Microsoft and the NFL get together to bring you the ultimate football experience
Microsoft has been wrapped up in sports deals for the last few days and yesterday’s partnership with the National Football League, was yet another welcome addition. The NFL and Microsoft plan to upgrade interactive TV viewing for football fans through the company’s latest entertainment console, Xbox One. The $400 million deal was announced Tuesday and will be set into effect as early as Q1 2014.
Brian Rolapp, chief operating officer of NFL Media, stated that "the challenge is how to bring technology to make it [football] a better experience…"
Football fans will be able to Skype video chat with others, view game statistics, access highlights in real time, and easily manage their fantasy league all on their TV. If you prefer to keep your big screen reserved for the game, you can grab your tablet or smartphone and use Microsoft’s SmartGlass technology to follow along.
Xbox One places an extreme focus on TV integration, and Microsoft wants to absorb the large majority of viewers that are sports fans. According to Don Mattrick, president of the IEB Division at Microsoft, “NFL on Xbox will provide the most complete way to enjoy live football by bringing the first fully integrated fantasy football experience to the TV.”
The deal between the two giants will last five years, meaning that as technology of the Xbox One improves, we can expect to see added experiences in the future. In addition, due to the short five year agreement, the NFL can decided whether Microsoft’s idea is best or if it might be more beneficial to partner with the networks themselves.
It doesn’t take a savant to predict that the world of sports will be seeing a technology assisted future as we move forward. The goal, get fans closer to the action while allowing them to interact with others online.
Are you a huge sports fan – what do you think about the idea of “Sports 2.0” with Xbox One?
Source: NFL (opens in new tab)
Windows Central Newsletter
Get the best of Windows Central in your inbox, every day!
I've got nothing against the articles' good intentions, except that they seem out of place and dilute the focus of the site.
On a similar note, I question Microsoft's bluring of the branding of Xbox and WP. I gave my wife a Windows Phone recently, which she likes. She was confused, however, by the use of the term "Xbox" for the music app. "I'm not a high-school boy" was her comment. (I don't mean to offend xboxers... and I know a lot of them are older.) It would seem to me that if MS wants to move business-oriented adults over to WP, positioning the OS as a productivity tool would be better than positioning it as an xbox conduit. The "Nokia Music" app's title makes a lot more sense as a music player -- at least judging by its product name. Even though I have twiddled my thumbs a bit on my sons' xbox, I too am put off by the idea that a WP is an xbox-related device. The connection seems to suggest that the WP is a teenager's phone, not a business phone. With all the integration with Office and Skydrive, MS could make a strong case for the deep-pocketed business user.
By all means have the xbox-connecting apps available. But MS shouldn't use the xbox as a key branding element within WP, or they'll lose the appeal of potential non-gamer adopters before those adopters give the OS a chance.
(of course I'm kidding, just the NY in me, carry on.)
The decision was made to include (somewhat) related news since many people on this site (like myself) are interested.
Still, there are a few games and playoffs left over IF they do it early Q1.