Microsoft acquires vendor marketing technology provider, PromoteIQ
PromoteIQ provides vendor technology to Kroger, Kohl's, and many other retailers, and is now part of Microsoft.
What you need to know
- Microsoft acquired PromoteIQ, a vendor marketing technology provider.
- PromoteIQ's clients include Kroger, Kohl's, and Overstock.com
- PromoteIQ will become a division within Microsoft Advertising.
Microsoft acquired PromoteIQ, a provider of vendor marketing technology. PromoteIQ works with large brands, including Kroger, Kohl's, and Overstock.com. PromoteIQ highlighted the fact that their technologies reach millions of shoppers daily in its post announcing the acquisition (via MSPU).
PromoteIQ aims to help companies build and scale their vendor marketing programs. Microsoft added details regarding how PromoteIQ lines up with Microsoft Advertising.
PromoteIQ has pioneered the private marketplace approach to digital vendor marketing. PromoteIQ's technology strategically complements Microsoft's current retail advertising offerings, and together, we can enable retailers with a portfolio of technology solutions to modernize their e-commerce platforms and maximize their monetization opportunity.
Going forward, PromoteIQ will maintain its own brand and become a division within Microsoft Advertising.
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Sean Endicott is a News Writer at Windows Central, where he covers Windows 11, Surface hardware, Microsoft 365, AI, apps, and the broader PC ecosystem. Since joining the site in 2017, he has written well over a thousand articles across the Microsoft landscape, covering breaking news, analysis, and feature reporting.
He writes Windows Wrap, a weekly column covering the biggest stories in Windows and the PC industry, and what they mean for the platform going forward.
Before joining Windows Central full-time, Sean worked in journalism and media production after earning a First Class degree in Broadcast Journalism from Nottingham Trent University. Outside of tech, he is an award-winning American football coach based in Nottingham, England, and was named BAFCA Youth Coach of the Year in 2024.
