Let's be honest, no one really needs a $1,000 smartphone

Guess how much that new iPhone X costs?

I love tech as much as the next geek, but $1,000 seems pretty steep for a smartphone. Then again I'm frugal. I like nice things but don't like spending extra money just for a name.

For perspective, I've never owned a pair of Jordan's. But maybe you did, and maybe you're eying that $1000 iPhone X or Samsung Galaxy Note 8. Or perhaps you're anticipating what is sure to be an equally expensive Surface-something from Microsoft if a device materializes. But do any of us really need to drop a grand on a smartphone or Microsoft's potential ultramobile-something?

How we use our smartphones

When considering a purchase, comparing the value a product will add to our lives, and its cost is wise. Subjective perceptions affect how we value possessions, but let's consider the practical value of how we use smartphones.

Smartphones aren't used for talking as often as the phones that preceded them were. In fact, actual "phone" use ranks below messaging, web surfing, social media and other activities that dominate smartphone usage. Furthermore, statistically we use only six core apps regularly.

Smartphones are dead

So, an affordable dumb-phone may not meet people's needs. But the question for people prepping to plop rent money on a new iPhone X is this: is messaging, web surfing, social media activity and taking nice pictures worth $1000?

Could you get a smartphone that does all that and more for less? Perhaps the smartphone you have in your hand right now (you know the one you bought last year) does all those things.

Oh, I get it. It's not only about what the device does it's about what it represents.

Related: Apple's new iPhones show Microsoft the time may be right for Surface Andromeda

Smartphones haven't changed much

Technology is a never-ending evolution of incremental advances that we love taking part in. Last year's iPhone 7 Plus was an iPhone fan's dream until this year's iPhone X. Similarly, for the Android fan, 2016's Samsung Galaxy Note 7 … never mind, you get my drift. And we won't even mention Windows phones.

My point is, smartphones haven't changed all that much relatively speaking. Sure they're bigger, faster, more powerful and have awesome cameras. But the iPhone X is fundamentally the same device the earlier iPhones were, and provides the same basic and sought after functions. It's a glass-covered rectangular slab mostly used for messaging, web-surfing, music and social media activity.

Barring the esteemed position of smartphone cameras, the way most people use smartphones hasn't really changed. So what is $1000 getting you compared to the lower price of previous phones?

The price of fitting in

Apple CEO Tim Cook recently said the iPhone X is "a value price for the technology that you're getting." I acknowledge advances in biometric security, wireless charging, and more powerful processors that weren't part of very early devices.

Prices have increased, but smartphone usage patterns haven't changed.

But these and cosmetic changes may not warrant a $1000 price tag since we're using these phones the same way we used less advanced smartphones. Form factor and market positioning haven't pushed us to new and broader usage paradigms.

So are we paying for the device or for what it represents culturally? Probably both. An individual's perception of self, financial resources, desired or actual social position and love for tech will likely play a role in his perception of the value of a $1,000 smartphone.

Why are we so obsessed with our smartphones?

iPhone and Samsung phones releases are cultural events covered by mainstream media. Apple's CEO is even part of the social dialogue and collective experience through appearances on news programs. Given this level of social impact, a consumers participation in the collective "upgrade" experience may be deemed worth the cost for some. No one wants to be left out. Except for Windows phone users who are willingly removed from the mainstream, of course.

What's worth $1000?

There are few scenarios where I or others would be comfortable paying $1000 for a smartphone. As long as it remains a traditional smartphone that doesn't extend beyond (via hardware design, platform, and OS capabilities) the common usage scenarios of messaging, social media activity and web-surfing, the price is too high.

But if there was a device that could be a phone, PC, and a tablet, that one device could potentially replace several with the necessary peripherals. Together, the device and accessories would be less expensive than the costs of a desktop, tablet and phone separately. It would still serve the common smartphone usage scenarios but also push users usage into other productivity and leisure scenarios. Now that device would be worth $1000. But it doesn't exist (yet) and may never come to market.

This is how Microsoft can market ultramobile PCs

I've recently shared I want a Galaxy Note 8, but it's too expensive. Considering that and the fact that the device I really want doesn't exist, is this entire piece merely sour grapes? No its not; that's my story, and I'm sticking to it.

