McDonald’s launches official app for Sweden, teases SEQR support for mobile payments

I’m lovin’ it. Are you lovin’ it? We’re getting more and more official apps into the Windows Phone Store. Yesterday, the official McDonald’s UK app hit the Windows Phone Store. It allows you to find restaurants and filter through listings. For example, you can look only look for McDonald’s with a drive thru, baby changing facilities, free Wi-Fi, whether they’re open 24/7 or other variables. You can also use the app to view the UKs menu, get nutritional info and much more. Not to be left out, McDonald’s Sweden has released an app into the Windows Phone Store too.

The apps are nearly identical in features. In fact, we can’t find any major differences outside of branding/color differences. I mean, one is in Sweden, but that’s pretty obvious difference.

With McDonald’s Sweden you can:

  • Take advantage of our latest offers & promotions
  • Reading about our products, their nutritional & filter on allergens
  • See your nearest restaurant and filter restaurants by search results or map
  • See details of our restaurant's opening hours, facilities and how best to get there
  • Create an account to use coupons at restaurants and get extra great deals
  • Scan codes for the coffee you buy from us - when you bought four, you get the fifth for free!

Seems like a pretty cool app for our friends in Sweden. Though the way the girls look there, we doubt that McDonald’s is a staple in the Swedish diet. Nonetheless, it looks like Windows Phone is doing well when apps like this join the fray.

Inside this McDonald’s Sweden app we’ve learned that there’s a mention of SEQR ( Tomas, who tipped us on the app, noticed that SEQR integration is teased. SEQR is a very popular mobile payment platform in Sweden and Europe. Could Windows Phone support be around the corner? It’s very possible. Last summer, Microsoft and Seamless (the makers behind SEQR) announced a partnership to bring the platform to both Windows Phone and Windows 8 in 2013. That hasn’t happened yet, but it’s possible that it’s nearly ready.

In Sweden? Frequent McDonald’s? Then download the official app for free from the Windows Phone Store.

Thanks for the tip Tomas!

Sam Sabri