Microsoft ad attacks the 'BackBook' that's definitely not a MacBook
Microsoft jumps on the trend of comparing the MacBook and PCs.
What you need to know
- A recent ad from Microsoft compares the Surface Pro and the MacBook.
- The ad highlights the flexible 2-in-1 form factor of the Surface Pro.
- The MacBook is called the "BackBook" within the ad.
We've seen a few ads calling out Apple's MacBooks over the last couple of weeks. Intel launched a video campaign and a dedicated website comparing Intel-powered PCs to Apple's M1 MacBooks. Now, Microsoft is getting in on the fun with an ad comparing the Surface Pro to the M̶a̶c̶B̶o̶o̶k̶ "BackBook."
Okay, so the ad technically is comparing the Surface Pro to the "BackBook," but it's clearly referring to a MacBook. The ad, which was shared on Twitter by Microsoft India, highlights how the Surface Pro can detach from its keyboard and be used flexibly while the MacBook cannot.
The 2-in-1 range of Surface devices come with laptop-to-tablet versatility, enabling you work from anywhere, anytime. Sign up for a demo. pic.twitter.com/p9vTM3wMAuThe 2-in-1 range of Surface devices come with laptop-to-tablet versatility, enabling you work from anywhere, anytime. Sign up for a demo. pic.twitter.com/p9vTM3wMAu— Microsoft India (@MicrosoftIndia) March 24, 2021March 24, 2021
This is a normal comparison between the Surface Pro and the MacBook, which, to be honest, don't directly compete with each other. While their target audiences might overlap some, the Surface Pro is a flexible 2-in-1 while the MacBook is a traditional clamshell laptop.
The Surface Laptop 3 vs MacBook Pro is a better comparison, as they're both clamshell laptops. Another apt comparison is the iPad Pro 2020 vs. Surface Pro 7 as both of them are 2-in-1s.
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Sean Endicott is a news writer and apps editor for Windows Central with 11+ years of experience. A Nottingham Trent journalism graduate, Sean has covered the industry’s arc from the Lumia era to the launch of Windows 11 and generative AI. Having started at Thrifter, he uses his expertise in price tracking to help readers find genuine hardware value.
Beyond tech news, Sean is a UK sports media pioneer. In 2017, he became one of the first to stream via smartphone and is an expert in AP Capture systems. A tech-forward coach, he was named 2024 BAFA Youth Coach of the Year. He is focused on using technology—from AI to Clipchamp—to gain a practical edge.
