Microsoft has expanded its consumer retail stores in recent years and while a common sight in the U.S. the firm is yet to establish a notable presence outside of its home turf. However, according to a new report from RetailWeek (via Engadget), the software giant is looking across the pond for its next location.
Microsoft is reportedly looking to open its first store in the UK at Oxford Circus, London. Talks are supposedly underway to secure a 10-year lease for a building in the heart of the renowned shopping locale, currently occupied by United Colours of Benetton. However, with a deal yet to be reached, the store's arrival isn't guaranteed.
Rumors of a physical Microsoft Store in the UK have circulated in the past, building on the existing portfolio of locations established across the U.S, Canada, Australia and Puerto Rico. As one of Microsoft's core markets, establishing a storefront in England would be a logical development, with rivals like Apple already settled in the area.
If this does come to fruition, the new UK Microsoft Store would be based in 255-259 Regent Street, just outside of the Oxford Circus Tube station. As a prime venue for shoppers in London, the location could prove to be a smart move, by securing a strong retail presence in the city.
Updated September 21, 2017: In a new blog post, Microsoft has now confirmed its plans to open a Regent Street store in London. "We couldn't be happier to be opening a flagship store in the heart of central London at Oxford Circus, where two of the world's most iconic shopping streets meet," states Microsoft's UK head Cindy Rose. "We know our customers and fans, whether they are from London, the broader U.K. or just visiting, will love our bold plans for the space."
We may earn a commission for purchases using our links. Learn more.
Update 6: Microsoft wants all of TikTok, but Trump's order may interfere
The Financial Times reports that as part of negotiations, Microsoft is now inquiring whether it can buy all of TikTok, instead of just the business in the US., Canada, Australia, and New Zealand. This new plan would include India and Europe (and excluding China).
Surface Duo and double Dans take over this week's Android Central podcast
Need even more Surface Duo in your life? Check out the latest Android Central podcast, in which Daniel Rubino and Daniel Bader (double the Dans!) discuss Surface Duo, Microsoft's Samsung love affair, and Project xCloud.
This is the best Windows 10 tablet you can buy right now
There are many Windows 10 tablets on the market, but it's hard to sort through the rubbish. Here's our picks for the best Windows 10 tablets you can buy right now. At the top of our list is the Surface Pro X, which we think is the best due to its ARM processor, large display, and thin form factor while still packing good battery life and excellent performance.
These are the best gaming laptops for playing PUBG
You have a lot of options when it comes to gaming laptops for playing PUBG. Luckily, this game can run on a lot of different machines. Here are our picks for the best laptops for PUBG.