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Lumia 928 and 920 used for some hilarious hijinks in new Kraft Mac-n-Cheese ad

It’s been awhile since we’ve reported on pop-culture sightings of Windows Phones in the wild. While not news per se, they can be interesting when it’s more than a quick glimpse. That’s why it’s fun to check out Kraft’s new Mac-n-Cheese commercial, which has the Lumia 928 and Lumia 920 being used back and forth quite prominently.

The commercial is even more fun because they kept the SMS screen and even the notification sounds, so there’s no trickery going on here. Regardless, it’s a funny commercial, and we always love seeing the yellow Lumia 920 used publicly. Best. Device. Ever.

Source: YouTube; Thanks, pezman726, for the tip

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

109 Comments
  • I want some mac-n-cheese now
  • 1.11 You Are Not Alone.
  • ..by Michael jackson
  • Eva reference?
  • yup.
  • me too please
  • Sorry, all out!
  • Came here to say that! Dammit!
  • +928
  • I tried fluffernutter the other day...not normal here in Norway. Pretty special. My veins almost died.
  • Lol this guy looks like an black Rene Richie ;)
  • Mac n cheese for dinner...maybe with hot dogs!
  • Daniel. What happened of the tip I sent in where a 1020 was used in a music video?
  • The Prianka Chopra one, right?
  • The 1020 was seen for like 2 seconds in a 3 minute video. Less interesting.
  • Ok. Understood
  • Lobster mac-n-cheese with bacon...off to lunch I go...
  • Lobster mashed potoatoes at Red Lobster for the win!!!
  • I swear when I heard the notification sound while watching the video on my phone I misunderstood it as my own. Lol
  • As did I! LOL
  • Proper grammar in use in this convo
  • basically what happened this year at build. somebody would get a text message or calendar reminder, or anything and everybody around them would look at their phones...
  • Hehe....funny... :P
  • That sounds like a recipe for some good social high jinx. I'm too devious and easily amused to pass up that opportunity.
  • I waited for a moment for the toast to pop up and realized it was the start of the video, my boss, several coworkers and I all use default sounds, at least one a while you can get us all to pull out our phones when we're in the same room
  • I assume Mycroft using a Windows Phone on Sherlock was mentioned already? I know it caused a very minor stir on Tumblr.
  • Yea, you see WP as well Surface tablets on Elementary, Hawaii 5 O, NCIS..., vaguely on Person of Interest and several other shows.
  • Saw it just yesterday on The Following. Also in Arrow, I believe
  • The Following. Only episode I ever watched, too.
  • S.H.E.I.L.D uses Surfaces
  • I came here to mention that! as well as arrow, and a few other shows, almost every show I watch uses either WP or surface, and all of them use surface when its meant to be a futuristic device (also the supremely high tech and advanced ULTRA in 'The Tomorrow People') so I think if people start seeing the message that the surface is such an awesome device that they re being touted as future tech in so many tv shows, Microsoft is pretty set when it comes to surface sales. I really think that this approach might be paying off for them.
    its also an added bonus to shows that I really enjoy watching that I get to see them using tech I love as well!
  • On TLC, The Little Couple - I believe I saw Jennifer using a Surface with Cyan keyboard....
  • Also, on Scandal.
  • Also pretty dominantly on Intelligence
  • i dont use tumblr, explain the minor stir if u dont mind.
  • Yeah, but you usually see Watson carrying an iPhone. But I've seen frequent placement of Surface.
  • I just bought some yesterday, well the store brand. Gonna eat it like I'm pregnant later on.
  • Wait. You're not?
  • Dude, that's just wrong! Funny, yes, but still wrong...
  • Hey chill man, I wasn't serious. And don't tell me these kind of jokes aren't common around here.
  • I saw this last night, I like how they focus on the screen and the Windows Keys are brightly lit. A lot of CBS and ABC (Scandal uses WP and Surfaces, Grey's uses Surface Pro's) shows use Microsoft products.
  • Liquid Gold. Eat like that guy you know.
  • That guy I know is broke ;)
  • Fun Fact: In Canada we call this "Kraft Dinner", or even just "KD". The more you know!
  • Lazy acronyms!!! America is a bad influence on you guys
  • Don't we know it! ;)
  • look my phone in a tv advert (childishly excited)
  • There's white Lumia 820 in Sherlock BBC
  • Dare I say Windows Phones get in the way in the show "Parks and Recreation." They're always trying to highlight the product placement through annoying b-plots.  Love to see them as opposed to Galaxies or iPhones though.
  • I see that with all products...but especially obvious with Microsoft stuff. Ever watch Hawaii 5O?
  • Burn Notice was really bad for this too for a while.
  • On the other hand, House of Cards did a great job of showcasing multiple products from different sources. Nothing looked like product placement but all the devices looked highly functional, including WP.
  • Someone had WP in House of Cards?  All I saw were iPhones.  Lots and lots of iPhones.
  • True, iPhones were wall to wall, but Jackie Sharp (season 2) used a WP.
  • If my memory serves me right it was the 928.
  • And a few BlackBerry devices, which is what Frank Underwood uses on the show.
  • I'm watching Burn Notice for the first time now.  I'm in the second season and have not really seen any WP yet, but that was 2008, no?   The first season had a lot of Motorola Razer shots and various old feature phones. So I guess I have something to look forward to...
