Microsoft acquires vendor marketing technology provider, PromoteIQ

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Microsoft logo (Image credit: Windows Central)

What you need to know

  • Microsoft acquired PromoteIQ, a vendor marketing technology provider.
  • PromoteIQ's clients include Kroger, Kohl's, and
  • PromoteIQ will become a division within Microsoft Advertising.

Microsoft acquired PromoteIQ, a provider of vendor marketing technology. PromoteIQ works with large brands, including Kroger, Kohl's, and PromoteIQ highlighted the fact that their technologies reach millions of shoppers daily in its post announcing the acquisition (via MSPU).

PromoteIQ aims to help companies build and scale their vendor marketing programs. Microsoft added details regarding how PromoteIQ lines up with Microsoft Advertising.

PromoteIQ has pioneered the private marketplace approach to digital vendor marketing. PromoteIQ's technology strategically complements Microsoft's current retail advertising offerings, and together, we can enable retailers with a portfolio of technology solutions to modernize their e-commerce platforms and maximize their monetization opportunity.

Going forward, PromoteIQ will maintain its own brand and become a division within Microsoft Advertising.

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Sean Endicott
News Writer and apps editor

Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at