Microsoft acquires vendor marketing technology provider, PromoteIQ
PromoteIQ provides vendor technology to Kroger, Kohl's, and many other retailers, and is now part of Microsoft.
What you need to know
- Microsoft acquired PromoteIQ, a vendor marketing technology provider.
- PromoteIQ's clients include Kroger, Kohl's, and Overstock.com
- PromoteIQ will become a division within Microsoft Advertising.
Microsoft acquired PromoteIQ, a provider of vendor marketing technology. PromoteIQ works with large brands, including Kroger, Kohl's, and Overstock.com. PromoteIQ highlighted the fact that their technologies reach millions of shoppers daily in its post announcing the acquisition (via MSPU).
PromoteIQ aims to help companies build and scale their vendor marketing programs. Microsoft added details regarding how PromoteIQ lines up with Microsoft Advertising.
PromoteIQ has pioneered the private marketplace approach to digital vendor marketing. PromoteIQ's technology strategically complements Microsoft's current retail advertising offerings, and together, we can enable retailers with a portfolio of technology solutions to modernize their e-commerce platforms and maximize their monetization opportunity.
Going forward, PromoteIQ will maintain its own brand and become a division within Microsoft Advertising.
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Sean Endicott is a news writer and apps editor for Windows Central with 11+ years of experience. A Nottingham Trent journalism graduate, Sean has covered the industry’s arc from the Lumia era to the launch of Windows 11 and generative AI. Having started at Thrifter, he uses his expertise in price tracking to help readers find genuine hardware value.
Beyond tech news, Sean is a UK sports media pioneer. In 2017, he became one of the first to stream via smartphone and is an expert in AP Capture systems. A tech-forward coach, he was named 2024 BAFA Youth Coach of the Year. He is focused on using technology—from AI to Clipchamp—to gain a practical edge.