  • The last two seasons of Burn Notice felt like the longest Hyundai Genesis commercial ever. I find it strange how H50 and Elementary both feature obvious MS product placement, yet CBS has the main characters in each, Holmes and McGarrett, both very visibly use iPhones.  Holmes references the love for his quite often, even.  
  • Treat Yo'self to a Lumia!
  • You know you love it!
  • I was on my laptop when this commercial came on this morning and I thought my phone was getting those text alerts.lol Then I saw the commercial. Sweet.
  • Off topic : Now the prediction can predict the names in your phone book , ignore if you know it prior
    ...
  • I still think it is funny a WP7 HTC device is used in pretty little liars.
  • Yea looks so crappy lol
  • Lumia phones and Surface tablets are also featured quite prominently in The Following. One degree closer to Kevin Bacon!
  • I'm two degrees from Kevin. My wife worked with him on a movie so that is as close as I'll get.
  • The voice from the commercial is the hobo from Cleveland that was found on the street.
  • I love seeing Windows Phone in commercials and TV shows.. I had to replay this one,it's too short lol
  • Windows Phone is now being used in House of Cards.
  • Finally some advertisement for WP!
  • Just one small problem with this article - 1020 is actually the Best. Device. Ever. ;)
  • Awesome!
  • Yeah just like the phones mac cheese out of the box
  • I've watched a Turkish tv show where they showed more than 10 different Windows Phones (Nokia & HTC)
  • lol funny to see a product advertised in another ones advertisement! :)
  • Nokia's (Microsoft Mobile's) #morecolorful world just fit with yellow mac and cheese. WPC App for Android- Lenovo IdeaTab A3000
  • The Nokia Lumia 928 (Black) also appeared on the latest Revenge episode. When Victoria takes Pascal's phone and dials the phone number she found in his blazer.
  • Literally just saw this on TV ten minutes ago for the first time. Love it!
  • LOL! I don't recall seeing this commercial before. It's funny, I actually looked over at my 925 when I heard the text chimes. :-P
  • That's some gigantic text right there.
  • Cute+yay for WP exposure!
  • Jesus that looks rank.
  • u gotto love the kids reaction at the end, he knows better than his dad
  • The show Mindy Project on Fox is slathered in MS products. They have featured the Surface and almost every person on the show has a different Lumia. In fact, my wife loves the show so much, it made her want a 925 since that is the phone the main character uses.
  • To all my fellow Yellow Lumia 920 owners, HIGH FIVE :P
  • Any other 920 owners out there still think the 920 is still the best phone out there? Even if the 930 was available on ATT, I feel it's a compromise.
  • I think the 1020 is i have had both
  • I love my red 920 and recently bought black one for my teenager now that price is so low on ATT contract. They offered another model (925 or 928???) for a few bucks more, but only 16 GB memory. Deal breaker w daughter's playlist. I broke a nail putting down a 1520 at the ATT store :( and I'm not a shutterbug so the 1020 is overkill for me. 920. Perfect size. Perfect functionality. And its an indestructible Nokia tank.
  • I really have been thinking about that a lot recently. The L920 is a remarkable phone that nothing compares to. What I really want is a higher spec'd L920 with all the new toys and trinkets. The phone is a beautiful machine and when comparing it to the other products out there it just stands out like a boss. Really hoping that there is something else in the hat other than the L930...or I might be getting something else when the upgrade comes up in November.
  • Yes.
    +920
    Cold, dead hands and all.
  • That was good. Now I want some
  • Dat font size though lol (obviously done for easy readability for commercials)... still awesome! :D To add to everyone's TV comments - The Mindy Project on FOX is like nothing but Windows product placement... she's a socialite and all they do is flash their Lumia's and Surface's around in a way that fits the story... it's awesome.
  • The ease of access tool in settings allows you to have GIGANTIC text too. ;-)
  • Am I the only one who changes the default sounds? I've kept them consistent from my Trophy onward (and I carry around a ringtone that is boring as well).
  • I did that almost first thing. I like the Windows notifications better than the Nokia notifications. And Minions ringtone is fun.
  • I do Windows Voicemail as my text message sound, alert 5 for new VM, alert 4 for new email, and currently Nokia Calendar for reminders.
  • Always use Beam as my ringtone and Windows Message for my text. Been like that since my first one came like that out the box.
  • I don't want burger. I want 920, or 1020...hmmm not avail in TM..
  • Video not found!!!
  • Ok, that was funny.
  • It was also in this movie teen wolf
  • The Following shows Windows 8 a few times. Not sure if they used a Windows Phone yet.
  • All black 920.
  • Doesn't exist my end
  • Haha, pretty funny and like most I looked at my phone when I heard the SMS tone lol!.
  • I see Windows Phones in TV shows a lot, specifically Agents of S.H.I.E.L.D., and some other shows
  • Mmm Mac n Cheese!  On a serious note the boldness and readibility of Metro (it'll always be Metro to me) and WP is great for quick glances and viewings like in an ad.
  • Funny
  • House of Cards uses windows phones. Jackie uses a windows phone several times in season 2. Its nice to see something other than an iPhone in a tv show. Go WP!