Intel debuts smoky, dramatic teaser for upcoming discrete graphics card

That Intel is cooking up a discrete graphics card is anything but a secret, but the company stoked the hype for fans of team blue today with a smoky sizzler of a teaser. Released as part of the ongoing Siggraph 2018 conference, the teaser filled with a smoky blue atmosphere and plenty of nods to Intel's previous work with integrated graphics. But now, Intel says, it's ready to set its graphics free from their integrated confines.

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Intel is clearly looking to drum up the hype as it prepares to become a potentially big player in a market currently dominated by NVIDIA and AMD. We even get a brief look at the card in question, draped in shadows and backlighting.

Teasers aside, Intel has been setting the stage to enter the discrete graphics market for some time. Last November, the company brough Raja Koduri, who previously led AMD's Radeon Technologies Group, on board as the company's new vice president of its Core and Visual Computing Group. Upon his hiring, Intel touted Koduri as the figure that would help it step up to the plate with "high-end discrete graphics solutions for a broad range of computing segments."

In any case, expect to see more information and, potentially, teasers out Intel in the coming months as it approaches its 2020 target for release.

Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl