD digital titles outside of USA are often not available to buy. Dolby Atmos and AV reciever compatability issues being reported on av forums with the One X Stock media player cannot play HDR videos or even downloaded Youtube 4K videos Some of these are going to be resolved but the bigs ones should have been Dolby Vision, Xbox Presets in TV's & Movies Anywhere, the best output for games and movies.
  • Does Roku sell content?  I don't think so.  Could be wrong, but Movies Anywhere has 4 "retailers" that I know of... Amazon, Apple, Google, and Vudu.  I wasn't aware of other at this point.  Roku likely just have the Movies Anywher app, that XBOX and Windows is lacking.
  • You are correct sir. Probably not for Xbox, but fortunately for Windows 10 users, even those of us with Windows on our phones, the Vudu website and its video player work well in Edge. I have their "My Movies" tab pinned to the start screen on my phone.
  • With all the media studios trying to start their own services, again, it's best to step back and let others fight over the scraps.
  • I think Microsoft is making money on it and it will stay until it does not.  Unfortunately it will only continue until it dwindles down to nothing due to Microsofts lack of backing anything consumer.  They never got me on Groove simply because they never competed on price (no family plan) and then I would have only considered doing it.  I don't like buying movies since most of them I don't care if I ever watch them a second time.  That is why I get DVDs from Netflix which is much cheaper.  Now with music, I listen to that over and over again, so why rent it with a subscription, just buy the handful of CDs each year and save a lot of money without eating up data plan to stream them.
  • Same here. I buy the tracks I like. Costs me about $30-a year instead of $100. A lot of these services are wasteful of money. Providing value is not the priority, extracting maximum dollars from consumers is. 
  • Dear God, thank your for saying this. I was wondering if they already decided to kill it and this is why we haven't seen it.
  • I have quite an extensive collection in Movies & TV.  I will not be purchasing any further content through the M&TV service until full integration w/ Movies Anywhere has been completed.
  • I personally don't care about Movies Anywhere; but now that they've effectively killed Windows Mobile and I've switched to Android I will hesitate to buy anymore titles until there's a Movies & TV client on both iOS and Android.
  • There won't be a Movies & TV client on iOS and Android, which is why you should care about Movies Anywhere.  It'll do it for you.  But anywhere, watching under a single banner.  
  • Or just buy from a platform agnostic service like Amazon. Apps on all major platforms and the company ain’t going anywhere. It’s where I do all my digital purchasing.
  • As far as I know, there is no Amazon Video app for Windows. I'd call that a major platform, wouldn't you?
  • That's a good idea now, but that doesn't help people with collections on M&TV. Amazon's video app wasn't/isn't even available on a few platforms until recently: Windows, Play Store, Apple TV, Chromecast.
  • You should really try this service, they gave me 5 free movies for connecting my Google Play and iTunes accounts. More importantly, my massive movie collection from Google Play is now available everywhere for me.
  • Never heard about Movies Anywhere before tbh
  • It's very new and U.S. only for now. Only announced a few weeks ago.
  • It is only a few weeks old, and Microsoft's name being missing means customers are being alienated over a service they don't know about from a company that has a long history of supporting Microsoft's competition and decided to create their own wall garden to block out competition?
  • Except that Movies Naywhere is hardly a walled grarden blocking out competition, in fact it seems to be just the opposite.
  • And restricted to specific movie studios: Disney, Sony Pictures Entertainment, Twentieth Century Fox, Universal Pictures and Warner Bros. Entertainment.  Paramount is not part of it, and neither are any independent studios.
  • Anybody who uses Disney Movies Anywhere heard of it, didn't have a choice.
  • its basically ultraviolet 2.0
  • MS not supporting customers - Why does this news not surprise me at all?
  • "I was told the costs of maintaining its digital movie rental service is very different from a à la carte digital music streaming service" This is a huge setback in the entertainment industry that isn't transparent to consumers. But that's a whole 'nother argument. I can understand, shutting down Microsoft's investment into streaming, but I totally disagree with their decision that they could not still sell music digitally to keep their store relevant. In addition, the shutdown is a poor choice where I would have been more confident in their services if they would have partnered with an existing serving to integrate into Groove, even if they announced the transition would take months. I doubt they would ever acquire Spotify, but cutting out that offering feels like it makes competitors more appealing in their ecosystems. I think you're right though Dan, they have gutted a lot of things without positioning consumer ready transitions. To me this is a troublesome sign because I'm not sure I want to stay within their services after using the last couple of years transitioning and taking advantage. Movies Anywhere should not be hard, you show a license purchase for a specified account and negotiate the number of devices that it can be utilized on. For sharing on multi-account equipment like an Xbox, they'll probably need to bake in some costs and they really should buckle down and figure out a family plan to make this easier on themselves.
  • "but I totally disagree with their decision that they could not still sell music digitally to keep their store relevant."
    I agree 100 percent.
  • Also 100% agree.
    Lets just be honest here: MS is pulling out from just about everything consumer. The things they aren't pulling out of, they're ignoring to the point of irrelevance.
    I was a devoted MS guy for years and year, but this last year I have totally switched gears. Too many options out there to consider a company that keeps pulling away from me. Its like chasing down that one woman who kicks me in the balls every time we speak, despite having many other amazing options telling me they want me.
  • With the likely arrival of W10 iTunes app, I think Microsoft will be winding up M&TV.
  • That'd still leave a big hole on the Xbox though.
  • It depends I do wonder if iTunes will appear on the Xbox when it comes to Windows 10. What I don't like is they added groove support to games like horizon 3 not so long ago and then dropped the product peed me right off been using groove pass since the zune days and had to move to Google music because of Spotify limits of 10 thousand songs.
  • I don't know how this will work (not that it can't). I just don't see itunes integrating into Microsoft products in this manner, which is why I think they pushed towards Spotify since it's 3rd party. I think they are okay to have the iTunes uwp app since it will help their cloud and lite versions of Windows 10 but beyond it being an option on PC, I don't see it helping any other strategy.
  • That depends on if Apple is releasing a UWP or Centennial app.  If it were a Centennial app, it really wouldn't be taking this long.  It's possible Apple is porting their iOS app to UWP.
  • Oh, I really hope that's the case.
  • I trust Microsoft to keep M&TV going far more than I trust Apple to make a decent app for anything for Windows, and I have doubts about the former.
  • I would probably consider buying movies from Microsoft if they supported Movies Anywhere. For years I've stubbornly refused to buy from them without UltraViolet support. Even if I'm not really worried about it going completely under, I still want the freedom to watch it on a phone with W10M gone under, or watch it on a Roku, or a Mac, or whatever hypothetical future device we might have. I don't want to pay the same price as a disc to get a lower quality and no guarantee I can actually keep accessing it. MA also has to come to countries other than the U.S. I hope they are working on this.
  • Just speculation of course, but I think that Microsoft has already decided to shutter Movies & TV but that the deal to transition to the "other" service just hasn't been completed yet. Disney, being on their own time-line wasn't about to wait to announce their Movies Anywhere plan. They must already know that M&TV doesn't have a future which is why its been left out. I'd bet Microsoft will have a deal with one of the four launch members announced relatively soon. Amazon seems to be the most logical fit (lately) but Vudu could be a possibility too.
    Luckily for me, I don't have anything purchased from M&TV or any provider for that matter. I have always been too suspicious to bank on any single digital provider (for movies). Now, with Movies anywhere, I may reconsider...just need Microsoft to choose a successor already.
  • I really would rather Microsoft and Amazon came to some sort of arrangement being that they're both based in WA...
  • If that happens, I think it will be Vudu. They've always been Windows/Microsoft-friendly.
  • I wonder if it's MS dragging their heels about being let in, or if Movies Anywhere doesn't want MS in as they see them as a dying service? If MS could snag Movies Anywhere support, I'd certainly consider buying movies through Microsoft, which is something I never would have considered before, assuming that they'd eventually go under. With Movies Anywhere support, my movies are safe elsewhere if the MS ship sinks.