Jason Ward

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

  • Thanks for reading..Let's talk!
  • ha, it's not often that you see an author leaving a comment in their own article - but it does show you look at the comments ;)
  • Jason responds to comments. :)
  • Yes, I do respond to comments.😉
  • SMDH🙄
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  • Why is it that Microsoft can sell a Surface Pro for $700, but we would expect a "Surface Phone" to be $1k?...
    In all reality, a Surface Phone would be just a small Surface with phone, text, and a nice camera. Now, that would be awesome, but damn. $1k?
  • Making things smaller to do things already being done by bigger things is usually more expensive.
  • I agree but then again why is an iPad more than an iPhone and it dose less lol. As for the iPhone X costing 1k I don't get it. I don't see any new technology on this phone that Apple need to make the £ back for. The lumia 950 and xl had eye scanners to unlock the phone 3 years ago. Other phones have used camera technology to unlock phones to. The screen on the X is also similar to the essential phone and this costs less. Wireless charging has been abound for 5 plus years to. Even great cameras have been around for a long time. I get people like the iPhone and the Samsung range to but for me there are better phones on the market and I came over from Windows phones android and this year found the xz premium to fit my needs more than Apple or Samsung but also think lg HTC and others have made great phones to this year.
  • Dunno frankly. I got lost in this after buying my Lumia 520 for €100. Since then I always went for the cheapest device fulfilling my own needs. I guess the "price of fitting in" is a term unknown for Windows Phone users. Even when I was getting my Lumia 950 for the Dual SIM option and running WM10 decently for €200 it was already balancing on the edge of "worth it".
  • Maybe if we stopped making nuclear weapons and did away with the technology of making machines for mass killings, such devices like the IPhone will cost $ 1 for 1000 pieces. Calculate how many people will be happy then!
  • Man if there were no wars these phones would still be a $1k dollars. Trust me I'm not for starting wars but not having them wouldn't change the minds of a corporation. Mining for materials is labor from the working man. That has nothing to do with those protecting our freedoms.
  • I spent a grand on my 6splus if you count applecare, it replaced my laptop and is roughly 10 times as useful to me for MOST tasks.  I have had a couple android phones, most of my family prefers them but I cannot stand the interface or the memory and battery managment, I can't even stand how often I hear them complaining about both.  I have a windows phone, jaw dropping value for the money, if MS were still making them long term and I just needed a smart phone for normal uses, no brainer.   I say this as a geek with 2 decades of professional experience who very rarely has anything nice to say about MS products (but hey their flaws keep me in work) and its extremely rare that I have anything bad to say about any google product, they tend to be so much better than the competition that its laughable. As for fan boy bias, eh, you be the judge, I learned how code on an Apple IIe in 1982 by 1984 I had a PCjr at home, i've gone back and forth and used both ever since.  Today i've got a thinkpad at work and an imac at home.  But in my pocket I have a g-unit smart phone.  How can I justify that? This I think is key to your argument, and I think its worth looking at for every person, if it was well, I just want to feel like i'm in the 'in' crowd, keeping up with the Joneses and i'm not going hungry to do it, ok, you do you people.  But thats not me.  my phone is now a year and a half old, it has gotten me through countless on call weeks where the simple fact that it manages battery life well meant that I could have a really long saturday and stay tethered to my in box to cover my duty.  But the kicker was last weekend, just a few hours left in my college term and can't be in front of a computer, sitting in my car away from home using a cram study app with allll the screen money could buy I plowed through content I should have given a month to in a few hours and then once I was in front of a computer took my final with an hour to spare.  I passed. I really believe that my windows phone or even an nice android would have failed me for different reasons.  I'm really using it all the time, the fact that it fits in my pocket ups that usage massivly over a tablet as does the fact that the screen is as huge as it can get and still be in my pocket.  so long story short I use it, a lot and sure some of that is fb and imgur, thats part of life too, so, yea, next summer when this puppy is only 2 years old its probably getting replaced by an iphone x, for even more bones with protection plan and all.... so I can start work on my masters degree with a clean, fresh, glass slate :) your milage may vary.
  • I stopped reading after he calls an iphone 10 times more useful then a laptop. That is probably cause you do nothing but chat on facebook whatsapp or whatever. When we talk about real work, my friend;). Your iphone is as useless. And...excuse me, you do not like android interface?:):)) it is funny to hear this from someone that uses a phone with almost the same look interface as any android;). Not to talk about the fact that anyone can make an android look like ios,but nobody will be able to make ios work like a smartphone;). Anyway, if you would have been a Windows iser then your words would have been making more sense.
  • To me an iPhone us a camera and an email app, there is almost nothing that I do which can be done on an iPhone without being a huge pain in the neck. Give the iPhone a 24 inch screen, a full size keyboard, an i5 cpu, and a dedicated graphic card and it might be useful to me. Otherwise it doesn't do anything much that my Lumia does, or even do it any better. A 1k iPhone is a free WhatsApp app in an expensive case.
  • I have no idea what you just said. That was a lot of rambling. Let me guess, you typed all of that on your 10 times more useful iPhone.
  • He was actualy right.. A geek said the iphone is more useful than laptop lol...
    And a geek have no idea how to customise Android with simple launcher and don't understand how Android works In conclusion be might know how to code, but he certainly isn't a geek...
  • There's a $1600 monster made by Panasonic, in Android and Windows flavors, but supposedly this phone can be frozen in a block of ice. Also looks like a brick. Can't imagine using this as a daily driver unless you live in Barrow or something.
  • I can freeze ANY phone in a block of ice 😁
  • If it ain't carbonite the you ain't no geek.
  • 1 grand for a phone is completely ludicrous. Even more so when we have phones like the Lumia 950 XL that retail for 300 now?
  • You're telling me, here in Canada, all the major flagship smartphones (i.e iPhones, Pixels, Galaxy) are $900-1000 or more, the iPhone X in Canada starts at $1,300. And if you wanted to buy a phone on a 2-yr contract, they're still $400-500
  • Most of us DON'T need a $1000+ phone but if you want such things as a decent camera, and some support (lower spec’d devices will be bypassed sooner) etc. then you’ll have to pay the piper. To me most of these devices (mainly upper range) are becoming a throw-away commodity in one sense, hard and expensive to repair with little value after owning for only a few months – unless it’s an iPhone LOL. Pretty soon here in Canada the average consumer is going to be knocked out of the flagship/mid-range phone race if pricing trends continue. Getting almost to that point I'd rather spend the monies on a decent computer and a lower tier phone, at least the computer would be, to me, a better value since I'd have/use it for much longer.
  • decent camera
    a lumia 650 has a "decent camera." $1000 and all you care about is a camera is ludicrous. If this is your priority, I cant help but think you just want to show off snapshots. In which case, maybe you should consider buying professional equipment, so you can seem legit when you show off.
  • 'a lumia 650 has a "decent camera"' So do cameras. If you need a camera, get a camera, not a Lumia. That said, if Windows wasn't on life support I would actually jump and grab a Lumia 650 because it offers a good value with its camera. Of course, the reason it's a good value is that it runs an OS that's RIP. When I bought my BlackBerry PlayBook for just over $100 it was a great value compared to the $400 that an iPad would fetch. All I was looking for in a tablet was the ability to play videos and do light web browsing. The PlayBook's screen and build quality were better than Andoid devices that cost double.
  • My Lumia 810 is "decent camera." with windows 10! I got Lumia 810 on ebay for $10 (yes $10).
  • Wow ! That was my first smartphone in 2012. Ran great on win 8. I remember it being EOL'd in about 6 months at the magenta store.
  • Just wait to see how much it will cost in Europe. Usually the prices in euros are equal to prices in US dollars or even higher. I expect to see a price tag of 1300 EUR.
  • starting at 1259 € in Belgium.
  • US price doesn't include VAT so in reality it will be more than $1000.
    And, on topic: I wouldn't pay that kind of money for a phone. Probably not even a 3in1 for a couple of years. Foldable screen would be an obvious advantage for me, but I don't /need/ it. Or want one /that/ much
  • OK, let's get the "two-year contract" vs. buying outright thing done.  A quick calculation shows subsidized phone purchases (a.k.a. "with contract" or "under contract" etc.) are consistently the most expensive option.  The contracts require minimum data plans in the US$40 to $US60 or more per month range.  That $1,000 phone ends up costing 20% to 40% more over the course of the contract term.  The contract scheme is worthwhile for buyers who need the monthly data allotments and can't get by with wifi augmenting smaller data allotments.  The contract scheme also works for businesses.  For an individual tech enthusiast, I don't see the logic.  I personally prefer buying whatever device I want at any time rather than waiting for a contract to be up so I can get locked into another two yeras of expensive device envy.  When I'm bored with a device, I can sell it on the secondary market (that's my version of a phone subsidy).  I buy data when I want or need it and I use wifi to augment it.  It's not for everybody.  I recognize that there are people who can't shell out hundreds of dollars at a pop and need to spread the payments over time.  That's called credit and it works strongly in favor of service providers.
  • Have people forgotten how to use a simple savings account?  I have a special savings account for stuff I want to buy: camera lenses, computers, phones, whatever. I dump a $150 or so in it each month and when something comes up, and I can afford it, I buy it. I just bought an iPhone 8 Plus cash using this technique. It was easy.  And I didn't buy it from a service provider just like I didn't buy my car from a gasoline provider.
  • good for you if you can save 150$ a month... my house and 2 kids won't allow that... ;)
  • Actually, no. In Australia it's an extra $38 a month for 24 months for the iPhone 8 Plus 64GB. that equates to $912. To buy the iPhone 8 Plus 64GB outright is $1249. So contract is cheaper. Another carrier offers it at $44.95 over 24 months which is still less than $1249. So the suckers are the people buying it outright.
  • You're goofy if you believe that, the price is the same outright or contract.... No installments means more freedom
  • He was talking US.
    Here in Finland, afaik all operators sell devices with 12, 24 or 36 month contract with no interest whatsoever. Actually, due to rounding the cents sometimes you save like 0,1€ 😁
    And the device isn't locked to their network, you can instantly put other operators' sim card in and start using it
  • If it says 38$ a month for 24 months means it doesn't include the initial amount, sort of down payment, which you still has to pay initially and that would be around 400-500 AUD, now do the calculation.
  • Because the Lumia is 2 years old and extremely limited in functionality because it runs Windows.
  • @L0n3Nnja How so?  I have a Lumia 830 and an iPhone 7.  My Lumia 830 is not limited in the way that matters.  It makes and receive phone calls.  It sends and receives text.  I can check all my email.  I can listen to music.  It has GPS.  I'm trying to figure out this "extremely" limited functionality you're referring to.  Maybe you can expound on the limitations I don't see. 
  • been through this a bunch.  I can unlock hotel areas, start my rental car,  shop at various places and just enter the said establishment and take my items aready picked up for me and go,  I pay for gas, food, clothing, hotels, airfair using my phone,  not websites which either have very limited or NO functionality compared to apps.  There are literally over 100 apps I have on my phone that were not on my lumia.  Add in the extended functionality of wearable technology that windows 10 mobile does not have....the list goes on and on....the lumia 830 at this point is a good camera with telephony built in.  i.e. feature phone.
  • @Steve First you know I wouldn't down vote you because I already know your stance on WP.  :)  There's a difference between functionality and apps.  There are basic "functions" a "Smart" phones should do as I previously described.  Phone calls, etc.  Now, if you're referring to apps.  I'm not going to argue WP is lagging in a big way in apps.  Heck WP 10 doesn't even have my most trusted apps I have in WP 8.1.  Those would be Here Transit and Kayak.  But I don't equate those as functions.  And to the list of things you noted.  Those things may well make your life simpler.  I'm not going to dispute it works for you.  I'm old fashion.  I like to pull out my credit card and pay for things.  Get my receipts and know all is squared away.  And I travel regularly enough that pulling out a hotel card from my pocket to get into my room takes no time at all.  Because it's usually in my hand by the time I get to the door.  I pay at the pump.  You shouldn't use cell phones close to the pump.  :)  I still own a number of feature phones.  Namely my Nokia 6610 and Motorolla RAZR.  I'm here to tell you they can't do as many things as my Lumia 830.  LOL! 
  • Whodaboss I'm with you on this I have moved from wino to Android but this was because I update my phone every 12 months and with no new wimo I moved to android where I have 1000s of apps to pick from. I really don't use many. I do have an android ware watch though I had a band before and thought ide try a watch but only really use the phone for the same as you. I dont have loads of apps installed or play games on my mobile to I use it for work bits but out side that it's emails, text messages WhatsApp music and camera only apps I use quite a lot out side that are news ones like android central windows central, nhl and sports apps. For me I still think wimo is the best os I have used but with no support for it now I moved on.
  • I bought a low-mid range android tablet about 2 months ago to prepare for the transition from w10m when my 950 eventually dies at some point. I hate the UI, though Microsoft launcher does make it a bit better. I've actually been surprised by the fact that I've installed very few apps I didn't already have. Amazon and Here. That's about it. And I was genuinely surprised by how horrible the YouTube app is when compared to myTube. Now I'm actually thinking of getting a spare 950 or XL, maybe even 1520 to give me some extra time with winmo
  • You're old-fashioned and pay by credit card? Here in northern Europe the 'younger' generations (the ones after the baby boom) pay with debit card, and a huge amount still pay with actual money (coins and paper) :-D
  • You gave the best argument yet. Thank you
  • Just another comment from the Crapple fan boy!!
  • Sorry Jim..hate to burst your bubble..i am not a "crapple" fan boy...I hate OSX/MACOS...i think it's pure sewage....just as much as I hate what nadella has done to windows 10 mobile.  it turned it into a steaming pile!
  • That's right, but doesn't really explain the advantages of the iPhone X, since you can pick an iPhone from the last three or four years and do exactly the same.
  • @Steve. You missed the point in the article.  there is little hardware that is worth $1,000. The apps you speak of, are all available on much lesser priced phones. (not Windows yes, that i agree.)  so apps are not a defense for a $1,000 phone.
  • btw,  the other side of the coin is that 1000 for an iphone is like 3000 for android phones because of support after the sale.  You get 5 good years of OS updates with apple,  you're lucky to get one OS update with ANDROID.  So factor in 1000 divided by 5 years....compared to an android device and 1000 divided by 2 years.  It's like your buying a device for 200 each year.  I am on update 3 for my iphone 6s.  I have NEVER received more than one update on any android phone and NONE with windows mobile devices.
  • You must have owned a Windows phone for less than a year. There wad at least one major update per year starting with WP7. Window mobile 10 updates many times a year. Unless of course you owned an HTC WP8. Then your comment makes sense.
  • sorry @apocacrux.  I have owned MANY MANY windows mobile devices,  and NO there were NOT Major updates..there were incremental updates....mobile 6.5 could NOT update to 7.  7 could not update to 8.  for 99% of users,  8 could NOT update to 10.  SO NO,  There was NOT a major update.   I owned various windows mobile phones starting back with HTC 620 (i think)...blackberry copy.  moved to a lumia 800, then 900,  then samsung ativ S then to 1020 then thankfully to iphone.  In between those windows devices I owned other iphones, a yaffle of android devices etc.   i kept going back to windows because I liked having ONE SYSTEM.   BUT everytime I came back,  Microsoft let me down.   Moving to full apple now, where,  as a consumer,  I would be tossed out like yesterday's garbage.  I hate MacOS,  but you know what?  Support is much better and I will take losing some functionality to gain functionality of having ONE SYSTEM.
  • You lost me with the website vs. app comment.  I think I am using very different websites and apps than you use.  My experience is apps offer a subset of what websites do.  Banking is often cited as key mobile apps and a reason to move to iOS/Android.  You mentioned airlines and paying for food as well.  My impression is apps are stripped down versions of websites designed for easier user interaction on small touch screens.  Banking web sites of course support all web enabled functions, banking apps support most of them.  That pattern does not change very much across other silos in my experience.  I don't use it, but I believe snapchat is an outlier.  My flippant tag line for this subject is "how many horoscope apps do I really need?"
  • Can you deposit a check on your bank's mobile website.  I can't with mine. Can you pay for your groceries with your phone and a mobile website?  I can't with mine. Can you navigate with Google maps while listening to a podcast, all on websites? Just a few examples.  Apps cache data, and can often work without a data connection (airline apps, GPS).  Apps can run in the background...websites generally can't.  and apps can use the camera or other peripherals that websites can't, or don't.   I tried to keep my 1020 for as long as I could.  But I was making too many compromises.  
  • No....you don't need a bunch of horoscope apps.  but MOST NEED major banks, shopping, travel and others.   When I talk websites,  it means websites on the phone,  NOT on desktop.   AND NO websites do NOT support most of the features found in the app version.  I think you have that backwards.   Websites are not an answer to apps on mobile devices.
  • You seem to be presenting this argument consistently. But here is the thing: The iPhone cannot do that. The app that the developers wrote, along with the service providers can. Inherently, the iPhone can do very little. It has developer support. A lot of it. But it does not offer much on its own.
  • I can tell you from my side as Europe citizen - gps in Windows Phone or Mobile is useless. No really good maps for all countries. Google maps, iGo... Quality of Facebook apps isn't good. When I traveled to China 3 years ago, I don't find any good translator where I could draw Chinese symbols and translate it. My friends with Android and ios had it. Not each bank has good banking app for windows. This is small part of problems which i got with Windows Phone 
