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Microsoft and Kroger partner on 'connected store' pilot experience

Microsoft is teaming up with grocery chain Kroger to pilot a new "connected store" experience (opens in new tab) at two stores in the U.S. Based on Microsoft's Azure cloud, the program involves using connected IoT sensors to streamline the shopping experience at Kroger stores in Monroe, Ohio and Redmond, Washington.

The goals of the program are twofold, Microsoft says: transforming the shopping experience for customers and boosting employee productivity with better insights. For the former, the pilot stores will utilize smart shelves that use digital displays to serve up everything from prices to nutritional and dietary information. Microsoft and Kroger will also use Azure and AI to create a "unique guided shopping experience for customers" with Kroger's "Scan, Bag, Go" program.

On the employee side of things, workers will be able to take advantage of video analytics to quickly hone in on and refill out-of-stock items on store shelves. Kroger also plans to use a unique "pick-to-light" system that can help associates more quickly fill curbside pickup orders using visual cues on the shelves.

Kroger Pick to Light

Kroger will also use the smart shelves to sell digital advertising space to brands.

The partnership marks the launch of what Microsoft is calling Retail as a Service (RaaS), which the companies envision as a transformative solution for managing inventory and improving productivity. From Microsoft:

The rapid transformation platform enables retailers to prioritize its most desired initiatives. Future commercial products include: Scan, Bag, Go; Virtual Store Manager; sensor network; and connectors to corporate systems like point-of-sale, and inventory management, tag and merchandising systems. Microsoft and Kroger will jointly bring the RaaS solution to market.

Dan Thorp-Lancaster is the Editor in Chief for Windows Central. He began working with Windows Central as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl. Got a hot tip? Send it to daniel.thorp-lancaster@futurenet.com.

2 Comments
  • Trying to keep up with Amazon? This could be good for Walmart and their smart efforts.
  • It could indeed however without ethical regulations and laws this technology has the potential to be misused in way that makes Minority report look like a basket of kittens.