  • This is the only reason that I haven't ben all in on connecting Xbox to my various TV's through the house. If they want the Xbox to be your entertainment hub and not just your gaming device this is a set back. I would love to do away with apple tv, chromcast or the fire tv in the house to go with only Xbox. They are priced at just the right level that this is possible. Until they show me they really support their videos with movies anywhere then forget it. I will stick wit the Apple TV. Although my 2nd and 3rd gen ATVs are beginning to show their age. Id rather give MS my $200 for Xbox then new ATVs. 
  • For Mirosoft to embrace Movies Anywhere, they would have to actually have a clue about marketing products to mass-market consumers.  They have never shown such a clue in the past.  Why should this be different?
  • I almost never buy digital content because of this very issue. Movies Anywhere helps address that concern very well. I too have ceased purchasing from MS until my confidence in them can be restored. Integration with Movies Anywhere is the ONLY thing that can do that. 
  • I use Movies and TV for rentals so I wonder if thats the majority of what they see themselves, if so then with a low upkeep cost that could continue. I agree in not buying from them anymore though, I mainly did during windows phone heyday as it was the best way to watch on the move but a) thats gone b) I realised I don’t watch many movies on the move anyway.  I’ll buy movies I really want now on UHD, the rest I rent. I really hope they come to an arrangement to migrate UV movies to Movies Anywhere though, I’ve got a lot of them through legitimate Blu-Ray purchases and whilst I’ve never really watched one that way if it were in Movies Anywhere and gave an upgrade option to them to 4k (even nominal fee) then that would be cool
  • I'm not 100% sure but doesn't UV integrate with VUDU. link your VUDU and UV accounts then they should show up in VUDU. Then link your movies anywhere to VUDU and then they sync with VUDU. EDIT: I just answered my own question. Yes, link UV to VUDU, then they should get to Movies Anywhere when you link VUDU to MA. Of course they won't end up in MA if they are certain studios. Paramount and Lions Gate are two.
  • Ah cool, thanks for that! Point is moot for me as neither VUDU or Movies Anywhere are available in the UK yet but it gives me hope that when Movies Anywhere is expanded there may be a way to link movies across even if the studios don’t do the right thing (probably not of course..). Cheers, Alex
  • I am not sure if MS is purposely giving up on nearly every aspect of consumer products (except Xbox) or if they are not capable of giving them the attention they require to be profitable and successful.  In the end, they nearly all end up the same...dead. 
  • I believe they are... this is the mantra of Nadella since he came onboard. And don't remove Xbox from this path that Nadella has put Microsoft on either. Just a couple days into X's release discussion was going around on streaming games (bad idea) and expanding MS first party games to other platoforms. This was quickly discounted (pretty much like Microsoft exclusive apps Office, Xbox, etc was talked about going to the other platforms iOS/Android), however it same confusing wording, which has already been picked up on by others is the same wording as there was when the Windows Phone first party apps were starting to get talked about going to competitors. Never say never... especially when Nadella is all about software, not about consumer hardware.  I'm a big Xbox fan but I was also a big Windows Phone fan too and the 'talk' was eerily the same back a couple years ago for WinPhones as it is now with Xbox.
  • Fortunately, I only have a handful of non-Disney movies in my Movies and TV library...but they are there. I'd like for Microsoft to team up with Movies Anywhere. It makes the most sense...which may explain why it hasn't happened yet.
  • Movies Anywhere is more than Disney. It's Warner Bros, Universal, Sony, Disney (Pixar, LucasFilm, Marvel) and Fox.
  • if Movies and tv does not join they will not last. If Movies and tv is gone Microsoft point become less improtant to me, there goes many Bing point followers. Microsoft needs to remember that many compaines have services that do nothing on there own, they only support sales of other departments. Microsoft Movies and tv, Groove should be those kinds of services. I can see how you could replaces Groove with spotifiy, just have it be a Groove account that addeds one drive support but powered by spotify. Microsoft needs a Consumer focused Boad Member. 
