Microsoft and Rovio team up for Bing/Angry Birds tie-in

According to Bing's YouTube channel, "Bing is now the official decision engine of Angry Birds."  The two have teamed up with a series of videos to promote the partnership, which has resulted in Bing links between levels of the game itself.  If you need tips on beating a level you can touch the button in-game and be whisked away to Bing results for that query.  The first two videos of the scheming pigs are available now on YouTube, with two more on the way.

The recent team-up comes in the wake of the announcement that Angry Birds is on its way to both Windows Phone 7 and XBox Live.  It also points to something much bigger, perhaps a multi-game deal between Rovio and Microsoft?

Source: Bing; Via TheUnwired

  • Things like this are why I keep saying that even if sales are slow with WP7, it will eventually get better...remember when Bing first came out and everyone wondered why MS was even trying in the search world anymore? With every passing day and deal (Kayak and Angry Birds recently) Bing establishes itself as a major search player. WP7 can do the exact same thing and will, just wait and see and BE PATIENT!
  • Facebook also uses Bing maps (whenever you are checking-in using Places in Facebook app in WP7). Windows Phone 7 will also help Bing to step further.Microsoft FTW.