Microsoft ad attacks the 'BackBook' that's definitely not a MacBook

Macbook Pro Touch Bar Hero
Macbook Pro Touch Bar Hero (Image credit: Windows Central)

What you need to know

  • A recent ad from Microsoft compares the Surface Pro and the MacBook.
  • The ad highlights the flexible 2-in-1 form factor of the Surface Pro.
  • The MacBook is called the "BackBook" within the ad.

We've seen a few ads calling out Apple's MacBooks over the last couple of weeks. Intel launched a video campaign and a dedicated website comparing Intel-powered PCs to Apple's M1 MacBooks. Now, Microsoft is getting in on the fun with an ad comparing the Surface Pro to the M̶a̶c̶B̶o̶o̶k̶ "BackBook."

Okay, so the ad technically is comparing the Surface Pro to the "BackBook," but it's clearly referring to a MacBook. The ad, which was shared on Twitter by Microsoft India, highlights how the Surface Pro can detach from its keyboard and be used flexibly while the MacBook cannot.

This is a normal comparison between the Surface Pro and the MacBook, which, to be honest, don't directly compete with each other. While their target audiences might overlap some, the Surface Pro is a flexible 2-in-1 while the MacBook is a traditional clamshell laptop.

The Surface Laptop 3 vs MacBook Pro is a better comparison, as they're both clamshell laptops. Another apt comparison is the iPad Pro 2020 vs. Surface Pro 7 as both of them are 2-in-1s.

Sean Endicott
News Writer and apps editor

Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at