  • I'm sorry but I don't buy the "digital movie rental service are very different from a à la carte digital music streaming service" argument. If Microsoft was unable to make Groove profitable with 500+ million Windows users, chances are they won't make Movies & TV profitable. It really looks like they are also going to exit this market. We have to face it. The Microsoft consumer offering is getting weaker than ever, with gigantic holes in their ecosystem offering. And nothing indicates that there's some sort of will to reverse course. Their energy is now in the cloud. And unfortunately, it seems a lot of people at Microsoft underestimate the collateral damages they will suffer from abandoning the consumer products. 
  • There have already been models that allowed companies to lease video content, think blockbuster. There was never a "rent music" model, we went straight from buy to stream this the music model for licensing is fairly immature and controlled. So I can see from a licensing perspective to maintain a huge catalog, you have to get most of your money back from the popular artists and then you get by on the obscure ones people say you should have. Problem here is the popular ones are generating revenue for the other players so there is not much for Microsoft to recoup in streaming. With a movie its pretty understood people rent a movie, watch and movie on, the files are much bigger so it's more effort for someone to pirate gbs worth of movies to watch once. But you can download the same song 100s of times a day effortlessly, hard to rent when it's so available and easily transferred. Streaming music is a loss model without major support and strategic partnerships. Groove pretty much missed all of that while they were working on features. They lacked a retention feature in their content outside of the technology.
  • We'll myself and my friends all use Microsoft Movies and TV. The big thing for us IS price. For example on disc a film on Bluray releases for £15. On the same day at release or sometimes before the disc here in the UK Microsoft has it for £13.  simply put i use the Xbox for everything. I don't have Sky or Virgin. got rid of them 18 months ago. Now we use the Xbox for Netflix, Amazon, Now TV and rent and bought films on Microsoft TV. I simply would never buy through any other digital store because I could not play them on my Xbox.  plain and simple. I have 189 bought movies on Microsoft And TV. And most of those on sale for £5. And every single one of them is 1080p or higher.  They even allow refunds on accidental bought digital content and have by far the best streaming bitrate of all the providers. Yes even Netflix which is a close 2nd.  I've never heard of this consortium. And would never buy from or use it. I'm happy with the great discount I get, and the absolutely quality picture i get through Xbox.  i have 1 box that does everything. And saves me a ton of money nit having to pay for cable each month. 
  • But if Micrsoft shuttered Movies and TV you might end up with nothing without a link to a service like Movies Anywhere. Their recent suprise shutdown of Groove (and Band/Mobile etc.) shows that they don't have a consumer focus these days.
  • The point of Movies Anywhere is you can buy your movies from any digital service Google, iTunes, Amazon, Vudu and and then play it anywhere. You by it on iTunes it will show up on your Amazon account and vice versa. If Movies and TV was part of Movies Anywhere you wouldn't have to buy from the store. You could buy from and of the digital stores and have it on your XBOX. Which you still can do with Amazon and Vudu. You seem to clearly misunderstand what the service is and does. And if Microsoft does shutter the service it wouldn't matter how much you spent in the store as your films would be available everywhere.
  • Blu Ray FTW
  • Movies Anywhere is awesome. Have it installed on my Fire TV Stick, and it's great being able to watch movies from different sources in one app on my TV. It already has such wide support, it's a no brainer for MS if they want to stay (or become) relevant in this industry. I believe MA is only going to become more and more popular, as they're already getting a lot of positive press (which is how I discovered it).
  • We always bought our music via Zune/Xbox Music/Groove.  We never bought videos/movies from Movies & TV.  Microsoft continues to give us reasons NOT to stick with them.
  • Maybe the first post of yours i agree with. They're continuing to kick us in our proverbial sack.
  • I just switched to Google Play for music and movies. So Google Play Family Plan is $15 a month. $5 more a month than a personal and 6 peoplle including you have Unlimited Music, YouTube Red, and everyone gets access to the movies and tv shows you buy. Just with MS would join Movies Anywhere so I can get all 50plus movies somewhere other than just my PC.
  • Completely agree. I have over three hundred movies on Vudu... and Microsoft/Xbox needs both Movies Anywhere and perhaps Ultraviolet too before I purchase movies through them. Outside of games, there's no trust in their entertainment purchases especially since their Groove collapse. Who is making these decisions? There needs to be a TV Anywhere as well, but that's another discussion.
  • All of my digital movie content was either Disney Movies Anywhere or Ultraviolet, both of which synchronize with my Vudu account. I also have a FandangoNow account but it only synchronizes UV. I took the small number of Blu-Rays I owned that didn't come with a redemption code and used Vudu's Disc-to-Digital service to "upgrade" them to UV-enabled digital for $2 each. As stated in the article, now Disney Movies Anywhere has been replaced by Movies Anywhere and now includes most of the Ultraviolet content with the glaring exception of Paramount and a couple of small studios (they need to get those included pronto). And Movies Anywhere also synchronizes with Google and Amazon where it was previously just iTunes and Vudu. So Vudu seems to be the one that does it all, the Vudu website and its video player work well on my Lumia 950XL too.  I absolutely refuse to buy any digital movies from a source which does not support either Movies Anywhere or Ultraviolet. Both would be preferable. Microsoft's best move here would be to get on board with both services, so that like Vudu their native Windows and Xbox apps could have all of the user's digital content available.
  • Microsoft has a movie and TV streaming service?
  • Yes, while it lasts. All of my Disney movies prior to the switchover from Disney Movies Anywhere to Movies Anywhere are still in Microsoft Movies and TV.
  • It's not streaming, if you rent, it streams but them that is only for a limited time, idk what these other ppl are talking about 👀
  • The fact that Amazon didn't support Ultraviolet is precisely the reason I went to VUDU instead. Haven't bought a movie from Amazon Instant Video since, I avoid iTunes for the same reason. If they don't want customers they can keep it up... But oddly that has been Microsoft's strategy in the consumer market lately. It is a real head scratcher. Even their largest consumer product that is doing well Xbox has had major missteps. At least recently they acknowledged that the lack of true exclusives was a problem. Groove, Windows 10 Mobile, Band, even their store front have all been just terribly mismanaged by Microsoft almost to the point that they act like they don't even want consumer money. It is baffling. 
  • It seems that Microsoft's long term business plan is to become obscure and only enterprise-focused, the same path IBM took.
  • The real sad part is I feel most of these products were pretty good or on their way to be really good. I enjoyed Groove, love my Lumia 950 (but am going to have to go Android now), I got a Band 2 and loved it other than the band falling apart... It seems like they squander so many good ideas.
  • "Good" doesn't cut it these days. It isn't 2001, there is a ton of competition now. Your product needs to be great right if you want to have any chance at success.
  • Yea and it needs to be great as from the launchday, it needs to be simple, logical and hip. Nothing Microsoft can achieve under Nutella.
  • The problem is The CEO of Microsoft and his myopic vision. Groove was phenomenal period. Full stop. But Articles Like this one painting a bleak image of the future 🔮 cause consumers to reel back. The Chicken little sky is falling articles serve no purpose. Windows phone is dead yes that's why my son wife and I all have one. Microsoft kills off things because people are inundated with bull 🐂 take Xbox one gestures was great. The ability to watch TV on the home screen was great the idea that it could be the center of the home was great ( it is in my home ) but there are so many haters out there saying this sucks that sucks not one day has gone by that people don't say to me hey that's a beautiful phone or what phone is that instead of having all the Microsoft die hard speaking up and out saying don't take this away. So tired of these Told ya so articles
  • I don't see this as a "Told ya so" article.  It's speaking the truth that Microsoft Movies and Videos is not part of the Movies Anywhere group, and it's unfortunate.  I had already stopped purchasing items from the Movies and Videos storefront before this article.  The shuttering of Groove Pass was the last straw.  I simply don't trust Microsoft to put any more money into their products.
  • I agree.  To me, it often seems that Microsoft collectively has no concept of memory or reputation.  Like they make decisions based on a short-term profit/loss calculation in isolation without regards to how it may effect the broader ecosystem or future customer acceptance.
  • I'd agree with you if it were even partly true.. but the MS fans were the ones championing MS products... Band, Win10M, Groove, etc.