  • I realized Lumia 950 XL is not limited at all when I decided to replace it with something else because Microsoft apparently abandoned the platform and stopped making any noticeable changes to the OS.  I started looking and was surprised to find out that there is no replacement for it. I mean NONE. A phone that would be better than this at everything does not exist yet.  >= 5.8'' OLED screen (16:9 !!!), > 3000 mAh battery (removable would be good, don't care about water resistence), > 16MP main camera, SD slot, always on screen,  If I ignore the inferior camera, the only contenders would be Galaxy S8 or Galaxy Note 8. But then I see the stupid aspect ratio they used on the screns and the curved edges and these are removed from the list. I can't buy such a phone where they just change stuff for no practical reason. The screens are simply idiotic.  I'll consider the iPhone when it will have all current tech the rest of the phones have for 5 years (including a headphone jack) for 500 euros. 
  • I'm writing to you from note 8 at this moment and I can say that it is better android smartphone. I  don't have any  problems with curved screen (and it looks amazing), i have huge screen with variable resolution, amazing performance. About screen - Samsung added option to stretch the screen with minimal cutting for video (YouTube for example). Hdr looks like something unreal, better than in real life :) just kidding, but it's really amazing. Samsung's android version has option to use 2 accounts for any messenger at the same time. Very useful when you have private and job Skype accounts. As I said it's best smartphone for me in this year 
  • Galaxy S8 camera will run circles around a 950. It isn't even close.
  • @bleached I completely disagree. I was a 950XL owner for 2 years, and got used to the amazing photo quality of it. Yes, it was oddly slow at processing photos, but very well-balances photos with minimal noise and other annoyances. I recently switched to the Galaxy S8, and I am deeply disappointed by the quality of the photos it produces. Not only are the photos massively tinier thanks to those mere 12 MP (can't do any kind of post-cropping to zoom in), but the photos are noisier (and blotchier) too, even in bright daylight, because Samsung decided it needs to oversharpen and overprocess the photos into oblivion. They completely negated the larger pixels by ruining the quality with their aggressive post-processing. That single white LED is also a massive letdown, and I suddenly remembered how spoiled I was with the RGB LED of the 950/XL. The GS8 makes absolutely useless indoor flash photos, because all photos are washed out and look like someone spilled bleach all over them. Absolutely horrible colour reproduction. The only thing the GS8 has going for it is that it's fast like heck in the camera department. That can't be said for the rest of the UI, though, which is still a lagfest beyond what my 950XL ever presented. Disclaimer: I am a photographer and I pixelpeep.
  • I have had my GS8 for a month or two now. Haven't seen any lag, it is fast and smooth. I did disable almost all the Samsung apps though. https://www.windowscentral.com/best-smartphone-camera 950 couldn't beat the GS7 cameras, let alone the GS8.
  • My Lumia 950xl does all I want.  I'm not an app addict, it's got the few apps I use, Facebook, Twitter, Instagram, the rest are built-in app like Mail, Calendar, Edge, Photos and Groove. No need for more.  In August my carrier offered me a free phone upgrade (my previous with them was a Lumia 830 two years ago) and I picked a newest Android LG G6 phone.  After two weeks I put my SIM card back in my 950xl... Missing my Windows GUI too much.
  • Same my Lumia 810!!!
  • While I love my 950 and still use it as my daily, I'm not about to compare it to phone prices today.  When released it paid $575 for it.  At the time mainstream phones weren't in the $1k range.
  • Put a Surface logo on it and I bet the story will change....
  • Yep.
    I'm curious to see how much the upcoming Mobile Arm delivers will be as well.
  • Not if it doesn't do and isn't positioned like I clearly described in the close: "There are few scenarios where I or others would be comfortable paying $1000 for a smartphone? As long as it remains a traditional smartphone that doesn't extend beyond (via hardware design, platform, and OS capabilities) the common usage scenarios of messaging, social media activity and web-surfing, the price is too high. "But if there was a device that could be a phone, PC, and a tablet, that one device could potentially replace several with the necessary peripherals. Together, the device and accessories would be less expensive than the costs of a desktop, tablet and phone separately. It would still serve the common smartphone usage scenarios but also push users usage into other productivity and leisure scenarios. Now that device would be worth $1000. But it doesn't exist (yet) and may never come to market." This is how Microsoft can market ultramobile PCs: https://www.windowscentral.com/surface-phone-partnerships-esim-and-edge-computing-could-help-position-ultra-mobile-pcs If it's just another smartphone, just with a Surface name, as I said in the beginning, I not one that's inclined to pay extra money just for a name. That's why I never owned a pair of Jordan's.😉
  • Nope, MS fans will. Just look at the current Surface line up, can you point out what makes them worth the premium charged over other 2 in 1's? Yet they are always declared "the best". All you have to do is read all the posts proclaiming how the "Surface Phone" will do this or that without even laying eyes on a nano centimeter of said device yet people will say how they have "faith' just because it would bear the Surface brand. When it comes to Surface, Microsoft fans are just as lemming like as the worst fanboy found anywhere else
  • Surface phone is a different story... Surface pro and surface book already had a reputation, and the premium price is acceptable since there are a lot of alternatives anyway. Now, bringing a phone with that specs, with that price, without cshell, win32 apps and/or foldable screen, and without any other alternative phones, even if it had a surface logo, will not make waiting fans happy. They will just say "they should have just branded it lumia 960xl and sell for 600."
  • Hello! Reality calling! The premium price of Surface has far more to do with MS needing premium windows devices that compete on an even footing to the Mac lineup and are revealed in a similar scenario, surrounded by braying fanboys. Both the Surface book and the Surface laptops ape the MBP and the MBA/MB so hard it’s embarrassing. The only main difference is the return rates of the devices. Left to their own devices Windows oem’s happily shipped utter junk for a long time and that hurt the perception of Microsoft badly. They don’t need (or want) to sell loads of them to succeed here. This is why the Surface Phone will never be released, at least not for a very long time, because it is not part of their strategy. For it to succeed running Windows it would need either iPhone levels of hype and marketing plus sustained levels of cash pushing it through the tough times (a la Xbox) and more importantly it would need to sell in sufficient numbers to justify the investment. Can you see Microsoft going it alone like this with a single handset? Nope. What hardware partners would risk being on board with this after the catalogue of past catastrophes? Listening to some of you that only seem to want phones that call and text, MS ain’t gonna make any money off of you anyway with no apps and no income beyond the initial sale. Microsoft is no longer in a strong enough position in the mobile space to make this happen. This missed the boat. Even back in windows 7’s day this mobile capability was dubious, now as they lurch from mobile relaunch to mobile relaunch, losing more and more developers, developers, developers each time, it’s downright impossible. It’s not what their shareholders want and it sure as hell isnt what Nadella wants up there in the cloud.
  • "This is why the Surface Phone will never be released, at least not for a very long time, because it is not part of their strategy." That is exactly why.  It is not part of their strategy. Unless the MS leadership suddenly changes, there is NO way they will create a Surface phone.  I love the render Jason always shows when writes on this subject (the all-in-one mobile device), but it ain't gonna happen.
  • "Unless the MS leadership suddenly changes, there is NO way they will create a Surface phone." Microsoft is stuck between a fruit and a massive number. Apple has locked up the premium market. Andoid has created the discount market. Microsoft can go after Apple's business or after Android's business, but, either way it's in a tough position. Apple is the master of keeping its existing customers and keeping them happy enough to spend their cold hard cash on Apple products. Andoid takes a different tack. Its focus is not on the cusomters but on the OEMs. It keeps the OEMs of the cheap handsets happy by allowing them sufficient latitude to differentiate their offerings all while being part of the same platform. Apple has used its own strategy on mobile effectively. Android/Google has used a slightly modified version of Microsoft's Windows strategy to capture the discount mobile market. Where does a Microsoft Windows phone series fit in here? Microsoft demands too much control over its OS to make OEMs happy at being a Windows Phone OEM--why sells Windows phones with lots of strings attached when you could sell Android phones with far fewer strings attached? Apple users are loyal to Apple's vision of computing and what it means to them. As such, Microsoft needs to compete with Apple in terms of what it offers to users. This is also a tough sell because Microsoft lacks the long term track record of focussing on customers. Consumers don't perceive Microsoft as a consumer-focussed company. They're a business or OEM company. At this point, Microsoft's only route would be to invent a third business strategy, and, the world is filled with the corpses of failed business strategies.
  • I'd call touch/pen support and detachable "screen" pretty big differentiators. Also better specs for Surface. You must have a different meaning for "aping" than I do.
  • Ever even touch or (gasp) use a Surface Pro? Now, be honest.
  • "That's why I never owned a pair of Jordan's." That's probably why you never made it to the NBA.  :p
  • Would you sacrifice your phone experience just so you can also have a mediocre PC experience?
  • @bleached Lots of people have already partially replaced their PCs with their phones. See all the people who check and reply to emails, as well as do all of their online social interactions through their phones. Rewind 10 years and I would agree with the narrow-minded argument of yours, but it's almost 2018, and tech has changed. Microsoft needs to cater to those who are on the brink of replacing everything with ultra mobile devices (e.g. phones that can act as PCs)... which is increasingly more people. This is the way it's going, whether you accept it or not, because Microsoft already started the trend in 2012 when it got the ball rolling for tablets/2-in-1s replacing laptops and PCs.
  • Yes the story will change. Because apple fans wont care, and windows fans will get angry for giving them $1000 surface phone w/o cshell and useful features.
  • Totally agree. I paid that for my Lenovo 510 miix and it's worth every penny. Tablet laptop and desktop all in one. My Lumia 950 was £140 second hand after the old one broke.  
  • No one needs a $1000 phone, but no one needs a Surface, ultra book, or the majority of the expensive computers reviewed on this website either.
  • I have to disagree with that. When it comes to making a living, you don't want your computer getting in the way. 
  • Do you think an ARM processor will get in the way? Will an ARM processor be sufficient for your Windows tasks?
  • @StevenHillerAlienKiller Want and need are two different things. Sure, a professional developer would definitely appreciate a more powerful laptop, a professional photographer would appreciate a much more capable camera, but both would make do with less if necessary. Therein lies my stance on this whole article; no one "needs" anything but food, water, and sleep. Everything else is a series of choices based on what we want to help live our lives productively, comfortably, and conveniently. And just as you don't want your computer "getting in the way" when it comes to making a living, some people may value their phone not getting in the way when it comes to living.
  • Surface book and tablets aren't the necessary equipment to make a living out of a computer. Much of their price goes to the luxury element of these devices, just like MacBooks and iPhones.
    The author here is arguing no one needs an expensive phone and it is true that to make a living, you don't need a Surface tablet or laptop either. As a matter of fact you can get a much more powerful hardware - if you are serious about work - with much less money.
    I have an Asus VivoBook Pro N552VW: i7 6700HQ, 12GB RAM, 120GB SSD + 2TB HDD, great 4K display, GeForce 960M, USB 3 + Type C, and I bought it for ~ $1100. This is a through and through work device, and provides me with much more than any of the Surface devices can offer, for less money. So the argument that no one needs a $1000 phone is just as true as the argument than no one really needs a $700 phone. You mostly pay for the "luxury" of owning these expensive devices.
  • @L0n3N1nja You do realise that you can get a premium ultrabook or convertible for $1000? My SP3 is a device that has saved me about $900, because I didn't need to separately buy a tablet for my note taking and sketching, and a powerful enough PC for my engineering work like CAD and programming. So yes, I needed my Surface. It saved me money and got me through my Master's with plenty of money to spare. And if it were today, I could save even more, because now there's a plethora of convertibles for a lot less money.
  • Well I bought my lumia 950XL brand new when it first came out for over $1k in Canada, including 2 year warranty. And it took a year for it to actually stabilize the software. But what you are saying is a subjective view because no one needs a bmw as a same cheaper car can get them from A to B. Society is built up on the idea that we work hard and we reward ourselves with consumerism. And it's really how rewarding we feel about our purchases that lets us keep working and enjoying the fruits of our labour. If no one needed these phones then the iphones wouldn't be the hottest selling phones.
  • I agree and point our in the piece there is subjective value we add to these devices. But your last statement leaps from an acknowledgment of subjective preference to an objective statement affirming a need: "If no one needed these phones then the iphones wouldn't be the hottest selling phones." We need food, clothing and shelter🙂 we want expensive technology. If an electromagnetic pulse (EMP) fried all of the earths tech today (the effects would be dramatic) but humanity would go on by seeing to the needs of food, clothing and shelter. The people buying the iPhone as you point our are doing it for other reasons other than need, (want, status, love for tech, persuaded by marketing, fitting in, etc.). The success of the product is not evidence of the products need.🙂
  • Jason the definition of need isn't exactly that precise. Again need is subjective to the person. The idea is that people who are buying these do put priority on them. Some even may skimp out on some food in order to save up for the phone. If everyone has it, and you believe it is something you need to have then it becomes a need. Either way. Society works in mysterious ways. You can create a functional product, but that doesn't mean people will want to buy it. We are a very social species that likes to mimic those who we idolize. Unless every Kardashian, Kanye West and popular celebrity is showing it off, it won't gain the same status as an iphone. It needs to be a fashion product, it needs to stand for exclusivity. MS will never have that by virtue of their brand being tainted. They would need to create a new brand, a fashion/design spin off of their hardware. That's where the big money sits as Apple has shown. Android while functional gets most of its money from big flagship providers like Samsung.
  • They might need a smartphone, but they want an iPhone.  Most of us could get by on a sub 200$ smartphone.  I even know some who brought back their brand new smartphone to the shop to leave with a brand new flip phone.
  • No, no... They need an iphone in order to fit in with their group of friends and feel like they are a part of something. This is beyond just having something functional this is psychology/sociology.
  • Agree with you. Apple has mastered the art of advertising. Their devices are status symbols.
  • They also have the experience to back it up. They didn't become a status symbol marketing poor experiences.
  • @Krystianpants The same way alcohol and being drunk is needed to have friends? Because I grew up where nobody around me invited me to parties because I didn't like alcohol, ergo I had little to no friends. It's called peer pressure, and I don't condone it, and neither should you. I'd rather have 1 friend who is true than a thousand who only like me because I have an iPhone X. Shallow people begets shallow people.
  • Sure it's individual. But it wouldn't be comparable because phones have become a representation of who you are. Everything private and personal is on that device. How you interact and what group you belong to is etched by your phone. Your mobile phone in essence becomes an extension of your life. Drinking is just an activity. There are actually phone wars where android fans battle Apple fans. It's almost like a religion to a lot of people.
  • I actually definitely need my BMW. But yeah, I'm happy with my $200 Android phone I picked up, I don't think I could drop more than $300-$400 on a phone when cheaper alternatives provide 99% of the same features & functionality.
  • I'm in this boat.  I can't justify the price for myself.  It's not a matter of "can you afford the monthly payments" but just "why???"
  • I mean its a way better screen with the front face recognition tech. It's only $200 more than the IP8 Plus.
  • Yet my Lumia 950XL was $600 at launch and has every feature the $1,000 iPhone X is touting. However, my phone also has a second SIM slot, expandable storage, a dedicated 2 stage camera button, and a user replaceable battery that doesn't require any tools to swap. The 950 line makes me wish Microsoft kept putting out phones even if they were just spec bumps. A Lumia 1050 with faster face unlock, newer CPU, faster wireless charging, and Quick Charge would be a good upgrade after 2 years. I'll keep rocking my 950XL until it dies. Then I'll see if I stick with MS or go back to iOS.
  • only that your Lumia has a mediocre OS on it. HW wise, yes, it is ok, but sw wise, it's a dead end. $1000+ for a phone it is too much, but you have cheaper variants too...
  • Later that night after posting my last reply, my 950XL's screen lost a battle with a furniture corner. I'm not getting by with a OnePlus 2 until I decide between the S8+ and Pixel 2XL. I owuld've preferred to get a replacement 950XL, but Microsoft doesn't have any left anywhere. I did find a launcher that makes Android look and act just like Windows mobile, so it's easing my transition. Oh well, time to move on since Microsoft clearly has. At least the S8+ is cheaper than the iPhone and has all the same features.
  • Jason, I couldn't agree more. $1k is nuts and for some of us, when we think about the ratio of what we work hard to earn to the price of this phone, it's hard to swallow.  I can't imagine doing it for myself. I get the allure though but it's not worth it for me.
  • I don't see it as a $1000 phone.  If you're going to spend that much money, do you really want the smaller RAM model?  So, let's start with the higher RAM model iPhone X at $1149.  Add to that the service contract because, at that price range, you'll need protection.  I know that used to be about $100, but I think that is probably more like $149 at this point (that is my best guess).  Also, you might want to have headphones for your phone, that's another $160.  Add in a case for $20 to $70 depending on preference, and sales tax in the US, and you're probably looking at about $1,600 to make calls, send text messages, watch cat videos, and Snapchat. I'll think I'll pass for now...
  • You can also read and edit office documents, respond to email, make business calls, handle your finances and control the world around you. Windows fans try to downplay the capabilities of modern smartphones. There is very little you can do with a Windows PC that isn't possible on a smartphone.
  • The day you can plug your smartphone into a monitor though - you'd get the best of both worlds....
  • Yeah right, try to do what I do in excel every single day with an iPhone or any phone you want.... 
  • ...or a smartphone that costs 1/3 of the price, fully loaded.
  • I wouldn't spend a $1000 on any device, be it a TV, phone, or PC. You can get a 4k TV for less than a grand. You can also find a decent laptop that could do just about anything for under a grand, especially if you find one on clearance. $1000 for a phone is insanity, even if its monthly payments.
