The making of "Amazing Everyday" Windows Phone promotions in Barcelona [Video]
Nokia has been busy in Spain setting up "The Amazing Everyday" Windows Phone campaign promotions in a number of train stations, including Madrid's Estación de Ópera. In the video above we can see the team setting up an "Amazing Campus" at the Barcelona University station, and below we can see a setup at Passeig de Gràcia, an important avenue in the city containing many popular pieces of architecture.
Integrating advertising into the locations targeted is an impressive feat Nokia has been illustrating throughout Europe, especially with the deadmau5 performance in London last year. The University will allow Nokia to possibly attract the young souls they previously stated they'd be hunting down to rejuvenate the mobile brand.
Source: YouTube (Passeig de Gràcia video); thanks, Ellis, for the heads up!
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.
By Jez Corden