  • If I was buying a 4k TV today, I wouldn't buy anything under 1000€. For the time being,I think going for a cheap one will mean you're "giving up" /something/. Color reproduction or something else. And, if you don't care that much about image quality, I doubt you'll actually notice 4k improvement either
  • Back in the day ppl would get phones at a discount for 2year contract. These days the majority of Americans get their phones with monthly plans. The 1000 price will get divided to whatever monthly plan ppl have and no one will pay 1000 upfront for this phone. 
  • If people are forced to pay upfront, most would not want to upgrade so often.  That's not a bad thing...
  • This is true for some but for others, it makes no difference at all.
  • You never got a discount you actually paid MORE for the phone. The ability to buy the phone outright was always there, just not advertised. When you took the cost of the phone and divided it by 2 years it was actually paid off in 18 months. The remaining 6 months was pure profit in addition to the profit they were making on the actual phone plan. Paying upfront was and still is ALWAYS cheaper than a traditional 2 year plan.
  • Plus they banked on people not upgrading immediately, plenty of people didn't want to drop $200 or were perfectly happy with what they had and they were just paying extra for nothing.
  • A $1000 to show everyone you're a low intelligence, self-conscious, pretentious and wasteful *******.... Fn idiots I tell you. In my opinion, that device does nothing and has nothing to justify its price. Again in my opinion, I think Apple is scared. I think they're trying to capitalize as much as they can on this whole smartphone phenomenon before it ends. And believe me they know it's going to end. So many people turn to them for direction on where the industry is going yet they're just as lost as the next company is. Why do you think every new Apple device has some shiny new tech that already existed in another device? Apples greatest strategy to stay afloat/relevant is to slow play. It's what they do with all their devices and their OSs. Small iterations. But they're really just bullshitting there way along hoping to continue to milk their loyal "fans" of their money. As you can see, I have no respect for Apple. And I'm okay with that.
  • While I would never pay $1000 on a phone, I would definitely not judge people if they did.  It's their money and they can spend it as they please.
  • They only way I could (and do) justify it is if it were a work purchase that can be written off.
    If it were for personal purposes, I really like the idea of one-device-to-replace-them-all, but I dont know how often I'd use it in practice. 
    Maybe I would, who knows, but I haven't found myself hooking up my tablet or phone to my TV via continuum, or wireless connection all that often. I only really do that when I want to watcha movie with my kids and I stream it from my Surface.
  • If you have a device capable, you could just get rid of all your old laptops/desktops and just stick to that one universal device, but it has to be capable all of the functions you would expect from great laptop.  
  • Devan, I understand what you are saying, but want to address business write offs. Many people assue that if a businees writes something off that the true cost is zero, because they get it all back as a tax deduction. In reality, that $1,000 dollar phone would generate tax benefits of up to about $600. In general corporate Federal, state, city taxes are probaly closer to 25% resulting in a $250 benefit. That phone has a net cost of $750 to $400. That is a good savings, but the cost is not zero. From the personal user's perscective the businees pruchace of something that can also be used for personal use is huge. I purcahse a $1,000 phone with after tabx dollars would take about $1,320 in income (25% tax + 7% Socail Security and medicare). The company would also pay 7% SS and Medicare, meaining it would cost the company $1,412 to pay you enough to make a $1,000 purchase. If your need is legitimatly businesss related purchase as a businees is a gereat value.
  • The maxed out iPhone was already $1000. Has been for years. If you got the Plus version with the most amount of memory it already came to about $1,000. I don't understand what the big deal is. It seems like everyone is an uproar over nothing new. Don't like it, don't buy it and move on. It's that simple.
  • It's a big deal because that is the starting price. People don't always go for the maxed out iPhone so the situation is totally different.
  • Apple's strategy has also always been to give you sh*tty base specs and then force you to choose a much higher specced model. It continues to date, where you either get 64GB or 256. If 128GB had been provided, I'd say nothing, but 1000 for yesteryear's top-end and 1000 for today's low-end are not comparable.
  • Wrestling with this issue now as my company is getting ready to upgrade phones. The new Galaxy 8 phones are nice and may even break my dependency on my 950XL. My current company phone is a Galaxy 5 and other than apps, It's awful. I hate it and only use it when I need to. The question is for me is will I like Android better with a Galaxy 8? And is it the extra cash I will have to spend to upgrade to one...
  • Don't forget it's Samsung's brand of Android not stock Android. So they modify stuff and have their own UI which has it's own set of quirks. I might recommend taking a look at the Pixel or a model that runs stock Android to get a base evaluation as to the OS itself.
  • Well, I own a GS8 and I have a family member who owns a device running essentially stock Android. My GS8 is really bogged down, but everytime I hear my family member saying "why can't I change this" or "why can't I do this", knowing I can on my GS8, I realise why Samsung has their own take on Android. As late as yesterday evening, the person in question even said "Stupid Android settings, I could change much more on my Windows Phone".
  • Dont forget apples support after the sale.  many years and OS version upgrades where you might get ONE from Samsung.   Thats a big selling point when you can get many years of reliable fast service from one device instead of having to buy a new one every year just to get the newest OS verson with android.
  • Tbh, no one needs a Surface Studio with last gen parts etc. But people still buy it. The thing about mobiles is you use it ALOT. So I totally get spending this much on a device I make use of.
  • If you're a content creator there is a monetary reason because it is tailored to make you more productive. An analogy: A carpenter can hammer nails with an old fashoned hammer, but he will be much more productive with a nail gun.
  • Yes and no. The studio is a beautiful, sexy machine. It pretty well defines an new way of packaing these componentts, It is much  more elegant than soultions using Wacmon digitizers and desktop computers. It has a better digitizer. The computer is now where as powerful as many desktop options. Using your analogy, I can go to Harbor Freight and mix and match from a viaty of nail guns and compressures, or I can go to the Microsoft Store and guy the Surface nail gun. The Surface nail gun is the most beautiful Nail gun I have ever seen. It is all tripple chrome plated, holds 1000 nails, has an integreted complress on no user servicable parts. I will gladle pay a prioum for th fit an finis and all tha tchrome. The built in compressor can drive 20 finishing nail befor teh canister emties and I have to wait fir the conpressor to recharge. The finish cappenter that Microsoft designed this for loves it. The Framing carpenter the bought this, used it for a while befor returning it and going to Horbour Freight to buty something that works. At night he dreamings about the beautiful surfae gun that is too wimpy for his use. I have no problem with the Surface line Premium price and een have no problem with the Surface Surcharge that MS tacks on to that allow OEMs to compete ate alower, but still profitable price.
    I just do not like the poor enginering and design choices.
  • The difference is that the Surface line is a premium line so you can find other devices that'll do the same thing for less.  The new iphone on the other hand is Apple's next iteration.  If you're entrenched in the Apple ecosystem and want a new phone, you're stuck.
  • The iPhone 8 is the next iteration. The iPhone X (which costs a grand) is the premium line, so your point doesn't stand.
  • As you can tell, I'm not plugged into what Apple is doing by releasing two phones in succession.  Just seems like they're copying Microsoft with Windows by both skipping number 9.
  • I grabbed TWO LG G6 phones on tmobile for $500 total, thanks to the buy one get one free promo. There's no phone on the market that can touch the value proposition of a G6 at $250 😂
  • LG X Charge for $1:)
  • Umm....what? Is LG X even a thing? :P
  • This is a rare case where I started out disagreeing but then you did at least partially sway me. I do not feel bad about spending a lot of money on a smartphone for the same reason I don't feel bad about spending a lot of money on a computer: it will help me work (and do other things) better. But the point where I do agree and probably should be more a part of the conversation is the frequency of updates. I'm usually about every year and a half between phones on average. I'm almost a year into an HP Elite x3, so the itch for an upgrade will probably happen soon even though it's doing everything I need (the constant stories of how dead W10M is doesn't help). Keeping the comparison to a computer, we bought our desktop about 5 years ago for around $800 CDN, and probably sink $200 per year on average in upgrades into it. I've basically improved everything at some point except for the motherboard and processor. Still, assuming it lasts a bit longer, that's probably around $350 per year average if you divide that initial cost over its life. That is substantially cheaper than $1000 that I wouldn't have thought twice about on a smartphone every year and a half, and while my work would be hurt without a smartphone, that same work would be completely impossible without a desktop. It would get closer if I compared to a laptop, where I bought a $3000 ultrabook that I expect to last us 3-4 years. That's close, but even that is similar price for higher productivity potential. So maybe you're right and we have a distorted sense of the value of a smartphone.
  • No one NEEDS any device that is 1000 dollars....my wife's 399 dell inspiron 3000 is perfect.  touchscreen,  loads of storage, good screen, great battery life....why buy anything more expensive...
  • Too broad of a statement. Some people need medical devices that cost more than $1,000 to stay alive :D
  • They don't need to stay alive, they just want to.
  • The goal of an organism is to survive. If you'd die absent the help of a machine, it's a need :)
  • Oh...I was all in on these buggers,  but sat back after the the "coolness" wore off and looked at my ip6s,  and it still is just as fast and smooth as it was the day I bought it....i get 90 percent of the features on the X with ios 11 without any of the price tag!  win win!
  • After my Lumia 950 battery (and its replacement) gave out, I just went and got an iPhone SE packaged for prepaid plans for well under $200. I don't like the interface mechanics nearly as much as Windows,but I'm doing as much as most others with their fancier iPhones. As somebody who actually missed smaller phones, its size is a bonus to me.
  • Our society has an hard time making the difference between "What we want." versus "What we need." Moralistically thinking and affirming that is "OK" to buy a piece of hardware 4 times more expensive than what it is "needed" to deliver what you "want" just because one can is despicable and keep justifying the hype and putting ONE'S hard earn money in other's hands. I'll keep my $200 phone (that deliver what I NEED) and enjoy my next vacation with the remaining $800.
  • I just bought a Galaxy Note 4 for under $200 and couldn't be happier with it. It's fast, the screen is gorgeous and I am enjoying the S-Pen. Why would I need to spend $1000????
  • I can't believe I agree with Jason for a change....but I do! I'm totally off the "flagship cell phone" train. I currently have a Galaxy S7 Edge that I got as an insurance after my Note 5 crapped out well out of warranty. I paid a good biut for that Note 5 on ATT. But recently my wife's Galaxy Note 3 (also the ATT version) began dying off (and was showing its age well before then), so I did some research and snapped up an unlocked Moto G5S Plus when it dropped Friday. After the Moto rep in Best Buy showed me his, I was astounded at how little difference there was between this $230 unlocked phone and the $800 behemoths we've been paying for.  Now, she WAS a Galaxy Note diehard and had her eye on the 8. But when I told her it was $1000 that we'd have to pay through financing....that slowed her roll and now she loves the G5S Plus. We're about to spend LESS than that for a brand new TV table with storage AND a 55-inch 4K Smart TV. It's just not worth the money for people like my wife who browse, check Facebook, shoot video and photos of our kids and send Marco polo clips back and forth with her sisters and mother.
  • There are so many good phones for half that price, what are you really getting for that extra $500? Bragging rights? Camera? For less than that $500 you can get a P&S camera that will run circles around any smartphone camera.
  • Does your point and shoot camera do 4k 60 frames per second or burst shooting with 10 fps in full 12 MP resolution until the storage is empty? No, it doesn't, and that is what you get when you pay for a more expensive iPhone. 
  • If MS builds a ARM based 6" full Windows tablet with celluar telephony that also allows me to install a few x32 apps (just a few that I have to have like corporate VPN and AV) then I would pay $1000 if I can dock it. 
  • I picked up an LG X Charge for $1 on an xfinity promo. 2gb ram, 5.5 inch screen, running Nougat for a buck. It ain't no iphone 8, but it's a daily driver for me.
  • Smartphones are not just a lifestyle devices. Smartphones are essential business tools and help you do your work better. In that context, you can't just look at "price", you have to consider the "value". I don't think majority of the people buy a smartphone because they want to surf the web, receive and send message, or take pictures. If you have a business to run - a smartphone that does everything well consistently is priceless. In case of iPhone (as someone already pointed out) the maxed out spec version is already at $1000. And if you can leave with slightly slower spec but want the same rock solid and consistent performance you can alway use a 5s for ~$400. Either way the consumer wins.
  • leave => live Editing seems broken...
  • Don't forget the $1,300 LTE enabled apple watch to go with it. 🤣
  • LTE watch starts at $399, only the status symbol ceramic watch is $1300.
  • my bad
  • I sitll don't get the markup on phones. With the exception of telephony, they do way less than a budget laptop, but the laptops are a LOT less expensive.  Smartphones are basically small tablets with a phone capability.  If they priced the phones inline with comparable tablets, prices would be much lower.   Sidenote:  I enjoy seeing the image of the proposed Microsoft Courier in many of Jason's articles.  I'd really like to see Microsoft put one out.
  • You can be too thin and too light. And to "resolved" The hardware gurus could probbably put numbers to this, but phone could eb much cheaper if the were a little thicker, a little heavier and a little lower resolution. You sse this when you compare flagship vs mid tier phones. If you have to hold 2 phone 2 inches from you eye to compare resolutions (or use a magnifying glass) you probaly do not need to pay more ($s and reduced battery life) for the higher resolution.  
  • According to my brother, your paying for the life style that owning an apple device allows. GTHFOH.
  • Let's be honest.  Owning an Apple device doesn't mean any more than having a Starbucks in your neighborhood means you live in a nicer part of town.  It used to.  Remember how cool it was to have the Motorola RAZR? LOL.   But, they have done a remarkable job of convincing people to covet their devices.  The golden calf, as it were.  In a material society that values such things, you have to give them credit where it is due.  Their marketing is top-notch. Having said that, I'll be honest. I don't need a 1000$ phone. Hell, I worked just fine with a Windows Phone device since 7.  Unfortunately, when Microsoft retrenched (again) and killed off the final Lumia line it was time for me to explore what iOS had become. See what Android had to offer.  iOS is useful for me. I traded my 950 for iPhone 7.  I miss it everyday.  The one PRO of this iPhone and Samsung mania is that it will set the price bar higher.  If Microsoft does have a new device category to to bring to market, then the established price points will help to dull the pain.  Assuming their marketplace for such a device is robust and equally competitive.
  • I have yet to walk into a bar or a restaurant only to hear "we can't let you in because you don't have an iPhone". If you have, then you have my blessing of beating up the person.
  • Black Mirror Season 3 Episode 1
  • Tim Cook is no Steve Jobs. People will buy the X but, the RDF is starting to break down with Steve Jobs.
  • The entire universe will thank you when you die, if you just donate your money to charity, than getting a $1000 phone with specs of a $600.
  • am surprizze people even buy iphone for 1k the phone i have  is not even 100$ i think like 50$ in us currency an it dl and uses every app and iphone uses i cant realy see anything special a iphone has over and android  other than it claim it doent lagg or catchs virus or.. well idk its blindlty stupied in my opinion realy to buy 1k$ worth for a phone and if an accident happens ( screen breaks motherboard burns up) u have to buy a new one cause the replacment part are more than likly or indefinatly half its price 
  • and people complain about 500$ XBOX ONE X
  • No one really needs a $500 phone. 
  • That is why I am loving my new $200 Idol 4S
  • $200 is way too much. I've spent $40 on each of my last 2 windows 7 phones (1 was a replacement), refurbs off amazon. Still using them, even now, with no plans of switching anytime soon.  
  • smartphone isn't a need anyway.  so need isn't relevant to smartphone purchase decisions
  • What the aiPhone X represent? Random guy buys the phone and flashes it everywhere, thinking it represents high status. Me noticing the poor fella, thinking it represents true stupidity.   I'm not about to bite the bait, that's for sure. But then again, I don't want an aiPhony. I had to send my 950XL to service a couple of weeks ago, and bought an aiPhony Seven to play with while waiting. Spending a penny more on that phone is out of the question. Now, this has nothing to do with what I can afford. I'd easily place 1000$ on the table if I decided to. But I simply will not be fooled by a business. Would I pay 1000$ for a Surface Phone? Sure. Will I continue paying 1000€ for Surface Phones when similar phones are available for less? No. 
  • If we are being honest, no one NEEDS a smartphone. Even in our fast paced world, emails and messages can wait until business hours. You tech industry guys who feel compelled to answer emails at 2am brought that nonsense on yourselves. As for the iPhoneX, it's a luxury item. No one needs one. Everyone wants one. I am sticking with my 7 plus, but I am getting my wife the X mostly because she wants the top notch camera but the plus is way too big for her. And finally, I do miss Windows Phone. But I don't like Edge. I don't like the email app. And the few apps I do use are very poorly coded.
  • Perhaps. But the game has been completely different in India. Since 3 years(and even this year) the newest iPhone launches for $1000 and they sell like hotcakes. Last year when iPhone sales went down across the globe for first time since ever, they still increased in India. People here are typical isheeps. They'll buy anything the 'brand' throws.
    And here we have MS who thinks India isn't a core market.
  • Do I like the iPhone X?  Yes!
    Do I like he animoji's?  YES!!  Love them!!!  Want them so much!!!
    Would I spend a $1000 on a phone to get them?  Not a hope in hell!!!
  • No one needs an iPhoneX. Is that news? People also dont need Audi, Prada, or Tag Heuers; they are luxury items, they come with premium materials and build quality. If you can afford it and appreciate it, go for it. We use our smartphones daily, some people spend hours on it. If the lifespan is 2 years and the resell is $350 afterwards, thats only $1/day...
  • Or you could, you know, use that money to make the world better, instead of driving around in something that could feed a whole village in Africa for a lifetime.
  • The question is not "do you need a $1,000 phone?" but more so "can you afford it?". Products are made for different demographics and clearly, if you cannot "justify a $1,000 phone, it is not for you. Apple knows this and this is why the iPhone has several different models nowadays.   The man who uses a Ford Focus to get from A to B, is no different than the man who does same in a Mercedes S class, save for the fact that the latter can afford the S class and the former probably can't. It's about purchasing power, not what the phone (or car) can do or can't do. I have never met a man (or woman) who says I can afford to buy this Mercedes but you know what, the Ford will do just fine. All the justifications on what phone has apps and which doesn't comes down to personal usage. Fundamentally, there is little or nothing that the iPhone X can do that the 8 can't. But yet, it appears that people are holding out for the X. Perhaps the bar on "affordability" has just been pushed up, let's wait and see. If anyone knows how to gouge money out of people's pockets, its Apple, and more power to them.   Apropos to nothing; how come WP users hold onto their phones for so long? Could this perhaps be the reason that Windows, as a mobile platform, has never done so well? I was just reading an article on iOS 11 and it seems to me that Apple has more or less similar problems to WinMo 10. As both an Apple user and Windows lover, I have personally had my fair share of Apple iPhone hardware and software issues over the years. And before anyone screams, my daily driver is a Lumia 950, and has been for almost 2 years now. Prior to that, it was a 1520 up until WinMo 10 Insider software rendered it useless!
  • jason, you are comic. Sorry but you should not write articles about microsoft. Its really set of absurd ideas in your articles. Including this article. 
  • My Lumia 950 XL is all that i need in Phone Today i know MS not update my SO anymore but this phone have lot potential.
  • I've read almost all of the 93 comments at the time of this post, and as the conversation has inevitably branched/devolved into a comparison between Windows Phone and the other platforms, I have to wonder: Why is there absolutely NO mention about Security??!! Is there no concern whatsoever that Android recently revealed that hundreds and hundreds of the apps in their stores were potentially infected, and could provide backdoors to foreign hackers? Where's the concern about the lack of quality control in the Android universe? Where's the concern and confusion about all the different branches that Android is taking - Samsung's, Amazon's, etc? And where is the outrage that Android updates are, for the vast majority of users, at the whims of the phone carriers? Please correct me if I'm wrong, but I haven't seen or heard of similar problems with the WP platform, or iOS.
  • If your smartphone is your computer, gaming system, camera, telephone and entertainment center then $1K may be a bargain. You'de likely spend thousands of dollars to purchase each of these items separately. Obviously, if your smartphone is more phone than anything else, there are more economical options out there. Whether or not a smartphone is a need or a want, is something more subjective and varies from individual to individual. Luckily I was able to save and afford a $1K smartphone. The only downside to it all is that I would have rather spent that $1K on a newly released Windows Phone than a newly released iPhone.... :(
  • beyond the addition of tech that has already been in other smartphones, is really slim bezels and deep facial authentication worth 1,000 dollars? The smartphone camera is a given, that has to improve every year as it is the norm now.
  • If I could have gotten something with an S-Pen between my Note Edge (which I was croaking) and my spiffy new Note 8, my frugal side would have jumped on it.  However, given some of the apps I run (e.g., Splashtop on my SQL Server), I really didn't have a choice.  Now, unlike many of my playmates, I will run it into the ground and not jump as soon as the next flashy phone comes out... which is how I justify the choking expense.
  • I remember a young Steve Ballmer laughing at an $500 iPhone...
  • phones are not about need, if so Nokia/Windows would have won a long time ago. and the fact that Apple continues to set the bar high on price is why they are not the volume leader but still the "dream" for most people..
  • There is little the new iPhone can do my $400 Axon 7 can't do. I traded wireless charging for quick charge and I still have a fingerprint scanner, a fast better way to open my phone. I have superior audio and no notch.
  • Wireless charging is old, palm had that ability for some of their phones.
  • Jason, I enjoy reading your commentary and analyses, but on this one, I have to disagree. Who knows why someone buys what they buy? I fully intend to get an X, and it has not a thing to do with fitting in. I could care less if anyone sees it.  I like having a superb device that gets it done when I'd like it to get done, and having a full screen phone is something I really look forward to using.  People don't need cars that go 160 mph plus, but they sell 'em. Now there is one area I won't ever go for a top of the line machine. 
  • lol... ok I’m a windows phone fan boy.. but honestly.. well if iPhone go to 1000 and more and people buying it... well they are good... not like Microsoft... and believe me... soon the ultra-new phone that is not a phone will appear to cost more than that price and will be just a arm "computer"... with what 2 Go... like the windows RT device... supposed to be pro...  Honestly.... if this new device supposed replacing the betrayed windows phone.... got a small microprocessor ( under i3) ... then well it won't last long... Andromede OS.... WTF ... no developer will come to that... its supposed to be all in one OS.... now its again the same BS.... for each device a little of this a little of that... it won't make the people to move back to another phone than IOS and Android.... that’s a shame... what is Microsoft thinking ? And what is this article purpose? to try to say hey guys... some dumb people spending more than 1000 to get just a phone... really... same for the iwatch... just think about it same idea... what a wathc that give you tme and some app cost more than a phone... LMAO.... so what ??? People are richer than you .... they want the newest... the most expensive.... well let them be.... but it won't excuse the new all in one device from Microsoft to cost more than that... and of course if its good people will buy.... some... who got money.... but honestly... what the point of laughing at people.... I bought an HTC vive... not for 1000 but for almost half of it... why ? coz a richer guy bought it... and could sell it half price after... if nobody buy... they won't build it... seems understandable no ? There will be always richer than us... and  honestly a new machine with a split screen... nothing really amazing wow.... give me power... give me a strong graphic card in it, give me speed and long autonomy... give me universality... and when the version 3 or 5 will go out... maybe i will be able to buy a second hand again like my surface pro 4...  
  • I had a Nexus 5 phone since day one and it stopped responding this summer, for some reason. I ended up getting a $230 phone, Motorola Moto G5 Plus, 32GB/2GB RAM, (less fancy than the Google Nexus line) and it fulfills my needs for a smartphone. I could've gotten a Google Pixel phone but $650 (minumum) is too much for a phone, for me. 
  • Quote: "To me most of these devices (mainly upper range) are becoming a throw-away commodity in one sense, hard and expensive to repair with little value after owning for only a few months – unless it’s an iPhone LOL." Exactly. I stopped buying Windows and Android Phones because they resale terribly. The value drops incredibly fast once the hype wears off. You can still get a decent price for a 2-3 year old iPhone, largely because Apple supports their devices SO WELL. If you sell a 2 year old Android phone, you're probably not going to get much because people are relatively informed about the fact that the support lifecycle of these phones is terrible and they factor that into the price they are willing to pay for them. If you buy a second hand phone old enough, you may never see a major software update on it!
  • I don't have any issues with the one grand fones as long as it has the latest tech for security, capability and performance and does what I need. Usually the smaller the device, the more expensive...
    The issue is iFone 10 having 2-3 year old technologies selling for one grand is not justifiable!
  • Maybe not a need, but a want. If you can afford it, want it - get it.  Some people can afford it.  Some people prioritize thing differently. Samething with cars, homes, food, art, sports tickets, concerts. People love to show they have money to spend - status.... If WP continued somehow - supported (some new technology), killed off W10m completely and their only phone was $1000, only option - who would get one?  (Let's fantasize and say it had all the latest apps and MS was behind it 100% like Apple and Android.) What is W10m was continually supported as it - lacking apps, but still fully supported as when W10m came out?  Who would byy then? Just curious....   Mr. V      
  • And thats why they now have availability 3 models down.  You're right, the new shiny toy is not a necessity but the smartphone is becoming more ubiquitous in our daily lives especially with home automation.   In my car its my Navigation and Music Player In the store it is my Debit/Credit Card and Loyalty card At home it is a device that allows me to manage my finances, control my TV, and even relax with a casual game. I also communicate via video and audio with friends and relatives when travelling much simplier and frankly more reliably than with a laptop. For work I personally went on eBay and bought a used Android device because all I need were 6 apps.  It's slow but not unusable.  I even can Chromecast when staying at a Hyatt! At home I consider the latest iPhone/Android Phone to be a Mobile PC and thus replacing every 24-30 months is reasonable.  I also resell my devices recouping some of the costs.  Apple tends to have higher resale values thus my next device only costs about 70% of list.        
  • I bit the bullet and begrudgeingly grabbed a Note 8. Having only used it for a week, it's a revelation.  It's a peek at what the Surface Phone might have been,  I will never buy another phone without a pen, at a pinch it can subsitiute for my Surface Pro it is that good.  That the pen docks to the phone makes it infinetly more usable to me as I never seem to have my Surface Pro pen with me when I need it :( of course it could be better if it was a native Windows phone but wishes won't make it happen, until then, this is it.   worth it ? of course not but choices ? there aren't any... if I was just getting a phone, I'd probably look at the LG V30 but once again, never another phone without a pen.   Here's a good utube video of a tutorial (not me) on the pen in use.  I alos use it with Onenote https://youtu.be/eXAxJbfpzBA
  • I've noticed that as each yearly iteration of phones have stagnated over the last few years, the price has gone up. Problem is phone hardware kind of hit that 'good enough' point a few years ago. I like using flagship phones, but there comes a point where the price is just too excessive, and given the current hardware, I can't see any value in the top priced phones; they're just expensive.
  • I hope no one buys them, then. It's an awful thing, and it's basically the industry playing to Apple's tune. That is, it's a common move for Apple, but if it catches on, we'll just have more expensive phones, which doesn't mean they bring innovation, but it's oriented to aesthetics and luxury finishes.
  • I think it depends on how you pay for the phone and how much you use it. If you use your phone a lot (like me) and pay for it per month (like me) then I'd say it's worth.
    I would never pay $1000 outright for a phone (my Note 8), but at $40 a month it is manageable. I can also upgrade for free, up to 12 times a year. That means I can always have the best phone available. Considering I use my phone a lot, I would rather do that than the alternative.
    The alternative would be to buy a $400-$500 dollar mid range phone that I would use for a year and then be stuck with. However for the same price I could of had the $1000 phone and be able to upgrade to something new. If I buy the phone outright, I am stuck with something I have to sell and then have to buy something else outright.
  • No one NEEDS a phone that costs $1k. It's just jewelry accessory to show off. If it makes your life better, go for it. The only peeps I see that actually needs it are professional creators. I'm happy with a cheap $100 android smartphone. I'll wait for the iPhone 20 in another 10 years.
  • What you are paying for, I hope, is the new technology in the device. Its development costs and testing.  The Iphone X is packed with a lot of new technology you won't find in any other device and thus it gets it price tag it does. When the Lumia 950 XL dropped, I took a step back because of its price.In my mind, it needs to be able to run apps, may of which it doesn't have so for me, thr price wasn't justified. But at the same time, that technology doesn't come cheap.  Not to mention, the Apple Walled Garden tax that comes with most everything they sell. So if you want the technolgy, this is what that tech costs.  If you can get by without that tech, you'll go android or Windows Phone.
  • But only if a phone that could replace a PC. #SurfacePhonePls
  • For rich persons who do not have a better place to spend, then Yes.
  • as long as people willing to pay for that high price, then there will be the product to sell.
    Give and take...
    but for me I have something else better to spend that 1k... :)
  • You are right Jason. None of us on this site NEEDS a $1k smart phone.  However we want what we do not have. Guarantee you Apple sells millions of the iphone X. 
  • No one needs a smartphone, price has nothing to do with it.
  • Wrong.  Many people are required to carry one for work.  Personally my family and I do not have a home phone so our cell phones are the home phones.  Even with phone you are better off with a smart phone so you can do things like Google Voice. 
  • I really doubt that. I imagine people are required to carry a phone for work, and maybe one that does SMS and can get e-mail. But few are required to cary a phone that doubles as a camera, GPS/Nav device, ultimate web browsing machine and allows downloading more apps than carter has liver pills (we'll see who gets that reference). What makes you think it requires a 'Smartphone' to do VoIP? That's what GVoice is, just a proprietary implementation of it that integrates well into the PSTN. I can do that with Skype too, it is just not free. TMobile has being doing it as WiFi calling for some time. 
  • No current smartphone hardware are worth a 1000 buck.Unless you have a lot of cash to throw around.But it can be more than that if it replaced my laptop,phone,camera and my Xbox one x console.
  • Totally agree with you. They are simply ripping us off and I will never pay that kind of money for a smartphone. Cheers
  • Hi All Wedded  as I am to the Microsoft ecostructure for my work I have been oscillating with my machine strategy for a while. My most recent episode was to try manage with two machines an Apple Phone 6X  and a PC.  I also tried Samsung with the PC. However I became tired of the Apple and Android data organisation  compared with  Windows and so I reverted to using my 950XL  as my phone which is fine for phoning etc and makes a good job of carrying with me all my recordings and pictures and data. Its also excellent on the office structure.  However 100% of my reading, journals, papers and books is electronic and I concluded that the Apple phone was not long-term bearable for that either and the Windows phone is useless too and there many valued Apps missing So I now carry about with me my Microsoft phone and in my man-bag I have an Apple mini pad for reading. and apps.  My PC stays at home except on lholidays when I will usually do some work. I won't be very interested in docking my phone with a large screen till it is a full PC with full cloud support. Hopefully that machine will exist one day  and maybe  then I can get by with a large powerful pocket Microsoft mobile -phone and an Ipad for reading and key apps.  I am now interested in Progressive Web Apps as a superior model to local mobile  apps and am travelling hopefully in this direction. It might restore Microsoft to the mainstream- you never know Roger Stenson
  • I am that way, I text and email 80% and manual reading via pdf.  Very light web surfing.  All on my 950xl.  I am keeping my WP until it won't power up anymore.
  • True. Why would you even want a $1000 phone when you can pre-order a $1600 phone from Red.
  • Honestly, I had the same exact thought (after spending $800 on my Moto z2 force). I do like my phone, I'm very satisfied with it. But I also wonder if I might be just as satisified with a cheaper device. Right now in my mind I"m targeting a Fair Phone if they ever become compatible with Verizon in the USA, or short of that an Android One device. I like the Fair Phone since it's sourced and built ethically, eschewing practices like child labor. Unfortunately the device isn't compatible with my carrier, so short of that Android One sounds closer to what I want. Stock Android updated frequently, mid range hardware to keep it going. I'll still miss my patch tuesdays, but alas, that ship has sailed? Or perhaps sunk is more accurate. 
  • What makes you think Android One is stock android updated frequently? I just got a Moto X4, Android 7.1.1 on it. (From Google Fi, says Android One on the back) It's expected to get Oreo this year, but it is nowhere near Apple OS upgrade equivalent. The other Android One offerings are just as expensive as the non-Android One versions. 
  • You can sell whatever if you got so many stores as apple got. But prices go up because of competition, to implement not just own tech but that of competitor also, takes toll on price. This also helps mid and entry segment so premium prices will remain. Although new kinds of devices with less material to build, should bring price down.
  • True. But I get the feeling that you would say otherwise if this was another pathetic windows mobile device.
  • The ONLY phone I would pay $1,000 for is one that is more than a phone. If a device can replace my Surface Pro ($700), my 950 ($400), and an extra tablet on top, then its worth it 😉. But with IPhone X, you STILL need your iPad and your Mac...sorry not worth $1,000 to simply replace your iPhone 7 and do the same $hit!
  • For me, I'll put:
    - Max 300$ for a smartphone. I still use my 280$ Galaxy S4 from 2017.
    - Max 800$ for a laptop. I still use my Asus laptop from 2009.
    That's really all I need. I might change my laptop though... But 1000$ a smartphone ???? I think some companies see us like walking ATMs.
  • Do you need a $100K car? $1.2K Surface Laptop? Its a life style man.
  • At least in a car you can enjoy the leather seating, advanced safety features, acceleration, etc. A phone?  IDK, screens, mem, cameras, etc got good enough a few years ago. 
  • I totally agree.  I've never been a huge iPhone fan (slight daliance in the 3GS era, the dark days of WM6.5), but my wife has been a user since the iPhone 4.  Even such a fan as her has looked at everything post iPhone 6 and said, "meh."  She usually only updates when the iOS updates cause her old phone to churn to a halt.  Right now she is still on a 6 and hasn't really seemed motived to move up, so it isn't as if even hardcore Apple fans are clamoring for the next big thing from Apple. On the Android side you at least get a "premium" feature at the $1000 mark with the active pen of a Note 8, but is a pen worth that much.  You could buy a reasonably powerful midrange Android (sporting last year's flagship level of power) and a Samsung Tab 3 tablet and get much more bang for your buck in the pen area (hell you would be under the $1000 mark), you could even get a Galaxy Book and be under the $1000 mark... but it wouldn't fit in your pocket.  Again, I go back to the "does a pen on a phablet screen add that much value" question.  IMO, no, but individuals will differ. I would love a "courier-esque" device with usable pen space, telephony (e-sim) and messaging (no one needs texts anymore), and I would pay a premium for it.  Most of the time when I am on the phone, or answering texts it is on a headset via Cortana anyway.
  • As many people have said, you are not going to run an entire professional life off of an iPhoneX.  You will need at minimum an iPad (more likely an iPad Pro or Macbook) if you are an apple faithful to get "real work" (reports, spreadsheets, the grist of the corperate wheel) done.  On the Android side you could fair a little better with Dex or the new Huwei alternative and in Microsoft you can use Continuum (I use it probably a dozen times a week), but most likely you also have a tablet/2 in 1/laptop lying around for the increased screen space away from the desk.  So until I can buy one device that serves as my phone/tablet/light productivity device (i.e. foldable phone) then no, I won't be spending a $1000... plus give me W10ARM with CShell plug and play and you can take my money.
  • The keyword here is "smartphone". You are right. Nobody need a smartphone that costs that much. But an ultraportable PC with at least 256GB storage,  a decent GPU and full x86 capabilities is an entirely different thing. As for the iPhone, the idea is to sell one phone that will diferentiate the "status" cautious customers who always bought apple's products, from the pleb. Apple can't afford not to have the most expensive product in its category.  They lose face. (As they did with Surface Pro, and Surface Studio)
  • Update or no update,I can't use a phone for 5 years.That doesn't mean using a 5 year old phone.One will get tired of it.Besides Technology would have moved on since.Therefore I don't blame MS much for not updating some old phones.
  • @Tukur: Speak for yourself. My iPhone 4s is now a few days shy of SIX years old and still going strong. It still takes pictures that are sharper than much newer Android phones (it's pointless to talk about Windows phones since they don't really exist in the wild... the last time I saw one was last year and it was such an oddity we all had to look at it). It only JUST stopped receiving updates, OVER five years after it was released. Having long term security support is a big deal. Android security patches NEVER happen. I've now had five or six Sony, Asus and Samsung Android devices and the MAXIMUM support they ever got was an update to Android after six months. That's SIX MONTHS, not SIX YEARS. Any unpatched vulnerabilities will never be addressed by those mobile devices. A flagship phone like the iPhone 8 from 2017 will be even more functional six years down the road than the iPhone 4s is now (and, my iPhone 4s was Apple's flagship model with 64 GB in 2011). That Apple provides security updates for five years is a major benefit compared to the likes of Android. And, since Windows Phones don't exist in the wild it's pointless to speculate about Microsoft's support (I do suspect it's better than most Android manufacturers). PS I find the whole notion of the "freedom" of Android laughable. The vast majority of Android phones are just as locked down as Apple's phones, and, at least Apple provides updates for many, many years, while those locked down Android phones lose support within six months! Yes, you can install apps, but, any holes or bugs in the OS aren't patched.
  • Depends on Android and the user.  For the general population you would be correct in that they are not getting updates.  But for anyone who is geeky enough to be going to this website, they would be modding.  What is interesting is that once a iOS device does drift from the current OS current version it looses app support pretty drastically.  I have an original iPad and it has almost no app support even though the device is actually in really good shape and has a good battery.  I have a Android tablet about a year older then that and even thought the OS is old the app support is still pretty good because they are java apps and run on a hyper layer.  And Google is pretty good about keeping the Google apps up to date on almost all OS levels.  Can't speak about the camera, never been much of an important thing for me although my current phone with dual cams takes pretty good pics for $200. 
  • "Depends on Android and the user.  For the general population you would be correct in that they are not getting updates.  But for anyone who is geeky enough to be going to this website, they would be modding." Only the tiniest portion of the population mods. For that matter, modding and Android are almost mutually exclusive terms. The vast majority of Android devices are locked, and, when you can unlock one "upgrading" Android involves installing Android images from suspect websites :). The primary reason someone mods an Android device is to claim they did so. There's little value added in upgrading the OS because, chances are, the hardware isn't up to supporting the device. PS This is not a particularly "geeky" website. Yes, there is a minority of obnoxious Microsoft fanbois kicking around, but, the vast majority of people here wouldn't know the first thing about how to go about dual-booting Windows, let alone upgrading an Android phone. 
  • Q: "How do you milk sheep?" A: "By bringing out a new mobile phone for $1000"
  • How do you milk a sucker.... Sell them a phone loaded with windows...or a ultra mobile with "telephony".....maybe they should call it the surface phony!
  • :D Congrats to u! the first "sucker" that's getting mad by this bait joke. What a loser!! :D
  • OOOOOO BURN...you got me!!!!!!!  OOOOOOO I am so butt hurt....oh my...I must go cry to my mommy....oh wait,  Im not a windows phone user anymore.   
  • Let's be honest! No one needs an 1500 Surface book....
  • Around a $1,000 you get in to PC catagories that have far better freatures and thinnest and battery life.  For a phone its about $400.  Past that you are likely paying a bit too much. 
  • @Rann Xeroxx "Around a $1,000 you get in to PC catagories that have far better freatures and thinnest and battery life.  For a phone its about $400." If you're over the age of 30 you]ll remember a world without without ubiquitous mobile phones. You may even remember a world without internet. The iPhone is a modern miracle. You can stuff a device in your pocket that has more processing power than extremely high end computers from a decade ago. Not only can you stuff it in your pocket, but, you can use it nearly anywhere in the developed world to access any other part of the developed world. Yes, you can buy a $400 Android phone but there's a good chance it won't allow most people to do what the iPhone allows them to do. Sure, you and I could likely make that Android do what the iPhone can do. But, historically** speaking Apple's products have fetched a premium precisely because they've allowed regular users to do things that only highly trained or geeky users (like you and me) could do with competing products. It's a business model that's propelled Apple to become the most valuable company in history. **For me "history" starts with the original Macintosh because that's when my awareness of their history really starts. I am aware of their pre-Apple history but I don't understand it the way I do their post-Mac history.
  • If the iPhone is a modern miravle, then every phone in the market is the same.  It doesn't take any tech knowledge at all to get an Android to do the exact same things an iPhone can do
  • @Grant: You seemingly missed the point that the "Android... won't allow most people to do what the iPhone allows them to do" That's the whole point of the iPhone. It simplifies mobile computing, while providing some of the most powerful SoCs out there. And, it does actually take tech knowledge to get Android to do things, and, developers optimize for iOS. There's the rub. Android is cheaper, because, well, it's cheaper (the latter use of the word is derogatory). In my case, I'd be a 100% Android user, however, I carry two mobile devices at all times. One is my "general computing" mobile device, a cheap 5" Android for browsing and general apps. It has no phone or data service. It only ever gets wifi access. Another is my iPhone 4S which I received as a hand-me-down a few years ago. I'd never pay that kind of money for a device that I could sit on and break so why I am I attached to iOS? Because iOS runs one app than no other mobile operating system does, iMessage. That one app has proved to be so useful over the years that I've been willing to put up with two devices (plus, having an iOS and an Android device on me allows me to test apps on both platforms without using emulators :). iMessage is the iPhone's killer app. Something like 90% of people I know and communicate with on a regular basis use iMessage (I'm in North America). It's even saved me cold, hard cash. A few years ago I saved $300 on an emergency call because I could send a furnace repair technician a video that he used to diagnose a problem remotely. Rather than having to make an expensive emergency visit on a long weekend when it was extremely cold I was able to defer a repair until the weekend was over. This was only possible because we both had iPhones running iMessage. He lacked the technical skills to use anything other than iMessage (since he used it all the time for SMS), and, because Apple's system took care of transferring the video it went smoothly. He did not have WhatsApp or FaceBook Messenger. Sure, they could've transferred video as well, but, the reality was that wasn't an option!
  • "He did not have WhatsApp or FaceBook Messenger. Sure, they could've transferred video as well, but, the reality was that wasn't an option!" And, that's why iPhones can fetch the premium that they do. They can do everything Android can but Android can't do everything iPhone can!
  • Lol. ok How can I connect a pendrive or my portable harddrive to iphone?
  • One word: email
  • I paid 999 each for our two enterprise edition surface 3s with keyboard and pen.  I paid 549 for our two dell 2 in 1s.   The dells are much better devices than the surface 3s.  How much something costs is not relative on how good it is.   
  • How so? How are the Dells better devices? Are the pens more accurate? Are they lighter, smaller, battery life better, more solidly built, thinner? How are they better? I'm curios because often I hear peope say something is better when actually what they mean is those things that are different don't matter to them. Were the Dells and Surface 3s (not Pros?) purchased around the same time, or are we comparing devices with a couple years of industry progress between them?
  • Jason.. Did you repost this article intentionally? Is this the wrong article?
  • The ability to have the choice is the point. If you won't/can't afford high dollar toys don't hate on those who can/can't and enjoy their purchases with their own money. Taking the, hopefully long view, when your time is up it doesn't matter, so enjoy life and do no harm. Of course a moral arguement about exploitation of others to produce these toys is another discussion entirely.
  • Ahhhhhh, I think you might have surpassed the point just a bit...... Jason was indirectly trying to make the point that this device, although priced as an Ultramoble, isn't anything but a regular smartphone. It offers nothing that upcoming Ultramobles running Android, and Windows will.
    Now, if Apple would get OSX on a true Ultramoble, then they would have something worthy of a $1k price tag. And, I'm sure Apple will in time. Mac on Arm is coming soon.
  • Nobody wants OSX on a 6" device, any more than anyone wanted Windows 7 on a Pocket PC. (Well they wanted it, they just didn't realize it wasn't going to be usable) The desktop/laptop interface just isn't conducive to a small form factor device. That is what Apple got right. They built iOS from the ground up assuming you were going to use it with your fingers. MS is doing great work with app scalling in UWP, but it still remains that an OS designed for a keyboard and mouse needs significant reconfiguration to be navigable with fingers. 
  • I said Ultramoble... Not smartphone.
  • Even though I could afford it, I would never buy a smartphone above $500. I wait till they are at least $400 or less.
  • Reading this from my AT&T Galaxy Note 8 that I paid $750 for after discounts at Best Buy, such big savings that I bought a second Note 8 and gave it to my wife, moving her on from her Lumia 1520. If the Elite X3 would have been available through AT&T, I would have bought 2 of those instead. The ability to finance $1000 phones monthly, where consumers pay $25-35 a month makes OEMs eager to push prices up when it's a brand that consumers already love. This is my first Note smartphone and unless Microsoft comes with Windows device that provides pen support and water and dust resistance, our next phones in a few years will be one in the Note line, even for another $1000. The Note 8 is the only phone that is worth more than other phones to me and my wife due to the screen, pen features and element proofing. The iPhone X doesn't offer anything the I haven't experience before with modern smartphones. I'll keep my iPhone 7 for a few more years before I refresh my iOS device.
  • I certainly won't hesitate if it is a Surface Phone on something like that from MS.
  • The fact that the way we use phones hasn't changed has no bearing on the price of a phone. We haven't changed how we drive cars in decades so should all cars cost the same. No, price is based on material design, perceived user experience and the profit a company wants to make. If you made an iPhone X out of gold would it cost the same as a standard iPhone X? No. Another pointless article.
  • I see where you are headed. No, the comparison should be if you drive to work everyday, would you buy Ferrari or Toyota?
  • @David Bladen: the analogy between cars and phones doesn't work because, aside from size, cars are all the same. The $100,000 car can't do anything that the $25,000 car can't (legally). You can't get places faster. You're not usually much safer either. Chances are you're not going to be much more comfortable. Phones are different. The iPhone X can do an order of magnitude more things that your $100 Android clunker. Sure, both the iPhone X and the Android can make calls and send SMS. Perhaps they can both even run some of the same apps. But, that's where the analogy breaks down because there is much more that the iPhone X can do and it can do it much, much, much faster. There is no speed limit on how fast an iPhone X can run an app.
  • I have the same thoughts about a surface book with high starting prices and other products
  • I have the same thoughts about airport food, and the high starting prices of a bottle of water at Six Flags............
  • In some places they sell bottled tap water as mineral water 😶, if you ask for a jug of tap water you get endless refils. After all it's just tap water.
  • I am a Lean Six Sigma facilitator as part of my job. One thing I stress is that value is expressed from the point of view of the customer.  Even if I think that the customer may be a stupid, senseless idiot, the bottom line is that's where value is assigned.  For Apple to say that the iPhone X is "value-priced for the technology you're getting" we must assume one of two things: the value of this particular combination of tech has a certain value to THEM and the pricing is appropriate; or they've actually got data that indicates this combination of tech is valuable enough to customers that they'll indeed pay the price.   Personally, based on the iSheep phenomenon, I suspect they probably do have enough data to show there are enough fools who will sell everything they have to buy an iPhone X, thus perpetuating and inflated value.  As for me, there is NOTHING Apple makes that's worth $1,000.  Nothing.  If they GAVE me an iPhone X I would take it on the next dive with me and video record the adventure.  But I'm CLEARLY in a minority within a minority.
  • Also, I read your stat about there only being about six core apps people use regularly.  Yet, if other stats are to be believed, the biggest problem people had with Windows Phone/Mobile was the lack of apps.  A problem I NEVER experienced my entire time using those devices.  And it remains NOT a problem for me.  But, again, I'm not the typical customer.  Stupid apps like Snapchat and others that people have complained about are not something I care about or want on my phone.  I'm not the demographic Microsoft is chasing...well, WAS chasing, since they no longer give a flip about consumer market and only care about the enterprise.
  • @ScubaDog: "Also, I read your stat about there only being about six core apps people use regularly.  Yet, if other stats are to be believed, the biggest problem people had with Windows Phone/Mobile was the lack of apps." That is a paradox worth exploring--we typically use so few apps yet why is the lack of developers a problem for UWP? I look at my own usage and that of people around me. In terms of core usage, yes we typically use only a handful of apps. But, the key thing to consider is which handful of apps we use. Windows UWP/Mobile/Phone/whatever lacks the apps people want to use at the quality they have become accustomed to. I've scoured the Windows (now Microsoft) Store for interesting and useful apps. I don't play games. I don't do IM. For me the UWP/Windows Store is a desert. Aside from some trivial stuff, I've never found anything worth downloading other than as trivial entertaininment for my 5 and 6 year old sons. The enterprise market is where Microsoft is strong. They completely missed the shift to mobile computing because they were trying to be all things to all people. Apple shrewdly and effectively realised that mobile computing and desktop computing are different beasts and need to be treated differently. Microsoft tried to tack a mobile experience onto a desktop paradigm. Initially it worked because no one else was working on the consumer side of things (BlackBerry was heavily oriented towards enterprise and Palm was a natural in enterprise). But, when Apple came along with the iPhone all bets were off. Apple successfully decoupled the desktop from the mobile world and the rest, as they say, is history. Microsoft could try to court the likes of you, ScubaDog, but they'd be sending good money after bad. They've already sunk billions into a mobile strategy that failed. To keep sinking more money into would simply be bad use of limited resources.
  • I will never ever pay 1k for a smartphone. Ever.
  • Lol. Yes you will. Lol. You will. You will, you will... One day you will, the same as how you'll pay $1 a pound for bananas.... #inflation
  • I'm willing to pay $1k for a foldling Surface Note (SD845) with phone features, 8GB RAM, 128GB storage and pen.
  • $1000 is alot of money. but so are alot of things that ppl dont question, just buy. have you seen the prices of top of the line video cards? having a phone isnt an accessory anymore and there are price ranges that should cover almost everyone. What's wrong with paying top dollar if you can afford it. This phone isnt for everyone and the price tag tells you as much. All iPhones are going to look like this in a year or 2 max so I suspect the price will come down. I cant wait for mine to get here.
  • if that phone can replace my pc hell yes, but iPhone X is not.
    Way more like a fancy piece of device for show off...it doesn't do much compared with other phone.
  • "Way more like a fancy piece of device for show off" The exact same can be said for the person who buys a $1000 "gaming" video card. Who in their right mind spends that kind of money on a video card to do something as trivial as playing games. Or, the person who spends $2000 on a SurfaceBook when they could buy the same device for less than $1000 running the same OS in the same form factor with pretty much the same feature set. Usually the premium device does offer something that the non-premium device doesn't. For some people that little bit extra is worth the additional expense. I am pepared to grant that status plays into some of these (e.g for the gamer geek they can claim to their friends they have the most powerful GPU), but, for most of us money is a scarce resource so status goes only so far in explaining the value of a device. If your time is money and if stress causes you to lose money then it's quite possible the SoC in the iPhone X can reduce the level of stress you experience in your life. That can easily justify the expense. Whatever. The one thing I've learned from reading Microsoft-oriented sites over the years is that there's an irrational hatred for iOS and Apple in general and an irrational love for Microsoft. This is something that's not paralleled elsewhere (ok, Linux fans (not users) are the most obnoxious sort out there but that's an entirely different story).
  • The benchmarks for the new iPhones are insane, and that’s really what gets me... aside from biometric face scanning what’s the point? What does the phone do that I meed Macbook Pro level benchmarks in a 5.8” screen?   The advances are awesome, don’t get me wrong, but MS sorely needs to get that ultra mobile out there. Maybe then we’ll see devices compete with $1000 price tags that actually are worth the cost.
  • @Luuthian: "Maybe then we’ll see devices compete with $1000 price tags that actually are worth the cost." Obviously they are worth the cost now. Apple is making money hand-over-fist on their iOS line of products and is the dominant global mobile player (granted Samsung is also making good money off mobile but that's because they make the iPhones ;). Microsoft is doing exactly what with Windows Mobile/Phone/UWP products? They just cancelled the whole WIndows Phone thing and UWP/WIndows Store is anything but a roaring success despite the fact that Windows 10 has now displaced Windows 7 as the globe's dominant desktop operating system. You and I are not the target audience for iPhones. The only reason I have one (iPhone 4S) is because it was a hand-me-down. Never in my life would I dream of spending that much on a device that I could sit on and break. That said, there is a good chance I'll actually fork over good money to buy a replacement iPhone in the not-so-distant future. I carry two devices: my actuaul mobile "device", a super-cheap Android for general purpose computing; and, my iMessage and Google Maps/transit device. Because the iPhone runs iMessage it's also got the data plan and phone service, and, thus it also does most of my Google Maps work. If it weren't for the pesky iMessage I'd carry only one $200+ Android device, but, because 90%+ of people I know use iMessage and iMessage has proved itself to be so incredibly useful over the years I am pulled into iOS (it even saved me $300 once because I could send a video to a furnace repair technician... that wouldn't have happened with the likes of FaceBook Messenger or Skype or whatever). I'm on iOS because of iMessage. In other threads people have complained/noted the paradox between the lack of apps available for Windows Phone/Mobile and the fact that people use few apps. Since people use few apps then the lack of apps shouldn't be a problem, right? The problem is that it's the apps that people use that are missing. For me, iOS has one app that no one else does and that killer app is valuable enough that iOS actually has value for me when it really shouldn't. And, I'm sure it's a similar story for others. Plus, there's also the ancillary isse that the iPhone has traditionally had the simpler, less problematic interface so most people have an easier time using it than they would've Android or Windows Mobile/Phone.
  • Benchmarks are 99% useless.
  • Basically why I don't like Apple all that much, their iPhones are often expensive as hell and you cannot expand on storage with a micro SD card. My preference will always lie with Android devices of any brand that has great price/build quality. Also MS supports Android just as much if not better than Apple's iPhones.
  • Nobody needs it but everybody wants it.
  • Back in the day when apple products would offer features specific for graphic design, video and photo editing apple used to charge more to cover the cost of making the devices and the software and still be profitable. When macs became popular and fashionable Apple kept charging a lot for their devices and people just paid for the craze and status that they would represent even though most would just use them for simple tasks like word processing. Enter the iPhone and the status symbol continued but, are they superior? When i first encountered windows phone i was ready to save and waiting for the iPhone six to be released. I paid $80 for the Lumia 521 only to encounter it was just as capable as the iPhone which cost was 8 times more and about the same features and no real innovation with each iteration. The verdict was out: The iPhone was a money making scheme which cost to produce was a minimal faction of the retail value giving a huge margin to apple and limiting access to people the world over because of its price tag. That was not the case of then Nokia and windows phone which was making it possible for people to get affordable quality smartphones and then Nadella came... To me its just a symbol of our new obsession with viral things. I saw it today and was less than impressed. Bad camera compared to the Samsung 8 and even the L950xl. The bezel less design only permits signal and functions to be squeezed next to the ear speaker. A thousand dollars!!! A real swindle.
  • Nobody needed one but thousands of Apple sheep queued to buy one
  • IphoneX showed how stupid apple customers are. They used everything that the competition had for years and thanks to religious customer base they will sell it like cakes... Samsung note 8 is the best mobile device in the market hands down. There is no phone that comes even close to it. I will buy one, but the price tag IS unacceptable. When it drops by 1/4 I will buy one. Or if they include dex and gear vr in the package. I can afford to buy 2 each month, but I do not agree with this insane price price politics. Phone at a cost of really good laptop? No way.
  • I have the same thoughts about food in cinemas... They prices they charge are insane.. It's better to eat at home and go😁
  • I hope, you don't eat at restaurants at any time, either. Because eating at a restaurant is way more expensive, than just eating at home.
  • I get your point.. But in my country sometimes the popcorn is more expensive than the movie ticket... It just doesn't add up for me...
  • Depends where you are on the globe.
  • Starvation is free 🆓😁
  • That's different. Cinema at least where I live sells eg coke 2x more expensive than a good restaurant. But only cinema that is big like those located in shopping centers. Our local small cinema has normal pricing for tickets and refreshments as well. And it still has large screen enough.
  • The iPhone X is just a large Apple Watch type fashion accessory targetted toward the semi-tech literate vlogging crowd and those influenced by such (which is actually a lot of people). And that's fine. If Apple have found such a demographic - good for them, and it's taken years to build this market for themselves and to slowly build walls around this market with product lock in. It's core market (the semi-tech literate) are unable to work out how to exit the Apple ecosystem so remain stuck. Fortunately, for those who understand tech properly (and exclude the marketing side), there are other products on the market. Unfortunately, the vlogging crowd has a huge influence on teenagers / those easily influence by high production value / attractive presentation vlogs, which is why the iPhone will continue to do well. Go look at youtube now - the vlogging 'babes/dudes' are out in force.
  • No one in the "Apple ecosystem" has any need to leave.   It's not a question of "can't work out how to exit".    
  • Would be interesting to see what margin Apple makes on an iPhone X. Of course, they will argue with huge development cost...
  • Whilst the people who make the devices get paid roughly a peanut per hour in comparison.
  • #metoo
  • Well the reality is that there are a lot of filty rich people too. We salary men can afford it but it will be through  lay-away or deferred payments.  The truth is someone does need a 1000 USD phones make no mistake about it and don't justify the price because to the filty rich its nothing to them.  The real question should be...is the IPHONE X WORTH USD 1,000?
  • Apple's reasoning is that most people buy iPhones on a payment plan anyway.
  • Agree..$1000 gets me a gaming / productivity laptop from Costco. And $219 gets me a nice Moto G5+ phone.
  • Agreed. Moto G5+ and for that matter Moto G5 itself and many others in that bracket are pretty solid phones, considering the price you pay for it, it just looks even better. :) I am amazed how little people know about these devices in american market as if somebody has puposefully not introduced them or not letting them introduce them in American market. -_- 
  • When I decided to start looking at a phone to switch to, I first bought a Moto E4 for $40 to test things out, then gave it to my son to replace his inherited iPhone 4S (from his mom). It's almost good enough for me, but I went a step up to the Moto G5+. Great phone for the money. Can't fathom wasting $1000 on a phone, but to each his own. This phone works great for me, save for the bad nuances of Android.
  • I need a $1000 smartphone. But only if it helps me find that extra hole for my head...
  • No, you only get a hole in your pocket.
  • The question is, what can you do more with an $1k iPhone that I can't do with an half price smartphone?
    The iPhone not even has anything like continuum.
    I probably could spent 1k on a "surface phone", with continuum and win10 on arm, but I can't do it on iPhone because it's ridiculous give such money for something that an iPhone 8 do - face id? Who cares about that buggy feature
  • "I probably could spent 1k on a "surface phone", with continuum and win10 on arm, but I can't do it" Umm. Umm. Umm. It's not possible. Continuum is DOA and Windows Mobile/Phone/whatever is dead. Microsoft threw in the mobile towel and Windows 10 UWP apps simply are, well, umm, too amateurish to bother with so Continuum is also done for. Xamarin is an interesting move in the right direction, but, the reality is that Xamarin is focussed primarily on Android and iOS. UWP/Windows 10 support is an afterthought with developers not bothering to spend the time developing their apps for Windows 10 because... drumroll please... people don't use the Windows Store :).
  • I like the final words 🤣 "Considering that and the fact that the device I really want doesn't exist, is this entire piece merely sour grapes? No its not; that's my story, and I'm sticking to it." I'm with you Jason lol .
  • You can do alot more with £1,000. You can buy several cars for that amount of money!
    Anyone disagrees, just go look on autotrader.co.uk. Heck you can buy a junker of a car for £50 and you'll get alot more out of that junker than a £1,000 iphone.
  • well.. that's what i paid for my HP Elite X3... in Mexico the price was $18,735.17 + TAX = $21,732.80 MXN..... so in USD that whas when i purchased it: $1,207.37 USD (1 USD = 18.3 MXN).... and today it is this: $1,187.58 (1 USD = 19.27 MXN) so everyone buys their phones at what ever price they want to pay.... it doesn't mean i'm rech or so... many phones in Mexico cost arround 900 to 1100 USD... also... i don't like apple because of their "oudatedness" in many features... but still i have a friend who already bought 12 for thieir customers... and i have sold HP Elite X3 to my customers at higher prices.
  • Where is the like button for these kind of articles? Well said Jason!!!
  • Where is the like button for these kind of articles? Well said Jason!!!
  • Where is the like button for these kind of articles? Well said Jason!!!
  • I agree, Jason!  I keep asking the question:  Why does a smartphone cost more than a decent laptop, even though the laptop does tons more?!?!  Yea, the smartphone has telephony, but that's it.  The laptop has much more memory, storage, screen, CPU, etc.  While I understand the costs of miniaturization, that doesn't account for the premium. As Jason talked about, it's really about status, especially to those people that always have to have the latest and greatest phones, replacing them year after year.
  • Well, why Microsoft can't carry cell phone anymore? A loser!
  • What I find funny.... is anyone has been looking at importing smartphones for well over a decade, $1000+ high end smartphones are not that uncommon.Granted, most of that was inflated pricing from importers. But yeah, the iphone x, with it's insane price tag, is pretty much a gimmick to sucker in people.
  • The total cost of 64 GB iPhone 10 from Apple is $387....Selling for $999, go figure the markup!....The device OLED screen is from Samsung and they are ripping off Apple $150 for each versus $50 for the LCD on iPhone 8!
    Apple ultimate goal: To become the first one trillion dollar company in the world!
  • Microsoft beat them to  that according to Wikipedia. And Saudi Aramaco  has a valuation of Trillion Dollar.
  • @netmann It's notable you don't include R&D into that mix. Those components don't come together through magic.
  • True no one needs one.  However, if the marketing is good - you will want one. If you have a lot of money - $1000 is not. Mercedez, BMW, Audo etc - no one needs one...but they sell $500 jeans... Apple put out a $1000+ phone and it will sell.  People might want a $1000 over a $1000 laptop or desktop...mobility and connectivity. Why can't MS get in this game? Mr. V  
  • Because MS does not have a viable mobile OS.   Therefore there are no mobile apps.  The ancient,  bloated, barnacle-encrusted Windows 10 is not the answer.  
  • What a jaded view of things. Nothing wrong with Windows 10, on the desktop or on mobile. It works as well as anything else on the market and anything before it. Better, IMHO. Why doesn't Linux and OSX overtake Windows in the marketplace? Because of the overwhelming installed base of Windows machines. Getting people to switch from what they are comfortable with is hard. Why couldn't MS sell a mobile OS? Because getting people to switch from what they are comfortable with is hard. The iPhone was a penomena that took the mobile landscape into a new direction that MS wasn't ready to go in. Why was Android successsful (in numbers, not profit)? Because they gave it away, when Apple was charging premium prices. MS trying to break back into that market had to come up with something phenomenal and market the hell out of it. They never had the former, and never had the will for the latter. Windows Mobile was an excellent OS, but it wasn't leaps and bounds better than what people had, it was just different. I loved the difference and wasn't entrenced in either of the other camps, so I went with Windosw Mobile/Windows Phone and loved every minute. I always maintained an iOS and Android device to keep up, but my WP was my daily go-to device until recently.  I have left WP, but not because it wasn't great, because it has no clear future. My WPs are two years old (still work fine) and apps are withering and dying. The promise of Continuum seems to be drying up, my Band is discontinued, Groove is shutting down.  The OS however is still fine. The support for it is the problem, outside and inside MS. 
  • I don't think MS backed it fully. Did W10m lose money for MS? They bought LinkedIn for $19 billion!! Overall MS if profitable - with W10m.  Maybe strategically they need to hold out longer, learn to market and stay innovative. All Apple has is mobile.  Their desktops are a small market.  But they conquered a niche.   Android has overtaken them.  when you think about it it, Apples has less than 20% of the world market.  MS can't get 1%? Without mobile, MS will doom itself.  Seriously, does MS have any killer apps Android users need?  Nope.    
  • @SvenJ A good analysis though I quibble with the reason Windows Phone or Mobile failed. We have to remember that things were different in 2007 when Apple blew the mobile touch OS market wide open. BlackBerry ruled the enterprise mobile phone market and had made massive inroads into the consumer space. Microsoft was known in the consumer mind share for Windows Vista and the dominant browser was Internet Explorer. I think the failure of Windows Phone/Mobile (WP) had even more to do with what Microsoft represented than what strategies they used.  Microsoft had a success with Windows having eliminated all OS competitors in the generic (clone) computer space. They got that success by being ruthless and sometimes even unethical. They also exercised a lot of control over the look-and-feel of Windows, to the point that OEMs struggled to differentiate their offerings. One Windows computer was pretty much the same as another. OEMs were mostly competing on the basis of their hardware. When Android came along, it offered OEMs freedom to differentiate while offering them an OS that was functional. By contrast, building for WP would mean that they were limited, yet again, to competing on hardware alone. Why would OEM handset makers give Microsoft that same power AGAIN? For them Android made more business sense. Knowledgeable consumers (likely early adopters) had a related experience. Microsoft had illegally and unethically disadvantaged Netscape's Navigator and neglected to improve Internet Explorer when it illegally won the 'browser wars'. As such Microsoft was the dominant browser and the dominant OS but what it had done created no brand loyalty. Microsoft's flagrant and wilful violation of both the spirit and the letter of anti-trust laws in both the US and the EU was a huge story in the early 2000's. Microsoft had to pay out $750 million USD in 2003! You don't get to pay another company the better part of a billion dollars in 2003 because you're doing the right thing. And, in the early 1990's Microsoft also had to fend off a rather effective series of lawsuits in which Apple alleged copyright infringement (Apple had paid Xerox good money for access to its IP so it made sense to go after what Microsoft did with Windows 1/2/3). Apple did have good loyalty and it had a good track record of delivering. That's what iOS did. It delivered. And that put Microsoft in a weak position. Apple made its own phones with a good OS. The hand set makers /OEMs didn't really like the deal Microsoft was offering... They had no desire to have a repeat of the Windows "clone" market.  Android offered a better deal. Google's light hand vs. Microsoft's heavy hand. In recent years Microsoft has managed to build up a very different image, but, as with many things in life, it's too little, too late. They succeeded by being ruthless, but, since the internet era allowed for unprecedented scrutiny of a company and the it was the company that ended up dominating the web 10 years after it was invented, that ruthless behavior was visible to all who had even the mildest interest in the subject (and, those internet users would also be the ones buying early mobile smart phones). Who would you rather spend your money on? A company that had to pay out well over a billion dollars in various anti-trust lawsuits (behavior which harmed consumers)? Or, the Apple "underdog" (as much as you can be an underdog when you are a multi-multi-billion dollar company) that had a reputation of looking out for its customers and delivering the (iPod) goods? In this environment, I think it was Microsoft's past that defeated it rather than its present. You see the Microsoft fanbois here and elsewhere denigrate Nadella--sometimes with disgusting racially loaded slurs--because he has taken the company in a different direction from Gates and other predecessors. While they have loyalty to Bill Gate, the Microsoft they are attached to is not the Microsoft of Bill Gates. It was the Microsoft of Bill Gates that was ruthless and acted illegally and ultimately led to the market rejecting the (presumably) perfectly functional Windows Phone/Mobile. PS I can't really comment on Windows Phone/Mobile because I've only ever seen a handful in the wild over the years. They're an extremely rare breed here in Canada.
  • "barnacle-encrusted Windows 10"  - had a good laugh at that description! Thanks!!!!
  • Did you now the first big glitch has come to light? The face recognition can be cracked by siblings without the password and not even twins. A major security flaw!
  • .
  • Seriously, it's the price of the computing and productivity device that can be used to replace anything else we've been using. Like you I'm waiting for this vast all in one device, but it just seems like everyone is comfortable in what they know and recognize from 10 years ago instead of looking forward. Apple is mostly their nice and safe way to move ahead but even they are sometimes too much for them. Every time I hear them complain about the unfamiliar things that frustrate them, like just haul off and die already...sheesh! In all fairness, if you could teach an old food new tricks, things would be much better idk
  • Whereas the folks here wishing for Windows 10 on a pocketable device - the fabled "Surface Phone" - are NOT "comfortable in what they know and recognize from 10 years ago"? How is 20+ year old Windows "looking forward"?
  • Yes, this IS sour grapes.   If there were $1,000 Windows phones - with tons of apps and great specs and plenty of support - everyone here knows they would buy one.  
  • Agreed. Sounds like he is a sore loser.
  • In the case of the current $1000 premium phones, you need to look at other categories of products; look at perfume, jewellery and the like.  These products are now fashion items more than the combined value of the tech. Apple is to phones what Calvin Klein is to underwear. A fashion brand. There is nothing wrong with that of itself. As technology moves beyond the utilitarian of getting stuff done it rises into the world of image and fashion. Having an Apple iPhone X or a Pixel 2 is not about tech but rather about social status and a statement about carrying that product. This is tech moving beyond technology. Not necessarily a bad thing but something that is more explainable by Cosmopolitan than Windows Central.
  • I 100% love this article. With that said, I think Apple fans coupled withloyality will make the phone a big hit. Anyway I need a phone ( typing on W10 Laptop).
  • Hey, mister Ballmer, there are monthly plans.
  • May be true. But AT&T is offering a FREE iPhone 8 if you buy an X. Must add a line. But a helluva deal.
  • You do realize there is no such thing as "FREE", correct? What you perceive as a deal is still profitable, otherwise the company would not be in business. The sheep are so caught up on buying the next "BIG THING" they don't even think about investing in their childrens future.   Initial Balance: $1,000
    Compounding: Annually
    Rate of Return: 18% - this year I made over 30% return on the stock market (over $65,000)
    Years Invested: 20 Years
    Future Value: $27,393.03 Enjoy your phone upgrades and the narrow view on the future while Apple gets rich off your ignorance.
  • I can not justify spending 1K on a phone that will be out of date in two years. It's rediculous, yet all the sheep will go out and buy it.
  • Why will it be " out of date"?   It will get 5 years of iOS updates.  
  • If you are willing to drop a grand on a phone, you are the kind of person that wants the latest and greatest. I doubt you will be rocking it five years from now...
  • Let's be honest.. no one really needs a windows phone anymore. People would like to have a fresh, sexy,  hyped devices.. even if is $1000 yes. And to be honest i cannot to sell my Lumia 930 for $50. It was really good invest...no updates even for basic apps. “Guess why” So to be honest stay quiet Windows cental and Microsoft about any kind of phone....your train is gone....derailed...and your faithful customers got a big punch.
  • Jason. Good man. Exactly my feeling. Only that device that doesn't yet exist could bring me to separate me and a thousand dollars (euro's in my case). B.t.w. Galaxy 8s is very similar fot $100 less.
  • As a one that jumped on hype train when Lumia line introduced and had to abandon this dead derail train, I think windows central should stop articles like this. This sound like an old hag ******** about the new sexy girl in town that the old hag knows she never reached that level.
  • I totally agree with the author on that. I usually don't buy a new smartphone who coast me more than 400 € exactly for the reasons invoked in the article.
  • But if there was a device that could be a phone, PC, and a tablet, that one device could potentially replace several with the necessary peripherals. Together, the device and accessories would be less expensive than the costs of a desktop, tablet and phone separately. It would still serve the common smartphone usage scenarios but also push users usage into other productivity and leisure scenarios. Now that device would be worth $1000.
      Note 8 can do all of this.
  • No it can't; does not even come close; and if yoi really think so you are not using your PC to its full potential;
  • Think you are both a little wrong here. What it comes down to is context. I am a tech analyst and I could never do my job on a phone. However I have tech journalist friends who do not require the same resources who could do so with ease. You need to look at use cases.   A lesson the tech media still needs to learn btw
  • I've written an entire article on my Lumia 1020. It's not something I practice🙂 but I did. I do currently edit pieces on my phone, however. But, for the broader use cases, a PC/laptop/tablet fills for most uses for most, most of the time. A phone does not fill those needs (despite some crossover as in my case). That's why people frequently switch between devices to do different tasks. The device I described, would by designed to conform to the context served by a phone (folded), tablet (unfolded), PC (Continuum). Initial devices in this category (as I've stressed in the past) will be just the beginning and as with all tech, will get more powerful with time and capable of handling more intensive computing.
  • Well as the computing power has increased, so as the program requirements using these. Continuum cannot replace a PC for those who really use PC as a PC and not as a basic device to surf web and watch movies, create simple documents.
  • @techiez Windows 10 on ARM, at this very early stage, has already proven capable of handling the type of computing power most people would need most of the time for gaming, Adobe, Office, etc. It will only get better. Continuum from such a device could replace a PC. I think you're restricting your assessment of Continuum to what you see on current smartphones and not what it would be on the type of device I'm describing.
  • It 'can' for most ppl who think a mobile device can replace a laptop, I've been long saying that a mobile device cannot replace a PC, but for light users a fairly advanced continuum would work, thats what Dex is.
  • Have any Android fanboys read a single book about cyber security? Carrying an android phone is universally recommended against. I’ve had a few. They all stopped receiving security updates in about a year and I never owned one that was eligible for an OS update. Because of this, the only way to safely use Android is to PLAN on upgrading every year. With Microsoft out of the game, and if you care about security. IOS is the only phone all us ex Windows phone users should consider. 
  • The smart money is probably on the iPhone SE, or for the Android route a OnePlus phone if you upgrade every 2 years when the security updates stop
  • Too much for a phone. I just can't see the extra value. Also you can not claim it is a premium device like Bentley or a Ferrari.
  • In Romania, the price without VAT of 64 GB version of IPhoneX is aproximately 970 EUR. But this is less important. What's more important is the price paid by the customer which includes VAT and that is 1160 EUR. That is insane if you ask me. It is a little over half the price I paid a yeat ago for a Dell XPS 15 with 1 TB SSD and 32 GB RAM.
  • 1000 is to much but I find 20$ a month pretty affordable then when I want to upgrade I sell it off to pay off the difference on the account and get the new one under the same program. Done that 4 times now.
  • Well, the phone I ended up going with, the Pixel 2 XL, was not that much cheaper. Considering I went for the 128GB version, rather than the base 64, the price tag on mine was $950. Of course, the bigger memory version of the iPhone X would've been like $1200 or so, so that does widen the gap some. However, to your point on buying a $1000 phone, for all intents and purposes, at $950, I fall under your, I don't know if indictment is the right word, but whatever the more appropriate word to replace it with would be. :-) I mean, I can't say a desire for the latest hotness wasn't a part of it, for the adrenaline of being one of those in the here and now in the moment on the bleeding edge. And as an aside, while the launch window woes I've endured with "screen gate" have not been enough to sour me on the phone (I went to Verizon on two separate occasions to trade it in for the iPhone 8 Plus, but ended up not going through with it), what they have succeeded in doing is ensuring that I'll never buy a phone in launch window ever again. Anyway, the main draw to the Pixel for me was the latest version of the purest form of Android, with the promise of being the first to get updates, get them for the longest period of time, and have them be the leanest, cleanest, smoothest, most perfect form. Basically, it is a phone that embodies everything good about Android, while also coming as absolutely close as possible to what is good about Apple. And it specs very well, and performs very well. And yeah, I won't lie. There's definitely the cool factor of being among the first in line. Your point that 99.9% of what I can do on the Pixel in terms of usage patterns I could also do on a free [quote unquote] "Obama Phone" stands. The distinction is not between can and can't, but how well can I? It's like asking if I can get from point A to point B in both the latest Mercedes Benz and in an old 1994 Chevy Corsica. Well, yes. Assuming the Corsica doesn't break down along the way, they both achieve the same base functionality. But the difference in the experience of achieving that same end in exhibit A and exhibit B is starkly different, and profoundly better in the case of the one. I get that there's a tipping point for "going overboard" in everything, and that the pursuit for the best can enter into the realm of ridiculum if we're not careful. Amen and Amen. I do wonder how vital the iPhone X is when there's an iPhone 8, but in general terms, I think that with as very perfect center a smart "phone" is in most of our lives, to anyone for whom a smartphone is not just a "tool", it's justifiable to double down on it. My wife and I have decent, respectable recent model cars, a 2013 Kia Soul and a 2014 Kia Sportage (which replaced the aforementioned Corsica, by the way). But these cars are nothing fancy. They're basic, respectable commuter devices. I have an $800 Sony X800D 4K TV rather than a $2500 one from Samsung or an LG OLED. We don't have a $1000 high end sound bar, and it's all sitting on a $40 plastic and particle board stand. I don't spend big money on clothes, or fashion (when your body type is a smaller egg atop a larger egg on stilts, what's the point?). We generally don't even invest in things like satellite or cable most of the time. But on the central things, we double-down. We splurge a little. So we have an above average internet package, she has a $950 256gb iPhone 8 plus, and I have a $950 128gb Pixel 2 XL. It's the most logical place for us to splurge if we're gonna splurge anywhere. Especially considering we don't upgrade every year, but every other year. Lesser phones would do just fine at the start, but towards the end? And on the very centerpieces of our digital lives? Our "chief idols"? ;-) This is where it's okay to splurge, or at least, so we feel. It's a thing not utterly devoid of vanity, granted. But it's far more practical and pragmatic than sheer, naked vanity. There's meat on that glitter (odd metaphor that that is). The price isn't what kept me from the X. A number of other variables did instead. But at the end of the day, I don't judge either way. As long as someone isn't neglecting their family or robbing a bank or getting something repo'd, or "dialing 'Predatory Loans'" (Jackbox games reference) to get the latest hotness, who am I to judge. And on the flip side, why should I look down on someone rocking a ZTE phone if it's making them happy? Everyone has their own idea of how much is too much. For me, a $70000 car is too much. A $5000 TV is too much. A $1000 smartphone? Not too much. :-) Cheers!
  • Btw if MS launches such device, I expect its price to be north of 2k atleast.
  • Yeah, definitely not smartphone. Hololens or surface phone/note?, yes. Having phone+tablet+pc as one device is worth that price, even more if that tablet/pc is surface, supporting pen, dial,... Also for such device users expect it to be best, innovative in every spec. Apps will come then naturally. Same for offline shops. Its as important as feedbacks.
  • In my ideal world, a commercial would be a guy sitting there listing the pros and cons of a product, and make a comparison with the competition.  Maybe give a value proposition.  But we never see such commercials, ever.  Because there are ways to get someone to buy your product that have nothing to do with any of that, and Apple seems to have it figured that out.  There's enough quality there that Apple's not obviously totally hoaxing everyone. And really, how hapless has Microsoft been at marketing?  Pretty hapless.
  • "There's enough quality there that Apple's not obviously totally hoaxing everyone." This isn't just a story of Apple out-foxing Microsoft. It's also a story of Microsoft outfoxing Microsoft. Remember that Microsoft is an experienced and serial monopolist. They abused their monopoly position with Windows 95-XP to intentionally harm Netscape. Users were harmed by Microsoft's behavior because it meant that progress in web browsers halted COMPLETELY for many years in the early-to-mid 2000's. Then Microsoft had to cough up three quarters of a BILLION dollars to Netscape because of the harm they'd done the company--this was not a victimless crime. Microsoft also forced OEMs to do it "their way". You couldn't customize Windows. Change the boot screen? Add your own software? Replace Microsoft's software with your own. None of that was possible (until after Microsoft lost the anti-trust suits). OEMs were slaves, in effect, to Microsoft's demands. Fast forward to 2007 when Apple blew the touch market wide open. They came out with an OS that "just worked" whereas Microsoft had an OS that "worked" but only with effort. They also came out with impressive hardware that was not much more expensive than much less impressive hardware (smaller screens, lesser cameras and much less easy to use interfaces). People already weren't using their phones much as phones with SMS so being a mediocre phone was not a big drawback. Android popped up at the same time and offered two things. To customers it offered the veneer of 'open source' and being able to 'upgrade' the phones***. To OEMs it offered the light hand of Google instead of the heavy hand of Microsoft. *** I call it veneer because, in reality, the open source nature of Android is quite limited. And, you'll likely have just as many rooted iPhones as you will Androids because it's a lot riskier rooting most Android devices (and, with very few exceptions you have to deal with dodgy sites to get newer images of Android to install on unsupported hardware). The promise of Android's freedom has only really been realised by OEMs, not by 95%+ of consumers. Apple's success had to do with besting Microsoft's offerings by offering a package that "just worked" without requiring training. Android bested Microsoft by offering OEMs the freedom to differentiate (innovate) their phones from those of the competitors. In Apple's case Microsoft lost because Apple offered a better package than Microsoft did. In Android's case Microsoft lost because OEMs saw better profits from the light hand of Google. In the hearts and minds of consumers, Microsoft lost because it had the reputation of being a ruthless corporation while neither Apple nor Google suffered from the same history (Apple not having been at the losing end of a 3/4 of a billion dollar lawsuit and Google for being a new upstart with a corporate motto of 'do no harm'). No amount of marketing would've help Windows Phone/Mobile because Microsoft's biggest enemy was Microsoft. Microsoft's image may now be changing because it's been "relegated" to the desktop and to the cloud, but, luckily for us consumers, it also means that Microsoft no longer dominates. Because they've lost their grip over the non-premium consumer space they're having to work much, much harder!
  • You can look over at the Android central forums, and see people who buy 3 or 4 flagships every year.  Apple is branching out in this area now. This is a form of self-stimulation that is a hallmark of our devastated social landscape, full of alienation and disconnect ("social media" is not a fix). Fortunately, we Windows phone users are immune to the temptation.  :-)  
  • Immune, only because there are no more Windows phones devices.   You KNOW you would be buying them if they were available.  I would too.     But phones/tablets are just the coolest things available right now.  That's why they sell so well.  
  • "Fortunately, we Windows phone users are immune to the temptation.  :-)" :) :) :) The best line of the day! +1 +1 +1
  • Let's be honest, no one needs a 500$ phone, right?  Consider what 500$ got you back in the day of the Motorola RAZR and now...  1000$ is ridiculous, certainly, but not really a stretch considering what people already pay.  This is why a micro-form-factor tablet (first) with mobile support suddenly becomes more interesting... the market is now saying that it is okay for our pocket devices to cost so damned much.  Microsoft may be on to something waiting for others to make spending absurds amount of money of a mobile device commonplace and cool.  ;)
  • ...but if your mobile device replaces your home computer or laptop and then you damage or lose the device, what do you plan to do for your everyday needs until the device is replaced/repaired?  Also, I presume that most people anticipate having their data in the cloud if their only device is a mobile device, so what happens when a company like Microsoft changes the terms of your cloud storage?  It becomes too expensive or they decide to remove your data?
  • For people who wish to call, send sms, check their emails, watch Netflix, do twitter, Facebook, Instagram and take real good pictures I say get a Lumia 950 XL. They don't cost much, comes with an octa core cpu, 3 GB of ram and a damn good high resolution screen. Trust me it is a real bargain.
  • Sorry, but I need to do more than that.   For example, The WatchESPN app on Win10M blows.  It just looks terrible compared to the Android or iOS version.   Very low res.  Also, I cannot watch live tv on it, because there is no Xfinity app for Windows phone.  But of course it exists on Android and iOS.  It was for these reasons (and many others) that I sold my 950XL, 1520 and Icon, and went iOS.  
  • It's really about what you need...but you must admit that taking photos is area where Lumia's are still unbeaten. Including new Pixel 2 or iPhone 8, there's no smartphone on the market that can take pictures like 950 can. That is a fact. Other things are only how you satisfy your current needs with a device (in your case watching TV on it).
  • Screen sucks from what i hear too https://arstechnica.com/gadgets/2017/11/youre-gonna-need-a-case-iphone-x...
  • Anyone who buys a top of the line phone (or tablet) and does not spring $20 for a case is a fool.    I have everything in a case.   I don't even use it until the case arrives.  Needless to say, everything still looks brand new.  Even my remaining 1520.   Not a scratch on it.  
  • Ppl need to look at Motorola. They are selling a collection of phones different models dirt cheap for all budgets. My 950 2 years later is still like a rock and i have a 920 still packed away in the original.packaging. So it will be a while before i watch over but when i do, i think it will be to a Moto
  • For everyone pining for the fabled Surface Device - that will do everything and replace your phone, tablet and laptop - it will cost WAY more than $1,000.   It will be more like $2,500.    Assuming that it ever sees the light of day.    $1,000 for a premium phone is fine with me.  No, I am not getting one.   However, this device WILL replace many folks tablet/laptop.   Or at least, replace it 80% of the time, depending on how old the tablet/laptop is.   Plus it fits in your pocket.  Plus it is available right now.
  • Nobody "needs" a billion dollars either, but if I should earn it or be given in I wouldn't reject it. It is not for us to decide what others need because we have our own biases. I'm like you, very frugal and usually purchase technology that is a year or so old because the prices have come down dramatically and the performance differences are usually minimal. Still, without the early adopters to fund the R&D and beta test these devices, they wouldn't be any cheaper or any good by the time I'm ready to buy.;)
  • I'm always struck by the state of technology. The handful of richest people the world own more than BILLIONS of people on the plant (typically because they started rich ;). Yet, despite that extreme wealth, they would still be having a life expectancy in the 60's and would be relegated to flying by ship if you didn't have all the minions buying and improving early technology. Penicillin was invented, not to heal the rich and powerful but to heal everyone. Same story with technology. Sure, wealth buys you control, but, wealth alone doesn't advance the state of affairs. The richest of the rich are better off because everyone else is better off too.
  • Stop pushing the convergence illusion. Continuum sounded so cool, until you realize there's never a situation to use it (who has random computer monitors lying around with NO computer attached to it? -- my free Continuum dock I got with Lumia sits in a barely opened box in the drawer.) No one wants a phone-tablet-pc-laptop combo. It's either an inconvenient phone or a bad tablet/pc/laptop. No one wants to work on professional business documents/reports/excel files on a small phone. And no one wants to text or take selfies on a huge tablet/pc/laptop. For me, I will always have the holy trinity: (1) Powerful desktop PC with all the bells and whistles for major gaming power; (2) tablet (e.g., Surface Pro) for working on the go; (3) phone for pocket/handheld convenience/social media. If you really want futuristic tech, make it so you can flick items from a phone to a desktop to a tablet, like in the movies (i.e., The Expanse). Now that would be cool... true integration among devices.
  • Of course no one needs a $1,000 phone. I think that the prices are ridiculous because we're all addicted to our phones like crack.   It's also ridiculous that they are outdated so quickly. A Samsung Note and the iPhine are the same price now. The Samsung will be outdated before a two year contract is up. The iPhone will still be getting updates 5 years from now. I haven't had an iPhone since 3GS but they are starting to look better all the time. And yes, if I could get updates I would keep the phone that long.  The Pixel at least gets 3 years.    I don't mind spending $1,000 for a nice phone. I just don't want to do it every year or every second year. 
  • For some people price doesn't matter
  • Also what are these fools going to say when Surface phone drops and like costs 2.5k? The final 2% to perfection costs a lot more. This iPhone is the finest iPhone yet. So i think the headline isn't a good case against the iPone. I'm on an L950